第三方物流主导的电子交易市场研究
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摘要
我国中小企业在规模、资金和管理方面的实力比较弱小,没有能力也没有必要建立自己的电子商务系统,而通过第三方电子交易市场,中小企业可以赢得许多短期和长期的效益。但是,从目前的第三方电子交易市场的运作效果来看,存在一些明显的缺陷:运营商(ISP、ICP)核心地位并不明显,无法通过电子商务平台对所有资源(特别是物流资源)进行有效整合,为客户实现全程的电子商务服务;商务模式功能比较单一,缺乏柔性;资源特别是智力资源有限,难以实现对整个电子交易市场的优化集成;缺乏战略眼光,难以对电子交易市场实施战略管理等。因此,对原有第三方电子交易市场上进行必要的创新,将是确保中小企业更好开展电子商务运作的关键。
本文首先通过文献综述的形式对前人的研究进行了总结,在此基础上提出了第三方物流主导的电子交易市场的概念以及产生的可行性、发展路径、远景和策略。接着通过E流程的构建分析了第三方物流主导的电子交易市场的实施路径,设计了相应的网上交易匹配流程、支付模式以及第三方物流主导的面向电子交易市场的集成化库存控制策略等,并对第三方物流主导的面向电子交易市场的集成化库存控制策略进行了实证分析,验证了它的可行性。最后,结合第三方物流主导的电子交易市场的特点构建了电子交易市场运作的KPI体系,并尝试采用基于对数三角函数的层次分析法对其运作绩效评价过程进行了研究。
本文的最大贡献是在现有第三方电子交易市场的基础上提出了第三方物流主导的电子交易市场模式,并通过运用E流程、集成化库存控制以及平衡记分卡等理论和方法对第三方物流主导电子交易市场的可行性、发展规划、实施路径以及绩效评价进行了全过程的分析与研究。
Our country's small and medium-sized enterprise is small and weak in the scale, the fund and the management aspect, does not have ability and also not to be unnecessary to establish own electronic commerce system, but in the third party e-marketplace, the small and medium-sized enterprise may win many short-terms and the long-term benefit. But, at present, the third party e-marketplace have some obvious flaws: Operation business (ISP, ICP)'s core status are not obvious, are unable to carry on the effective conformity through the e-commerce platform to all resources, can not realizes the entire journey electronic commerce for the customer; The commercial pattern function quite is unitary and lacks the flexibility; The intelligence resources are specially limited, are difficult to realize the entire electron trading market optimized integration; They lack the strategic judgment, are difficult to implement e-marketplace strategy management and so on. Therefore, carrying on the essential innovation in the original third party e-marketplace will be the key guarantees to the small and medium-sized enterprise's better e-commerce operation.
Firstly, this article has summarized the predecessor's research through the form which reading the literature, proposed the e-marketplace dominated by 3PL, including the reason why it comes into being, development way, prospect and strategy. Secondly, this article has analyzed the e-marketplace dominated by 3PL's implementation way through constructing the E flow, in this foundation designed the corresponding transaction match flow, the suited B2B electron trading market's the payment pattern as well as the e-marketplace's integrated stock control strategy dominated by 3PL, and has carried on the real diagnosis analysis to the e-marketplace integrated stock control strategy dominated by 3 PL, has confirmed its credibility. Finally, through holding the e-marketplace dominated by 3PL's characteristic assurance, this article has constructed the e-marketplace dominated by 3PL's operation KPI system and attempted appraised the e-marketplace dominated by 3PL's operation achievements through using analytic hierarchy process based on the logarithmic trigonometric function.
This article's biggest contribution was proposing the e-marketplace dominated by 3PL in the foundation of existing third party electron trading market, having carried on the entire process analysis and the research the e-marketplace dominated by 3 PL's feasibility, the prospect, the strategy and the implementation way .through using the theory of E flow and integrated stock control methods and so on.
