IT电子消费类产品可供应性设计的管理研究
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摘要
随着全球化的发展,企业之间的竞争愈演愈烈,作为IT电子消费类制造商,面对客户差异化的需求、全球化的业务发展、多元化产业的并存以及行业间激烈竞争等内外部挑战,需要优化和改变现有的端到端(E2E)的设计、销售、供应等模式,建立一套E2E全流程拉通可供应性设计的业务模式,来提高企业的竞争力。
本文首先介绍了IT电子消费类企业面临的挑战,引出本论文写作的背景以及本论文研究的目的、意义以及研究方法。简要介绍了国内外产品可供应性设计模型及方法,系统的分析了国外知名企业的优秀实践;分析了企业要实现可供应性设计端到端拉通所需的IT系统建设。结合L公司的基本情况,通过分析面向可供应性设计的方法和理念,在研发阶段IPD流程中落地,提炼全流程(设计、销售、计划、制造、物流、合同、回款等环节)端到端拉通的产品设计理念,优化产品可供应性设计的模型及方法,完善相应的信息管理系统保证可供应性设计方法得以应用,建立了端到端信息流的拉通,确保客户的需求信息在企业内的传递都是一致的。通过L公司对可供应性设计的研究和实例应用,来分享国内IT电子消费类企业面向可供应性设计的经验和教训。本论文的研究旨在找到一种思绪:通过应用可供应性设计以及信息系统管理,达到改善存货周转率(Inventory Turnover)提高资金的使用效率,缩短Lead Time时间提高客户满意度,降低全流程成本,提高企业的竞争力。
With globalized development going forward, the competition between enterprises is more and more severe. As IT consumer electronic manufacturers,they need to change and optimize current E2E design, marketing, supply models to establish a full aspects oriented supply-able business mode to enhance their competence while they are facing challenging in terms of differentiated customer needs, globalized business development, diversified industrial co-existing plus severe internal competition,
This thesis firstly shows enterprises encountered challengings and then shows her study background, purpose, methodology. It briefly shows both domestic and oversea product supply-able design model, methodology with carefully analyzing some world famous companies’cases. It reveals the IT system construction needs for implementing E2E supply-able design. With actions in terms of L company’s basic situation; analyzing and implementing supply-able design oriented methodology, theory to IPD; refining the whole E2E process(design, marketing, plan, mgf, logistic, contract, payback etc) for product design; optimizing supply-able design model and methodology; establishing MIS system to assure the implementation of supply-able design; establishing E2E info distribution channel etc, to make sure that customer requirement info can be always the same while internally distributed. It uses L company’s study and application on apply-able design to share relevant experience and lesson-learn to those domestic enterprises. Purpose of this paper is to optimize ITO for bettering capital usage, to shorten L/T for satisfying customer more, to lower cost for enhancing enterprise competence.
本文首先介绍了IT电子消费类企业面临的挑战,引出本论文写作的背景以及本论文研究的目的、意义以及研究方法。简要介绍了国内外产品可供应性设计模型及方法,系统的分析了国外知名企业的优秀实践;分析了企业要实现可供应性设计端到端拉通所需的IT系统建设。结合L公司的基本情况,通过分析面向可供应性设计的方法和理念,在研发阶段IPD流程中落地,提炼全流程(设计、销售、计划、制造、物流、合同、回款等环节)端到端拉通的产品设计理念,优化产品可供应性设计的模型及方法,完善相应的信息管理系统保证可供应性设计方法得以应用,建立了端到端信息流的拉通,确保客户的需求信息在企业内的传递都是一致的。通过L公司对可供应性设计的研究和实例应用,来分享国内IT电子消费类企业面向可供应性设计的经验和教训。本论文的研究旨在找到一种思绪:通过应用可供应性设计以及信息系统管理,达到改善存货周转率(Inventory Turnover)提高资金的使用效率,缩短Lead Time时间提高客户满意度,降低全流程成本,提高企业的竞争力。
With globalized development going forward, the competition between enterprises is more and more severe. As IT consumer electronic manufacturers,they need to change and optimize current E2E design, marketing, supply models to establish a full aspects oriented supply-able business mode to enhance their competence while they are facing challenging in terms of differentiated customer needs, globalized business development, diversified industrial co-existing plus severe internal competition,
This thesis firstly shows enterprises encountered challengings and then shows her study background, purpose, methodology. It briefly shows both domestic and oversea product supply-able design model, methodology with carefully analyzing some world famous companies’cases. It reveals the IT system construction needs for implementing E2E supply-able design. With actions in terms of L company’s basic situation; analyzing and implementing supply-able design oriented methodology, theory to IPD; refining the whole E2E process(design, marketing, plan, mgf, logistic, contract, payback etc) for product design; optimizing supply-able design model and methodology; establishing MIS system to assure the implementation of supply-able design; establishing E2E info distribution channel etc, to make sure that customer requirement info can be always the same while internally distributed. It uses L company’s study and application on apply-able design to share relevant experience and lesson-learn to those domestic enterprises. Purpose of this paper is to optimize ITO for bettering capital usage, to shorten L/T for satisfying customer more, to lower cost for enhancing enterprise competence.
