考虑策略型消费者的有限库存易逝品定价机制研究
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- 英文论文题名：Research on Dynamic Pricing of Perishable Commodities with Strategic Customer Behavior based on Limited Stock
- 论文作者：徐雅卿
- 英文论文作者：XU Ya-qing ; School of Economics & Management ; Xidian University
- 年：2016
- 作者机构：西安电子科技大学经济与管理学院;
- 论文关键词：策略型消费者 ; 易逝品 ; 动态定价 ; 有限库存
- 英文论文关键词：strategic consumer ; perishable commodities ; dynamic pricing ; limited stock
- 会议召开时间：2016-11-12
- 会议录名称：第十八届中国管理科学学术年会论文集
- 英文会议录名称：Proceedings of the 18th Chinese Annual Conference on Management Science
- 语种：中文
- 分类号：F224.32;F274
- 学会代码：ZHYJ
- 会议名称：第十八届中国管理科学学术年会
- 会议地点：中国陕西西安
- 主办单位：中国优选法统筹法与经济数学研究会、西安交通大学、中国科学院科技战略咨询研究院、《中国管理科学》编辑部
- 学会名称：中国优选法统筹法与经济数学研究会
- 页数：5
- 文件大小：344k
- 原文格式：O
- 会议级别：全国
摘要
本文从消费者策略行为出发,通过建立消费者和厂商的两阶段博弈模型,讨论面对风险中性的策略型消费者时,易逝品厂商在有限库存前提下如何有效进行收益管理。重点研究了厂商在有限库存水平下,策略型消费者的行为对厂商定价机制的影响。理论分析表明,厂商应该根据自身库存和消费者的理性预期制定价格决策。得到了三种不同情形下厂商最优收益函数的一般表达式,并证明其达到最大值时决策变量的取值范围。数值分析进一步论证了理论结论。
Based on strategic consumers,in this paper,a game theory model is built to discuss how to effectively do revenue management for a retailer facing limited stocks of perishable commodities.How strategic consumers' behavior affects the retailer's pricing mechanism is mainly analyzed.The conclusions demonstrate that retailer is supposed to make pricing mechanism based on his own stock level and consumers' rational expectation.Mathematical expressions of revenue of the retailer are got,and the reasonable ranges of decision variables to maximize the retailer's revenue are proved.Numerical analysis is given which further proves theoretical analysis.
Based on strategic consumers,in this paper,a game theory model is built to discuss how to effectively do revenue management for a retailer facing limited stocks of perishable commodities.How strategic consumers' behavior affects the retailer's pricing mechanism is mainly analyzed.The conclusions demonstrate that retailer is supposed to make pricing mechanism based on his own stock level and consumers' rational expectation.Mathematical expressions of revenue of the retailer are got,and the reasonable ranges of decision variables to maximize the retailer's revenue are proved.Numerical analysis is given which further proves theoretical analysis.
引文
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[2]Besanko D,Winstonn L.Optimal price skimming by a monopolist facing rational consumers[J].Management Science,1990,36(5):555-567.
[3]彭志强,熊中楷,李根道.考虑顾客策略行为的易逝品定价与再制造柔性补货机制研究[J].中国管理科学,2010,18(2):32-41.
[4]Levin Y,McGill J.Nediak M.Optimal dynamic pricing of perishable items by a monopolist lacing strategic consumers[J].Production and Operations Management,2010,19(1),40-60.
[5]杨慧,周晶,宋华明.考虑消费者短视和策略行为的动态定价研究[J].管理工程学报,2010,24(4):133-137.
[6]周振红,陈昀.基于混合型消费者的最佳库存策略[J].系统管理学报,2014,23(3):339-344.
[7]官振中,李伟.存在投机商和策略消费者的零售商定价策略[J].系统工程理论与实践,2015,35(2):308-314.
[8]王夏阳,傅科,吁彬.考虑残值变化和顾客异质性的零售商定价与库存决策[J].中国管理科学,2016,24(1):97-106.
[9]徐贤浩,陈雯,彭红雯.基于策略消费者行为和市场细分的联合定价库存策略[J].中国管理科学,2012,20(6):78-86.
[2]Besanko D,Winstonn L.Optimal price skimming by a monopolist facing rational consumers[J].Management Science,1990,36(5):555-567.
[3]彭志强,熊中楷,李根道.考虑顾客策略行为的易逝品定价与再制造柔性补货机制研究[J].中国管理科学,2010,18(2):32-41.
[4]Levin Y,McGill J.Nediak M.Optimal dynamic pricing of perishable items by a monopolist lacing strategic consumers[J].Production and Operations Management,2010,19(1),40-60.
[5]杨慧,周晶,宋华明.考虑消费者短视和策略行为的动态定价研究[J].管理工程学报,2010,24(4):133-137.
[6]周振红,陈昀.基于混合型消费者的最佳库存策略[J].系统管理学报,2014,23(3):339-344.
[7]官振中,李伟.存在投机商和策略消费者的零售商定价策略[J].系统工程理论与实践,2015,35(2):308-314.
[8]王夏阳,傅科,吁彬.考虑残值变化和顾客异质性的零售商定价与库存决策[J].中国管理科学,2016,24(1):97-106.
[9]徐贤浩,陈雯,彭红雯.基于策略消费者行为和市场细分的联合定价库存策略[J].中国管理科学,2012,20(6):78-86.