基于视觉心理与视觉系统的服饰类商店照明系统设计研究
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摘要
随着科学技术的发展和物质文化水平的提高,消费者除了满足自身对产品功能的需求之外,更渴望体验愉快舒适、优雅宜人的购物环境,通过购物这一过程,借助美好的购物环境愉悦身心已逐渐成为消费者购物的另一种需求。这种新的需求主要反映在购物环境中的光环境的能否满足消费者的视觉享受上。因此,这就要求设计师在进行照明设计时,需要更多的考虑光环境给消费者带来的视觉影响。
对于现代商业空间,照明设计所扮演的角色越来越重要。照明设计的合理与否直接或间接地影响着整体空间的效果和消费者的视觉感受与心理感受。本文以视觉心理与视觉系统理论研究为基础,以服饰类商店的照明系统为案例,通过对商业照明的目的、光照对视觉环境的影响、颜色对视觉心理的影响以及对现有服饰类商店照明系统存在的问题和目标用户群体视觉心理需求的研究与分析,建立了目标用户群体需求模型,并总结了一种实用、舒适的照明环境设计原则。
本文大致按照如下三个步骤来研究服饰类商店的照明系统。首先,对照明系统的相关因素进行总结归纳。其次,通过对目标用户的市场调查研究及分析,发现现有服饰类商店照明系统存在的问题,以及对用户的视觉心理需求进行研究,并结合视觉心理理论和照明设计相关因素对调查结果进行详细的分析,由此建立用户模型。最后,以视觉心理理论为基础对用户视觉心理需求进行论证,并总结服饰类商店照明系统的设计原则。
这种基于视觉心理与视觉系统的照明设计原则,对未来照明设计中存在的问题能有所改进,并给未来照明设计提供一种合理的、人性化的照明设计方法。
With the development of technology and the improvement of cultural and material life, consumers need not only satisfied features of the product, but also the pleasure of comfortable, elegant and pleasant shopping environment. Through the process of shopping and a better shopping environment, consumers have been gradually demanding more on better physical and mental experiences. This new demand mainly reflected in the shopping environment that whether the lighting environment could meet the consumers on the visual demand. Therefore, it requires designers to consider more on the visual impact to the consumers when designing the lighting environment.
Lighting design is playing a more and more important role today to the modern commercial spaces. Whether the lighting design is reasonable or not directly and indirectly affects the overall effect on space and consumers' visual and psychological feelings. This article is aiming on seeking a practical, economic, comfortable lighting design method. It based on visual psychological and visual system as theoretical study and takes lighting system in stores as the case. It discussed the purpose of commercial lighting, impact on illumination to the visual environment, impact on color to the visual psychology, and establish the model for users requirement.
Through the study of the lighting designing methods and processes, the following three steps on the lighting design are being referred. First of all, to summarize the lighting system features. Secondly, to establish the model for users through marketing research and analysis. Combining the visual psychology theory and the related factors of lighting design and analyzing the results from the research to investigate the different features of users could provide the basis for the future lighting designing methods. Finally, to evaluate and verify the lighting design being addressed.
This lighting design method which based on visual system and visual psychology theory can solve the existing problems in the future and also provide a reasonable and humane method for the future lighting design.
对于现代商业空间,照明设计所扮演的角色越来越重要。照明设计的合理与否直接或间接地影响着整体空间的效果和消费者的视觉感受与心理感受。本文以视觉心理与视觉系统理论研究为基础,以服饰类商店的照明系统为案例,通过对商业照明的目的、光照对视觉环境的影响、颜色对视觉心理的影响以及对现有服饰类商店照明系统存在的问题和目标用户群体视觉心理需求的研究与分析,建立了目标用户群体需求模型,并总结了一种实用、舒适的照明环境设计原则。
本文大致按照如下三个步骤来研究服饰类商店的照明系统。首先,对照明系统的相关因素进行总结归纳。其次,通过对目标用户的市场调查研究及分析,发现现有服饰类商店照明系统存在的问题,以及对用户的视觉心理需求进行研究,并结合视觉心理理论和照明设计相关因素对调查结果进行详细的分析,由此建立用户模型。最后,以视觉心理理论为基础对用户视觉心理需求进行论证,并总结服饰类商店照明系统的设计原则。
这种基于视觉心理与视觉系统的照明设计原则,对未来照明设计中存在的问题能有所改进,并给未来照明设计提供一种合理的、人性化的照明设计方法。
With the development of technology and the improvement of cultural and material life, consumers need not only satisfied features of the product, but also the pleasure of comfortable, elegant and pleasant shopping environment. Through the process of shopping and a better shopping environment, consumers have been gradually demanding more on better physical and mental experiences. This new demand mainly reflected in the shopping environment that whether the lighting environment could meet the consumers on the visual demand. Therefore, it requires designers to consider more on the visual impact to the consumers when designing the lighting environment.
