赤湾集装箱码头有限公司（CCT）发展研究
摘要
随着世界经济一体化进程的加快和我国加入WTO，港口在国民经济和社会发展中的作用日益重要，港口企业面临的经营环境也发生了很大的变化，原有的经营模式和思维方式已不适应港口企业的发展。论文运用了定性与定量相结合的方法对深圳赤湾集装箱码头有限公司(CCT)进行了深入系统的分析，所得的结论对有关港口部门具有参考价值。
1、从经济全球化、国民经济和地区经济发展、港口行业发展变化趋势以及CCT所处地理位置、腹地经济状况以及周边港口竞争态势系统分析了CCT所处的宏、微观外部环境，并从CCT内部物质资源、人力资源、业务状况、组织管理体制、航线情况、通关效率等多个方面对企业所具有的内部能力进行了详细分析。
2、应用波特的“五力”模型和SWOT分析法分析了CCT的竞争能力及其发展过程中所具有的优势与劣势、所面临的机会与威胁。并就港口行业竞争的动态特征以及CCT的企业价值链进行了简单介绍。
3、应用回归分析法、移动平均法、平滑指数法，在定性分析的基础上对CCT集装箱运输需求以及CCT在深圳港群中的地位进行了科学的预测。
4、论文提出了CCT的发展目标，并对发展目标的实现提出了具体的对策。
As the quickening of the international economic process of integration, the role of port in national economy and social development is increasingly important, and the management environment that port enterprises faced has changed greatly. The old management methods and thinking modes already can't adapt to the development of port enterprises. In this thesis, Chiwan container terminal Co., Ltd. (CCT) is analyzed systematic using qualitative analysis and quantitative analysis methods. The conclusions achieved might serve as references for relevant port departments.
1. From the points of economic globalization, national economic and regional economic development, port trade development tendency, CCT's geographical position and hinterland economic situation, the outside strategic environment of CCT is analyzed systematically. And the inside strategic ability of CCT is also analyzed in detail from a lot of respects, such as physical resources, human resources, business state, etc. .
2. The strengths and weaknesses that CCT has and the opportunities and threats that CCT faced are analyzed through Potter's " five force " model and SWOT analysis method. The dynamic characteristic of port enterprise and the value chain of CCT were also introduced simply.
3. On the basis of qualitative analysis, the thesis uses many kinds of quantitative method to predict CCT's containerized transport demand and it status in the port group of Shenzhen.
4. The development goals of CCT are proposes, and the concrete countermeasures and suggestion to the realization of the goals are put forward.
1、从经济全球化、国民经济和地区经济发展、港口行业发展变化趋势以及CCT所处地理位置、腹地经济状况以及周边港口竞争态势系统分析了CCT所处的宏、微观外部环境，并从CCT内部物质资源、人力资源、业务状况、组织管理体制、航线情况、通关效率等多个方面对企业所具有的内部能力进行了详细分析。
2、应用波特的“五力”模型和SWOT分析法分析了CCT的竞争能力及其发展过程中所具有的优势与劣势、所面临的机会与威胁。并就港口行业竞争的动态特征以及CCT的企业价值链进行了简单介绍。
3、应用回归分析法、移动平均法、平滑指数法，在定性分析的基础上对CCT集装箱运输需求以及CCT在深圳港群中的地位进行了科学的预测。
4、论文提出了CCT的发展目标，并对发展目标的实现提出了具体的对策。
As the quickening of the international economic process of integration, the role of port in national economy and social development is increasingly important, and the management environment that port enterprises faced has changed greatly. The old management methods and thinking modes already can't adapt to the development of port enterprises. In this thesis, Chiwan container terminal Co., Ltd. (CCT) is analyzed systematic using qualitative analysis and quantitative analysis methods. The conclusions achieved might serve as references for relevant port departments.
1. From the points of economic globalization, national economic and regional economic development, port trade development tendency, CCT's geographical position and hinterland economic situation, the outside strategic environment of CCT is analyzed systematically. And the inside strategic ability of CCT is also analyzed in detail from a lot of respects, such as physical resources, human resources, business state, etc. .
