中国石化核心竞争力分析与评价研究
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摘要
石油化工行业是国民经济的支柱产业,对我国国民经济的发展具有重要的影响。我国加入WTO后,来自国际跨国石油公司的挑战不断增大,提高我国石化企业的竞争力是国家产业政策的重要组成部分,因此对中国石化的核心竞争力研究具有十分重要的现实意义。
核心竞争力是战略管理中非常重要的概念。增强企业竞争优势,构建企业核心竞争力是现代企业成长的必经之路。本文运用核心竞争力理论,结合石化行业的竞争特点,建立起适合石化企业核心竞争力分析的评价指标体系,全方位多角度地分析中国石化在竞争规模实力、持续盈利能力、可持续发展能力、市场营销能力、技术创新能力、资产营运能力、经营管理能力、资源控制能力和国际化经营能力等九个方面的竞争能力,并据此提出了中国石化建设核心竞争力的对策和发展战略。
The petroleum chemical industry is the pillar industry of our nationaleconomy and has the important influence to the development of our country’seconomy. After China joins WTO, the challenge from the internationaltransnational petroleum companies increases unceasingly, so it has become animportant part of our country's industry policies to improve thecompetitiveness of Chinese petrochemical industry. Therefore, it is of greatpractical significance to research into the core competence of Sinopec (ChinaPetroleum and Chemical Corporation).
The core competence, also called“the core ability”or“the corecompetitive advantage”, is an important concept in the strategy management.The enhancement of the enterprises’competitive advantage and the constructof the enterprises’core competence is the key to the growth of the modernenterprises. This article utilizes the core competence theory, combined withthe characteristics of petrochemical industry, and establishes an evaluationsystem adapt to the core competence analysis of the petrochemistryenterprises, which generally analyzes the competence of Sinopec in the competition scale strength, the sustainable payoff ability, the sustainabledevelopment ability, the marketing ability, the technical innovation ability,the assets management ability, the management ability, the resources controland the internationalization. According to the above analysis, the articleproposes the countermeasure and the developmental strategy of theconstruction core competitive ability of Sinopec.
核心竞争力是战略管理中非常重要的概念。增强企业竞争优势,构建企业核心竞争力是现代企业成长的必经之路。本文运用核心竞争力理论,结合石化行业的竞争特点,建立起适合石化企业核心竞争力分析的评价指标体系,全方位多角度地分析中国石化在竞争规模实力、持续盈利能力、可持续发展能力、市场营销能力、技术创新能力、资产营运能力、经营管理能力、资源控制能力和国际化经营能力等九个方面的竞争能力,并据此提出了中国石化建设核心竞争力的对策和发展战略。
The petroleum chemical industry is the pillar industry of our nationaleconomy and has the important influence to the development of our country’seconomy. After China joins WTO, the challenge from the internationaltransnational petroleum companies increases unceasingly, so it has become animportant part of our country's industry policies to improve thecompetitiveness of Chinese petrochemical industry. Therefore, it is of greatpractical significance to research into the core competence of Sinopec (ChinaPetroleum and Chemical Corporation).
The core competence, also called“the core ability”or“the corecompetitive advantage”, is an important concept in the strategy management.The enhancement of the enterprises’competitive advantage and the constructof the enterprises’core competence is the key to the growth of the modernenterprises. This article utilizes the core competence theory, combined withthe characteristics of petrochemical industry, and establishes an evaluationsystem adapt to the core competence analysis of the petrochemistryenterprises, which generally analyzes the competence of Sinopec in the competition scale strength, the sustainable payoff ability, the sustainabledevelopment ability, the marketing ability, the technical innovation ability,the assets management ability, the management ability, the resources controland the internationalization. According to the above analysis, the articleproposes the countermeasure and the developmental strategy of theconstruction core competitive ability of Sinopec.
引文
