安溪茶叶产业发展战略研究
摘要
安溪县地处福建省厦(门)漳(州)泉(州)金三角地带,产茶历史悠久,涉茶人口众多。茶叶产业是安溪的传统优势产业,改革开放以来,安溪茶叶产业发展迅速,已经成为安溪经济的重要支柱产业。纵观安溪茶叶产业发展历程可以看出,安溪茶叶产业大而不强,产量虽高但产品附加值少。此外,还存在产业结构不合理、产品开发研究薄弱、茶叶产业化程度低、缺乏龙头企业和强势品牌、企业管理方式落后等问题。
进入21世纪,随着国内外茶叶市场竞争的加剧和我国加入WTO,安溪茶叶产业面临新的发展机遇和挑战,如何发挥安溪茶叶资源优势,克服存在的问题,创造消费需求,突破现有竞争,开辟新的市场空间,实现新的跨越和质的提升,成为本文研究的主题。
本文就促进安溪茶叶产业发展应采取的战略和措施进行分析研究。通过对国内外茶叶发展现状及趋势的分析,识别出安溪茶叶产业发展面临的机遇和威胁;通过对安溪茶叶产业发展的自然条件、品种资源和经济社会条件的分析,识别出安溪茶叶产业发展的优势资源和制约因素。运用SWOT理论和蓝海战略理论进行分析研究,提出发展安溪茶叶产业应采取的战略实施对策和措施。
研究结果表明,发展安溪茶叶产业应采取:以调整茶叶产品结构战略,带动茶园生态环境改善和茶叶附加值提升;以推进茶叶产业化经营战略,带动茶叶龙头企业发展和茶农组织化程度提升;以加强茶叶品牌建设战略,带动优势品牌创建和知名品牌保护;以加强茶文化建设战略,带动茶文化的挖掘、丰富、传播和交流,促进茶文化与休闲、旅游事业的互助发展。
Anxi County, Quanzhou, which lies in the south of Fujian province, it has a long history for tea-producing,there are many people work for tea industry. In Anxi, since the tea industry has been traditional and superior industry,and it has developed rapidly because of the performance of reform and open policy in China, it has played an important part in Anxi economy. Looking over the development of Anxi tea industry,you might find that the tea industry in Anxi is big but less competitive,the output is large but the attached value is low . In addition, there are some problems restrict the tea industry in Anxi from further developing,for example, the industrial structure is still unreasonable, the research and development of new products is unsatisfactory, the industrialization is low, there are few leading companies and famous brands in this line,the management skills is waiting for improvement, etc.
In the 21st century, because our country is one member of WTO and the competition in tea market is intensifying home and abroad, the development of Anxi tea industry is confronted with opportunities and challenges. In this article,I focus on how to make the advantages of natural tea resources in Anxi county to overcome the current difficulties, to become more competitive,to create a higher consumer demand, to win more market shares and make greater achievement from tea industry.
This article is aiming at analyzing something about the necessary strategies and measures for tea industry in Anxi during the current times. On studying the present status and the tendency of tea industry home and abroad,we may know more about the opportunities and challenges for Anxi tea industry; On studying the natural condition, the breed, the social and economic factors, we may know more about the advantages and disadvantages for Anxi tea industry; On studying the theory of SWOT and the theory of "blue sea strategy",I will make suggestion on the necessary strategies and measures to take for tea industry in Anxi.
According to the study from this article, measures should be taken to promote the development of tea industry in Anxi. Firstly, adjust the strategy for tea product structure so as to make improvement on the ecological environment of tea field and earn more attached value of tea. Secondly, make a great effort in tea industrialization in order to do good to the development of more and more leading companies and make the tea farmers more cooperative.Thirdly,pay more attention to the establishment of tea brand in order to establish famous brand and protect the property right of well-known brand. Lastly, cultivate tea culture so as to make the tea industry and other industries concerned in Anxi such as entertainment and tourism business more competitive, and push forward the local economy in Anxi.
进入21世纪,随着国内外茶叶市场竞争的加剧和我国加入WTO,安溪茶叶产业面临新的发展机遇和挑战,如何发挥安溪茶叶资源优势,克服存在的问题,创造消费需求,突破现有竞争,开辟新的市场空间,实现新的跨越和质的提升,成为本文研究的主题。
本文就促进安溪茶叶产业发展应采取的战略和措施进行分析研究。通过对国内外茶叶发展现状及趋势的分析,识别出安溪茶叶产业发展面临的机遇和威胁;通过对安溪茶叶产业发展的自然条件、品种资源和经济社会条件的分析,识别出安溪茶叶产业发展的优势资源和制约因素。运用SWOT理论和蓝海战略理论进行分析研究,提出发展安溪茶叶产业应采取的战略实施对策和措施。
研究结果表明,发展安溪茶叶产业应采取:以调整茶叶产品结构战略,带动茶园生态环境改善和茶叶附加值提升;以推进茶叶产业化经营战略,带动茶叶龙头企业发展和茶农组织化程度提升;以加强茶叶品牌建设战略,带动优势品牌创建和知名品牌保护;以加强茶文化建设战略,带动茶文化的挖掘、丰富、传播和交流,促进茶文化与休闲、旅游事业的互助发展。
Anxi County, Quanzhou, which lies in the south of Fujian province, it has a long history for tea-producing,there are many people work for tea industry. In Anxi, since the tea industry has been traditional and superior industry,and it has developed rapidly because of the performance of reform and open policy in China, it has played an important part in Anxi economy. Looking over the development of Anxi tea industry,you might find that the tea industry in Anxi is big but less competitive,the output is large but the attached value is low . In addition, there are some problems restrict the tea industry in Anxi from further developing,for example, the industrial structure is still unreasonable, the research and development of new products is unsatisfactory, the industrialization is low, there are few leading companies and famous brands in this line,the management skills is waiting for improvement, etc.
In the 21st century, because our country is one member of WTO and the competition in tea market is intensifying home and abroad, the development of Anxi tea industry is confronted with opportunities and challenges. In this article,I focus on how to make the advantages of natural tea resources in Anxi county to overcome the current difficulties, to become more competitive,to create a higher consumer demand, to win more market shares and make greater achievement from tea industry.
This article is aiming at analyzing something about the necessary strategies and measures for tea industry in Anxi during the current times. On studying the present status and the tendency of tea industry home and abroad,we may know more about the opportunities and challenges for Anxi tea industry; On studying the natural condition, the breed, the social and economic factors, we may know more about the advantages and disadvantages for Anxi tea industry; On studying the theory of SWOT and the theory of "blue sea strategy",I will make suggestion on the necessary strategies and measures to take for tea industry in Anxi.
According to the study from this article, measures should be taken to promote the development of tea industry in Anxi. Firstly, adjust the strategy for tea product structure so as to make improvement on the ecological environment of tea field and earn more attached value of tea. Secondly, make a great effort in tea industrialization in order to do good to the development of more and more leading companies and make the tea farmers more cooperative.Thirdly,pay more attention to the establishment of tea brand in order to establish famous brand and protect the property right of well-known brand. Lastly, cultivate tea culture so as to make the tea industry and other industries concerned in Anxi such as entertainment and tourism business more competitive, and push forward the local economy in Anxi.
引文
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