产业集群升级及其自主品牌创建研究
|
摘要
全球化是一把双刃剑,一方面使发展中国家利用发达国家的资本输出,推动发展中国家产业的进步,产生巨大的规模经济效应,带动整个国民经济的飞速增长,但另一方面在全球化的进程中,处于垄断和主导地位的发达国家不仅控制着世界经济的发展方向,而且占据全球产业链的高端,通过淘汰落后的技术与产业转移,造成的不仅是发展中国家的环境污染问题,经济不可持续的发展问题,产业依附与产业安全问题,甚至危机的是发展中国家的经济、政治及文化安全。全球化给发展中国家在带来发展机遇的同时也带来了巨大的风险。
当前,在全球金融海啸的冲击下,发展中国家尤其是中国沿海以加工贸易出口为主的产业集群遭遇了集体的坍塌,其发展受到了严峻的挑战。中国沿海产业集群面临的困境,主要是由于中国产业集群的经济发展模式决定的,缺乏核心技术与自主品牌支撑的“世界工厂”加工基地的定位决定了中国产业集群发展受制于人的被动地位,根本无法形成核心竞争力,更不具有抵抗市场风险的能力,最终也难逃被淘汰、被转移的命运。要摆脱这种困境必须积极大胆地提升产业结构,实施产业集群升级的新战略。因此,如何实现中国产业集群的优化升级,帮助产业集群发展中的企业走出困境,提升中国产业集群的核心竞争力就成为我们必须面对的重大课题。
本论文正是在对上述问题进行深层思考的基础上展开的。
本论文研究主要沿三条主线。第一是问题的提出。在全球化与全球金融危机的背景下,对中国产业集群发展的现状进行总结概括,并提出中国沿海以加工贸易出口为主的产业集群发展面临的问题与困境；第二是分析与思考。对中国产业集群升级及其发展模式的选择进行分析,重点剖析了产业集群升级中的集群自主品牌的创建问题,构建基于自主与创新的集群品牌发展战略。第三是相关结论与政策建议。提出产业集群升级与集群品牌创建的创新平台、服务平台、政策平台及关键对策的建设与建议。
一、论文分析了中国沿海产业集群在全球化发展中面临的问题与困境,针对中国产业集群发展普遍面临着产业升级与持续发展的问题,提出中国产业集群发展的核心问题：一是集而不群,规模不经济；二是缺乏核心技术和自主品牌,自主创新能力不强。在对中国产业集群发展中的现实问题进行分析的基础上,借鉴西方发达国家的产业集群发展的成功经验,进一步分析了中国产业集群升级及其模式的创新,阐明了GVC框架下中国产业集群的升级路径。
二、论文重点剖析了产业集群升级中的集群品牌的创建问题。提出产业集群升级的核心问题是研发与自主品牌,产业集群升级与自主品牌是紧密关联的两个关键点。论文在探索中国产业集群升级模式的创新中,寻求到了产业集群升级与自主品牌的结合点即集群品牌推进产业集群升级的内在机理。论文进一步对集群品牌的创建作了理论上的探讨,并重点探讨了中国集群品牌创建的三种实践模式及集群品牌的效应问题。
三、从国家战略的高度提出构建基于自主与创新的产业集群的发展战略,是中国产业集群升级与转型,提升核心竞争力关键所在。自主与创新是国家经济发展的重大战略,集群品牌创建的核心是构建具有自主知识产权的品牌战略。拥有自主知识产权的经济优势,突出的是核心技术和品牌,是在提供研发能力和专利保护的基础上进行引进、吸收,形成的是具有核心竞争力和持续发展优势的经济综合实力。这将是中国产业集群升级,取得国际竞争优势的重要战略,也是集群品牌创建的核心命题。论文分别对自主知识产权品牌战略的设计创新、技术创新、开发拥有专利权的产品创新,工艺流程创新等核心内容作了深入的探讨。
四、论文在对上述问题进行深入剖析的基础上,借鉴发达国家产业集群品牌发展模式的成功经验,结合中国沿海产业集群发展的现实基础,构建中国产业集群升级与集群品牌创建的集群创新网络、创新型人才机制、政策支撑平台、协作支撑平台,并提出关键性对策与政策性建议。
Globalization is a double-edged sword, on the one hand, developing countries, uses the export of capital from developed countries to promote the progress of the industry in their own countries, which resulted in huge economies of scale, and led to the rapid growth of the entire national economy. However, On the other hand, in the process of globalization, the developed countries,which are in the monopoly and dominant position,not only control the direction of the global economic development, but also occupy the highest part of the global industrial chain through elimination of outdated technology and industrial transfer resulting in not only the developing countries' environment pollution problems, the economy is not sustainable development, industry attachment and industry security issues, but also even the crisis of developing countries in economic, political and cultural security. Globalization has brought about development opportunities of developing countries in the same time it also incurs great risks.
