会展旅游产品开发研究
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摘要
会展旅游是当前一种新兴的旅游形式,因其巨大的社会、经济效益而日益成为旅游开发和学术研究的热点。本文在综合国内外会展旅游研究成果的基础上,运用TPC理论、产品生命周期理论、系统论和可持续发展理论作为指导,欲寻求解决会展旅游产品开发问题上的基础理论与有效方法,包括会展旅游产品开发的影响因子,开发原则,开发模式等等。同时以武汉市为例进行实证研究,在对武汉市会展旅游产品开发进行优劣势条件分析的基础上,结合武汉市会展旅游发展现状,确定武汉市会展旅游产品的定位,探讨其开发思路,探索其开发模式,构建其产品体系。本文主要分为五个部分:
第一章综述了国内外有关会展旅游的研究现状,提出本文的研究目的、内容、思路和方法以及论文的创新之处。
第二章对会展旅游进行概述,讨论了会展旅游的概念,然后对会展旅游的基本特征、功能以及会展旅游的发展条件进行了探讨。
第三章分析会展旅游产品开发的理论基础,主要包括TPC理论、产品生命周期理论、系统论和可持续发展理论。
第四章提出了会展旅游产品的开发条件、开发主体、开发模式、产品定位、开发原则和产品设计等基本的开发理论。
第五章是实证研究,以武汉为例,从武汉市会展业的发展状况出发,对武汉市会展旅游产品的开发条件、策略、模式选择,以及产品的定位和设计进行了探索。
MICE(meetings, incentives, conventions and exhibitions) tourism, one of the hottest tourism patterns, is gradually becoming a hotspot of tourism development and academic research because of its gigantic economic returns and social benefits.
Based on the research result of domestic and international MICE tourism, This thesis applies the theories of TPC, Product Life Cycle, System Theory and Sustainable Development Theory to explore the basic theory and effective methods of product development of MICE tourism, which include affecting factors of development, developing principles, developing patterns and so on. Afterwards, the thesis makes a real diagnosis research, taking Wuhan City as an example. This thesis first analyzes the advantageous and disadvantageous conditions of product development of MICE tourism in Wuhan and then ascertains the product position, explores the train thought and patterns of product development and constructs the system of products around the product development of MICE tourism in Wuhan. The thesis mainly includes 5 parts:
In the first chapter, the thesis sums up relevant current research of domestic and international MICE tourism, and brings up the research purpose, content, train of thought, study methods and new view.
In the second chapter, the thesis makes a summary of MICE tourism, discussing the concept of MICE tourism, and analyzing basic features, functions and developing conditions of MICE tourism.
The third chapter analyzes relevant basic theories (TPC, Product Life Cycle, System Theory and Sustainable Development Theory) which guide to develop products of MICE tourism.
In the fourth chapter, the thesis explores the theory of product development of MICE tourism, including developing conditions, participators of development, developing patterns, product positioning, developing principles and product designing.
In the fifth chapter, thesis makes a real diagnosis research, taking Wuhan City as an example. Begin with the developing situation of MICE industry in Wuhan, the thesis put forward basic theory and methods which help to develop products of MICE tourism in Wuhan.
第一章综述了国内外有关会展旅游的研究现状,提出本文的研究目的、内容、思路和方法以及论文的创新之处。
第二章对会展旅游进行概述,讨论了会展旅游的概念,然后对会展旅游的基本特征、功能以及会展旅游的发展条件进行了探讨。
第三章分析会展旅游产品开发的理论基础,主要包括TPC理论、产品生命周期理论、系统论和可持续发展理论。
第四章提出了会展旅游产品的开发条件、开发主体、开发模式、产品定位、开发原则和产品设计等基本的开发理论。
第五章是实证研究,以武汉为例,从武汉市会展业的发展状况出发,对武汉市会展旅游产品的开发条件、策略、模式选择,以及产品的定位和设计进行了探索。
MICE(meetings, incentives, conventions and exhibitions) tourism, one of the hottest tourism patterns, is gradually becoming a hotspot of tourism development and academic research because of its gigantic economic returns and social benefits.
Based on the research result of domestic and international MICE tourism, This thesis applies the theories of TPC, Product Life Cycle, System Theory and Sustainable Development Theory to explore the basic theory and effective methods of product development of MICE tourism, which include affecting factors of development, developing principles, developing patterns and so on. Afterwards, the thesis makes a real diagnosis research, taking Wuhan City as an example. This thesis first analyzes the advantageous and disadvantageous conditions of product development of MICE tourism in Wuhan and then ascertains the product position, explores the train thought and patterns of product development and constructs the system of products around the product development of MICE tourism in Wuhan. The thesis mainly includes 5 parts:
In the first chapter, the thesis sums up relevant current research of domestic and international MICE tourism, and brings up the research purpose, content, train of thought, study methods and new view.
