湖南电信公司通信网络市场及技术经济分析
摘要
日新月异的技术进步将电信行业带入了一个崭新的时代，数字化技术、光通信技术、软件技术、TCP/IP协议及接入技术的发展，使得湖南电信公司早期建设的传输网络急速贬值，固定电话网络资源的有限性与用产业务需求的不断增长出现了新的矛盾。通过对电信行业技术发展趋势分析，既网络由窄带向宽带演进，提出了对本地网络优化的发展策略。
运用波特竞争理论，本文对湖南电信公司及其他电信运营商进行SWOT优劣势分析，湖南电信必须面对湖南移动、湖南联通、湖南网通、湖南铁通等多家运营商的激烈竞争，即移动通信争夺固定电话市场份额、基于IP的语音抢占长途及市话的市场份额等竞争。本文提出了湖南电信公司必须利用已有的网络优势、人才优势，制定市场细分策略、品牌策略及价格策略等多种方式，才能提高湖南电信公司的综合竞争力。
本文采用商务模型，选取比较典型颇具争议的PHS“小灵通”无线市话网络的建设进行技术经济分析，通过对财务指标包括财务内部收益率FIRR、静态投资回收期、财务净现值、投资利润率、投资利税率等指标的定性计算，对FIRR的敏感性进行分析，结果表明，市场与电信网络技术的紧密结合将能得到较好的收益。盘活湖南电信的固定电话铜缆资源，快速发展湖南电信PHS“小灵通”业务，是湖南电信明智的新业务发展策略。
结论：网络电信建设只有进行多方案的技术经济比较，才能降低工程造价和维护成本。市场与电信网络技术的紧密结合是确保投资回报的关键。
Technology development brings Telecommunication area into brand-new era, with the development of digitilized technology, optical-communication technology, software engineering, TCP/IP protocol and access technology, The transmission network of Hunan Telecommunication Company which built in early days is devalued rapidly, new contradiction appeared when the regular telephone network resource are getting limited ,and the demand of customer service growed constantly . This article gives out the development tactics of local network optimization based on the trend analysis of the technology development of telecommunication , as the network being changed from narrow-brand to broadband .
Based on Potter competition theory , this article gives out SWOT advantage &
disadvantage analysis of Hunan Telecommunication Company and other I telecommunication operators. China Mobile communication now is trying to enter the
areas of regular telephone market, IP based long distance and local call market .Hunan
telecommunication must face keen competition of the operators of Hunan Mobile, Hunan Unicom, Hunan Netcom, Hunan Railcom. The article thinks that Hunan Telecommunication Company must utilize the advantages of existing network and talent, provides many ways such as tactics of market segments, brand tactics and price strategy ,etc. In that case ,Hunan Telecomm could improve the synthesized competitiveness.
This article adopts commercial model , choose comparative model PHS wireless local loop network construction and give its technological economic analysis. Through the analysis of the financial indexs ,this article calculates FIRR, Payback period of static
investment , financial net present value, returns on investment, investing tax rate,etc. and analyses the sensitiveness in FIRR . The result indicates the market can receive better income when combines closely with network technology of telecommunications . So vitalizing regular telephone copper cable resource of Hunan Helecommunication, developing telecommunications PHS network, is the new business development tactics of Hunan Telecommunication .
Conclusion: The company could reduce the cost of the project and maintain when the comparation of technology and economy analysis are done , it is the very important point that the market combines closely with network technology of telecommunications to guarantee the investment repayment .
运用波特竞争理论，本文对湖南电信公司及其他电信运营商进行SWOT优劣势分析，湖南电信必须面对湖南移动、湖南联通、湖南网通、湖南铁通等多家运营商的激烈竞争，即移动通信争夺固定电话市场份额、基于IP的语音抢占长途及市话的市场份额等竞争。本文提出了湖南电信公司必须利用已有的网络优势、人才优势，制定市场细分策略、品牌策略及价格策略等多种方式，才能提高湖南电信公司的综合竞争力。
本文采用商务模型，选取比较典型颇具争议的PHS“小灵通”无线市话网络的建设进行技术经济分析，通过对财务指标包括财务内部收益率FIRR、静态投资回收期、财务净现值、投资利润率、投资利税率等指标的定性计算，对FIRR的敏感性进行分析，结果表明，市场与电信网络技术的紧密结合将能得到较好的收益。盘活湖南电信的固定电话铜缆资源，快速发展湖南电信PHS“小灵通”业务，是湖南电信明智的新业务发展策略。
结论：网络电信建设只有进行多方案的技术经济比较，才能降低工程造价和维护成本。市场与电信网络技术的紧密结合是确保投资回报的关键。
Technology development brings Telecommunication area into brand-new era, with the development of digitilized technology, optical-communication technology, software engineering, TCP/IP protocol and access technology, The transmission network of Hunan Telecommunication Company which built in early days is devalued rapidly, new contradiction appeared when the regular telephone network resource are getting limited ,and the demand of customer service growed constantly . This article gives out the development tactics of local network optimization based on the trend analysis of the technology development of telecommunication , as the network being changed from narrow-brand to broadband .
