博州旅游整合与旅游业发展研究
摘要
中国的旅游业经过萌芽、发展、壮大等阶段,在短短的20多年内,由旅游资源大国发展成为世界旅游大国。新疆自治区旅游业取得了令人瞩目的成绩,主要发展以“五区三线”的旅游格局。但博州的旅游资源很少包括在内,博州旅游资源丰富,旅游资源类型多样化,交通方便,与多国相邻,但在新疆旅游格局的定位中博州没有被包括在内,众多的优势并未使博州的旅游业得到发展,恰恰相反,博州旅游业的发展一直停止不前。主要原因是空间距离过大,旅游线路较长,缺乏旅游品牌,没有形成特有的旅游形象、接待基础设施不完善。最近几年,博州旅游局加大旅游开发强度和投资,同时,旅游局莫伦涛局长多次亲自组织参加博州旅游推介活动,使原本毫不知名的博州渐渐被疆内游客所了解,但这些并不足以发展博州旅游业。
随着社会经济水平的发展,人们消费意识的提高,旅游业成为当前很多城市热门发展的产业,博州作为我国边疆小城,从资源、环境和区位来看,博州都具备大力发展旅游业的客观条件,但始终未走出伊犁州对它的屏蔽效应。因此,博州不能盲目开发旅游资源,必须科学规划、开发得当、对现有松散的旅游资源进行整合开发,融入新疆乃至全国的大旅游格局中,以实现博州旅游业的跨越式发展。
因此,本文从博州产业结构中存在的问题出发,结合全疆旅游业发展形势,分析和评价博州旅游资源,收集大量数据和资料,借鉴系统理论、竞争力理论、点轴开发理论和可持续发展理论,针对博州旅游业发展现状,分析博州旅游整合开发的必要性和战略目标,对博州旅游整合开发进行SWOT分析,分别从博州旅游产业定位、旅游形象设计、旅游资源、旅游市场和旅游产品方面阐述整合的具体内容和措施,详细设计博州旅游线路,形成品牌产品,促使博州旅游产业进入良性的发展阶段,从而优化博州产业结构。
本研究主要目的是找准适合博州旅游业的发展道路,提高旅游产业的产业地位,从而推动博州经济水平的发展。
China's tourism process seed, development, strength, in the short more than 20 years, develop into the world traveling great nation by the tourist resources great nation. Xinjiang autonomous region tourism has obtained the amazing result, main development by“five area three”traveling pattern. Tourist resources including, the abundant state tourist resources are very little rich, the tourist resources type diversification, the transportation is convenient, is neighboring with the multi-countries, but traveling pattern localization abundant state not including, the multitudinous superiority by no means enable abundant state the tourism to obtain the development, just the opposite, the abundant state tourism development does not stop continuously front. The primary cause is the space length oversized, travels the line to be long, lacks the traveling brand, has not formed the unique traveling image, the reception infrastructure is imperfect. Recently several years, the abundant state travel agency enlarge traveling development intensity and the investment, simultaneously, travel agency Bureau Chief Morron Tao personally organized to participate in the abundant state traveling recommendation activity many times, made not well-known abundant state gradually the tourist to understand originally by the boundary in, but these and were insufficient to develop the abundant state tourism.
Along with social economy level development, the people expend consciousness the enhancement, the tourism become the current very many city popular development the industry, abundant state took our country border area small town, from the resources, the environment and the position looked, abundant state all has develops the tourism detachment condition vigorously, but has not gone out the state throughout to its screening effect, therefore, cannot develop the tourist resources blindly, must the science plan, the development appropriate, carry on the conformity development to the existing loose tourist resources, integrates Xinjiang and even in the national big traveling pattern, realizes the abundant state tourism leap frog development.
Therefore, this article the question which exists from the abundant state industrial structure embarks, unifies the entire boundary tourism development situation, analyzes and appraises the abundant state tourist resources, the collection mass datas and the material, the model system theory, the competitive power theory, the spot axis development theory and the sustainable development theory, in view of the abundant state tourism development present situation, analyzes the abundant state traveling conformity development the necessity and the strategic target, carries on the SWOT analysis to the abundant state traveling conformity development, separately from the abundant state traveling industry localization, the traveling image design, the tourist resources, the traveling market and the traveling product aspect elaborated the conformity concrete content and the measure, design the abundant state traveling line in detail, forms the brand product, Urges the abundant state traveling industry to enter the benign development phase, thus optimizes the abundant state industrial structure.
This research main purpose is looks suits the abundant state tourism the development path, enhances the traveling industry the industrial status, impels the abundant state economical level the development.
