GY大学出版社核心竞争力评价与培育方案研究
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摘要
大学出版社是我国出版产业中的一支重要力量,长期以来,为我国的教育、科技、文化以及经济发展做出了重大贡献。伴随着我国市场经济的日渐成熟以及文化产业体制改革的推进,大学出版社进入了新的发展时期。2011年,GY大学出版社将彻底完成改制工作,如何正确衡量和有效培育核心竞争力,在竞争无比激烈的图书市场中求得生存与发展,已经成为一项非常紧迫的现实问题。
本文首先以企业核心竞争力理论为出发点,运用文献研究法对有关企业核心竞争力的多种观点进行了整理分析,并结合大学出版社特性,对大学出版社核心竞争力的内涵、特征、构成要素等进行了理论探讨。其次,引入GY大学出版社案例,在系统介绍GY大学出版社概况及发展现状的基础上,对GY大学出版社发展中的不利因素进行了分析。再次,综合运用案例分析法、问卷调查法、访问法等构建了GY大学出版社核心竞争力评价模型,运用模糊综合评价法进行了系统评价,得出结论：GY大学出版社核心竞争力水平较低。最后,在前面分析研究的基础上,结合GY大学出版社实际情况及相关研究成果、业内先进经验,从提升人力资源水平、提升自主选题策划能力、提升图书市场影响力、增强市场营销能力、创建学习型企业文化等方面提出了核心竞争力培育方案。
本文以GY大学出版社为研究对象,对大学出版社的核心竞争力进行了深入研究,丰富了大学出版社核心竞争力理论；对科学、系统评价大学出版社核心竞争力进行了有益尝试,为后续研究提供了一种思路；提出了培育核心竞争力的方案,对于GY大学出版社及国内其他中小型大学出版社具有重要的战略意义。
University press is an important force in our country's publishing industry and for a long time, university press has made great contributions to our country's educational, technological, cultural, and economic development. As our country's market economy becomes mature and the structural reform of the culture industry is carried forward, university press enters a new development stage. In 2011, GY University Press is expected to thoroughly complete its structural reform and how to correctly evaluate and effectively cultivate its core competitiveness and how to survive and develop in the intensively competitive book market has become a very urgent realistic problem.
Firstly, this paper starts from the theory of enterprises' core competitiveness, classifies and analyzes the various opinions on enterprises'core competitiveness by using the documentary research, and makes a theoretical discussion on the connotations, characteristics, and components of university press's core competitiveness by combining with the features of university press. Secondly, it introduces the case of GY University Press; based on the introduction to GY University Press and its present development situations, it analyzes the adverse factors in the development of GY University Press. Thirdly, it constructs an evaluation model for the core competitiveness of GY University Press by comprehensively using the Case Analysis Method, questionnaires, and interviews and etc. and it makes a systemic analysis of the core competitiveness of GY University Press by using the fuzzy comprehensive evaluation method and draws a conclusion that the core competitiveness of GY University Press is low. Finally, based on the analysis in the previous parts and combining with the actual situations of GY University Press, the relevant research achievements, and the advanced experience within the industry, it proposes the core competitiveness cultivation program with respect to increasing the human resource level, the ability to independently select topics and make plans, and the influence in the book market, strengthening the marketing capacity, and creating the learning corporate culture.
With GY University Press as the research object, this paper makes an in-depth research on the core competitiveness of university press and enriches the theory of university press's core competitiveness; it makes a useful attempt to study the scientific and systemic evaluation of the university press's core competitiveness, providing a new approach for the further research; it proposes the program to cultivate the core competitiveness, which is of strategic significance to GY University Press and other medium and small-sized university press in our country.
