大数据时代的烟草商业系统营销数据的分析和思考
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- 英文论文题名：Analysis and evaluation of Big Data implementation fortobacco commerce systemin China
- 论文作者：陈北辰
- 英文论文作者：CHEN Beichen ; General Office ; Wuyishan Tobacco Bureau
- 年：2016
- 作者机构：武夷山市烟草专卖局,办公室;
- 论文关键词：烟草信息化 ; 大数据分析 ; 烟草商业营销
- 英文论文关键词：Informatization of tobacco industry ; big data analysis ; marketing of tobacco commerce
- 会议召开时间：2016-12-01
- 会议录名称：中国烟草学会2016年度优秀论文汇编—— 信息化管理主题
- 语种：中文
- 分类号：F721
- 学会代码：ZGYG
- 学会名称：中国烟草学会
- 页数：10
- 文件大小：824k
- 原文格式：D
摘要
随着愈发严格的烟草相关法律法规及社会舆论和经济压力,烟草行业的发展进入了一个瓶颈期,同时也是一个关键的拐点。而顺应国家"两化融合"和"互联网+"的战略方针,是烟草行业突破瓶颈,打破桎梏的一条可行之路。本文从大数据分析和传统的统计分析的对比出发,针对性地讨论了烟草商业系统营销部门的信息资源和大数据分析实现的意义和重要性,并提出了烟草大数据实现的前提条件和"四步"架构,为烟草行业的大数据分析平台的实现提出了建设性的设想。
With the increasingly strict regulations andgrowing social pressure on tobacco-control in China, along with pressure from thedomestic economic downturn, development of tobacco industry in Chia has encountered a critical point of inflexion. An effective remedy for domestic tobacco industry to live through this crisis is tofollow the strategy of "Integrating Informatization and Industrialization" and "Internet Plus" that proposed by Chinese government, which could also develop both creativity and sustainability for the industry. This essaystarted with differences between big data analysis andtraditionalstatistic data analysis, discussed the significance and necessity of establishing a big data analysis platform, thenproposed preconditions of big data analysis for tobacco marketing and architecture of implementing a big data analysis platform for Chinese tobacco industry.
With the increasingly strict regulations andgrowing social pressure on tobacco-control in China, along with pressure from thedomestic economic downturn, development of tobacco industry in Chia has encountered a critical point of inflexion. An effective remedy for domestic tobacco industry to live through this crisis is tofollow the strategy of "Integrating Informatization and Industrialization" and "Internet Plus" that proposed by Chinese government, which could also develop both creativity and sustainability for the industry. This essaystarted with differences between big data analysis andtraditionalstatistic data analysis, discussed the significance and necessity of establishing a big data analysis platform, thenproposed preconditions of big data analysis for tobacco marketing and architecture of implementing a big data analysis platform for Chinese tobacco industry.
引文
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[4]马建光,姜巍.大数据的概念、特征及应用[J].国防科技,2013,34(2).
[5]胡琦,大数据处理的四大步骤[EB/OL].(2014-11-20)[2016-06-10].http://www.raincent.com/content-10-3132-1.html.
[6]雪姬.大数据与统计新思维[EB/OL].(2016-06-17)[2016-06-23].http://www.36dsj.com/archives/52482.
[7]李文莲,夏健明.基于“大数据”的商业模式创新[J].中国工业经济,2013,(5):83-95.
[8]王波,吴子玉.大数据时代精准营销模式研究[J].经济师,2013,(5):14-17