兴泰公司电能产品竞争战略研究
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摘要
电力作为一个能源工业是整个国民经济发展的基础。自改革开放以来，我国电力工业得到了迅猛的发展。政企分开、厂网分开使原来的电力部分解为许多自主经营的市场主体；电力市场化的进程使各市场主体间的竞争日益加剧。兴泰公司作为一个新改制的发电公司，背负着计划经济体制下形成的、沉重的历史包袱，面对一个个新成立的现代化发电企业形成的竞争威胁，不得不以最快的速度转变观念、改革生产经营机制，尽快形成自身独特的竞争优势，为将来参与上网竞价打下坚实的基础。制定兴泰公司的电能产品竞争战略，正是为了应时之需，使兴泰公司在新的发展道路上有正确、明确的方向，使各项工作少走弯路、效率达到最大化。
论文共分六部分：一，引言，提出了兴泰公司电能产品战略上存在的主要问题；二，兴泰公司电能产品竞争的外部环境分析；三，兴泰公司竞争能力分析，包括主要竞争对手分析和与竞争对手比较分析；四，兴泰公司电能产品战略的制定，根据第二、三部分的分析，提出了兴泰公司电能产品发展的四大战略；五，战略实施；六，结论。
论文对兴泰公司所具备的各种有价值的资源与能力进行了充分挖掘，结合国家相关政策、国民经济发展及电力工业改革与发展的情况，提出了兴泰公司在电能产品上应采取的发展战略，即扩大规模、改革价值链管理体制、改进营销策略和加强纵向合作等。
由于时间和篇幅的限制，论文只就几个比较突出的问题进行了论述，不当和遗漏之处在所难免，本人会在今后的学习和工作中进一步进行深入探讨，真心希望各位老师给予指导。
As a energy electricity power is the basis of the whole economy development . Since implementation of the policies of reform and opening to the world , the electrical power industry has developed rapidly. The separation of government and enterprise and the separation of plant and grid have isolated the old electrical power bureau to many market subjects that can manage themselves. The progress has also made the competition among the market subjects more and more serious. As a reformed electrical power company XingTai company must convert notions and management systems to establish own advantage over its competitors in order to have a solid basis on which to take part in on-grid-price-competition with history burden on back and embarrassing modern power companies. The power product strategies provided in this essay meet the need of time and it can direct the company to develop in a right way without unnecessary loss.
The essay consist of six sections , the first is preface, it diagnoses the main problems of the on way power product strategies ; the second is the outer environment analysis of XingTai company; the third is the analysis of competing capabilities of the company including the analysis of main competitors and the comparison among them; the fourth is the formation of the new power product strategies and four strategies are made on the base of analysis; the fifth is the implementation of the strategies; the last is conclusion.
The essay excavate deeply the valuable resources and capabilities and provide the electrical power product strategies such as to extend production scale, to reform the management system, to improve sale strategies and to enhance the vertical cooperation and so on, certainly being combined with industry policies, economical development and electrical industry reform and development.
With the limit of time and space the essay has only discussed several outstanding problems. It is impossible to have no inappropriate and omitted section. I am going to study more extensively similar questions in the future.