本文首先以企业核心竞争力理论为出发点,运用文献研究法对有关企业核心竞争力的多种观点进行了整理分析,并结合大学出版社特性,对大学出版社核心竞争力的内涵、特征、构成要素等进行了理论探讨。其次,引入GY大学出版社案例,在系统介绍GY大学出版社概况及发展现状的基础上,对GY大学出版社发展中的不利因素进行了分析。再次,综合运用案例分析法、问卷调查法、访问法等构建了GY大学出版社核心竞争力评价模型,运用模糊综合评价法进行了系统评价,得出结论：GY大学出版社核心竞争力水平较低。最后,在前面分析研究的基础上,结合GY大学出版社实际情况及相关研究成果、业内先进经验,从提升人力资源水平、提升自主选题策划能力、提升图书市场影响力、增强市场营销能力、创建学习型企业文化等方面提出了核心竞争力培育方案。
本文以GY大学出版社为研究对象,对大学出版社的核心竞争力进行了深入研究,丰富了大学出版社核心竞争力理论；对科学、系统评价大学出版社核心竞争力进行了有益尝试,为后续研究提供了一种思路；提出了培育核心竞争力的方案,对于GY大学出版社及国内其他中小型大学出版社具有重要的战略意义。
University press is an important force in our country's publishing industry and for a long time, university press has made great contributions to our country's educational, technological, cultural, and economic development. As our country's market economy becomes mature and the structural reform of the culture industry is carried forward, university press enters a new development stage. In 2011, GY University Press is expected to thoroughly complete its structural reform and how to correctly evaluate and effectively cultivate its core competitiveness and how to survive and develop in the intensively competitive book market has become a very urgent realistic problem.
Firstly, this paper starts from the theory of enterprises' core competitiveness, classifies and analyzes the various opinions on enterprises'core competitiveness by using the documentary research, and makes a theoretical discussion on the connotations, characteristics, and components of university press's core competitiveness by combining with the features of university press. Secondly, it introduces the case of GY University Press; based on the introduction to GY University Press and its present development situations, it analyzes the adverse factors in the development of GY University Press. Thirdly, it constructs an evaluation model for the core competitiveness of GY University Press by comprehensively using the Case Analysis Method, questionnaires, and interviews and etc. and it makes a systemic analysis of the core competitiveness of GY University Press by using the fuzzy comprehensive evaluation method and draws a conclusion that the core competitiveness of GY University Press is low. Finally, based on the analysis in the previous parts and combining with the actual situations of GY University Press, the relevant research achievements, and the advanced experience within the industry, it proposes the core competitiveness cultivation program with respect to increasing the human resource level, the ability to independently select topics and make plans, and the influence in the book market, strengthening the marketing capacity, and creating the learning corporate culture.
With GY University Press as the research object, this paper makes an in-depth research on the core competitiveness of university press and enriches the theory of university press's core competitiveness; it makes a useful attempt to study the scientific and systemic evaluation of the university press's core competitiveness, providing a new approach for the further research; it proposes the program to cultivate the core competitiveness, which is of strategic significance to GY University Press and other medium and small-sized university press in our country.
引文
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④吴光唐.品牌是核心竞争力[J].成功营销,2007(Z1).
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[41]丁仰奎.论大学出版社核心竞争力——品牌的塑造.山东理工大学学报(社会科学版),2006(3).
[42]乔丽.精准营销：提升图书市场份额的新推手[J].出版发行研究,2009(9).
[43]张燕,张玲.现代企业如何创建学习型组织[J].商场现代化,2010(15).
[44]张维迎.企业的核心竞争力及人才选用机制[J].企业研究,2010(18).
[45]邹燕.人才是出版社发展的核心竞争力——以长江文艺出版社北京图书中心为例[J].当代经济,2008(7).
[46]龙玉明.试论打造出版社的核心竞争力[J].新闻爱好者,2009(8).
[47]周应龙.出版社如何提高核心竞争力[J].出版参考,2009(34).
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[52]陈光.浅谈企业核心竞争力的培育与提升[J].现代商业,2010(4).
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④吴光唐.品牌是核心竞争力[J].成功营销,2007(Z1).
⑥范国华.西北轴承集团有限公司核心竞争力的综合评价及培养[D].西安：西北工业大学管理学院,2002.
⑧华章.机械工业出版社华章公司2002～2003年会召开[J].全国新书目,2003(2).
[1]Prahalad C K, Hamel Gary. The Core Competency of the Corporation [J]. Havard Business Review,1990 (3).
[2]李悠诚,陶正毅,白大力.企业如何保护核心能力的载体——无形资产[J].对外经济贸易大学学报,2000(4)
[3]童利忠,丁胜利,马继征.企业核心竞争力——理论与案例[M].北京：人民邮电出版社,2006.
[4]白津夫.核心竞争力：理论与战略问题[J].学习与探索,2003(1)
[5]左建军.浅谈企业核心竞争力[J].长江论坛,2000(5)
[6]芮明杰.世界500强企业的成功之道——培养核心竞争力是关键[J].政策与管理,1999(10).