In the second chapter, the thesis makes a summary of MICE tourism, discussing the concept of MICE tourism, and analyzing basic features, functions and developing conditions of MICE tourism.
The third chapter analyzes relevant basic theories (TPC, Product Life Cycle, System Theory and Sustainable Development Theory) which guide to develop products of MICE tourism.
In the fourth chapter, the thesis explores the theory of product development of MICE tourism, including developing conditions, participators of development, developing patterns, product positioning, developing principles and product designing.
In the fifth chapter, thesis makes a real diagnosis research, taking Wuhan City as an example. Begin with the developing situation of MICE industry in Wuhan, the thesis put forward basic theory and methods which help to develop products of MICE tourism in Wuhan.
引文
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[2]周春发.国内会展旅游研究进展[J].桂林旅游高等专科学校学报,2001(4):8
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[1]王保伦.会展旅游发展模式之探讨[J].旅游学刊,2003(1):35-38
[2]许峰.会展旅游的概念内涵与市场开发[J].旅游学刊,2002(4):56-58
[3]王春雷.中国会展旅游发展的优化模式构建[J].旅游学刊.2002(2):44-47
[4]谷玉芬.政府在发展会展旅游的定位及作用[J].商业研究.2004(19):163-165
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[2]何建英.论会展旅游的概念内涵[J].哈尔滨商业大学学报(社会科学版),2004(3):99.
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[2]周春发.国内会展旅游研究进展[J].桂林旅游高等专科学校学报,2001(4):8
[1]周春发.国内会展旅游研究进展[J].桂林旅游高等专科学校学报,2001(4):9
[1]王保伦.会展旅游发展模式之探讨[J].旅游学刊,2003(1):35-38
[2]许峰.会展旅游的概念内涵与市场开发[J].旅游学刊,2002(4):56-58
[3]王春雷.中国会展旅游发展的优化模式构建[J].旅游学刊.2002(2):44-47
[4]谷玉芬.政府在发展会展旅游的定位及作用[J].商业研究.2004(19):163-165
[5]孙静、黄清、石长波.旅行社开发会展旅游市场初探[J].哈尔滨商业大学学报(社会科学版).2005(4):103-105
[6]汪霞、龙斌.我国会展旅游企业整合营销探讨.[J].桂林旅游高等专科学校学报.2006(1):100-103
[1]刘德谦.关于会展旅游的再认识[J].旅游学刊,2002(4)
[2]何建英.论会展旅游的概念内涵[J].哈尔滨商业大学学报(社会科学版),2004(3):99.
[1]William,N(顾教中、朱宝帆译).市场原理[M],西安:西北工业大学出版社,1978
[2]戴光全,吴必虎.TPC及DLC理论在旅游产品再开发中的应用——昆明市案例研究[J].地理科学,2002(1):123-128
[1]曹新向.会展旅游发展研究[J].人文地理.2004(5)
[1]李云霞.会展业与会展旅游市场开发[J].学术探索,2003(5):68-69
[2]王春雷.中国会展旅游发展的优化模式构建[J].旅游学刊.2002(2)
[1]严运涛、汪强.会展“大鳄”来汉谁将与之共舞.荆楚网.湖北日报.2007.10
[1]张遵东.加快我国会展旅游业的思考[J].理论与改革.2005(1):105-106
[2]曹新向.会展旅游发展研究[J].人文地理.2004(5):11-14
[3]周春发.国内会展旅游研究进展[J].桂林旅游高等专科学校学报,2001(4):8
[4]方亚飞.武汉会展产业发展战略刍议.长江论坛[J].2005(3):29
[5]刘德谦.关于会展旅游的再认识[J].旅游学刊,2002(4)
[6]卡林.韦伯(美),田桂成(韩).会展旅游管理与案例分析[M].沈阳:辽宁科学技术出版社.2005.6:104-105
[7]周春发.国内会展旅游研究进展[J].桂林旅游高等专科学校学报,2001(4):9
[8]王云龙.会展活动与旅游活动的比较——兼论会展旅游概念的界定[J].旅游学刊,2003(5):47
[9]何建英.论会展旅游的概念内涵[J].哈尔滨商业大学学报(社会科学版),2004(3):99.
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