高职院校动漫专业发展的现状与对策研究
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摘要
本文深入研究动漫产业和动漫教育的现状,看到了动漫产业发展的优势,近年来,国内动漫游戏产业迅猛发展,随着科学技术的日新月异,数码技术已普及到各行各业,动画艺术已经逐步深入到千家万户之中,动漫产业已经成为发展潜力巨大的智力密集型、劳动密集型、科技密集型和资金密集型的“朝阳”文化产业,具有当今知识经济的全部特征,并具有完整的产业链,在文化产业中处于龙头地位。但是我们也要从中看到动漫产业发展的劣势,例如和国外动漫产业大国相比,中国动漫产业的综合发展水平整体落后。进入21世纪以来,国内动画市场一直被日美等发达国家占领,民族动画业的发展受到前所未有的挑战。与此同时,动漫专业人才短缺的问题也日益凸显出来,人才短缺已经成为制约中国动漫游戏产业发展的瓶颈之一,市场已经出现有价无市的现象。动漫教育与人才培养,动漫人才与动漫产业,动漫产业与动漫市场相断裂的现象,也严重制约了我国动漫产业的国际化发展。
在清醒的认识到这个问题的同时,我们要看到中国作为全球最大的动画市场的同时,也要看到中国这一潜在的最大的产业生产基地,动漫产业的发展在很大程度上决定于动漫人才的不断涌现,这在发达动漫国家中已经得到印证。在未来的一段时间里要加强对动漫人才的培养,动漫教育必须要适应产业对人才的需求,因此,在这样一个大背景下,试图通过制定中长期人才培养教育计划、提高教育质量、大力发展动漫教育,就成为本课题最主要的目的。因此,本课题着重来研究动漫产业链的最初环节——高职院校动漫专业人才‘的培养,以此来适应当今动漫产业的发展,当然这也是本课题的最大的难点。通过研究我国高职院校动漫专业的教育,将对我国动漫产业甚至于文化产业都具有重要的意义。
The article examines in depth the animation industry and the status quo of animation education, and it grasps the advantage of the development of animation industry.in recent years, the domestic animation games have seen a great development with the technology developed in leaps and bounds.the digital technique has permeated in every industries.so has the animation science, which has turned in a sun---rising industry with
Tremendous developing.It is technology---intensive, intelligence—intensive, labor intensive and fund intensive, and it covers all the characteristics of intelligence economy with a complete industry chain. Therefore, it leads a leading role in the culture industry. However,we should see the disadvantage of its development.for example,its comprehensive developing levee is still lower compared with the foreign superpowers in animation industry.since the beginning of the 21st sentry, the domestic animation market have always been monoxide by some foreign developed countries,such as Japan and the USA, which means that our domestic animation industry is faced with unprecedented challenges.besides,the lack of animation savvy's is emerging as a bottleneck stemming the development,the gaps among animation industry and talent nurturing, animation market have restrict the domestic animation industry from going global.
While realizing this severe problem, we should know that china is the largest potential production base in the world
The development of animation industry, to a large extent, relies on the emerging of animation talents which has been proved in developed countries.in the near future,we should heighten the nurturing of animation talents.the education of animation must be in accordance with the demand for talents.so,under this circumstance,how to enhance the education quality and how to develop animation education by the mid or long term talent—nurturing schedule becomes the main purpose of this article.this article puts a premium on the examination of the weakest link of the animation industry the nurturing of animation talent in vocational schools so as to adapt to the current development of animation industry.this is of course the largest difficulty of this article.the examination of vocational education of animation development will play an vital role in our animation development, even the culture industry.
在清醒的认识到这个问题的同时,我们要看到中国作为全球最大的动画市场的同时,也要看到中国这一潜在的最大的产业生产基地,动漫产业的发展在很大程度上决定于动漫人才的不断涌现,这在发达动漫国家中已经得到印证。在未来的一段时间里要加强对动漫人才的培养,动漫教育必须要适应产业对人才的需求,因此,在这样一个大背景下,试图通过制定中长期人才培养教育计划、提高教育质量、大力发展动漫教育,就成为本课题最主要的目的。因此,本课题着重来研究动漫产业链的最初环节——高职院校动漫专业人才‘的培养,以此来适应当今动漫产业的发展,当然这也是本课题的最大的难点。通过研究我国高职院校动漫专业的教育,将对我国动漫产业甚至于文化产业都具有重要的意义。
The article examines in depth the animation industry and the status quo of animation education, and it grasps the advantage of the development of animation industry.in recent years, the domestic animation games have seen a great development with the technology developed in leaps and bounds.the digital technique has permeated in every industries.so has the animation science, which has turned in a sun---rising industry with
Tremendous developing.It is technology---intensive, intelligence—intensive, labor intensive and fund intensive, and it covers all the characteristics of intelligence economy with a complete industry chain. Therefore, it leads a leading role in the culture industry. However,we should see the disadvantage of its development.for example,its comprehensive developing levee is still lower compared with the foreign superpowers in animation industry.since the beginning of the 21st sentry, the domestic animation market have always been monoxide by some foreign developed countries,such as Japan and the USA, which means that our domestic animation industry is faced with unprecedented challenges.besides,the lack of animation savvy's is emerging as a bottleneck stemming the development,the gaps among animation industry and talent nurturing, animation market have restrict the domestic animation industry from going global.