Lighting design is playing a more and more important role today to the modern commercial spaces. Whether the lighting design is reasonable or not directly and indirectly affects the overall effect on space and consumers' visual and psychological feelings. This article is aiming on seeking a practical, economic, comfortable lighting design method. It based on visual psychological and visual system as theoretical study and takes lighting system in stores as the case. It discussed the purpose of commercial lighting, impact on illumination to the visual environment, impact on color to the visual psychology, and establish the model for users requirement.
Through the study of the lighting designing methods and processes, the following three steps on the lighting design are being referred. First of all, to summarize the lighting system features. Secondly, to establish the model for users through marketing research and analysis. Combining the visual psychology theory and the related factors of lighting design and analyzing the results from the research to investigate the different features of users could provide the basis for the future lighting designing methods. Finally, to evaluate and verify the lighting design being addressed.
This lighting design method which based on visual system and visual psychology theory can solve the existing problems in the future and also provide a reasonable and humane method for the future lighting design.
引文
[1]卡洛琳·M·布鲁墨.视觉原理.北京.北京大学出版社,2002.
[2]梁宁健.当代认知心理学.上海.上海教育出版社,2004
[3]中岛龙兴.近田玲子.照明设计入门.中国建筑工业出版社,2005.
[4]日本建筑学会.光和色的环境设计.机械工业出版社,2006.1,P116
[5]李乐山.工业设计心理学.高等教育出版社,2004.1
[6]杨公侠.视觉与视觉环境.同济大学出版社,2002
[7]中岛龙兴(日).照明灯光设计.北京理工大学出版社,2003
[8]日本建筑学会.光和色的环境设计.机械工业出版社,2006.1,P157
[9]人的视觉系统,http://www.newsjz.com,2006
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[11]樊超然.工业设计概论.华中科技大学出版社,2005.11
[12]樊超然.工业设计初步.华中科技大学出版社,2006.9
[13]王令中.视觉艺术心理.人民美术出版社,2005.8
[14]李彬彬.设计心理学.中国轻工业出版社,2002.2
[15]钱家渝.视觉心理学.学林出版社,2006.1
[16]顾大庆.设计与视知觉.中国建筑工业出版社,2002
[17]马铁丁.环境心理学与心里环境学.国防科技出版社,1996
[18]章力国.现代设计美学.河南美术出版社,1999
[19]滕守尧.审美心理描述.四川人民出版社,1998
[20]胡飞 杨瑞.设计符号与产品语意.中国建筑工业出版社,2003.12
[21]高庆年.造型艺术心理学.知识出版社,1989.5
[22](日)视觉设计研究所.设计配色基础.中国青年出版社,2004.1
[23]张宪荣 陈麦.设计色彩学.化工工业出版社,2003.7
[24]张宪荣 陈麦等.工业设计理念与方法.北京理工大学出版社,1996.7
[25]吴晨荣.思想的设计——黑川雅之与日本的当代设计文化.上海书店出版社,2005.7
[26](日)藤迟莫昭 泷本孝雄等.色彩心理学.科学技术文献出版社,1989.5
[27]李锋 吴丹 李飞.从构成走向产品设计.中国建筑工业出版社,2004.5
[28]李砚祖.产品设计艺术.中国人民大学出版社,2002.10
[29]江湘芸.设计材料及加工工艺.北京理工大学出版社,2003.8
[30](德)布拉尔姆.色彩的魔力.安徽人民出版社,2003.3
[31]伊定邦.设计学概论.湖南科学技术出版社,1998
[32]郝洛西.城市照明设计[M].辽宁科学技术出版社,2005
[33]盛曙光.环境心理在照明技术中的应用[J].光源与照明,2003
[34]胡文杰 胡文娟 何流.工业产品设计.光西美术出版社,2003.8
[35]DONALD.NORMAN.情感化设计.电子工业出版社,2005.5.