Based on Potter competition theory , this article gives out SWOT advantage &
disadvantage analysis of Hunan Telecommunication Company and other I telecommunication operators. China Mobile communication now is trying to enter the
areas of regular telephone market, IP based long distance and local call market .Hunan
telecommunication must face keen competition of the operators of Hunan Mobile, Hunan Unicom, Hunan Netcom, Hunan Railcom. The article thinks that Hunan Telecommunication Company must utilize the advantages of existing network and talent, provides many ways such as tactics of market segments, brand tactics and price strategy ,etc. In that case ,Hunan Telecomm could improve the synthesized competitiveness.
This article adopts commercial model , choose comparative model PHS wireless local loop network construction and give its technological economic analysis. Through the analysis of the financial indexs ,this article calculates FIRR, Payback period of static
investment , financial net present value, returns on investment, investing tax rate,etc. and analyses the sensitiveness in FIRR . The result indicates the market can receive better income when combines closely with network technology of telecommunications . So vitalizing regular telephone copper cable resource of Hunan Helecommunication, developing telecommunications PHS network, is the new business development tactics of Hunan Telecommunication .
Conclusion: The company could reduce the cost of the project and maintain when the comparation of technology and economy analysis are done , it is the very important point that the market combines closely with network technology of telecommunications to guarantee the investment repayment .
引文
[1] 湖南省邮电规划设计院编．湖南电信十五发展规划．长沙，2000
[2] 湖南统计年鉴，1999，2000，2001
[3] 信息产业部电信规划研究院编．湖南移动2003-2005滚动规划，2002
[4] 湖南省邮电规划设计院编．湖南铁通五年发展规划，2000
[5] 吴基传．中国通信发展之路．北京：新华出版社，1997
[6] 王良元．电信企业经营战略管理．北京：人民邮电出版社，2001
[7] 贾丹华．电信企业服务营销．北京：人民邮电出版社，2001
[8] 雷震洲．21世纪电信发展八大战略转移．北京：中国电信业，2001
[9] 中华人民共和国信息产业部综合规划司编．中国信息产业“十五”发展规划(通信卷)．北京：人民邮电出版社,2001
[10] Gerry Johnson. Company Developing Tactic . McGraw Hill Companies, Inc, 1999
[11] 容月林．国内电信业改革与发展．北京：人民邮电出版社,2000
[12] 王红梅．电信全球竞争．北京：人民邮电出版社,2001
[13] 章晨．浅谈邮电企业管理面临的形势及趋势．北京：邮电企业管理,1999
[14] 迈克尔．波特．竞争论．北京：中信出版社,2003
[15] 卡利斯．Y．鲍德温，金．B．克拉克．价值链管理．北京：中国人民大学出版，哈佛商学院出版社,2001
[16] Sunil Chopra, Peter Meindl. Supple Chain Management - Strategy, Planning and Operation[M]. Prentice Hall Press,2001
[17] Christopher Lovelock. Services Marketing - People, Technology, Strategy[M]. Prentice Hall Press,2001
[18] J．David Hunger,Thomas L．wheelen．战略管理精要．北京：电子工业出版社，1999
[19] 郭国庆．市场营销学通论．北京：中国人民大学出版社，1999
[20] Adrian Payne. Services Marketing[M]. Prentice Hall Press, 1997
[21] Philip Kotler, Gary Armstrong. Principles of Marketing. Prentice Hall Press,2001
[22] 维瑟拉．R．拉奥．战略营销分析．北京：中国人民大学出版社，2001
[23] 菲利普．科特勒．营销管理．北京：中国人民大学出版社，2001
[24] 中国邮电电信总局主编．电信服务营销200例．北京：人民邮电出版社，1998
[25] Philip Walcoff. The Fast Forward MBAin Bussiness Planning for Growth [M]. John
Wiley& Sons, Inc., 1999
[26] Henry Mintzberg.A Guided Tour Though the Wilds of Strategic Management. [M]. Henry Mintzberg, Inc., 1998