At present, under the impact of the global financial crisis developing countries, especially China's coastal industrial clusters, based on primary factors of production and export-oriented development as a center of gravity, and suffered a collective collapse; its development was a serious challenge and dilemma. The difficulties faced by export-oriented industrial clusters, mainly due to the economic development of China's industrial cluster model,which is built on the beach with no independent core technology to support own brand of "world factory" of the industrial economy and can not form the core competitive edge, more do not have the ability to resist market risk. China's coastal industrial cluster development are generally facing the plight of industrial upgrading, how to optimize and upgrade industrial clusters to enhance the core competitiveness has become a major issue that we must face. In this paper, it is deeply thinking on these issues based on proceed.
This thesis mainly along three main lines. Firstly, it is about the introduction of the problem. The current situation of the development of China's Industrial cluster in the context of globalization and the global financial crisis is overviewed and the difficulties and problems which the development of China's coastal industrial cluster was facing are put forward. Secondly, it is about analysis and thinking. It analyzed the upgrade China's industrial clusters and the choice of its development model, with emphasize on analyzing the problem of how to create upgrade owned brand in the upgrade process of the industrial clusters, constructed a cluster brand development strategy based on autonomy and innovation. Finally, it is related to the conclusions and policy recommendations. Proposed to industrial cluster upgrading and clusters of innovation brand-building platform, service platform, policy platform and the construction of the key responses and suggestions.
1、paper analyses China's coastal industrial cluster facing the development of industrial upgrading as the main problem, with the problems of facing Chinese industrial upgrading and sustained development, proposed the core question of the Chinese industry upgrading:First, the collection is outstanding, the scale is uneconomical. Second, being short of core technologies and the owned brand, independent innovation ability is not strong. On the basis of an analysis that the current situation of the China's Industrial cluster development, learned from Western developed countries, the successful experience of the development of industrial clusters, has further analyzed the Chinese industrial cluster promotion and the pattern innovation, clarify the Chinese industrial cluster's promotion way under the GVC frame.
2、The paper focuses on analyzing creating cluster brand during the upgrade process of the industrial clusters. Proposed to the core question of industrial clusters upgrading is that its own brand of R & D, Industry Cluster Upgrade and brands are the two key points which are integrated. Papers exploring the pattern innovation of China's industrial clusters upgrading, sought that the integration point for industrial clusters upgrading and owned brand is the intrinsic mechanism which the owned brand advancement industrial clusters upgrading. The paper has made a further discussion in the theory of the brand building, while has emphasized three practice patterns and clusters of brand effect.
3、From the height of the proposed national strategy to propose a Development Strategy about building industry cluster which based on autonomy and innovation is the key to upgrade and transform China's industrial clusters and enhance the core competitiveness of China's industrial clusters. Autonomy and innovation is a major strategic of national economic development, a brand strategy with independent intellectual property rights is the core for Cluster Brand building. Core technology and brand is the most prominent Economic advantage for owning intellectual property rights, and these are This will be the Core Proposition for Cluster Brand building and a important strategic for China's Industry Cluster to upgrade and Win an international competitive advantage. This Paper were independent intellectual property brand strategy for design innovation, technological innovation, development of proprietary product innovation, process innovation to explore in depth the core content.
4、The paper on the basis of analyzing above questions in the foundation, learns the successful experience of development model which developed countries have built the cluster brand of country industry, combines realistic foundation which the Chinese industry cluster develops, constructs Chinese industry upgrading and the cluster innovation network, innovation talented mechanism, the policy supporting platform, cooperative supporting platform which cluster brands build. While proposes crucial policies and policy-type suggestions.
