新车上市初期市场质量管理活动概述
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摘要
越来越多的事实证明,质量是汽车行业发展和市场的必然要求,也是企业自身得以发展的立业之根本。新车上市初期的质量控制和表现,对于后期批量产品市场质量,具有至关重要的作用。因此,如何以最快的速度降低新车上市初期的用户抱怨,并且通过与设计、生产部门的紧密合作,真正从源头上消除问题的根源,则是质量管理上的一大重点。
More and more facts prove that quality is a necessary requirement for the development of the automobile industry and the market.Quality is also the fundamental development of the enterprise itself.The quality control and performance of the new car market is very important to the quality of the mass market in the later period.Therefore,how to the fastest speed reduce initial listing of new models of users complain,and by working closely with the design,the production department,the real from the source to eliminate the problem of the origin,is a major focus of quality management.
引文
[1]《企业管理》杂志2011.4

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