论文共分六部分：一，引言，提出了兴泰公司电能产品战略上存在的主要问题；二，兴泰公司电能产品竞争的外部环境分析；三，兴泰公司竞争能力分析，包括主要竞争对手分析和与竞争对手比较分析；四，兴泰公司电能产品战略的制定，根据第二、三部分的分析，提出了兴泰公司电能产品发展的四大战略；五，战略实施；六，结论。
论文对兴泰公司所具备的各种有价值的资源与能力进行了充分挖掘，结合国家相关政策、国民经济发展及电力工业改革与发展的情况，提出了兴泰公司在电能产品上应采取的发展战略，即扩大规模、改革价值链管理体制、改进营销策略和加强纵向合作等。
由于时间和篇幅的限制，论文只就几个比较突出的问题进行了论述，不当和遗漏之处在所难免，本人会在今后的学习和工作中进一步进行深入探讨，真心希望各位老师给予指导。
As a energy electricity power is the basis of the whole economy development . Since implementation of the policies of reform and opening to the world , the electrical power industry has developed rapidly. The separation of government and enterprise and the separation of plant and grid have isolated the old electrical power bureau to many market subjects that can manage themselves. The progress has also made the competition among the market subjects more and more serious. As a reformed electrical power company XingTai company must convert notions and management systems to establish own advantage over its competitors in order to have a solid basis on which to take part in on-grid-price-competition with history burden on back and embarrassing modern power companies. The power product strategies provided in this essay meet the need of time and it can direct the company to develop in a right way without unnecessary loss.
The essay consist of six sections , the first is preface, it diagnoses the main problems of the on way power product strategies ; the second is the outer environment analysis of XingTai company; the third is the analysis of competing capabilities of the company including the analysis of main competitors and the comparison among them; the fourth is the formation of the new power product strategies and four strategies are made on the base of analysis; the fifth is the implementation of the strategies; the last is conclusion.
The essay excavate deeply the valuable resources and capabilities and provide the electrical power product strategies such as to extend production scale, to reform the management system, to improve sale strategies and to enhance the vertical cooperation and so on, certainly being combined with industry policies, economical development and electrical industry reform and development.
With the limit of time and space the essay has only discussed several outstanding problems. It is impossible to have no inappropriate and omitted section. I am going to study more extensively similar questions in the future.
引文
[1][美]迈克尔．波特．陈小悦译．竞争优势．北京：华夏出版社，2003：13-15．
[2]刘满平．从电煤价格上调谈电煤价格形成机制．中国电力．2003，9：75-78．
[3]潘伟尔．2003年煤炭经济运行评析．中国能源．2004，3：11-16．
[4]祖志明 王靖夫．2003煤炭经济年中概览．中国能源．2003，9：25-28．
[5]叶雷．2020年中国电力可持续发展战略研究．中国电力．2003，10：1-7．
[6]国家电网公司推出七措施应对电荒及电源无序建设．中国能源．2004，5：21．
[7]Dieter, H. and T. Jenkinson. The Assessment: Industry Competition into Regulated Industry. The U.S.A: Oxford Review of Economic Policy, 1997: 1-14.
[8]中国经济景气月报．北京：中国经济出版社，2003，12：10-29．
[9]历年发用电设备容量比．国家电力信息网．中国电力：电力统计．
[10]高虎．西部丰富的水电资源与西电东送．中国能源．2003，9：41-44．
[11]王振铭 郁刚．我国热电联产的现状、前景与建议．中国电力．2003，9：43-49．
[12]姜绍俊．全国西电东送规划研究．国际电力．2003，1：4-8．
[13]1-4月份国家电网公司生产经营简况．中国电力企业联合会网．信息中心．
[14]Thomasl. Wheeler J. David Hunger. Strategic Management(sixth). The U.S.A: Network graphics, 1998: 182-204.
[15]诸骏伟 电力系统分析．北京：水利电力出版社，1995：111-143
[16]刘维仲 黄纯华 李树鸿．大型同步发电机的运行．北京：电力工业出版社，1982：13
[17]中国电力企业联合会电力可靠性管理中心．全国发电机组手册．2003，4：78-130
[18]藏旭恒 徐向艺 杨蕙馨．产业经济学．北京：经济科学出版社，2002：149-186
[19][美]迈克尔．波特．陈小悦译．竞争战略．北京：华夏出版社，2003：326-347．
[20]吴维库．企业竞争力提升战略．北京：清华大学出版社，2002：135-142．
[21]2004年我国煤炭市场分析．刘满平．2004．4：15-18．
[22]迈克尔．波特．高登科 李明轩译．竞争论．北京：中信出版社，2003：38-69．
[23][美]乔尔．布利克 戴维．厄恩斯特．林燕等译．协作型竞争．地点：中国大百科全书出版社，1998．
[24]卢福财 胡大立．核心竞争力与企业创新．经济管理出版社，2002：35-68．
[25]柴松岳。建设电力市场是电力改革的主要内容．中国电力企业联合会网．信息中心．2004-5-20．
[26]Michael A. Hitt R. Duane Ireland. Strategic Management Competition and Globalization (forth). China Machine Press, 2002: 140-179.
