对中国动画行业现状的研究
摘要
动画的本义是“赋予生命”,从这个意义来说,它实际上是一种让本来没有生命的形象活动起来的手段。因此,它的应用范围非常广泛。而本文所论及的“动画”则是狭义地指动画影视剧——一种特殊的叙事艺术形态,这是需要首先说明的。
中国动画片发展经历了70多年的时间,其间中国动画取得了可喜的成绩,产生了一大批蜚声海内外的优秀作品。中国动画从它创始初期就与世界动画紧密相连,可是中国动画片发展到现在却陷入了沉寂。从21世纪的90年代至今,中国动画片没有了以前的繁荣。在中国的动画片市场上充斥的大多是美国和日本的动画片,在人们周围的生活用品、印刷品当中流行的更多是加菲猫、史努比等外来卡通形象。国产动画面临着巨大的挑战,如何在新世纪获得更好的发展,抢回国内市场,同时走向世界,是动画创作者的当务之急。那么国产动画发展缓慢的症结在哪里?如何探寻一条适合中国动画发展的道路是目前国产动画亟待解决的,也是本文所关注的主要问题。
本文从中国动画的历史梳理开始,通过分析中国动画的发展历史及比较中外动画的区别和差距,结合中国动画创作和市场两个方面,探寻中国动画的艺术创作规律,总结当代中国动画所处的现状特征,最后提出促进中国动画发展的几点措施。动画艺术是一种世界性的文化,美国和日本作为动画大国,他们不同的民族性格和审美追求形成了其动画的迥异风格。但是中国动画不应照本宣科地学习美国或者日本的动画文化,而应从我们博大精深的文化底蕴出发,并且借鉴外来文化,取其精华,弃其糟粕,只有这样才能把我国的动画事业再一次推向世界大众文化艺术的高峰。
Animation is the original meaning of "given life", in this sense, it is actually a kind of means did not allow the image of activities. Thus, it offers a wide range of applications. The paper discussed by the "animation" is narrowly refers animation TV drama - a special kind of narrative art form, it is necessary first of all descriptions.
The development of China's cartoon has experienced more than 70 years of time, during the Chinese animation achieved gratifying results, which will have a large number of excellent works of knowned at home and abroad. Chinese animation from its founding early closely linked with the world, but now the development of China's cartoon was in the silence. From the 21st century 1990s, China animation has no previous prosperity. Outside cartoon images such as Jiafei cat, Shinubi being mostly USA and Japanese animated cartoon , being popular in people for among articles for daily use , print matter on every side to most probably be more being full of on the marketplace in China. Domestic animation faced with a tremendous challenge, how to be better development in the new century, regain the domestic market, go to the world at the same time, Which is the most important task of animation creators. Then what's the main reasons that the slow development of domestic animation? How to explore a development suited to China's animation is the main reason domestic animation to be resolved, and it is the also main issues of concern this paper.
In this paper, Beginning with the history of animation China, combing through the development of China's animation history and compared the difference between Chinese and foreign animation,with China animation creation and the market, exploring the Chinese art of animation, which summed up the Chinese animation Current Characteristics and finally put forward several measures about promoting the development of China's animation, the United States and Japan, as the most famous country animation, their different national character and aesthetic pursuit formed their different animation styles. However, China should not copy the United States or Japanese animation culture, and we should start from extensive and profound cultural heritage, learn from foreign culture, select the essence, discard their dross, only in this way, our animation can arrive at the world peak of arts and culture once again.
中国动画片发展经历了70多年的时间,其间中国动画取得了可喜的成绩,产生了一大批蜚声海内外的优秀作品。中国动画从它创始初期就与世界动画紧密相连,可是中国动画片发展到现在却陷入了沉寂。从21世纪的90年代至今,中国动画片没有了以前的繁荣。在中国的动画片市场上充斥的大多是美国和日本的动画片,在人们周围的生活用品、印刷品当中流行的更多是加菲猫、史努比等外来卡通形象。国产动画面临着巨大的挑战,如何在新世纪获得更好的发展,抢回国内市场,同时走向世界,是动画创作者的当务之急。那么国产动画发展缓慢的症结在哪里?如何探寻一条适合中国动画发展的道路是目前国产动画亟待解决的,也是本文所关注的主要问题。
本文从中国动画的历史梳理开始,通过分析中国动画的发展历史及比较中外动画的区别和差距,结合中国动画创作和市场两个方面,探寻中国动画的艺术创作规律,总结当代中国动画所处的现状特征,最后提出促进中国动画发展的几点措施。动画艺术是一种世界性的文化,美国和日本作为动画大国,他们不同的民族性格和审美追求形成了其动画的迥异风格。但是中国动画不应照本宣科地学习美国或者日本的动画文化,而应从我们博大精深的文化底蕴出发,并且借鉴外来文化,取其精华,弃其糟粕,只有这样才能把我国的动画事业再一次推向世界大众文化艺术的高峰。
Animation is the original meaning of "given life", in this sense, it is actually a kind of means did not allow the image of activities. Thus, it offers a wide range of applications. The paper discussed by the "animation" is narrowly refers animation TV drama - a special kind of narrative art form, it is necessary first of all descriptions.