本文首先通过文献综述的形式对前人的研究进行了总结,在此基础上提出了第三方物流主导的电子交易市场的概念以及产生的可行性、发展路径、远景和策略。接着通过E流程的构建分析了第三方物流主导的电子交易市场的实施路径,设计了相应的网上交易匹配流程、支付模式以及第三方物流主导的面向电子交易市场的集成化库存控制策略等,并对第三方物流主导的面向电子交易市场的集成化库存控制策略进行了实证分析,验证了它的可行性。最后,结合第三方物流主导的电子交易市场的特点构建了电子交易市场运作的KPI体系,并尝试采用基于对数三角函数的层次分析法对其运作绩效评价过程进行了研究。
本文的最大贡献是在现有第三方电子交易市场的基础上提出了第三方物流主导的电子交易市场模式,并通过运用E流程、集成化库存控制以及平衡记分卡等理论和方法对第三方物流主导电子交易市场的可行性、发展规划、实施路径以及绩效评价进行了全过程的分析与研究。
Our country's small and medium-sized enterprise is small and weak in the scale, the fund and the management aspect, does not have ability and also not to be unnecessary to establish own electronic commerce system, but in the third party e-marketplace, the small and medium-sized enterprise may win many short-terms and the long-term benefit. But, at present, the third party e-marketplace have some obvious flaws: Operation business (ISP, ICP)'s core status are not obvious, are unable to carry on the effective conformity through the e-commerce platform to all resources, can not realizes the entire journey electronic commerce for the customer; The commercial pattern function quite is unitary and lacks the flexibility; The intelligence resources are specially limited, are difficult to realize the entire electron trading market optimized integration; They lack the strategic judgment, are difficult to implement e-marketplace strategy management and so on. Therefore, carrying on the essential innovation in the original third party e-marketplace will be the key guarantees to the small and medium-sized enterprise's better e-commerce operation.
Firstly, this article has summarized the predecessor's research through the form which reading the literature, proposed the e-marketplace dominated by 3PL, including the reason why it comes into being, development way, prospect and strategy. Secondly, this article has analyzed the e-marketplace dominated by 3PL's implementation way through constructing the E flow, in this foundation designed the corresponding transaction match flow, the suited B2B electron trading market's the payment pattern as well as the e-marketplace's integrated stock control strategy dominated by 3PL, and has carried on the real diagnosis analysis to the e-marketplace integrated stock control strategy dominated by 3 PL, has confirmed its credibility. Finally, through holding the e-marketplace dominated by 3PL's characteristic assurance, this article has constructed the e-marketplace dominated by 3PL's operation KPI system and attempted appraised the e-marketplace dominated by 3PL's operation achievements through using analytic hierarchy process based on the logarithmic trigonometric function.
This article's biggest contribution was proposing the e-marketplace dominated by 3PL in the foundation of existing third party electron trading market, having carried on the entire process analysis and the research the e-marketplace dominated by 3 PL's feasibility, the prospect, the strategy and the implementation way .through using the theory of E flow and integrated stock control methods and so on.
引文
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[3] L IU Zhenyu. The Economic Analysis of the Growth of Network Products [M].Germany: Peter Lang Publishinglnc. 1998.