[36]Rudolf Arnheim.ART AND VISUAL PERCEPTION.雄师图书公司出版社,1984.3
[37]Dominguez.Melissa.Developing vision.The University of Rochester,2003
[38]Barry H.Kantowitz Henry L.Roediger David G.Elmes.Experimental Psychology Wadsworth,2005.
[39]John A.Schinka Wayne F.Velicer.Handbook of psychology Vol2-Research Methods In Psychology[M],2003.
[1]毕晴.商业空间的照明设计,2003
[2]郝洛西 郑平.服饰展示空间的光环境表现与视知觉意象,1997
[3]秦方.照明与商场视觉环境,2005
[4]刘稳.服装店照明,1995
[2]梁宁健.当代认知心理学.上海.上海教育出版社,2004
[3]中岛龙兴.近田玲子.照明设计入门.中国建筑工业出版社,2005.
[4]日本建筑学会.光和色的环境设计.机械工业出版社,2006.1,P116
[5]李乐山.工业设计心理学.高等教育出版社,2004.1
[6]杨公侠.视觉与视觉环境.同济大学出版社,2002
[7]中岛龙兴(日).照明灯光设计.北京理工大学出版社,2003
[8]日本建筑学会.光和色的环境设计.机械工业出版社,2006.1,P157
[9]人的视觉系统,http://www.newsjz.com,2006
[10]李乐山.工业社会学.高等教育出版社,2004.1
[11]樊超然.工业设计概论.华中科技大学出版社,2005.11
[12]樊超然.工业设计初步.华中科技大学出版社,2006.9
[13]王令中.视觉艺术心理.人民美术出版社,2005.8
[14]李彬彬.设计心理学.中国轻工业出版社,2002.2
[15]钱家渝.视觉心理学.学林出版社,2006.1
[16]顾大庆.设计与视知觉.中国建筑工业出版社,2002
[17]马铁丁.环境心理学与心里环境学.国防科技出版社,1996
[18]章力国.现代设计美学.河南美术出版社,1999
[19]滕守尧.审美心理描述.四川人民出版社,1998
[20]胡飞 杨瑞.设计符号与产品语意.中国建筑工业出版社,2003.12
[21]高庆年.造型艺术心理学.知识出版社,1989.5
[22](日)视觉设计研究所.设计配色基础.中国青年出版社,2004.1
[23]张宪荣 陈麦.设计色彩学.化工工业出版社,2003.7
[24]张宪荣 陈麦等.工业设计理念与方法.北京理工大学出版社,1996.7
[25]吴晨荣.思想的设计——黑川雅之与日本的当代设计文化.上海书店出版社,2005.7
[26](日)藤迟莫昭 泷本孝雄等.色彩心理学.科学技术文献出版社,1989.5
[27]李锋 吴丹 李飞.从构成走向产品设计.中国建筑工业出版社,2004.5
[28]李砚祖.产品设计艺术.中国人民大学出版社,2002.10
[29]江湘芸.设计材料及加工工艺.北京理工大学出版社,2003.8
[30](德)布拉尔姆.色彩的魔力.安徽人民出版社,2003.3
[31]伊定邦.设计学概论.湖南科学技术出版社,1998
[32]郝洛西.城市照明设计[M].辽宁科学技术出版社,2005
[33]盛曙光.环境心理在照明技术中的应用[J].光源与照明,2003
[34]胡文杰 胡文娟 何流.工业产品设计.光西美术出版社,2003.8
[35]DONALD.NORMAN.情感化设计.电子工业出版社,2005.5.
[36]Rudolf Arnheim.ART AND VISUAL PERCEPTION.雄师图书公司出版社,1984.3
[37]Dominguez.Melissa.Developing vision.The University of Rochester,2003
[38]Barry H.Kantowitz Henry L.Roediger David G.Elmes.Experimental Psychology Wadsworth,2005.
[39]John A.Schinka Wayne F.Velicer.Handbook of psychology Vol2-Research Methods In Psychology[M],2003.
[1]毕晴.商业空间的照明设计,2003
[2]郝洛西 郑平.服饰展示空间的光环境表现与视知觉意象,1997
[3]秦方.照明与商场视觉环境,2005
[4]刘稳.服装店照明,1995