[27]Edgar A. Pessemier. Product Management-Strategy and Organization. Canada: John Wiley & Sons, Inc. 1982: 594-638.
[28]Thompson Strickland. Strategic Management Concepts and Cases. The U.S.A: Business Publications. Inc, 1984: 230-263.
[2]刘满平．从电煤价格上调谈电煤价格形成机制．中国电力．2003，9：75-78．
[3]潘伟尔．2003年煤炭经济运行评析．中国能源．2004，3：11-16．
[4]祖志明 王靖夫．2003煤炭经济年中概览．中国能源．2003，9：25-28．
[5]叶雷．2020年中国电力可持续发展战略研究．中国电力．2003，10：1-7．
[6]国家电网公司推出七措施应对电荒及电源无序建设．中国能源．2004，5：21．
[7]Dieter, H. and T. Jenkinson. The Assessment: Industry Competition into Regulated Industry. The U.S.A: Oxford Review of Economic Policy, 1997: 1-14.
[8]中国经济景气月报．北京：中国经济出版社，2003，12：10-29．
[9]历年发用电设备容量比．国家电力信息网．中国电力：电力统计．
[10]高虎．西部丰富的水电资源与西电东送．中国能源．2003，9：41-44．
[11]王振铭 郁刚．我国热电联产的现状、前景与建议．中国电力．2003，9：43-49．
[12]姜绍俊．全国西电东送规划研究．国际电力．2003，1：4-8．
[13]1-4月份国家电网公司生产经营简况．中国电力企业联合会网．信息中心．
[14]Thomasl. Wheeler J. David Hunger. Strategic Management(sixth). The U.S.A: Network graphics, 1998: 182-204.
[15]诸骏伟 电力系统分析．北京：水利电力出版社，1995：111-143
[16]刘维仲 黄纯华 李树鸿．大型同步发电机的运行．北京：电力工业出版社，1982：13
[17]中国电力企业联合会电力可靠性管理中心．全国发电机组手册．2003，4：78-130
[18]藏旭恒 徐向艺 杨蕙馨．产业经济学．北京：经济科学出版社，2002：149-186
[19][美]迈克尔．波特．陈小悦译．竞争战略．北京：华夏出版社，2003：326-347．
[20]吴维库．企业竞争力提升战略．北京：清华大学出版社，2002：135-142．
[21]2004年我国煤炭市场分析．刘满平．2004．4：15-18．
[22]迈克尔．波特．高登科 李明轩译．竞争论．北京：中信出版社，2003：38-69．
[23][美]乔尔．布利克 戴维．厄恩斯特．林燕等译．协作型竞争．地点：中国大百科全书出版社，1998．
[24]卢福财 胡大立．核心竞争力与企业创新．经济管理出版社，2002：35-68．
[25]柴松岳。建设电力市场是电力改革的主要内容．中国电力企业联合会网．信息中心．2004-5-20．
[26]Michael A. Hitt R. Duane Ireland. Strategic Management Competition and Globalization (forth). China Machine Press, 2002: 140-179.
[27]Edgar A. Pessemier. Product Management-Strategy and Organization. Canada: John Wiley & Sons, Inc. 1982: 594-638.
[28]Thompson Strickland. Strategic Management Concepts and Cases. The U.S.A: Business Publications. Inc, 1984: 230-263.