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[13] Sung-Min Kuang , Business Value Model of Electronic Commerce Success: Identifying the Key Determinants for Achievin Success in Electronic Commerce,University of Texas at Austin,2002
[14]Sami M.A.Homod,Commercial Web Site Improvement Factors,George Ma·son U niverisity,2002
[15]Qing Cao,Enhancing Business Performance In an Electronic Commerce Setting:An Expirical Study,University of N ebraska,2001
[16]Mohan K Menon,Michael A McGinnis,Kenneth B Ackerman.Selection criteria for providers of third-party logistics services:An exploratory study[J].Journal of Business Logistics 199819(1):121-137
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[18]彭欣.第三方平台的电子商务分析[J].中国管理信息化,2006(9.6):45-46
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[31]王海龙,王行愚.一种基于物流配送体系物流信息平台的研究[J].计算机应用研究,2001(12):32-34
[32]徐燕.区域物流系统的信息平台研究[D].武汉理工大学,2002
[33](美)保罗.H.蒂默斯著,刘祥亚译.六大电子商务发展战略[M].上海社会科学出版社,2001.12
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[38]董玉民,帅典勋.基于第三方认证的公平电子商务技术体系研究[J].中国管理信息化,2004(4):592-596
[39]刘靓.利用第三方物流解决供应链问题[J].计算机世界 2002.12.28
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[44]刘北林.供应链与第三方物流策划[M].中国物资出版社,2001.1
[45]兰振东,周耀烈.VMI技术的优化-引入TPL的VMI优化模型[J].技术经济与管理研究,2005(5):53-54
[46]王静,赵阿群,姜放放.基于VMI的第三方物流企业仓储管理系统研究[J].现代物流,2006(28.2):28-29
[47]唐胜海,陈健.VMI-库存管理新概念[J].现代制造 2004(4):44-46
[48]陆道生.第四方物流:理论探索与实践[M].上海社会科学出版社,2003.11
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[50]伯灵顿戴尔物料保姆 中华供应链网
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[52]电子商务企业绩效评价体系 http://www.runweb.com.cn
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[2] Chircu A M, Kauffman R J. Reintermediation strategies in business-to- business electronic commerce [J ]. International Journal of Electronic Commerce, 2000, summer: 7-42
[3] L IU Zhenyu. The Economic Analysis of the Growth of Network Products [M].Germany: Peter Lang Publishinglnc. 1998.
[4] Gebauer, J. Electronic market from an economic perspective, Emerging Electronic Market (II), Versionl .O-St.Gallen:Instutut fur Wirtschaftsinformatik,HSG/CCEM36,1996,Sep: 15-26
[5] Senn, J. A. Capitalizing on electronic commerce [J]. Information Systems Management 1996.13(3):15-24
[6] Bailey, J. P, Bakos, J. Y. An exploratory study of the emerging role of electronic inter mediaries[J].International Journal of Electronic Commerce 1997,1(3):7-20
[7] Bakos, J. Y. The emerging role of electronic marketplaces on the Internet Communications of the ACM 41 1998, (8):35-42
[8] Byungjoon Yoo, Vidyanand Choudhary, Tridas Mukhopadhyay. Pricing strategies of electronic B2B marketplaces with two2sided network externalities [A]. Proceedings of the 35th Hawaii International Conference of System Sciences [C]. USA: IEEE Computer Society, 2002.2348 -2 359.
[9] Memishi, R. B2B exchange survival guide [J]. Internet Week. 2001.7 (1):48-55
[10] Sundaram M, Shim SSY. Infrastructure for B2B Exchanges with RosettaNet[A] . WECWIS2001.Third International Workshop[C]. Piscataway: IEEE Computer Society, 2001.
