A汽车零部件制造企业竞争战略研究
|
摘要
中国入世以来,伴随着中国汽车的“井喷式”增长,汽车零部件业也实现了持续快速增长。近年来跨国汽车零部件企业争先恐后地来到中国,更严酷的竞争已经来到中国汽车零部件企业的家门口。如何把握发展的机遇,抢占市场,在未来的竞争中赢得主动,是汽车零部件企业必须面对和思考的问题,这是我选择A企业作为研究对象的根本原因。
本论文共分六章,首先对本论文的研究背景和意义进行了剖析,同时介绍了竞争战略理论发展历程及本论文所用到战略分析工具,然后通过PEST方法、波特“五力”理论和竞争对手分析方法对公司外部环境进行分析评价,找出A公司所面临的机会和威胁,接着对A企业进行深入细致的财务分析、管理状况分析和核心竞争力分析,评价A企业所面临的优势和劣势,然后根据A企业的愿景和使命制定出公司层战略,再通过SWOT汇总分析,细致探讨得出A企业的竞争战略,然后针对A企业能有效实施竞争战略,对其职能战略提出实施设想。希望对国内同处于快速成长汽车零部件企业的发展也有一定的参考价值。
Since China goes into WTO,accompanying with“blowout”growth of the Chinese auto, The auto parts industries also increase together quickly.After the multinational auto parts manufactory had arrived in China falling to be the first, in recent years the domestic auto parts manufactories had already faced on the harder competition. How to hold on the opportunity of the development, snatch on the market, win the competetion actively in the future, are problems which the domitric auto parts manufactory face on and think about.This is also the basic reason that I choice A manufactory as my research object.
This thesis is divided into six chapter totally. Firstly there analyse to the research background and the research meaning of this thesis,in the meantime introduce the development process of the competitive strategic theories and the used strategic analysis tool of this thesis, then use the PEST method,the“porter five forces”model and the rival analysis method to analyse and evaluate A company exterior environment, and find out the exterior opportunities and threats that A company face on.subsequently find out the advantages and the weakenss of A manufactory through which analyzed by the financial analysis model,the management condition analysis and the core competency analysis method,ect.then evaluate the interior advantages and the weakenss which A manufactory face on,then draw up a company future strategy according to the wish and mission of A manufactory,and estabish the SWOT analysis matrix again, study deeply the competition strategy chioce of A manufacory, then some suggest of the functional strategy is put forward to adapt for the competition strategy,I hope my thesis is also helpful to the domestic similar auto parts manufactory to better develop.
本论文共分六章,首先对本论文的研究背景和意义进行了剖析,同时介绍了竞争战略理论发展历程及本论文所用到战略分析工具,然后通过PEST方法、波特“五力”理论和竞争对手分析方法对公司外部环境进行分析评价,找出A公司所面临的机会和威胁,接着对A企业进行深入细致的财务分析、管理状况分析和核心竞争力分析,评价A企业所面临的优势和劣势,然后根据A企业的愿景和使命制定出公司层战略,再通过SWOT汇总分析,细致探讨得出A企业的竞争战略,然后针对A企业能有效实施竞争战略,对其职能战略提出实施设想。希望对国内同处于快速成长汽车零部件企业的发展也有一定的参考价值。
Since China goes into WTO,accompanying with“blowout”growth of the Chinese auto, The auto parts industries also increase together quickly.After the multinational auto parts manufactory had arrived in China falling to be the first, in recent years the domestic auto parts manufactories had already faced on the harder competition. How to hold on the opportunity of the development, snatch on the market, win the competetion actively in the future, are problems which the domitric auto parts manufactory face on and think about.This is also the basic reason that I choice A manufactory as my research object.
This thesis is divided into six chapter totally. Firstly there analyse to the research background and the research meaning of this thesis,in the meantime introduce the development process of the competitive strategic theories and the used strategic analysis tool of this thesis, then use the PEST method,the“porter five forces”model and the rival analysis method to analyse and evaluate A company exterior environment, and find out the exterior opportunities and threats that A company face on.subsequently find out the advantages and the weakenss of A manufactory through which analyzed by the financial analysis model,the management condition analysis and the core competency analysis method,ect.then evaluate the interior advantages and the weakenss which A manufactory face on,then draw up a company future strategy according to the wish and mission of A manufactory,and estabish the SWOT analysis matrix again, study deeply the competition strategy chioce of A manufacory, then some suggest of the functional strategy is put forward to adapt for the competition strategy,I hope my thesis is also helpful to the domestic similar auto parts manufactory to better develop.
