基于生命周期的虚拟社区知识共享博弈分析
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- 英文论文题名：The Game Analysis of Virtual Community Knowledge Sharing Based on the Life Cycle
- 论文作者：王鹏 ; 艾时钟
- 英文论文作者：WANG Peng ; AI Shi-zhong ; School of Economics and Management ; Xidian University
- 年：2016
- 作者机构：西安电子科技大学经济管理学院;
- 论文关键词：虚拟社区 ; 知识共享 ; 生命周期 ; 演化博弈 ; 仿真分析
- 英文论文关键词：virtual community ; knowledge sharing ; life cycle ; evolutionary game ; simulation analysis
- 会议召开时间：2016-11-12
- 会议录名称：第十八届中国管理科学学术年会论文集
- 英文会议录名称：Proceedings of the 18th Chinese Annual Conference on Management Science
- 语种：中文
- 分类号：D669.3
- 学会代码：ZHYJ
- 会议名称：第十八届中国管理科学学术年会
- 会议地点：中国陕西西安
- 主办单位：中国优选法统筹法与经济数学研究会、西安交通大学、中国科学院科技战略咨询研究院、《中国管理科学》编辑部
- 学会名称：中国优选法统筹法与经济数学研究会
- 页数：7
- 文件大小：588k
- 原文格式：O
- 会议级别：全国
摘要
针对虚拟社区中成员之间的知识共享问题,文章引入生命周期的相关概念并在此基础上构建博弈模型进行分析。首先,文章将虚拟社区成员生命周期划分成了解、认同、承诺以及解体四个阶段;接下来,构建了认同阶段虚拟社区知识共享博弈模型,通过局部稳定性分析得出演化稳定策略并进行仿真分析;最后,在定性和定量的分析的基础上得出研究结论并提出相关管理建议。
In this paper,the concept of life cycle based on the different knowledge sharing willingness of the virtual community members in different stages is introduced.And firstly,the life cycle of virtual community members which are divided into understanding and identity,commitment,and the collapse of the four stages is defined.And then community knowledge sharing game model is construlted based on life cycle.Through the local stability analysis of each stage,the evolutionary stable strategy is obtained,and the simulation analysis is carried out.Finally the research conclusion is summarized on the basis of qualitative and quantitative analysis of and management suggestion comes up.
In this paper,the concept of life cycle based on the different knowledge sharing willingness of the virtual community members in different stages is introduced.And firstly,the life cycle of virtual community members which are divided into understanding and identity,commitment,and the collapse of the four stages is defined.And then community knowledge sharing game model is construlted based on life cycle.Through the local stability analysis of each stage,the evolutionary stable strategy is obtained,and the simulation analysis is carried out.Finally the research conclusion is summarized on the basis of qualitative and quantitative analysis of and management suggestion comes up.
引文
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[6]吴继兰,张嵩,邵志芳,等.基于知识贡献考核和效用的组织个体知识共享博弈分析与仿真[J].管理工程学报,2015,29(1):216-222.
[7]Cho H.Jahng J J.Factors affecting the performance of voluntary participants in theknowledge sharing virtual community[J].International Journal of Web Based Communities,2014,10(3):339-356.
[8]Zhang Min,Zheng Weiwei,ShiGuanglian.Game analysis of knowledge sharingin academic virtual communityBased on the perspective of trust[J].Information Science,2016,34(02):55-58.
[9]周军杰,左美云.线上线下互动、群体分化与知识共享的关系研究——基于虚拟社区的实证分析[J].中国管理科学,2012,20(6):185-192.
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[11]徐佳,何建民.基于客户生命周期的虚拟社区构建方法研究[C].第七届全国学校电子商务教育与学术研讨大会论文集,大连,2008年10月16日.
[12]李波,王志坚.虚拟组织的生命周期[J].外国经济与管理,2001,23(8):7-10.
[13]赵玲,鲁耀斌,邓朝华.虚拟社区信任与社区成员购买行为研究[J].工业工程与管理,2009,14(3):105-111.
[14]陈通,无勇.信任视角下研发外包知识转移策略[J].科学学与科学技术管理,2012,33(1):77-82.
[15]刘戌峰,艾时钟.IT外包中企业绩效的影响因素实证研究[J].中国管理科学,2014,22(2):142-148.
[2]尚永辉,艾时钟,王凤艳.基于社会认知理论的虚拟社区成员知识共享行为实证研究[J].科技进步与对策,2012,29(07):127-132.
[3]Hsu MH,Ju TL,Yen CH,et al.Knowledge sharing behavior in virtual communities:Therelationship between trust,self-efficacy,and outcome expectations[J].International Journal of Hunan-computer Studies,2007,65(2):153-169.
[4]Zheng Yiming,Zhao Kexin,Stylianou,A.The impacts of information quality andsystem quality on users'continuance intention ininformation-exchange virtual communities:An empirical investigation[J].Decision Support Systems,2013,56:513-12.
[5]刘臣,张庆普,单伟,等.组织内部知识网络中的知识共享进化博弈分析[J].系统管理学报,2011,20(2):218-224.
[6]吴继兰,张嵩,邵志芳,等.基于知识贡献考核和效用的组织个体知识共享博弈分析与仿真[J].管理工程学报,2015,29(1):216-222.
[7]Cho H.Jahng J J.Factors affecting the performance of voluntary participants in theknowledge sharing virtual community[J].International Journal of Web Based Communities,2014,10(3):339-356.
[8]Zhang Min,Zheng Weiwei,ShiGuanglian.Game analysis of knowledge sharingin academic virtual communityBased on the perspective of trust[J].Information Science,2016,34(02):55-58.
[9]周军杰,左美云.线上线下互动、群体分化与知识共享的关系研究——基于虚拟社区的实证分析[J].中国管理科学,2012,20(6):185-192.
[10][美]拉菲.默罕默德等.网络营销(第2版)[M].王刊良,译.北京:中国财政经济出版社.2004.
[11]徐佳,何建民.基于客户生命周期的虚拟社区构建方法研究[C].第七届全国学校电子商务教育与学术研讨大会论文集,大连,2008年10月16日.
[12]李波,王志坚.虚拟组织的生命周期[J].外国经济与管理,2001,23(8):7-10.
[13]赵玲,鲁耀斌,邓朝华.虚拟社区信任与社区成员购买行为研究[J].工业工程与管理,2009,14(3):105-111.
[14]陈通,无勇.信任视角下研发外包知识转移策略[J].科学学与科学技术管理,2012,33(1):77-82.
[15]刘戌峰,艾时钟.IT外包中企业绩效的影响因素实证研究[J].中国管理科学,2014,22(2):142-148.