支撑精确管理的有线电视综合数据平台的开发和应用
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摘要
全球进入互联网经济时代,广电企业面临"三网融合"的严峻市场形势,本文讨论在用户缓慢增长,营销预算下降,产品、服务结构不断升级的新常态下,广西广电网络公司如何建设综合数据平台的相关工作,包括平台详细构架、功能内容及应用活动等进行说明,说明平台如何被打造成企业精确管理的支撑抓手。
The world has marched into the new era of Internet economy. Radio and television broadcasting companies are facing the severe market situation known as "three-network fusion". Guangxi Radio and Television Network Company is operating in the new market norms including slow growth of customer base, rising sales and marketing costs and continuous pressure of upgrading products and service structures. This article discusses topics related to how the company develops the integrated data platform, and covers detailed architecture, functionalities description and execution status of the data platform. In addition, the article provides details on how the platform is created and built to server as the strong supporting hands for enterprise's precise management.
引文
[1]张宁,贾自艳,史忠植.2002.数据仓库中ETL技术的研究[J].计算机工程与应用,24
    [2]白杨,吴明礼,李也白.2013.分布式环境下OLAP处理技术研究[J].计算机时代,11
    [3]谭锐,刘九评,王枫.2013.关于广电运营商数据仓库建设与应用的探讨[J].有线电视技术,07

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