[11] Jiang Zhenying, Yu Haisheng, Peng Ludin, Zhao Lindu Methods of Vendor Managed Inventory Control in Supply Chain Management Journal of Southeast University, Vol.19 No.4Dec.2003, pg405-409
[12] Andrew Blatherwick Vendor-Managed Inventory: Fashion Fad Or Important Supply Chain Strategy? Supply chain management, Bradford 1998. Vol.3, Iss.l, pg10
[13] Sung-Min Kuang , Business Value Model of Electronic Commerce Success: Identifying the Key Determinants for Achievin Success in Electronic Commerce,University of Texas at Austin,2002
[14]Sami M.A.Homod,Commercial Web Site Improvement Factors,George Ma·son U niverisity,2002
[15]Qing Cao,Enhancing Business Performance In an Electronic Commerce Setting:An Expirical Study,University of N ebraska,2001
[16]Mohan K Menon,Michael A McGinnis,Kenneth B Ackerman.Selection criteria for providers of third-party logistics services:An exploratory study[J].Journal of Business Logistics 199819(1):121-137
[17]吴叔平.电子商务的价值链与赢利模式[M].上海远东出版社,2000.9
[18]彭欣.第三方平台的电子商务分析[J].中国管理信息化,2006(9.6):45-46
[19]徐金发,程军.电子交易市场的交易匹配和定价功能的创新[J].2002(6):40-41
[20]古平.基于电子交易市场的撮合模型研究[D].硕士,重庆大学,2002
[21]何培鹏,魏凤,许炜.基于RosettaNet的第三方电子商务交换平台[J].2006(3):139-145
[22]陈翔,仲伟俊,梅姝娥.第三方电子商务平台的定价策略研究[J].2003(6):139-145
[23]廖瑜.面向中小企业的第三方电子交易市场的研究[D].硕士,浙江大学,2006
[24]从电子商务大会看中国电子商务发展三大趋势 http://www.xinhuanet.com
[25]刘萍.电子商务物流[M].电子供应链出版社,2005.8
[26](美)彼得.基恩,马克.麦克唐纳著,杨斌,毛波译.e流程优势[M],机械工业出版社,2002.3
[27]王伟.物流企业战略与模式[M].中国物资出版社,2004.12
[28]俞剑锋.第三方物流主导下的供应链模式研究[D].硕士,暨南大学,2004
[29]杨金.第四方物流对社会物流资源的整合研究[D].硕士,重庆大学,2005
[30]许辉强.基于电子商务的供应链物流研究[D].硕士,对外经济贸易大学,2004
[31]王海龙,王行愚.一种基于物流配送体系物流信息平台的研究[J].计算机应用研究,2001(12):32-34
[32]徐燕.区域物流系统的信息平台研究[D].武汉理工大学,2002
[33](美)保罗.H.蒂默斯著,刘祥亚译.六大电子商务发展战略[M].上海社会科学出版社,2001.12
[34]蔡淑琴,夏火松.物流信息与信息系统[M].电子工业出版社,2005.8
[35]胡宜男.第三方物流与电子商务的合理接口--综合性物流代理的第三方物流模式[J].当代经理人,2005(14):120-121
[36]王春喜,查建中,孙垂风.供应链环境下第三方物流的电子商务信息系统[J].工业工程与管理,2002(8):53-56
[37]戴祝英,左禾兴.基于角色的访问控制模型分析与系统实现[J].计算机应用研究,2004(9):173-175.
[38]董玉民,帅典勋.基于第三方认证的公平电子商务技术体系研究[J].中国管理信息化,2004(4):592-596
[39]刘靓.利用第三方物流解决供应链问题[J].计算机世界 2002.12.28
[40]张亦弛.物流企业核心竞争能力[M].中国物资出版社,2004.1
[41]骆温平.第三方物流-理论、操作与案例[M].上海社会科学院出版社,2001
[42]刘胜春,李严峰.第三方物流[M].东北大学财经出版社,2006.1
[43]林慧月.第三方物流[M].上海财经大学出版社,2005.2
[44]刘北林.供应链与第三方物流策划[M].中国物资出版社,2001.1
[45]兰振东,周耀烈.VMI技术的优化-引入TPL的VMI优化模型[J].技术经济与管理研究,2005(5):53-54
[46]王静,赵阿群,姜放放.基于VMI的第三方物流企业仓储管理系统研究[J].现代物流,2006(28.2):28-29
[47]唐胜海,陈健.VMI-库存管理新概念[J].现代制造 2004(4):44-46
[48]陆道生.第四方物流:理论探索与实践[M].上海社会科学出版社,2003.11
[49]形而下的伯灵顿 http://www.5649.com.cn
[50]伯灵顿戴尔物料保姆 中华供应链网
[51]邹辉霞.供应链物流管理[M].清华大学出版社,2004.4
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