[27] 王秉安．当代营销新观念与战略营销管理．北京：航空工业出版社，1997
[28] Jean-Jacques Laffont and Jean Tirole.Telecommunication Competetion. Prentice Hall Press,2001
[29] 邮电部．邮电通信建设项目经济评价方法与参数．北京：北京邮电大学出版社，1996
[30] 何霞．信息产业投资与融资．北京：人民邮电出版社，2001
[31] Stephen A Ross．公司理财．北京：机械工业出版社，2000
[32] Philip Kotle. Marketing Management. Prentice Hall Press, 1997
[33] 赵天华，薛兴华．电信业务面临的挑战和发展新机遇．北京：邮电企业管理，1999，
[34] 黄日高．对中国电信跨世纪发展战略思考．北京：邮电企业管理，1998
[35] Kotler, P. Marketing Management. Prentice Hall Press, 1997
[36] Russell S.Winer. Marketing Management. Prentice Hall Press,2001
[37] Naresh.K.Malhotra. Marketing Research. Prentice Hall Press, 1997
[38] Payne,A. The Essence of Services Marketing. Prentice Hall Press, 1993
[39] 鲍勃，哈利特，迈克尔．W．斯塔基．销售管理与客户关系．北京：机械工业出版社，2000
[40] 罗纳德．S．史威福特．客户关系管理．北京：中国经济出版社,2001
[41] Valarie A. Zeithaml. Services Marketing. McGraw Hill Companies, Inc, 1996
[2] 湖南统计年鉴，1999，2000，2001
[3] 信息产业部电信规划研究院编．湖南移动2003-2005滚动规划，2002
[4] 湖南省邮电规划设计院编．湖南铁通五年发展规划，2000
[5] 吴基传．中国通信发展之路．北京：新华出版社，1997
[6] 王良元．电信企业经营战略管理．北京：人民邮电出版社，2001
[7] 贾丹华．电信企业服务营销．北京：人民邮电出版社，2001
[8] 雷震洲．21世纪电信发展八大战略转移．北京：中国电信业，2001
[9] 中华人民共和国信息产业部综合规划司编．中国信息产业“十五”发展规划(通信卷)．北京：人民邮电出版社,2001
[10] Gerry Johnson. Company Developing Tactic . McGraw Hill Companies, Inc, 1999
[11] 容月林．国内电信业改革与发展．北京：人民邮电出版社,2000
[12] 王红梅．电信全球竞争．北京：人民邮电出版社,2001
[13] 章晨．浅谈邮电企业管理面临的形势及趋势．北京：邮电企业管理,1999
[14] 迈克尔．波特．竞争论．北京：中信出版社,2003
[15] 卡利斯．Y．鲍德温，金．B．克拉克．价值链管理．北京：中国人民大学出版，哈佛商学院出版社,2001
[16] Sunil Chopra, Peter Meindl. Supple Chain Management - Strategy, Planning and Operation[M]. Prentice Hall Press,2001
[17] Christopher Lovelock. Services Marketing - People, Technology, Strategy[M]. Prentice Hall Press,2001
[18] J．David Hunger,Thomas L．wheelen．战略管理精要．北京：电子工业出版社，1999
[19] 郭国庆．市场营销学通论．北京：中国人民大学出版社，1999
[20] Adrian Payne. Services Marketing[M]. Prentice Hall Press, 1997
[21] Philip Kotler, Gary Armstrong. Principles of Marketing. Prentice Hall Press,2001
[22] 维瑟拉．R．拉奥．战略营销分析．北京：中国人民大学出版社，2001
[23] 菲利普．科特勒．营销管理．北京：中国人民大学出版社，2001
[24] 中国邮电电信总局主编．电信服务营销200例．北京：人民邮电出版社，1998
[25] Philip Walcoff. The Fast Forward MBAin Bussiness Planning for Growth [M]. John
Wiley& Sons, Inc., 1999
[26] Henry Mintzberg.A Guided Tour Though the Wilds of Strategic Management. [M]. Henry Mintzberg, Inc., 1998
[27] 王秉安．当代营销新观念与战略营销管理．北京：航空工业出版社，1997
[28] Jean-Jacques Laffont and Jean Tirole.Telecommunication Competetion. Prentice Hall Press,2001
[29] 邮电部．邮电通信建设项目经济评价方法与参数．北京：北京邮电大学出版社，1996
[30] 何霞．信息产业投资与融资．北京：人民邮电出版社，2001
[31] Stephen A Ross．公司理财．北京：机械工业出版社，2000
[32] Philip Kotle. Marketing Management. Prentice Hall Press, 1997
[33] 赵天华，薛兴华．电信业务面临的挑战和发展新机遇．北京：邮电企业管理，1999，
[34] 黄日高．对中国电信跨世纪发展战略思考．北京：邮电企业管理，1998
[35] Kotler, P. Marketing Management. Prentice Hall Press, 1997
[36] Russell S.Winer. Marketing Management. Prentice Hall Press,2001
[37] Naresh.K.Malhotra. Marketing Research. Prentice Hall Press, 1997
[38] Payne,A. The Essence of Services Marketing. Prentice Hall Press, 1993
[39] 鲍勃，哈利特，迈克尔．W．斯塔基．销售管理与客户关系．北京：机械工业出版社，2000
[40] 罗纳德．S．史威福特．客户关系管理．北京：中国经济出版社,2001
[41] Valarie A. Zeithaml. Services Marketing. McGraw Hill Companies, Inc, 1996