当前,在全球金融海啸的冲击下,发展中国家尤其是中国沿海以加工贸易出口为主的产业集群遭遇了集体的坍塌,其发展受到了严峻的挑战。中国沿海产业集群面临的困境,主要是由于中国产业集群的经济发展模式决定的,缺乏核心技术与自主品牌支撑的“世界工厂”加工基地的定位决定了中国产业集群发展受制于人的被动地位,根本无法形成核心竞争力,更不具有抵抗市场风险的能力,最终也难逃被淘汰、被转移的命运。要摆脱这种困境必须积极大胆地提升产业结构,实施产业集群升级的新战略。因此,如何实现中国产业集群的优化升级,帮助产业集群发展中的企业走出困境,提升中国产业集群的核心竞争力就成为我们必须面对的重大课题。
本论文正是在对上述问题进行深层思考的基础上展开的。
本论文研究主要沿三条主线。第一是问题的提出。在全球化与全球金融危机的背景下,对中国产业集群发展的现状进行总结概括,并提出中国沿海以加工贸易出口为主的产业集群发展面临的问题与困境；第二是分析与思考。对中国产业集群升级及其发展模式的选择进行分析,重点剖析了产业集群升级中的集群自主品牌的创建问题,构建基于自主与创新的集群品牌发展战略。第三是相关结论与政策建议。提出产业集群升级与集群品牌创建的创新平台、服务平台、政策平台及关键对策的建设与建议。
一、论文分析了中国沿海产业集群在全球化发展中面临的问题与困境,针对中国产业集群发展普遍面临着产业升级与持续发展的问题,提出中国产业集群发展的核心问题：一是集而不群,规模不经济；二是缺乏核心技术和自主品牌,自主创新能力不强。在对中国产业集群发展中的现实问题进行分析的基础上,借鉴西方发达国家的产业集群发展的成功经验,进一步分析了中国产业集群升级及其模式的创新,阐明了GVC框架下中国产业集群的升级路径。
二、论文重点剖析了产业集群升级中的集群品牌的创建问题。提出产业集群升级的核心问题是研发与自主品牌,产业集群升级与自主品牌是紧密关联的两个关键点。论文在探索中国产业集群升级模式的创新中,寻求到了产业集群升级与自主品牌的结合点即集群品牌推进产业集群升级的内在机理。论文进一步对集群品牌的创建作了理论上的探讨,并重点探讨了中国集群品牌创建的三种实践模式及集群品牌的效应问题。
三、从国家战略的高度提出构建基于自主与创新的产业集群的发展战略,是中国产业集群升级与转型,提升核心竞争力关键所在。自主与创新是国家经济发展的重大战略,集群品牌创建的核心是构建具有自主知识产权的品牌战略。拥有自主知识产权的经济优势,突出的是核心技术和品牌,是在提供研发能力和专利保护的基础上进行引进、吸收,形成的是具有核心竞争力和持续发展优势的经济综合实力。这将是中国产业集群升级,取得国际竞争优势的重要战略,也是集群品牌创建的核心命题。论文分别对自主知识产权品牌战略的设计创新、技术创新、开发拥有专利权的产品创新,工艺流程创新等核心内容作了深入的探讨。
四、论文在对上述问题进行深入剖析的基础上,借鉴发达国家产业集群品牌发展模式的成功经验,结合中国沿海产业集群发展的现实基础,构建中国产业集群升级与集群品牌创建的集群创新网络、创新型人才机制、政策支撑平台、协作支撑平台,并提出关键性对策与政策性建议。
Globalization is a double-edged sword, on the one hand, developing countries, uses the export of capital from developed countries to promote the progress of the industry in their own countries, which resulted in huge economies of scale, and led to the rapid growth of the entire national economy. However, On the other hand, in the process of globalization, the developed countries,which are in the monopoly and dominant position,not only control the direction of the global economic development, but also occupy the highest part of the global industrial chain through elimination of outdated technology and industrial transfer resulting in not only the developing countries' environment pollution problems, the economy is not sustainable development, industry attachment and industry security issues, but also even the crisis of developing countries in economic, political and cultural security. Globalization has brought about development opportunities of developing countries in the same time it also incurs great risks.