While realizing this severe problem, we should know that china is the largest potential production base in the world
The development of animation industry, to a large extent, relies on the emerging of animation talents which has been proved in developed countries.in the near future,we should heighten the nurturing of animation talents.the education of animation must be in accordance with the demand for talents.so,under this circumstance,how to enhance the education quality and how to develop animation education by the mid or long term talent—nurturing schedule becomes the main purpose of this article.this article puts a premium on the examination of the weakest link of the animation industry the nurturing of animation talent in vocational schools so as to adapt to the current development of animation industry.this is of course the largest difficulty of this article.the examination of vocational education of animation development will play an vital role in our animation development, even the culture industry.
引文
[1]周世锋,俞莹.日本动漫产业发展的成因与启示.浙江：今日浙江,2005-10.
[2]刘玉珠.中国动漫产业的现状与发展[J].北京：人民日报,2005,9-30.
[3]谭海燕.动漫杂志的“生不逢时”与“蓄势待发”.中国图书商报,2005,6-17.
[4]方益波,颜晓涛.中国卡通“卡”在哪儿.中国文化报,2005,6-23.
[5]张乐.我国动画产业存在五大软肋.中国文化报,2005,6-10.
[6]阎评,张勃.现代动画艺术设计分析.西安：陕西人民美术出版社,2004,(1).
[7]张慧临.20世纪中国动画艺术史[J].西安：陕西人民美术出版社,2002(1),35-67.
[8]华克官,黄远林.中国漫画史[J].文化艺术出版社,1986,9-55.
[9]黄兴芳.动画原理.上海人民美术出版社出版.
[10]庞邦本.怎样改变中国漫画业现状.新京报.
[11]金天逸.中国动画学派的发韧成型以及成熟.电影艺术,2004(1).
[12]慕涤生.动漫企业的资本特点及分析.动漫产业信息,2006(2).
[13]冯硕.日本动漫的特性及其对中国动漫发展的启示.对外经济贸易大学,硕士学位论文,2005.
[14]吕敦伟.美国计算机动画产业之研究.浙江大学,硕士学位论文.
[15]张超然.韩国漫画产业发展状况、政策及趋势.全球科技经济了望,2005(10).
[16]唐小茹.从日美风格看中国动画的风格.视听界,2005(1).
[17]刘洋.中国与日本动画与漫画产业的比较与思考.齐鲁艺苑,2003(3).
[18]范建.中国动漫产业2005年价值千亿空间.科技日报,2005-3-15,第3版.
[19]祝普文.世界动画史：1879—2002(上、下).中国摄影出版社,2003.
[20]醋留香.论中国动画质量与动画盈利之间的矛盾.电视字幕·特技与动画,2004(6).
[21]方敏,杨晓军.我国动漫出版的现状及趋向[G].出版发行研究,2005(2).
[22]张鑫.浅析中国动画产业化面临的问题及对策.科技与管理,2005(4).
[23]汪森,张俊萍.我国动画产业的四大发展趋势.文艺研究,2005(10).
[24]赵枫,苏惠香.我国数字动画产业中存在的问题与对策.现代情报,2006(2).
[25]陈赛.从文化产业视角看中国动画产业化的困境与出路.北京大学,硕士学位论文2005.
[26]周鸿铎.传媒经济导论.经济管理出版社,2003-5,第1版.
[27]叶取源,王永章,陈昕.中国文化产业评论(第一卷).人民文学出版社,2003-9,第1版.
[28]谢名家.文化产业的时代审视.人民出版社,2002(1).
[29]潘知常,林玮.大众传媒与大众文化[I].上海人民出版社,2002.
[30]金天逸.中国动画学派的发轫成型以及成熟.电影艺术,2004(1).
[31]朱清华.全球化语境下的中国动画.北京电影学院学报,2003(4).
[32]李刚.培养中国动漫界的“颠覆者”.中国计算机报,2005,6-15.
[33]周玮,周婷.2006年中国动画片产量将达8万分钟.2006,11-31.
[34]2007-2008年中国动漫产业前景展望及市场预测报告.中国投资报告网,2007,10-18.
[35]新华网编辑张美琦.大力培养动漫人才以应对动漫创作人才不足.
[36]秋风.中国动漫人才告急.东北之窗,2007(6),44.
[37]陈少波.中国动漫游戏专业教育现状以及发展策略.浙江学刊,2007(2),223.
[38]张景.创新教育原理[M].辽宁：辽宁人民出版社,1999.