引文
[1]穆东.供应链系统的复杂性与评价方法研究.北京:清华大学出版社, 2010
[2] Reiner G, Hofmann P. Efficiency analysis of supply chain processes. International Journal of Production Research, 2006, 44(23): 5065-5087
[3]杨亮.图解SCANIA. Commercial Vehicle, 2008, 4: 40-44
[4]柳献初.模块化思想溯源. Commercial Vehicle, 2009, 2: 80-81
[5] Cargille B. HP Supply Chain Best Practices. Work Paper of Hewlett-Packard Development Company, 2007
[6] Cargille B, Fry C. Design for Supply Chain Spreading the word across HP. Supply Chain Management Review, 2006, July/August: 34-41
[7] Feitzinger E, Lee H L. Mass Customization at Hewlett-Packard: The Power of Postponement. Harvard Business Review, 1997, 1: 116-121
[8] Grundsell A, Mallmin K. Supply as an enabler in the new telecoms world. Ericsson Review, 2001, 2: 80-87
[9] Friscia T, Hofman D, et al. The AMR Research Supply Chain Top 25 for 2009. Work Paper of AMR 2009, 5: 50-54
[10] Samsung Data Systems America. Design for Supply Chain. http: //www. sds. samsung. com
[11] Design for Supply Chain. http: //www. sdcexec. com
[12]周际,乌兰木其,李焕.面向供应链管理的产品设计方法研究.计算机应用技术机械, 2005, 5: 36-38
[13]李志忠.索爱公司面向供应链全流程的手机设计管理研究: [硕士学位论文].北京:北京邮电大学, 2008
[14] Huang C H, Kao H Y. A Design of Supply Chain Management System with Flexible Planning Capability. World Academy of Science, Engineering and Technology, 2009, 53: 216-220
[15]侯亮,唐任仲,徐燕申.产品模块化设计理论、技术与应用研究进展.机械工程学报, 2004, 40(1): 56-61
[16]童时中.论模块化与组合化的关系.标准化报道, 1994, 15(1): 3-10
[17]童时中.模块化设计原理、方法与应用.北京:机械工业出版社, 2000
[18]童时中,陆萍.从模块化设计到模块化企业.电子机械工程, 2008, 24(6): 5-9
[19]卡丽斯·鲍德温,金·克拉克著.设计规则:模块化的力量.张传良等译.北京:中信出版社, 2006
[20]吴志欢,姚立纲.产品全生命周期设计及其应用.福建工程学院学报, 2003,9: 33-36
[21]汤军社,秦现生,彭炎午.产品生命周期集成技术研究现状及发展趋势.制造业自动化, 2001, 8: 1-4
[22]曹华军,陈晓慧,刘飞.产品生命周期评估的体系结构及其与绿色制造的集成关系.航空工程与维修, 2000, 6: 10-12
[23]陈豪雅,陈剑.定制延迟模式的供应链协调.系统工程理论与实践, 2004, 8: 1-11
[24] Scott C, Lundgren H, Thompson P, et al. Guide to Supply Chain Management. Berlin: Springer-Verlag Berlin Heidelberg, 2011
[25] Reiner G, Trcka M. Customized supply chain design: Problems and alternatives for a production company in the food industry, A simulation based analysis. Int. J. Production Economics, 2004, 89: 217-229
[26]大卫·辛奇-利维,菲利普·卡明斯基,伊迪斯·辛奇-利维著.供应链设计与管理:概念、战略与案例研究.季建华,邵晓峰译.北京:中国财经经济出版社, 2004
[27]祁国宁,顾新建等.大批量定制技术及其应用.北京:机械工业出版社, 2003
[28]朱保华,徐旭. IPD如何解决产品开发的典型问题.现代显示, 2008, 87(4): 99-101
[29]毛维铦,彭新霞. IPD在产品开发流程优化中的应用.厦门科技, 2008, 3: 57-60
[30] [美]哈格等著,严建援等译.信息时代的管理信息系统.北京:机械工业出版社, 2007
[31]陈猛,马路,刘林海等.企业级信息集成关键技术研究.制造业自动化, 2006, 28(5): 30-33
[32]李枫林.电子商务企业的信息流模式及组织架构.科技管理研究, 2006, 10:94-97
[33]乔立,张毅柱. PDM与ERP系统之间信息集成的实现方法.北京航空航天大学学报, 2008, 34(5): 577-591
[34]胡斌,蒋国银.管理系统集成模拟原理与应用.北京:高等教育出版社, 2010