At present, under the impact of the global financial crisis developing countries, especially China's coastal industrial clusters, based on primary factors of production and export-oriented development as a center of gravity, and suffered a collective collapse; its development was a serious challenge and dilemma. The difficulties faced by export-oriented industrial clusters, mainly due to the economic development of China's industrial cluster model,which is built on the beach with no independent core technology to support own brand of "world factory" of the industrial economy and can not form the core competitive edge, more do not have the ability to resist market risk. China's coastal industrial cluster development are generally facing the plight of industrial upgrading, how to optimize and upgrade industrial clusters to enhance the core competitiveness has become a major issue that we must face. In this paper, it is deeply thinking on these issues based on proceed.
This thesis mainly along three main lines. Firstly, it is about the introduction of the problem. The current situation of the development of China's Industrial cluster in the context of globalization and the global financial crisis is overviewed and the difficulties and problems which the development of China's coastal industrial cluster was facing are put forward. Secondly, it is about analysis and thinking. It analyzed the upgrade China's industrial clusters and the choice of its development model, with emphasize on analyzing the problem of how to create upgrade owned brand in the upgrade process of the industrial clusters, constructed a cluster brand development strategy based on autonomy and innovation. Finally, it is related to the conclusions and policy recommendations. Proposed to industrial cluster upgrading and clusters of innovation brand-building platform, service platform, policy platform and the construction of the key responses and suggestions.
1、paper analyses China's coastal industrial cluster facing the development of industrial upgrading as the main problem, with the problems of facing Chinese industrial upgrading and sustained development, proposed the core question of the Chinese industry upgrading:First, the collection is outstanding, the scale is uneconomical. Second, being short of core technologies and the owned brand, independent innovation ability is not strong. On the basis of an analysis that the current situation of the China's Industrial cluster development, learned from Western developed countries, the successful experience of the development of industrial clusters, has further analyzed the Chinese industrial cluster promotion and the pattern innovation, clarify the Chinese industrial cluster's promotion way under the GVC frame.
2、The paper focuses on analyzing creating cluster brand during the upgrade process of the industrial clusters. Proposed to the core question of industrial clusters upgrading is that its own brand of R & D, Industry Cluster Upgrade and brands are the two key points which are integrated. Papers exploring the pattern innovation of China's industrial clusters upgrading, sought that the integration point for industrial clusters upgrading and owned brand is the intrinsic mechanism which the owned brand advancement industrial clusters upgrading. The paper has made a further discussion in the theory of the brand building, while has emphasized three practice patterns and clusters of brand effect.
3、From the height of the proposed national strategy to propose a Development Strategy about building industry cluster which based on autonomy and innovation is the key to upgrade and transform China's industrial clusters and enhance the core competitiveness of China's industrial clusters. Autonomy and innovation is a major strategic of national economic development, a brand strategy with independent intellectual property rights is the core for Cluster Brand building. Core technology and brand is the most prominent Economic advantage for owning intellectual property rights, and these are This will be the Core Proposition for Cluster Brand building and a important strategic for China's Industry Cluster to upgrade and Win an international competitive advantage. This Paper were independent intellectual property brand strategy for design innovation, technological innovation, development of proprietary product innovation, process innovation to explore in depth the core content.
4、The paper on the basis of analyzing above questions in the foundation, learns the successful experience of development model which developed countries have built the cluster brand of country industry, combines realistic foundation which the Chinese industry cluster develops, constructs Chinese industry upgrading and the cluster innovation network, innovation talented mechanism, the policy supporting platform, cooperative supporting platform which cluster brands build. While proposes crucial policies and policy-type suggestions.
引文
[1]David A·Aaker戴维·阿克(美)著.《管理品牌资产》机械工业出版社,2006年.
[2]F约瑟夫·莱普勒(美)林恩M.帕克著.《品牌整合战略》西南财金大学出版社,2003(10).
[3]Werner J·Severin/James W-Tankand Jr(美)著.《传播理论——起源、方法与应用》中国传媒大学出版社,2006(1).
[4]阿尔·里斯·劳拉·里斯(美)著.《品牌之源》上海人民出版社,2005(1).
[5]阿尔·里斯·劳拉·里斯(美)著.《品牌22律》上海人民出版社,2004.
[6]艾尔·巴比(美)著邱泽奇译.《社会研究方法》华夏出版社,第十版.
[7]奥兹·夏伊(美). 《产业组织》清华大学出版社,2005年5月
[8]保罗·特罗特(英)Paul Trott著.吴东等译.《创新管理和新产品开发》中国人民大学出版社,第2版
[9]彼得·德鲁克(美).《管理的实践》机械工业出版社,2006
[10]大前研一(日).《新企业战略》中信出版社,2006.1
[11]大卫·A·艾克(美).《品牌领导》新华出版社,2001.
