医学类图书设计研究
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摘要
医学类图书在出版物市场中所占有的比重正在呈现出逐年上升的趋势。市面上的医学类图书在书籍设计上却存在着诸多问题。大量设计陈旧、缺乏书籍整体设计思路的医学图书涌向出版物市场。医学图书的设计并没有体现出当下书籍设计发展的水平,书籍整体设计的理念并没有在医学类图书的设计中得到很好的体现。随着近年来我国医疗卫生水平的不断提高和医疗技术的快速发展,医学出版的需求也日益强烈。因此,医学类图书的质量可以在很大程度上反映国家医疗卫生的发展水平。医学类图书因属科技类图书的一个分支,其内容具有很高的学术性和研究价值,读者群体也都是医学专业从业人员。优化这个读者群体的阅读体验,从而使图书传播知识的功能最大化,是书籍设计的主要目的。医学类图书设计在反映书稿内容和内涵精神的视觉语言上,在信息传达的科学性和有效性等等诸多方面,都影响到书籍整体面貌和质量。本文从医学类图书在我国近现代的发展历史开始入手,分析了当代医学类图书的现状,以及其所存在问题的表现和问题的成因。从书籍设计的诸多方面对医学图书进行了详细的分析,并在其中的一些方面对比了国内外医学图书的优劣,以找到我国医学图书在设计上的差距。最后,对医学类图书整体质量的提升提出了建议,并明确了未来我国医学类出版物的发展方向。
Medical books in publication market share is held by a rising trend. The market of medical books in book design, but there are many other issues. A large number of design, the lack of an overall design of books of medical books to publication market. Design of medical books and does not reflect the present level of development of book design, books overall design concept and not in the design of medical books are very well reflected. As in recent years China's health care standards and continuous improvement and development of medical technology, medicine and publication requirements has been strong. Therefore, the quality of medical books can to a large extent, reflect the level of development of the State of health. Medical books as a science and technology books of a branch, its content has a very high academic and research value, readership is in the medical profession. Optimization of the readers group in the reading experience, thus enabling the functionality of the library and disseminate knowledge to maximize, is the main purpose of book design. Medical book design to reflect the spirit and content of the manuscript contents of Visual language, in the scientific nature of the information communicated and the validity, etc, are affecting many aspects to the overall appearance and quality of books. This article from the medical books in the development of China's modern history begins to start, analyzed the current situation of contemporary medical books, as well as the problems of performance and the cause of this problem. Design from books on many aspects of medical books has made a detailed analysis and comparison of some aspects of the quality of medical books at home and abroad, in order to find the medical books in the design of our country. Finally, the overall quality of medical books and made recommendations for upgrading, and defined the future direction of development of medical publications.
Medical books in publication market share is held by a rising trend. The market of medical books in book design, but there are many other issues. A large number of design, the lack of an overall design of books of medical books to publication market. Design of medical books and does not reflect the present level of development of book design, books overall design concept and not in the design of medical books are very well reflected. As in recent years China's health care standards and continuous improvement and development of medical technology, medicine and publication requirements has been strong. Therefore, the quality of medical books can to a large extent, reflect the level of development of the State of health. Medical books as a science and technology books of a branch, its content has a very high academic and research value, readership is in the medical profession. Optimization of the readers group in the reading experience, thus enabling the functionality of the library and disseminate knowledge to maximize, is the main purpose of book design. Medical book design to reflect the spirit and content of the manuscript contents of Visual language, in the scientific nature of the information communicated and the validity, etc, are affecting many aspects to the overall appearance and quality of books. This article from the medical books in the development of China's modern history begins to start, analyzed the current situation of contemporary medical books, as well as the problems of performance and the cause of this problem. Design from books on many aspects of medical books has made a detailed analysis and comparison of some aspects of the quality of medical books at home and abroad, in order to find the medical books in the design of our country. Finally, the overall quality of medical books and made recommendations for upgrading, and defined the future direction of development of medical publications.
引文
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[3]张友元.简明中外医学史[M].广州:广东高等教育出版社,2008:211
[4]柳斌杰,于友先,邬书林.中国卫生年鉴2009[M].北京:中国出版年鉴社,2009
[5]侯岩,胡国臣.中国卫生年鉴2009[M].北京:人民卫生出版社,2010
[6]邓中和.书籍装帧创意设计[M].北京:中国青年出版社,2003:123
[7]鞠洪深.书籍设计:我的交流语言[M].北京:知识产权出版社,2006:17
[8]郑军.书籍形态设计与印刷应用[M].上海:上海书店出版社,2008:140
[9]吕敬人.书艺问道[M].北京:中国青年出版社,2006:150
[10]张森.书籍形态设计[M].北京:中国纺织出版社,2006:34
[11]吴玮.版面设计[M].贵阳:贵州教育出版社,2006:15
[12]赵曼.外版医学图书版式设计之特点[J].科技与出版,2006(4):66
[13]周佳楠.中西字体设计风格比较研究[D].上海:华东师范大学,2009
[14]张森.书籍设计构筑元素—汉字的魅力[A].郝振省,胡守文.第七届全国书籍设计艺术展览优秀论文集[C].北京:中国书籍出版社,2009:243
[15]杉浦康平.亚洲的书籍、文字与设计:杉浦康平与亚洲同人的对话[M].2007年2月第2版.北京:生活读书新知三联书店,2006:178
[16]辛艺华.版式设计[M].武汉:华中科技大学出版社,2006:43
[17]李鹏程,周宏.印刷与设计[M].上海:上海锦绣文章出版社,2008:28
[18]高平.浅谈医学插图的艺术形式美[J].中国医学教育技术,1999,13(1):56
[19]杨辛,甘霖,刘荣凯.美学原理纲要[M].北京:北京大学出版社,1989
[20]高平,医学插图的艺术创作[J].中国医学教育技术,2006(8)
[21]叶萍,段佳.图表设计[M].南昌:江西美术出版社,2006:4
[22]童彦婷.印刷时代与网络时代版式特征比较性研究[D].武汉:武汉理工大学,2009