[35] Lee HL, Sasser M. Product Universality and Design for Supply Chain Management. Supply Chain Management, 1995, 6(3): 270-277
[36]高淑英,徐燕中,胡德计等.面向广义模块化设计的机械产品模块数据建模及其应用研究.机床与液压, 2006, 1: 6-35
[37]马士华等.生产运作管理.北京:科学出版社, 2009
[38] Scott C, Lundgren H, Thompson P, et al. Guide to Supply Chain Management. Berlin: Springer-Verlag Berlin Heidelberg, 2011
[39] Reiner G, Trcka M. Customized supply chain design: Problems and alternatives for a production company in the food industry, A simulation based analysis. Int. J. Production Economics, 2004, 89: 217-229
[40] Gokhan NM, Needy KL, Norman BA. Development of a Simultaneous Design for Supply Chain Process for the Optimization of the Product Design and Supply Chain Configuration Problem. Engineering Management Journal, 2010, 22(4): 20-30
[41] Krikke H, Blanc I L. Product Modularity and the Design of Closed-Loop Supply Chains. California Management Review, 2004, 46(2): 58-64
[42]褚兴军,范玉青.产品数据管理研究.航空制造工程, 1997, 2: 34-36
[43] Sehgal V. Enterprise Supply Chain Management Integrating Best-in-Class Processes. Vivek Sehgal, 2009
[44] Clement J, Coldrick A, Sari J. Manufacturing Data Structures. John Wiley & Sons, INC., 1992
[45] Garwood D. Bills of Material-Structured for excellence. Dogwood Publishing Company, Inc. The Ninth Pringting, 2000
[46]廖文和,杨海成.产品数据管理技术.南京:江苏科学技术出版社, 2006
[2] Reiner G, Hofmann P. Efficiency analysis of supply chain processes. International Journal of Production Research, 2006, 44(23): 5065-5087
[3]杨亮.图解SCANIA. Commercial Vehicle, 2008, 4: 40-44
[4]柳献初.模块化思想溯源. Commercial Vehicle, 2009, 2: 80-81
[5] Cargille B. HP Supply Chain Best Practices. Work Paper of Hewlett-Packard Development Company, 2007
[6] Cargille B, Fry C. Design for Supply Chain Spreading the word across HP. Supply Chain Management Review, 2006, July/August: 34-41
[7] Feitzinger E, Lee H L. Mass Customization at Hewlett-Packard: The Power of Postponement. Harvard Business Review, 1997, 1: 116-121
[8] Grundsell A, Mallmin K. Supply as an enabler in the new telecoms world. Ericsson Review, 2001, 2: 80-87
[9] Friscia T, Hofman D, et al. The AMR Research Supply Chain Top 25 for 2009. Work Paper of AMR 2009, 5: 50-54
[10] Samsung Data Systems America. Design for Supply Chain. http: //www. sds. samsung. com
[11] Design for Supply Chain. http: //www. sdcexec. com
[12]周际,乌兰木其,李焕.面向供应链管理的产品设计方法研究.计算机应用技术机械, 2005, 5: 36-38
[13]李志忠.索爱公司面向供应链全流程的手机设计管理研究: [硕士学位论文].北京:北京邮电大学, 2008
[14] Huang C H, Kao H Y. A Design of Supply Chain Management System with Flexible Planning Capability. World Academy of Science, Engineering and Technology, 2009, 53: 216-220