The development of China's cartoon has experienced more than 70 years of time, during the Chinese animation achieved gratifying results, which will have a large number of excellent works of knowned at home and abroad. Chinese animation from its founding early closely linked with the world, but now the development of China's cartoon was in the silence. From the 21st century 1990s, China animation has no previous prosperity. Outside cartoon images such as Jiafei cat, Shinubi being mostly USA and Japanese animated cartoon , being popular in people for among articles for daily use , print matter on every side to most probably be more being full of on the marketplace in China. Domestic animation faced with a tremendous challenge, how to be better development in the new century, regain the domestic market, go to the world at the same time, Which is the most important task of animation creators. Then what's the main reasons that the slow development of domestic animation? How to explore a development suited to China's animation is the main reason domestic animation to be resolved, and it is the also main issues of concern this paper.
In this paper, Beginning with the history of animation China, combing through the development of China's animation history and compared the difference between Chinese and foreign animation,with China animation creation and the market, exploring the Chinese art of animation, which summed up the Chinese animation Current Characteristics and finally put forward several measures about promoting the development of China's animation, the United States and Japan, as the most famous country animation, their different national character and aesthetic pursuit formed their different animation styles. However, China should not copy the United States or Japanese animation culture, and we should start from extensive and profound cultural heritage, learn from foreign culture, select the essence, discard their dross, only in this way, our animation can arrive at the world peak of arts and culture once again.
引文
[1]孙立军,张宇世界动画艺术史[M].北京:海洋出版社,2007.8.
2.薛峰,赵可桓.动画发展史[M].南京:东南大学出版社,2006.11
3.聂欣如.动画概论[M].上海:复旦大学出版社,2006.12
4.丁海洋,姚桂萍.动画艺术概论[M].北京:清华大学出版社,2005.8
5.威廉姆斯.原动画基础教程[M].北京:中国青年出版社,2006.1
6.铃木伸一.动画实例教程[M].北京:中国青年出版社,2004.7
7.李铁,张海力.动画角色设计[M].北京:清华大学出版社,2006.6
8.乔治.萨杜尔.世界电影史[M].北京:北京大学出版社,2004.1
9.万籁鸣.我与孙悟空[M].陕西:北岳文艺出版社,1986年
10.张松林.中国美术电影发展史[M].北京:中国传媒大学出版社,1989.5
11.黄鸣奋.数码艺术学[M].上海:学林图书发行部,2004.3
12.程季华.中国电影发展史[M].北京:中国电影出版社,1981.10
13.张惠临.二十世纪中国动画艺术史[M].陕西:陕西人民美术出版社,2002.4
14.瓦诺.动画电影[M].北京:艺术出版社,1956.4
15.张燕翔.新媒体艺术[M].北京:科学出版社,1985.5
16.刘彦婷.市场化运作为中国动画腾飞开路--解析中国动画的发展之路[J].中国电视,2006,(04).
17.武珊,郜瑞.从日本和美国动画透视中国动画的发展[J].艺术与设计(理论),2007,(10).
18.朱于芝.中日动画比较分析[J].英才高职论坛,2006,(03).
19.栀子.国产动漫:朝阳艰难升起[J].中国报道,2006,(09).
20.孙亮.对我国动漫产业发展的思考[J].全国商情(经济理论研究),2007,(10).
21.沈瑞贵.浅析日本动画的发展[J].科技信息(学术研究),2007,(27).
22.张宁.中国动画路漫漫[J].当代电视,2003,(01)
23.洪汎.中国动画剧本现状浅析[J].电视字幕.特技与动画,2005,(05)
24.马欣.对中国动画片民族化的反思[J].美术,2003,(07)
2.薛峰,赵可桓.动画发展史[M].南京:东南大学出版社,2006.11
3.聂欣如.动画概论[M].上海:复旦大学出版社,2006.12
4.丁海洋,姚桂萍.动画艺术概论[M].北京:清华大学出版社,2005.8
5.威廉姆斯.原动画基础教程[M].北京:中国青年出版社,2006.1
6.铃木伸一.动画实例教程[M].北京:中国青年出版社,2004.7
7.李铁,张海力.动画角色设计[M].北京:清华大学出版社,2006.6
8.乔治.萨杜尔.世界电影史[M].北京:北京大学出版社,2004.1
9.万籁鸣.我与孙悟空[M].陕西:北岳文艺出版社,1986年
10.张松林.中国美术电影发展史[M].北京:中国传媒大学出版社,1989.5
11.黄鸣奋.数码艺术学[M].上海:学林图书发行部,2004.3
12.程季华.中国电影发展史[M].北京:中国电影出版社,1981.10
13.张惠临.二十世纪中国动画艺术史[M].陕西:陕西人民美术出版社,2002.4
14.瓦诺.动画电影[M].北京:艺术出版社,1956.4
15.张燕翔.新媒体艺术[M].北京:科学出版社,1985.5
16.刘彦婷.市场化运作为中国动画腾飞开路--解析中国动画的发展之路[J].中国电视,2006,(04).
17.武珊,郜瑞.从日本和美国动画透视中国动画的发展[J].艺术与设计(理论),2007,(10).
18.朱于芝.中日动画比较分析[J].英才高职论坛,2006,(03).
19.栀子.国产动漫:朝阳艰难升起[J].中国报道,2006,(09).
20.孙亮.对我国动漫产业发展的思考[J].全国商情(经济理论研究),2007,(10).
21.沈瑞贵.浅析日本动画的发展[J].科技信息(学术研究),2007,(27).
22.张宁.中国动画路漫漫[J].当代电视,2003,(01)
23.洪汎.中国动画剧本现状浅析[J].电视字幕.特技与动画,2005,(05)
24.马欣.对中国动画片民族化的反思[J].美术,2003,(07)