[12]道恩·亚科布奇.博比·卡尔德著(美).《凯洛格论整合营销》海南出版社.三环出版社
[13]杜纳·E·科纳(美)著.《品牌智慧》企业管理出版社,第二版.
[14]亨利·明茨伯(加拿大)著.《卓有成效的组织》中国人民大学出版社.
[15]凯文·莱恩·凯勒(美)著.《战略品牌管理》中国人民大学出版社,第2版.
[16]雷蒙德·E·迈尔斯查尔斯·C·斯诺(美)著《组织的战略结构和过程》东方出版社,2006.
[17]马丁·利克特(Martin Ricketts)(英).《企业经济学》人民出版社第三版
[18]马克·布莱尔(美).理查德·阿姆斯特斯.迈克·里菲.《360度品牌传播与管理》机械工业出版社
[19]迈克尔A·希特(Michael A Hitt)罗伯特E·雷斯基森(Robert E·Hoskisson).《战略管理——竞争与全球化》机械工业出版社,第六版.
[20]迈克尔·波特(美)Michael E·Porter著.《国家竞争优势》华夏出版社,2007-10 出版.
[21]迈克尔·波特(美).《竞争优势》华夏出版社,2007.
[22]迈克尔·波特著(美).《竞争优势》华夏出版社,2007.
[23]斯蒂芬P·罗宾斯(美)等.《管理学》中国人民大学出版社第四版
[24]汤姆·布莱克特.鲍勃·博德(英)著.《品牌联合》中国铁道出版社,2006.
[25]唐·舒尔茨(Don E Schultz)(美).《新整合营销》中国水利水电出版社,2004年1月.
[26]唐·舒尔茨. (美)海蒂·舒尔茨著.《唐舒尔茨论品牌》人民邮电出版社,2008年
[27]亚当.斯密.唐日松等.《国富论》华夏出版社,2005.01版
[28]伊丽莎白·哈斯·埃德沙姆著.(美)《麦肯锡传奇》机械工业出版社,2006年.
[29]约瑟夫·兰佩尔.布鲁斯·阿尔斯特兰德.亨利·明茨伯格.《战略历程》机械出版社,2002(6).
[30]白光.《品牌创意的故事》中国经济出版社,2005年.
[31]蔡宁,吴结兵著.《产业集群与区域经济发展》科学出版社,2007.
[32]陈春花.《超越竞争——微利时代的经营模式》机械工业出版社
[33]陈晓萍著.《跨文化管理》清华大学出版社2005.9
[34]陈云岗著.《品牌管理》中国人民大学出版社,2004.
[35]陈祝平.《品牌管理》中国发展出版社,2005年9月.
[36]东方赢.《跨越式战略》企业管理出版社,2007年1月.
[37]范宪.《企业“核”心竞争力》上海交通大学出版社
[38]范以舒著.《战略》南方日报出版社
[39]方福前著.《当代西方经济学主要流派》中国人民大学出版社,2004年版.
[40]干春晖编.《产业经济学教程与案例》机械工业出版社,2006.
[41]顾强.《中国产业集群》机械工业出版社2007年.
[42]国彦兵编著.《新制度经济学》立信会计出版社,2006.
[43]韩志光著.《创造附加值》北京大学出版社汉大学出版社,第一版.
[44]胡中梅等.《企业文化创新与企业竞争力》广东省出版集团
[45]黄江松.《品牌战略》中国金融出版社
[46]寇小萱著.《企业营销中的伦理问题研究》天津人民出版社,2001年6月.
[47]李光斗著.《扩张跨国公司凭什么》北京大学出版社,2004年.
[48]李光斗著.《品牌竞争力》中国人民出版社,2004
[49]李凯,李世杰著.《产业集群的组织分析》经济管理出版社,2007年05月
[50]李善民.《西方经济学原理》中山大学出版社,第二版.
[51]梁琦.《产业集群》商务印书馆出版社
[52]刘威著.《品牌战略管理实战手册》广东省出版社集团,2007.
[53]卢现祥著.《西方新制度经济学》中国发展出版社,2003年6月.
[54]马建会.《产业集群成长机理研究》,中国社会科学出版社2007年.
