公共外交的人民性特征及对中国公共外交的启示
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摘要
自从开展公共外交以来,我们应该以谁为师、走什么样的道路,一直是官方和学者深为关切的问题。在多年"以西方为师"的外交实践之后,中国公共外交的基本方略仍然不够清晰。公共外交作为一种外交模式,不可能为西方国家所独制、独占,我们与其对西方国家的具体外交方式亦步亦趋,不如深入剖析其中的运作规律,找到我们提升公共外交效用的关键点。公共外交具有不同于其他外交形式的三个特征,一是人民"情感"因素的核心地位,二是信息传播与反馈机制的重要影响,三是其对本国软实力(或国家魅力)的仰赖。我们要探寻更适合自己的公共外交发展战略,必然要从这三方面入手。
Since China began to carry out public diplomacy, Chinese officials and scholars have been deeply concerned about issues such as "which country should we learn from" or "which path should we follow". After years of the diplomatic practice to "follow the Western countries as teachers," the basic strategy of China's public diplomacy is still not clear enough. In fact, public diplomacy as a diplomatic tool cannot be exclusively dominated by Western countries. We should explore its foundation and find the key to enhance its effectiveness, rather than follow the specific ways of Western countries. Public diplomacy has three features which distinguish it from other forms of diplomacy: firstly, the emotional factors of the people as its core;secondly, the important influence of the mechanism of information dissemination and feedback; thirdly, its dependence on the soft power of its own country. We must start from these three aspects in order to find a more suitable strategy of public diplomacy.
Since China began to carry out public diplomacy, Chinese officials and scholars have been deeply concerned about issues such as "which country should we learn from" or "which path should we follow". After years of the diplomatic practice to "follow the Western countries as teachers," the basic strategy of China's public diplomacy is still not clear enough. In fact, public diplomacy as a diplomatic tool cannot be exclusively dominated by Western countries. We should explore its foundation and find the key to enhance its effectiveness, rather than follow the specific ways of Western countries. Public diplomacy has three features which distinguish it from other forms of diplomacy: firstly, the emotional factors of the people as its core;secondly, the important influence of the mechanism of information dissemination and feedback; thirdly, its dependence on the soft power of its own country. We must start from these three aspects in order to find a more suitable strategy of public diplomacy.
引文