[15]侯亮,唐任仲,徐燕申.产品模块化设计理论、技术与应用研究进展.机械工程学报, 2004, 40(1): 56-61
[16]童时中.论模块化与组合化的关系.标准化报道, 1994, 15(1): 3-10
[17]童时中.模块化设计原理、方法与应用.北京:机械工业出版社, 2000
[18]童时中,陆萍.从模块化设计到模块化企业.电子机械工程, 2008, 24(6): 5-9
[19]卡丽斯·鲍德温,金·克拉克著.设计规则:模块化的力量.张传良等译.北京:中信出版社, 2006
[20]吴志欢,姚立纲.产品全生命周期设计及其应用.福建工程学院学报, 2003,9: 33-36
[21]汤军社,秦现生,彭炎午.产品生命周期集成技术研究现状及发展趋势.制造业自动化, 2001, 8: 1-4
[22]曹华军,陈晓慧,刘飞.产品生命周期评估的体系结构及其与绿色制造的集成关系.航空工程与维修, 2000, 6: 10-12
[23]陈豪雅,陈剑.定制延迟模式的供应链协调.系统工程理论与实践, 2004, 8: 1-11
[24] Scott C, Lundgren H, Thompson P, et al. Guide to Supply Chain Management. Berlin: Springer-Verlag Berlin Heidelberg, 2011
[25] Reiner G, Trcka M. Customized supply chain design: Problems and alternatives for a production company in the food industry, A simulation based analysis. Int. J. Production Economics, 2004, 89: 217-229
[26]大卫·辛奇-利维,菲利普·卡明斯基,伊迪斯·辛奇-利维著.供应链设计与管理:概念、战略与案例研究.季建华,邵晓峰译.北京:中国财经经济出版社, 2004
[27]祁国宁,顾新建等.大批量定制技术及其应用.北京:机械工业出版社, 2003
[28]朱保华,徐旭. IPD如何解决产品开发的典型问题.现代显示, 2008, 87(4): 99-101
[29]毛维铦,彭新霞. IPD在产品开发流程优化中的应用.厦门科技, 2008, 3: 57-60
[30] [美]哈格等著,严建援等译.信息时代的管理信息系统.北京:机械工业出版社, 2007
[31]陈猛,马路,刘林海等.企业级信息集成关键技术研究.制造业自动化, 2006, 28(5): 30-33
[32]李枫林.电子商务企业的信息流模式及组织架构.科技管理研究, 2006, 10:94-97
[33]乔立,张毅柱. PDM与ERP系统之间信息集成的实现方法.北京航空航天大学学报, 2008, 34(5): 577-591
[34]胡斌,蒋国银.管理系统集成模拟原理与应用.北京:高等教育出版社, 2010
[35] Lee HL, Sasser M. Product Universality and Design for Supply Chain Management. Supply Chain Management, 1995, 6(3): 270-277
[36]高淑英,徐燕中,胡德计等.面向广义模块化设计的机械产品模块数据建模及其应用研究.机床与液压, 2006, 1: 6-35
[37]马士华等.生产运作管理.北京:科学出版社, 2009
[38] Scott C, Lundgren H, Thompson P, et al. Guide to Supply Chain Management. Berlin: Springer-Verlag Berlin Heidelberg, 2011
[39] Reiner G, Trcka M. Customized supply chain design: Problems and alternatives for a production company in the food industry, A simulation based analysis. Int. J. Production Economics, 2004, 89: 217-229
[40] Gokhan NM, Needy KL, Norman BA. Development of a Simultaneous Design for Supply Chain Process for the Optimization of the Product Design and Supply Chain Configuration Problem. Engineering Management Journal, 2010, 22(4): 20-30
[41] Krikke H, Blanc I L. Product Modularity and the Design of Closed-Loop Supply Chains. California Management Review, 2004, 46(2): 58-64
[42]褚兴军,范玉青.产品数据管理研究.航空制造工程, 1997, 2: 34-36
[43] Sehgal V. Enterprise Supply Chain Management Integrating Best-in-Class Processes. Vivek Sehgal, 2009
[44] Clement J, Coldrick A, Sari J. Manufacturing Data Structures. John Wiley & Sons, INC., 1992
[45] Garwood D. Bills of Material-Structured for excellence. Dogwood Publishing Company, Inc. The Ninth Pringting, 2000
[46]廖文和,杨海成.产品数据管理技术.南京:江苏科学技术出版社, 2006