[39]吕学武,范周.文化创意产业前沿[M].北京：中国传媒大学出版社,2007.
[40]北京大学文化产业研究所.2006中国文化产业年度发展报告[R].湖南：湖南人民出版社,2006.
[41]田放.教育的希望在于创新[J].教育探索,2002.
[42]孙立军.高校动漫专业课程开发与教学技术改革及质量考核评估方案务实全书.中国教育出版社,2007.
[43]郝然.浅谈动画技术对于动画艺术发展的影响.企业家天地(理论版),2008,(4).
[44]刘源.简论影视动画专业教学管理.科学化文教资料,2008,(13).
[2]刘玉珠.中国动漫产业的现状与发展[J].北京：人民日报,2005,9-30.
[3]谭海燕.动漫杂志的“生不逢时”与“蓄势待发”.中国图书商报,2005,6-17.
[4]方益波,颜晓涛.中国卡通“卡”在哪儿.中国文化报,2005,6-23.
[5]张乐.我国动画产业存在五大软肋.中国文化报,2005,6-10.
[6]阎评,张勃.现代动画艺术设计分析.西安：陕西人民美术出版社,2004,(1).
[7]张慧临.20世纪中国动画艺术史[J].西安：陕西人民美术出版社,2002(1),35-67.
[8]华克官,黄远林.中国漫画史[J].文化艺术出版社,1986,9-55.
[9]黄兴芳.动画原理.上海人民美术出版社出版.
[10]庞邦本.怎样改变中国漫画业现状.新京报.
[11]金天逸.中国动画学派的发韧成型以及成熟.电影艺术,2004(1).
[12]慕涤生.动漫企业的资本特点及分析.动漫产业信息,2006(2).
[13]冯硕.日本动漫的特性及其对中国动漫发展的启示.对外经济贸易大学,硕士学位论文,2005.
[14]吕敦伟.美国计算机动画产业之研究.浙江大学,硕士学位论文.
[15]张超然.韩国漫画产业发展状况、政策及趋势.全球科技经济了望,2005(10).
[16]唐小茹.从日美风格看中国动画的风格.视听界,2005(1).
[17]刘洋.中国与日本动画与漫画产业的比较与思考.齐鲁艺苑,2003(3).
[18]范建.中国动漫产业2005年价值千亿空间.科技日报,2005-3-15,第3版.
[19]祝普文.世界动画史：1879—2002(上、下).中国摄影出版社,2003.
[20]醋留香.论中国动画质量与动画盈利之间的矛盾.电视字幕·特技与动画,2004(6).
[21]方敏,杨晓军.我国动漫出版的现状及趋向[G].出版发行研究,2005(2).
[22]张鑫.浅析中国动画产业化面临的问题及对策.科技与管理,2005(4).
[23]汪森,张俊萍.我国动画产业的四大发展趋势.文艺研究,2005(10).
[24]赵枫,苏惠香.我国数字动画产业中存在的问题与对策.现代情报,2006(2).
[25]陈赛.从文化产业视角看中国动画产业化的困境与出路.北京大学,硕士学位论文2005.
[26]周鸿铎.传媒经济导论.经济管理出版社,2003-5,第1版.
[27]叶取源,王永章,陈昕.中国文化产业评论(第一卷).人民文学出版社,2003-9,第1版.
[28]谢名家.文化产业的时代审视.人民出版社,2002(1).
[29]潘知常,林玮.大众传媒与大众文化[I].上海人民出版社,2002.
[30]金天逸.中国动画学派的发轫成型以及成熟.电影艺术,2004(1).
[31]朱清华.全球化语境下的中国动画.北京电影学院学报,2003(4).
[32]李刚.培养中国动漫界的“颠覆者”.中国计算机报,2005,6-15.
[33]周玮,周婷.2006年中国动画片产量将达8万分钟.2006,11-31.
[34]2007-2008年中国动漫产业前景展望及市场预测报告.中国投资报告网,2007,10-18.
[35]新华网编辑张美琦.大力培养动漫人才以应对动漫创作人才不足.
[36]秋风.中国动漫人才告急.东北之窗,2007(6),44.
[37]陈少波.中国动漫游戏专业教育现状以及发展策略.浙江学刊,2007(2),223.
[38]张景.创新教育原理[M].辽宁：辽宁人民出版社,1999.
[39]吕学武,范周.文化创意产业前沿[M].北京：中国传媒大学出版社,2007.
[40]北京大学文化产业研究所.2006中国文化产业年度发展报告[R].湖南：湖南人民出版社,2006.
[41]田放.教育的希望在于创新[J].教育探索,2002.
[42]孙立军.高校动漫专业课程开发与教学技术改革及质量考核评估方案务实全书.中国教育出版社,2007.
[43]郝然.浅谈动画技术对于动画艺术发展的影响.企业家天地(理论版),2008,(4).
[44]刘源.简论影视动画专业教学管理.科学化文教资料,2008,(13).