[1] 中国石油化工股份有限公司 2005 年年度报告
[2] 美国《石油情报周刊》2005 年 12 月 31 日公布的世界最大 50 家石油公司排名位次
[3] 金碚.竞争力经济学.广东经济出版社 2003 年第 1 版:26-27
[4] 聂辰席,顾培亮.论企业核心竞争力的性质.数量经济技术经济研究,2002;(7):61-65
[5] 陈劲,王毅,许庆瑞.国外核心竞争力研究述评.科研管理,1999 年,20(5)
[6] 李东红.企业核心竞争力理论述评.经济学动态,1999(1):61-64
[7] 迈克尔·波特.竞争战略.陈小悦译,北京:华夏出版社,1997
[8] C.K.Prahalad and Gary Hamel. “The Core Competence of theCorporation”.HarvardBusinessReview.1990.May-June:79-91
[9] 李正中,韩智勇.企业核心竞争力理论的起源和内涵.经济理论与经济管理,2001(7)
[10] 胡斌,李旭红.偷不去、买不来、拆不开、带不走、溜不掉——张维迎妙谈企业核心竞争力.市场报,2002.01.17
[11] 杨浩,戴月明.企业核心专长论——战略重塑的全新方法.上海:上海财经大学出版社,2000 年 10 月版
[12] 管益忻.论企业核心竞争力——开创战略管理新纪元的第一选择.中国经济出版社,2000 年 1 月版
[13] 宁建新.我国企业核心竞争力的组合与构建.经济管理,2001(12)
[14] 方统法.企业核心能力及其识别.经济管理,2001(20)
[15] Gary Hamel and C.K.Prahalad. “Competing For the Future”. HarvardBusinessReview,July-August1994:28-47
[16] J.B.Barney. “Looking Inside for Competitive Advantage”. Academy ofManagementExecutive,1995,9(4):34-42
[17] David J Teece, Gary Pisano, Amy Shuen. “Dynamic Capabilities andStrategicManagement”.StrategicManagementJournal,1997(187):132-144
[18] Gary Hamel and Heene A. “Competence-based Competition”. JohnWiley&SonsLtd.1994:87-93
[19] GrantR.M.“TowardaKnowledge-basedTheoryoftheFirm”.StrategicManagementJournal,1996(17):107-122
[20] 余伟萍,陈维政,任佩瑜.中国企业核心竞争力要素实证研究.社会科学战线,2003(5):P82-83
[21] 刘运才.企业战略管理中核心竞争力的培养.企业活力,2003(12):14-15
[22] 于建原.企业核心竞争力构成要素概论.财经科学,2000 年增刊:281-284
[23] 胡大立.企业竞争论.经济管理出版社,2001 年 12 月第 1 版:45-72
[24] 鲁开垠,汪大海.核心竞争力——企业永续制胜之路.经济日报出版社,2001 年版
[25] 刘延伟.我国炼油企业竞争力分析.化工技术经济,2003;21(9)
[26], UNCTAD ( United NationsConferenceonTradeandDevelopment)
[27] www.fortune.com
[28] 钱伯章.世界烯烃工业的发展.化工技术经济,2001(6)
[29] 肖晓勇,肖兵.企业核心竞争力识别办法.湖南文理学院学报(社会科学版),2003.09;28(5):59-60
[30] 杨杰.企业核心竞争力评价指标体系研究.河北工程技术职业学院学报,2003.03;5(1)
[31] 胡尧良.我国石油化工企业的国际竞争力分析.当代石油石化,2002;10(4)
[32] 中国石油 2005 年度报告
[33] BPAnnualReportandAccounts2005
[34] ROYALDUTCHSHELL2005annualreview
[35] Chevron2005AnnualReport
[2] 美国《石油情报周刊》2005 年 12 月 31 日公布的世界最大 50 家石油公司排名位次
[3] 金碚.竞争力经济学.广东经济出版社 2003 年第 1 版:26-27
[4] 聂辰席,顾培亮.论企业核心竞争力的性质.数量经济技术经济研究,2002;(7):61-65
[5] 陈劲,王毅,许庆瑞.国外核心竞争力研究述评.科研管理,1999 年,20(5)
[6] 李东红.企业核心竞争力理论述评.经济学动态,1999(1):61-64
[7] 迈克尔·波特.竞争战略.陈小悦译,北京:华夏出版社,1997
[8] C.K.Prahalad and Gary Hamel. “The Core Competence of theCorporation”.HarvardBusinessReview.1990.May-June:79-91
[9] 李正中,韩智勇.企业核心竞争力理论的起源和内涵.经济理论与经济管理,2001(7)
[10] 胡斌,李旭红.偷不去、买不来、拆不开、带不走、溜不掉——张维迎妙谈企业核心竞争力.市场报,2002.01.17
[11] 杨浩,戴月明.企业核心专长论——战略重塑的全新方法.上海:上海财经大学出版社,2000 年 10 月版
[12] 管益忻.论企业核心竞争力——开创战略管理新纪元的第一选择.中国经济出版社,2000 年 1 月版
[13] 宁建新.我国企业核心竞争力的组合与构建.经济管理,2001(12)
[14] 方统法.企业核心能力及其识别.经济管理,2001(20)
[15] Gary Hamel and C.K.Prahalad. “Competing For the Future”. HarvardBusinessReview,July-August1994:28-47
[16] J.B.Barney. “Looking Inside for Competitive Advantage”. Academy ofManagementExecutive,1995,9(4):34-42
[17] David J Teece, Gary Pisano, Amy Shuen. “Dynamic Capabilities andStrategicManagement”.StrategicManagementJournal,1997(187):132-144
[18] Gary Hamel and Heene A. “Competence-based Competition”. JohnWiley&SonsLtd.1994:87-93
[19] GrantR.M.“TowardaKnowledge-basedTheoryoftheFirm”.StrategicManagementJournal,1996(17):107-122
[20] 余伟萍,陈维政,任佩瑜.中国企业核心竞争力要素实证研究.社会科学战线,2003(5):P82-83
[21] 刘运才.企业战略管理中核心竞争力的培养.企业活力,2003(12):14-15
[22] 于建原.企业核心竞争力构成要素概论.财经科学,2000 年增刊:281-284
[23] 胡大立.企业竞争论.经济管理出版社,2001 年 12 月第 1 版:45-72
[24] 鲁开垠,汪大海.核心竞争力——企业永续制胜之路.经济日报出版社,2001 年版
[25] 刘延伟.我国炼油企业竞争力分析.化工技术经济,2003;21(9)
[26]
[27] www.fortune.com
[28] 钱伯章.世界烯烃工业的发展.化工技术经济,2001(6)
[29] 肖晓勇,肖兵.企业核心竞争力识别办法.湖南文理学院学报(社会科学版),2003.09;28(5):59-60
[30] 杨杰.企业核心竞争力评价指标体系研究.河北工程技术职业学院学报,2003.03;5(1)
[31] 胡尧良.我国石油化工企业的国际竞争力分析.当代石油石化,2002;10(4)
[32] 中国石油 2005 年度报告
[33] BPAnnualReportandAccounts2005
[34] ROYALDUTCHSHELL2005annualreview
[35] Chevron2005AnnualReport