引文
[1] 中国汽车工业协会 www.caam.org.cn;
[2] 慧聪汽车网 www.auto.hc360.com;
[3] 中金公司网站 www.cnol.com;
[4] J.david.hunger&Thomas L.wheelen. Essentials of strategic management. 2004.9;
[5] H.Igor.Ansoff 《变革国家中公司发展战略》.中国人民大学出版社 2004.3;
[6] 国家发改委. 《汽车产业发展政策》.2004;
[7] 迈克尔.波特 《竞争优势》.华夏出版社.2001.6;
[8] 迈克尔.波特 《竞争战略》.华夏出版社.1997.1;
[9] 项保华.《战略管理-艺术与实务》.华夏出版社.2004;
[10] 格林柯尔集团投资部.《汽车零部件市场分析报告》2004;
[11] 王璞. 《战略管理咨询实务》.机械工业出版社.2004.1;
[12] 菲利普.科特勒著 梅清豪译.《营销管理》第 11 版.上海:上海人民出版社 2003;
[13] 罗兰·贝格咨询公司.《世界汽车业未来发展道路》.经济参考报.2002.11;
[14] 中国铸造协会 《铸造纵横》杂志.2006 合订本;
[15] 汉鼎世纪咨询公司.《2006 年中国汽车零部件行业兼并重组决策报告》.2006;
[16] 国家发改委.《中国汽车相关工业“十一五”专题发展规划研究概要》;
[17] 波士顿顾问公司.《公司战略透视》上海远东出版社 1999.9;
[18] 吴维库.《企业竞争力提升战略》.清华大学出版社.2002;
[19]史璞.《管理咨询理论、方法与实务》.机械工业出版社.2004.5;
[20]Stephen P.Robbins 《管理学》第 4 版.中国人民大学出版社 2004.3;
[21]方少华.《战略咨询》.电子工业出版社.2006.1;
[22]连刚.《中外汽车发动机合资企业核心竞争力研究》.博士论文 2006.6;
[23]黄凌.《中国投资银行业竞争战略研究》.经济管理出版社.2006.5;
[2] 慧聪汽车网 www.auto.hc360.com;
[3] 中金公司网站 www.cnol.com;
[4] J.david.hunger&Thomas L.wheelen. Essentials of strategic management. 2004.9;
[5] H.Igor.Ansoff 《变革国家中公司发展战略》.中国人民大学出版社 2004.3;
[6] 国家发改委. 《汽车产业发展政策》.2004;
[7] 迈克尔.波特 《竞争优势》.华夏出版社.2001.6;
[8] 迈克尔.波特 《竞争战略》.华夏出版社.1997.1;
[9] 项保华.《战略管理-艺术与实务》.华夏出版社.2004;
[10] 格林柯尔集团投资部.《汽车零部件市场分析报告》2004;
[11] 王璞. 《战略管理咨询实务》.机械工业出版社.2004.1;
[12] 菲利普.科特勒著 梅清豪译.《营销管理》第 11 版.上海:上海人民出版社 2003;
[13] 罗兰·贝格咨询公司.《世界汽车业未来发展道路》.经济参考报.2002.11;
[14] 中国铸造协会 《铸造纵横》杂志.2006 合订本;
[15] 汉鼎世纪咨询公司.《2006 年中国汽车零部件行业兼并重组决策报告》.2006;
[16] 国家发改委.《中国汽车相关工业“十一五”专题发展规划研究概要》;
[17] 波士顿顾问公司.《公司战略透视》上海远东出版社 1999.9;
[18] 吴维库.《企业竞争力提升战略》.清华大学出版社.2002;
[19]史璞.《管理咨询理论、方法与实务》.机械工业出版社.2004.5;
[20]Stephen P.Robbins 《管理学》第 4 版.中国人民大学出版社 2004.3;
[21]方少华.《战略咨询》.电子工业出版社.2006.1;
[22]连刚.《中外汽车发动机合资企业核心竞争力研究》.博士论文 2006.6;
[23]黄凌.《中国投资银行业竞争战略研究》.经济管理出版社.2006.5;