随着社会经济水平的发展,人们消费意识的提高,旅游业成为当前很多城市热门发展的产业,博州作为我国边疆小城,从资源、环境和区位来看,博州都具备大力发展旅游业的客观条件,但始终未走出伊犁州对它的屏蔽效应。因此,博州不能盲目开发旅游资源,必须科学规划、开发得当、对现有松散的旅游资源进行整合开发,融入新疆乃至全国的大旅游格局中,以实现博州旅游业的跨越式发展。
因此,本文从博州产业结构中存在的问题出发,结合全疆旅游业发展形势,分析和评价博州旅游资源,收集大量数据和资料,借鉴系统理论、竞争力理论、点轴开发理论和可持续发展理论,针对博州旅游业发展现状,分析博州旅游整合开发的必要性和战略目标,对博州旅游整合开发进行SWOT分析,分别从博州旅游产业定位、旅游形象设计、旅游资源、旅游市场和旅游产品方面阐述整合的具体内容和措施,详细设计博州旅游线路,形成品牌产品,促使博州旅游产业进入良性的发展阶段,从而优化博州产业结构。
本研究主要目的是找准适合博州旅游业的发展道路,提高旅游产业的产业地位,从而推动博州经济水平的发展。
China's tourism process seed, development, strength, in the short more than 20 years, develop into the world traveling great nation by the tourist resources great nation. Xinjiang autonomous region tourism has obtained the amazing result, main development by“five area three”traveling pattern. Tourist resources including, the abundant state tourist resources are very little rich, the tourist resources type diversification, the transportation is convenient, is neighboring with the multi-countries, but traveling pattern localization abundant state not including, the multitudinous superiority by no means enable abundant state the tourism to obtain the development, just the opposite, the abundant state tourism development does not stop continuously front. The primary cause is the space length oversized, travels the line to be long, lacks the traveling brand, has not formed the unique traveling image, the reception infrastructure is imperfect. Recently several years, the abundant state travel agency enlarge traveling development intensity and the investment, simultaneously, travel agency Bureau Chief Morron Tao personally organized to participate in the abundant state traveling recommendation activity many times, made not well-known abundant state gradually the tourist to understand originally by the boundary in, but these and were insufficient to develop the abundant state tourism.
Along with social economy level development, the people expend consciousness the enhancement, the tourism become the current very many city popular development the industry, abundant state took our country border area small town, from the resources, the environment and the position looked, abundant state all has develops the tourism detachment condition vigorously, but has not gone out the state throughout to its screening effect, therefore, cannot develop the tourist resources blindly, must the science plan, the development appropriate, carry on the conformity development to the existing loose tourist resources, integrates Xinjiang and even in the national big traveling pattern, realizes the abundant state tourism leap frog development.
Therefore, this article the question which exists from the abundant state industrial structure embarks, unifies the entire boundary tourism development situation, analyzes and appraises the abundant state tourist resources, the collection mass datas and the material, the model system theory, the competitive power theory, the spot axis development theory and the sustainable development theory, in view of the abundant state tourism development present situation, analyzes the abundant state traveling conformity development the necessity and the strategic target, carries on the SWOT analysis to the abundant state traveling conformity development, separately from the abundant state traveling industry localization, the traveling image design, the tourist resources, the traveling market and the traveling product aspect elaborated the conformity concrete content and the measure, design the abundant state traveling line in detail, forms the brand product, Urges the abundant state traveling industry to enter the benign development phase, thus optimizes the abundant state industrial structure.
This research main purpose is looks suits the abundant state tourism the development path, enhances the traveling industry the industrial status, impels the abundant state economical level the development.
引文
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[19]黄勤慧.竞争力理论在区域旅游整合中的应用[J].湖北大学学报,2007(3):15-17页
[20]吴必虎.旅游系统:对旅游活动与旅游科学的一种解释[J].旅游学刊,1998(1):21-25页
[21]张延毅,董观志.生态旅游及其可持续发展对策[J].经济地理,1997,17(2):10-11页.
[22]范家驹.树立大旅游观念[N].社会科学报,1987(2):05—07页.
[23]毛汉英.人地系统与区域可持续发展研究[M].北京:中国科学技术出版社,1995(1).
[24]蒋国田,马树群.中心城市与旅游区域性发展[J].旅游学刊,1991,(2).
[25]李春华.西部大开发城市要先行)))北疆铁路沿线城镇带发展战略[J].兵团教育学院学报,2002,12(1):1-4页.
[26]杨景厚.未来社会发展的新机遇[J].科学新闻周刊2000(1):11页
[27]宋香音.新疆产业结构现状分析[J].新疆财经. 2006(1):20-22页
[28]新疆维吾尔自治区统计局.2003年新疆统计年鉴[M].中国统计出版社,2003.
[29]乌鲁木齐统计局.2003年乌鲁木齐统计年鉴[M].中国统计出版社,2003.
[30]博尔塔拉蒙古自治州统计局.《博尔塔拉统计公报》(2006)
[31]导游基础,新疆教育出版社. 2001
[32]李一江,汤一溉.天山北坡经济带发展问题研究[M].乌鲁木齐:新疆人民出版社,2002.
[33] http://www.xjboz.gov.cn,新疆博州政府网站
[34]维克多:密德尔敦:5旅游营销学61M2,中国旅游出版社,2001.1
[35]刘斌.北疆铁路沿线地带城市化道路方式初探[J].干旱区地理,1995,18(2):41-65页.