2. The strengths and weaknesses that CCT has and the opportunities and threats that CCT faced are analyzed through Potter's " five force " model and SWOT analysis method. The dynamic characteristic of port enterprise and the value chain of CCT were also introduced simply.
3. On the basis of qualitative analysis, the thesis uses many kinds of quantitative method to predict CCT's containerized transport demand and it status in the port group of Shenzhen.
4. The development goals of CCT are proposes, and the concrete countermeasures and suggestion to the realization of the goals are put forward.
引文
1 韩彪．论深港两地港口航运合作．特区经济．2004，4：17--18
2 张炳汉．深圳港集装箱运输的现状与前景．中国港口．1999，5：22—24
3 曾凡华．深圳港口发展鸟瞰．中国水运．2003，1：18—19
4 周天麟．深圳港发展及其与周边港口的关系．集装箱化．2004，2：4—7
5 周翼，王勇．中国集装箱港口发展战略分析．上海综合经济．2001，3：11-13
6 陈志明．珠江三角洲港口群发展态势分析——广州港发展战略．暨南学报．2002，6：42—46
7 广东省统计年鉴．北京：中国统计出版社，1990—2003
8 陆潮挺．香港港口吞吐量及其与内地港口之关系．水运管理．1998，12
9 敏纶．全球集装箱码头的经营与发展趋势．中国港口年鉴．北京：中国统计出版社，1998
10 张汉林．富果之路——经济全球化与中国的战略及政策选择．北京：对外经济贸易大学出版社，2001
11 俞仲文，陈玫君．流通革命．海天出版社，1999：262
12 李静．统计预测在港口生产统计中的应用．统计与预测．2002，3：30—33
13 孙光．从“顾客矩阵”看集装箱港的市场竞争战略．1998，4：16—18
14 谭轶超．试论集装箱码头的服务营销．集装箱化．2002，8：9—10
15 宗蓓华．港口战略管理．北京：人民交通出版社，1994
16 杨志刚．集装箱码头业务管理．北京：人民交通出版社，1997
17 姜大立等．现代物流装备．北京：首都经济贸易大学出版社，2004
18 陈家源．港口企业管理学．大连：大连海事大学出版社，1999
19 肖钟熙．港口企业管理．大连：大连海事大学出版社，1992
20 于秀林，任雪松．多元统计分析．北京：中国统计出版社，1999
21 (美)迈克尔．波特。竞争战略[M]，陈小悦译，北京：华夏出版社，1994年
22 Wit Ralph De. Multimodal Transport. London:Lloyd's of London Pr. Ltd., 1995
23 Armoldo C.Hax, Nicolas S. Strategic Management. An Perspective prentice-Hall,Inc,Englewood Cliffs, New Jersey, 1984
24 David A.Aaker. Developing Business Strategies, John Wiley&Sons,1988
25 Charles W.L.,Hill, Gareth R.Johnes, Strategic management—AnIntegrated Approach, Boston: Houghton Mifflin Company,1995
26 David J.Teece, Gary Pisano,and Amy Shuen. Dynamic Capabilities and Strategic Management, Mimeograph,June 1992:12—13
27 Arthur A. Thompson, Jr.A.J.Strickland Ⅲ. Strategic Management. 机械工业出版社, 1998, 7:227—279
28 Morten T. Hansen, Nitin Nohria, and Thomas Tierney, "What's Your Srategy For Manging Knowledge?" Harvard Business Review, Vol.77 No.2,1999
29 Gent, B., Wilson, D. National port strategy model. National Conference Publication - Institution of Engineers, Australia, 1991,91 (4): 46-52
30 Leung, T.Y.C.,Lam, W.H.K. Transport strategy for Hong Kong. National Conference Publication - Institution of Engineers, Australia, 1991,91 (4): 166-171
31 Hawkins, J.E. Strategically managing port investments. National Conference Publication - Institution of Engineers, Australia, 1991,91 (4): 41-45
32 Liu, Zeyuan; Cui, Shan. Development strategy of Chinese coastal port cities in 21st century. Dalian Ligong Daxue Xuebao/Joumal of Dalian University of Technology, 1996,36(6): 750
