浅析地市级烟草商业企业如何推进精益营销
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- 英文论文题名：How to promote the lean marketing of Municipal Tobacco Commercial Enterprises
- 论文作者：刘海琴
- 英文论文作者：LIU Haiqin ; Xuancheng Tobacco Monopoly Bureau (company) ; Marketing Center
- 年：2016
- 作者机构：宣城市烟草专卖局(公司)营销中心;
- 论文关键词：烟草商业企业 ; 精益管理 ; 精益营销 ; 价值流
- 英文论文关键词：Tobacco commercial enterprises ; lean management ; lean marketing ; value stream
- 会议召开时间：2016-12-01
- 会议录名称：中国烟草学会2016年度优秀论文汇编——卷烟流通主题
- 语种：中文
- 分类号：F721
- 学会代码：ZGYG
- 学会名称：中国烟草学会
- 页数：10
- 文件大小：2945k
- 原文格式：D
摘要
本文阐述了精益管理与精益营销的概念以及实施精益营销的必要性,结合当前实际,剖析了商业企业推进精益营销中存在的五个方面不足。结合商业企业特点和当前营销工作实际,围绕如何推进精益营销工作,提出五个方面具体措施。
This paper expounds the concept of lean management and lean marketing and the necessity of the implementation of the lean marketing, combined with the current practice, analyzes the five aspects of the business enterprise to promote the lean marketing. Combined with the characteristics of commercial enterprises and the actual marketing work, around how to promote the lean marketing work, and put forward five aspects of specific measures.
This paper expounds the concept of lean management and lean marketing and the necessity of the implementation of the lean marketing, combined with the current practice, analyzes the five aspects of the business enterprise to promote the lean marketing. Combined with the characteristics of commercial enterprises and the actual marketing work, around how to promote the lean marketing work, and put forward five aspects of specific measures.
引文