[36]张慰冰.合作开发环太湖旅游圈探求区域旅游发展的新思路[J].旅游学刊,1997,(4):42—45页.
[37]陈彩苹,楚新正,张素红.九五期间乌鲁木齐产业结构变动及发展分析[J].新疆师范大学学报(自然科学版),2003,(4):48-53页.
[38]池雄标:论政府旅游营销行为的理论依据1J2,旅游学刊,2003.3
[39]贺学君《关于非物质文化遗产保护的理论思考》贺学君《新华文摘》2006.3
[40]李春燕基于SWOT分析的临沂旅游业战略选择与对策研究[学位论文].新疆:新疆师范大学. 2006.6
[2]郝索:论我国旅游产业的市场化发展与政府行为1J2,旅游学刊,2001.2
[3]陈吉环.中心地方论在旅游资源开发中的应用—大西南旅游资源开发设想[J].旅游学刊,1987,(2):39—45页.
[4]贺军.区域旅游资源的整合与发展[J].老区建设,2007(2): 28-30页
[5]保继刚.楚义芳.旅游地理学[M].北京:高等教育出版社,1999
[6]马艳.区域旅游整合研究[学位论文].辽宁:辽宁师范大学,2006.5
[7]吴殿廷等:西部旅游开发战略模式的探讨1J2,旅游管理,2003.3
[8] http://www.bozhounews.com/博州新闻网
[9]新疆维吾尔自治区人民政府.新疆年鉴.新疆人民出版社.2006
[10]周立学.山东省日照市旅游资源整合开发研究[学位论文].新疆:新疆师范大学. 2006.6
[11]谢香方.北疆铁路沿线区域综合开发与整治[M].乌鲁木齐:新疆人民出版社,1998.
[12]殷少明,安果等.新疆旅游业发展研究——原理、方法、实践[M].新疆:新疆人民出版社,2004
[13]赵伟兵.论城市旅游形象定位[J].桂海论丛,2003.3
[14]唐学锋:西部旅游业开发应采取政府主导的发展模式1J2,旅游管理,2001.6
[15]陈传康.区域持续发展与行业开发[J].地理学报,1997,52(6):52—53页.
[16]雷华生.关于建立“大桂林”旅游区的设想[J].城乡建设,1987,(3):15—16页.
[17]唐德鹏,等.以区域旅游为主的接待方式将成为我国旅游接待的主体[J].浙江学刊,1987,(4):99—101页.
[18]保继刚.滨海沙滩旅游资源开发的空间竞争分析[J].经济地理,1991,11(2):89—93页.
[19]黄勤慧.竞争力理论在区域旅游整合中的应用[J].湖北大学学报,2007(3):15-17页
[20]吴必虎.旅游系统:对旅游活动与旅游科学的一种解释[J].旅游学刊,1998(1):21-25页
[21]张延毅,董观志.生态旅游及其可持续发展对策[J].经济地理,1997,17(2):10-11页.
[22]范家驹.树立大旅游观念[N].社会科学报,1987(2):05—07页.
[23]毛汉英.人地系统与区域可持续发展研究[M].北京:中国科学技术出版社,1995(1).
[24]蒋国田,马树群.中心城市与旅游区域性发展[J].旅游学刊,1991,(2).
[25]李春华.西部大开发城市要先行)))北疆铁路沿线城镇带发展战略[J].兵团教育学院学报,2002,12(1):1-4页.
[26]杨景厚.未来社会发展的新机遇[J].科学新闻周刊2000(1):11页
[27]宋香音.新疆产业结构现状分析[J].新疆财经. 2006(1):20-22页
[28]新疆维吾尔自治区统计局.2003年新疆统计年鉴[M].中国统计出版社,2003.
[29]乌鲁木齐统计局.2003年乌鲁木齐统计年鉴[M].中国统计出版社,2003.
[30]博尔塔拉蒙古自治州统计局.《博尔塔拉统计公报》(2006)
[31]导游基础,新疆教育出版社. 2001
[32]李一江,汤一溉.天山北坡经济带发展问题研究[M].乌鲁木齐:新疆人民出版社,2002.
[33] http://www.xjboz.gov.cn,新疆博州政府网站
[34]维克多:密德尔敦:5旅游营销学61M2,中国旅游出版社,2001.1
[35]刘斌.北疆铁路沿线地带城市化道路方式初探[J].干旱区地理,1995,18(2):41-65页.
[36]张慰冰.合作开发环太湖旅游圈探求区域旅游发展的新思路[J].旅游学刊,1997,(4):42—45页.
[37]陈彩苹,楚新正,张素红.九五期间乌鲁木齐产业结构变动及发展分析[J].新疆师范大学学报(自然科学版),2003,(4):48-53页.
[38]池雄标:论政府旅游营销行为的理论依据1J2,旅游学刊,2003.3
[39]贺学君《关于非物质文化遗产保护的理论思考》贺学君《新华文摘》2006.3
[40]李春燕基于SWOT分析的临沂旅游业战略选择与对策研究[学位论文].新疆:新疆师范大学. 2006.6