[7]陈佳贵.培育和发展具有核心竞争力的大公司和大企业集团[J].中国工业经济,2002(2).
[8]程杞国.论企业的核心资产[J].发展论坛,2000(5).
[9]丁开盛,梁雄健.企业核心竞争能力初探[J].北京邮电大学学报(社会科学版),1999(1).
[10]Kevin P. Coyne, Stephen J. D. Hall, Patricia Gorman Clifford.亦真亦幻的核心竞争力[J].2001(2).
[11]Dorothy Leonard-Barton. Core Capabilities and Core Rigidities:A Paradox in Managing New Product Development[J]. Strategic management Journal, 1992 (13).
[12]李建明.企业核心能力分析[J].中国工业经济,1998(11).
[13]贾春峰.企业发展战略研究中的8个深层次问题,中外科技信息,2002(1).
[14]叶芃.什么是企业的核心竞争力[N].21世纪人才报,2002-12-9.
[15]宋晓霞.企业核心竞争力及其特征[J].商业现代化,2010(28).
[16]王秉安.企业核心竞争力理论探索[J].管理科学,2000(7).
[17]鲁开垠,汪大海.核心竞争力[M].北京：经济日报出版社,2001.
[18]饶昌平.企业核心竞争力的内涵及特征[J].经济世界,2003(6).
[19]黄继刚.核心竞争力的动态管理[M].北京：经济管理出版社,2004(2).
[20]黄津孚.资源、能力与核心竞争力[J].经济管理,2001(2).
[21]盛立强,程国江.核心竞争力的构成要素分析[J].经济师,2004(4).
[22]赵国浩,等.企业核心竞争力理论与实务[M].北京：机械工业出版社,2005(4).
[23]胡建波,王东平.企业核心竞争力的关键构成要素及分析[J].华东经济管理,2006(7).
[24]徐建中,陆军,荆玲玲.企业核心竞争力构成要素作用关系的系统分析[J].现代管理科学,2009(3).
[25]管益忻.论企业核心竞争力[M].北京：中国经济出版社,2001.
[26]余伟萍,陈维政,任佩瑜.中国企业核心竞争力要素实证研究[J].社会科学战线,2003(5).
[27]张莉,沈进.人力资源管理——企业持续核心竞争力的有效工具[J].江苏经贸职业技术学院学报,2003(4).
[28]王晖.创新：企业核心竞争力之源[J].创新科技,2003(7).
[29]姜本宏.提高战略管理能力是企业管理迈向新阶段的加速器[J],经济问题探索,2008(5).
[30]郑文焱.营销与企业核心竞争力[J].上海经济,2002(5).
[31]郝国强,孙惠民.企业文化决定核心竞争力[J].企业科技与发展,2010(1)
[32]张其友.出版企业核心竞争力辨析[J].大学出版,2006(4)
[33]杨晓鸣.论出版社的核心竞争力及其发展战略[J].出版广角,2001(2)
[34]康军.谈我国出版社的核心竞争力[J].编辑之友,2004(S1)
[35]杨晓丽.核心竞争力——出版社生存和发展的原动力[J].农业图书情报学刊,2006.18(8)
[36]程孟辉.出版社核心竞争力的八大要素[J].出版广角,2002(9)
[37]蔡晓宇.出版社核心竞争力构成要素探析[J].北京印刷学院学报,2005(3).
[38]李谓.出版社核心竞争力提升策略[J].中山大学学报论丛,2007,27(7)
[39]王春光,杨爱臣.论转制后大学出版社核心竞争力的构建[J].科技与出版,2007(7)
[40]廖建军.中国出版产业竞争力评价研究[M].长沙：湖南大学出版社,2006.
[41]丁仰奎.论大学出版社核心竞争力——品牌的塑造.山东理工大学学报(社会科学版),2006(3).
[42]乔丽.精准营销：提升图书市场份额的新推手[J].出版发行研究,2009(9).
[43]张燕,张玲.现代企业如何创建学习型组织[J].商场现代化,2010(15).
[44]张维迎.企业的核心竞争力及人才选用机制[J].企业研究,2010(18).
[45]邹燕.人才是出版社发展的核心竞争力——以长江文艺出版社北京图书中心为例[J].当代经济,2008(7).
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