九州置业有限公司发展战略分析研究
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摘要
企业战略是面对机遇和挑战，针对自身优势和劣势，为实现既定的市场目标，重新有效的配置生产要素，调整组织所能采取的手段，获得更好的效益。战略的本质是企业寻求优势的一种艺术和科学。战略管理在企业发展中显得越来越重要。本文应用战略管理理论和方法对九州置业有限公司外部环境中的一般环境、产品环境，对内部环境中的组织机构，人力资源状况进行了研究。运用财务管理的原理和方法对九州公司财务状况从纵向、横向上进行了详细的对比、分析研究。发现了公司中的不足和存在的问题，明确了公司优势、劣势、机会和挑战，归纳、分析、总结了运营状况较好的几个子公司的财务情况，提出了九州公司发展战略总体思路和具体实施策略，最后规划了九州公司及各子公司今后的发展方向。
Enterprise strategy is to dispose production factors effectively, to adjust means that have been taken and to gain great benefits, which must face its challenges and opportunities, its superiority and inferiority. Strategical essence is to search for an art and science which show some superiority. Strategic management is playing an increasingly important role in the development of enterprise. Applying the theory and method of strategic management, this thesis analyses the exterior and interior environment of Jiuchou Co. Ltd, including general environment, product environment, organizing framework and manpower resources. The financial situation has been analyzed minutely applying the principle and method about financial management. Through these analysis superiority, inferiority, opportunities and challenges have been fined. According to these analysis and research, the main train of thought and its concert strategies of Jiuzhou Co. Ltd. have been put forward And its development direction have been planned.
Enterprise strategy is to dispose production factors effectively, to adjust means that have been taken and to gain great benefits, which must face its challenges and opportunities, its superiority and inferiority. Strategical essence is to search for an art and science which show some superiority. Strategic management is playing an increasingly important role in the development of enterprise. Applying the theory and method of strategic management, this thesis analyses the exterior and interior environment of Jiuchou Co. Ltd, including general environment, product environment, organizing framework and manpower resources. The financial situation has been analyzed minutely applying the principle and method about financial management. Through these analysis superiority, inferiority, opportunities and challenges have been fined. According to these analysis and research, the main train of thought and its concert strategies of Jiuzhou Co. Ltd. have been put forward And its development direction have been planned.
引文
[1] 王玉．企业战略管理——理论与方法．上海财经大学出版社，2000年
[2] 刘冀生．企业经营战略．清华大学出版社，1998年
[3] 王方华，吕巍．企业战略管理．复旦大学出版社，1998年
[4] Arnoldo C. Hax, Nicolas. Majluf. The Strategy Concept and Process—A pragmatic Approach Prentice-Hall, 1991
[5] Baden Fullere, Charles. Rejuvenating the Mature Business: the Competitive challenge. Havard Business School Press, 1994
[6] De Geus, Arie. The living Company. Havard Business School Press, 1997
[7] Hanry Mintzberg. The Rise and Fall of Strategic Planning—Preconceiving Roles for Planning, Plans, Planners. The Free Press, 1994
[8] Hanry Mintzberg, James Brian Quinn, John Voyer. The Strategy Process. Prentice-Hall, Inc. 1995
[9] Joseph L. Badaracco, Jr. The Knowledge Link—How Firms Compete through Strategic Alliances. Havard Business School Press, 1991
[10] Kenneth R. Andrews. The Concept of Corporate Strategy. Dow Jones-IRWIN, Inc. 1991
[11] Michael E. McGrath. Product Strategy for High-Technology Companies. IRWIN, 1995
[12] Pankaj Ghemawat. Commitment: The Dynamic of Strategy. The Free Press, 1991
[13] Patrick B. McNamee. Tools and Techniques for Strategic Management. Pergamon Press, 1995
[14] Richard G. Hamermesh Making Strategy Work John Wiley and sons, 1986
[15] Stephen George and Arnold Weimerskirch Total Quality Management—Strategies and Techniques at Today's Most Successful Companies. John Wiley and sons, 1998
[16] Strebel, Paul. Breakpoints: How Managers Exploit Radical Business Change. Havard Business School Press, 1992
[17] Amoldo C. Hax, Dean L. Wilde Ⅱ. The delta Model: Adaptive Management for a Changing World. Sloan Management Review, Winter, 1999
[18] Faa-Ching Wang and Gayle Poeter. Communicating Strategy through Leading Indicators, Handbook of Business Strategy, F&G 1998
[19] Michael E. Porter. What is Strategy?. Harvard Business Review, Nov.-Dec. 1996