33 Yin, Peter; Jones, Stacey; Weismair, Max.Container wharf upgrade and seismic strengthening guidelines at the port of Los Angeles. Technical Council on Lifeline Earthquake Engineering Monograph, 2003, 25:415-424
34 赤湾集装箱码头有限公司主页：www.cct.com
35 盐田国际主页：www.yict.com.cn
36 蛇口集装箱码头主页：www.sctcn.com
2 张炳汉．深圳港集装箱运输的现状与前景．中国港口．1999，5：22—24
3 曾凡华．深圳港口发展鸟瞰．中国水运．2003，1：18—19
4 周天麟．深圳港发展及其与周边港口的关系．集装箱化．2004，2：4—7
5 周翼，王勇．中国集装箱港口发展战略分析．上海综合经济．2001，3：11-13
6 陈志明．珠江三角洲港口群发展态势分析——广州港发展战略．暨南学报．2002，6：42—46
7 广东省统计年鉴．北京：中国统计出版社，1990—2003
8 陆潮挺．香港港口吞吐量及其与内地港口之关系．水运管理．1998，12
9 敏纶．全球集装箱码头的经营与发展趋势．中国港口年鉴．北京：中国统计出版社，1998
10 张汉林．富果之路——经济全球化与中国的战略及政策选择．北京：对外经济贸易大学出版社，2001
11 俞仲文，陈玫君．流通革命．海天出版社，1999：262
12 李静．统计预测在港口生产统计中的应用．统计与预测．2002，3：30—33
13 孙光．从“顾客矩阵”看集装箱港的市场竞争战略．1998，4：16—18
14 谭轶超．试论集装箱码头的服务营销．集装箱化．2002，8：9—10
15 宗蓓华．港口战略管理．北京：人民交通出版社，1994
16 杨志刚．集装箱码头业务管理．北京：人民交通出版社，1997
17 姜大立等．现代物流装备．北京：首都经济贸易大学出版社，2004
18 陈家源．港口企业管理学．大连：大连海事大学出版社，1999
19 肖钟熙．港口企业管理．大连：大连海事大学出版社，1992
20 于秀林，任雪松．多元统计分析．北京：中国统计出版社，1999
21 (美)迈克尔．波特。竞争战略[M]，陈小悦译，北京：华夏出版社，1994年
22 Wit Ralph De. Multimodal Transport. London:Lloyd's of London Pr. Ltd., 1995
23 Armoldo C.Hax, Nicolas S. Strategic Management. An Perspective prentice-Hall,Inc,Englewood Cliffs, New Jersey, 1984
24 David A.Aaker. Developing Business Strategies, John Wiley&Sons,1988
25 Charles W.L.,Hill, Gareth R.Johnes, Strategic management—AnIntegrated Approach, Boston: Houghton Mifflin Company,1995
26 David J.Teece, Gary Pisano,and Amy Shuen. Dynamic Capabilities and Strategic Management, Mimeograph,June 1992:12—13
27 Arthur A. Thompson, Jr.A.J.Strickland Ⅲ. Strategic Management. 机械工业出版社, 1998, 7:227—279
28 Morten T. Hansen, Nitin Nohria, and Thomas Tierney, "What's Your Srategy For Manging Knowledge?" Harvard Business Review, Vol.77 No.2,1999
29 Gent, B., Wilson, D. National port strategy model. National Conference Publication - Institution of Engineers, Australia, 1991,91 (4): 46-52
30 Leung, T.Y.C.,Lam, W.H.K. Transport strategy for Hong Kong. National Conference Publication - Institution of Engineers, Australia, 1991,91 (4): 166-171
31 Hawkins, J.E. Strategically managing port investments. National Conference Publication - Institution of Engineers, Australia, 1991,91 (4): 41-45
32 Liu, Zeyuan; Cui, Shan. Development strategy of Chinese coastal port cities in 21st century. Dalian Ligong Daxue Xuebao/Joumal of Dalian University of Technology, 1996,36(6): 750
33 Yin, Peter; Jones, Stacey; Weismair, Max.Container wharf upgrade and seismic strengthening guidelines at the port of Los Angeles. Technical Council on Lifeline Earthquake Engineering Monograph, 2003, 25:415-424
34 赤湾集装箱码头有限公司主页：www.cct.com
35 盐田国际主页：www.yict.com.cn
36 蛇口集装箱码头主页：www.sctcn.com