[20] William J. Gleeson. Strategic Planning in the Learning Organization. Handbook of Business Strategy, F&G 1998
[21]李英儒．中国物业实用手册．重庆出版社，1999年
[22]东芳，吕萍．物业管理．上海财经大学出版社，1997年
[23]贺学良，ALBERT LO(美)，王子润．中国物业管理．文汇出版社，2000年
[24]吴培良，郑明身等．组织理论与设计．人民大学出版社，1999年
[25]陶声良．企业战略管理．武汉大学出版社，1998年
[26]陈友玲．企业信息化．机械工业出版社，1999年
[27]吴德贵．人才激励九大机制．人事导刊，2001．4
[28]杨任鸣．培养高层次管理人才．人才战略，2001．3
[29]徐涓．智能化建筑发展趋势浅析．工作研究，2001．2
[30]陈良华，吴应宇等．财务管理．南京大学出版社，1999年
[31]吴世农．现代财务理论与方法．中国经济出版社，1997年
[32]齐寅峰．公司财务学．中国物价出版社，1997年
[33] Richard Brealey, Stewart Myers. Principles of Corporate Finances. Mcgraw-I-rill Book Company
[34] Thomas E. Copeland & J. Fred Weston. Financial Theory and Corporate Policy. 3rd Edition, Addison-Wesley Publishing Company, 1992
[35] Stanley B. Block & Geoffrey A. Hirt. Faundations of Financial Management. 6th. Richard D. Irwin INC, 1992
[36]解培才．工业企业经营战略．人民大学出版社，1990
[37]汪应洛．系统工程．机械工业出版社，1995
[38]陈远敦，陈全明．人力资源开发与管理．中国统计出版社，1997
[39][美]西奥多.w.舒尔次．论人力资本投资．北京经济学出版社，1990
[40]李传昭．技术经济学．重庆大学出版社．1990
[41]九州置业有限公司1999年工作总结报告
[42]九州置业有限公司2000年工作总结报告
[43]九州置业有限公司1999年、2000年上半年财务报表
[44]三峡实业总公司调研报告．2000，7
[45]华银公司调查报告，2000，7
[46]中房集团调查报告，2000，7
[47]九州置业有限公司职工花名册，2000，7
[48]九州置业有限公司组织机构图，2000，7
[49]九州置业有限公司分公司调查报告，2000，7
[2] 刘冀生．企业经营战略．清华大学出版社，1998年
[3] 王方华，吕巍．企业战略管理．复旦大学出版社，1998年
[4] Arnoldo C. Hax, Nicolas. Majluf. The Strategy Concept and Process—A pragmatic Approach Prentice-Hall, 1991
[5] Baden Fullere, Charles. Rejuvenating the Mature Business: the Competitive challenge. Havard Business School Press, 1994
[6] De Geus, Arie. The living Company. Havard Business School Press, 1997
[7] Hanry Mintzberg. The Rise and Fall of Strategic Planning—Preconceiving Roles for Planning, Plans, Planners. The Free Press, 1994
[8] Hanry Mintzberg, James Brian Quinn, John Voyer. The Strategy Process. Prentice-Hall, Inc. 1995
[9] Joseph L. Badaracco, Jr. The Knowledge Link—How Firms Compete through Strategic Alliances. Havard Business School Press, 1991
[10] Kenneth R. Andrews. The Concept of Corporate Strategy. Dow Jones-IRWIN, Inc. 1991
[11] Michael E. McGrath. Product Strategy for High-Technology Companies. IRWIN, 1995
[12] Pankaj Ghemawat. Commitment: The Dynamic of Strategy. The Free Press, 1991
[13] Patrick B. McNamee. Tools and Techniques for Strategic Management. Pergamon Press, 1995
[14] Richard G. Hamermesh Making Strategy Work John Wiley and sons, 1986
[15] Stephen George and Arnold Weimerskirch Total Quality Management—Strategies and Techniques at Today's Most Successful Companies. John Wiley and sons, 1998
[16] Strebel, Paul. Breakpoints: How Managers Exploit Radical Business Change. Havard Business School Press, 1992
[17] Amoldo C. Hax, Dean L. Wilde Ⅱ. The delta Model: Adaptive Management for a Changing World. Sloan Management Review, Winter, 1999
[18] Faa-Ching Wang and Gayle Poeter. Communicating Strategy through Leading Indicators, Handbook of Business Strategy, F&G 1998
[19] Michael E. Porter. What is Strategy?. Harvard Business Review, Nov.-Dec. 1996
[20] William J. Gleeson. Strategic Planning in the Learning Organization. Handbook of Business Strategy, F&G 1998
[21]李英儒．中国物业实用手册．重庆出版社，1999年
[22]东芳，吕萍．物业管理．上海财经大学出版社，1997年
[23]贺学良，ALBERT LO(美)，王子润．中国物业管理．文汇出版社，2000年
[24]吴培良，郑明身等．组织理论与设计．人民大学出版社，1999年
[25]陶声良．企业战略管理．武汉大学出版社，1998年
[26]陈友玲．企业信息化．机械工业出版社，1999年
[27]吴德贵．人才激励九大机制．人事导刊，2001．4
[28]杨任鸣．培养高层次管理人才．人才战略，2001．3
[29]徐涓．智能化建筑发展趋势浅析．工作研究，2001．2
[30]陈良华，吴应宇等．财务管理．南京大学出版社，1999年
[31]吴世农．现代财务理论与方法．中国经济出版社，1997年
[32]齐寅峰．公司财务学．中国物价出版社，1997年
[33] Richard Brealey, Stewart Myers. Principles of Corporate Finances. Mcgraw-I-rill Book Company
[34] Thomas E. Copeland & J. Fred Weston. Financial Theory and Corporate Policy. 3rd Edition, Addison-Wesley Publishing Company, 1992
[35] Stanley B. Block & Geoffrey A. Hirt. Faundations of Financial Management. 6th. Richard D. Irwin INC, 1992
[36]解培才．工业企业经营战略．人民大学出版社，1990
[37]汪应洛．系统工程．机械工业出版社，1995
[38]陈远敦，陈全明．人力资源开发与管理．中国统计出版社，1997
[39][美]西奥多.w.舒尔次．论人力资本投资．北京经济学出版社，1990
[40]李传昭．技术经济学．重庆大学出版社．1990
[41]九州置业有限公司1999年工作总结报告
[42]九州置业有限公司2000年工作总结报告
[43]九州置业有限公司1999年、2000年上半年财务报表
[44]三峡实业总公司调研报告．2000，7
[45]华银公司调查报告，2000，7
[46]中房集团调查报告，2000，7
[47]九州置业有限公司职工花名册，2000，7
[48]九州置业有限公司组织机构图，2000，7
[49]九州置业有限公司分公司调查报告，2000，7