[55]曼昆.《经济学原理》上册.下册. 机械工业出版社,第三版.
[56]孟卫东,张卫国,龙勇编著.《战略管理——创建持续竞争优势》科学出版社,2004.
[57]莫少昆著.《企业战略决策——如何建立竞争优势》东方出版社,2008.
[58]年小山《品牌学》清华大学出版社,2003年版.
[59]屈云波主编.《英国品牌》企业管理出版社
[60]芮明杰主编.《管理学现代的观点》上海人民出版社
[61]盛洪.《现代制度经济学》朝华出版社,2004年.
[62]盛洪著.《现代制度经济学(上篇)》北京大学出版社,2003.
[63]施宇箭.《产业升级路径研究——黄岩专题研究》复旦大学出版社,2006年12月.
[64]石滋宣著.《竞争力》北京大学出版社,2005.
[65]司岩著.《中国企业征战海外》中国发展出版社,2006.
[66]苏东水主编.《产业经济学》高等教育出版社,2000版.
[67]孙久文.叶裕民编著.《区域经济学教程》中国人民大学出版社,2003年.
[68]唐华林著.《国际竞争力新论》中国经济出版社,2006(06)
[69]王辑慈等.《创新的空间——企业集群与区域发展》北京大学出版社.
[70]王咏梅.《品牌战略与企业成长——理论研究·案例分析》经济科学出版社,2007(03).
[71]卫军英著.《整合营销传播：观念与方法》浙江大学出版社,2005年5月.
[72]翁良殊.产业集群效应影响因素分析及实证研究[D]北京交通大学,2007.
[73]翁向东.《本土品牌战略》浙江大学出版社,2002.
[74]吴翔阳.《产业组织理论》中国人民大学出版社,2007年(12)
[75]亚当.斯密.唐日松等.《国富论》华夏出版社,2005.01版
[76]彦博编著.《执行力决定竞争力》中国商业出版社,2006年9月
[77]杨步国.张金海.张勤耘.姚曦.冉华.《整合集团化背景下报业广告经营》武
[78]姚向军著.《集群的力量——一场实战与理论的对话》中华工商联合出版社,2006.
[79]于立.《产业组织与政府规制》东北财经大学出版社,2006年05月.
[80]曾朝辉.《品牌金字塔》广东省出版集团 广东经济出版社,2004.
[81]曾朝辉著.《中国式品牌——管理篇》.《中国式品牌——攻略篇》.东方出版社,2005.
[82]安俐.产业集群：扎好你的堆[J].中国质量与品牌,2004,(10)
[83]蔡宁,杨闩柱,吴结兵.企业集群风险的研究：一个基于网络的视角[J]中国工业经济,2003,(04).
[84]陈丰锋.基于产业集群的区域品牌营销研究[D]兰州大学,2007.
[85]陈豪.产业集群下中小企业虚拟经营研究[D]南京理工大学,2006.
[86]陈和平.实施产业集群品牌战略增强区域经济竞争力[J].科技创业月刊,2006,(10).
[87]陈雪松.产业集群的形成及其可持续发展[D]暨南大学,2003.
[88]董雅丽,王秀海.基于资源优势的甘肃省区域品牌构建过程研究[J]科技管理研究,2007,(07).
[89]冯鑫明,夏曾玉.区域品牌建设的实证分析.江苏科技大学学报(社会科学版),2005年1期
[90]傅淞.我国物流产业集群形成机理研究[J]中国集体经济(下半月),2007,(02).
[91]甘峰明.基于产业集群的区域品牌研究[D]暨南大学,2005.
[92]广东省工商行政管理局.广东省实施名牌战略创建区域品牌.中国经贸导刊,2006年8期
[93]广东省经贸委.以科学发展观为统领促进广东产业集群升级和区域品牌建设.广东经济,2005年12期
[94]何宏伟,刘敏.产业集群的成因、特点与路径选择[J]大连民族学院学报,2005,(01).
[95]洪秀华.基于区域品牌建设的区域竞争力分析.江苏经贸职业技术学院学报,2006年2期
[96]洪燕云,李芸达.区域产业品牌建设的发展策略[J]工业技术经济,2006,(11).
[97]侯春峰.国际汽车产业集群的发展模式与广州汽车产业集群模式选择[D]暨南大学,2005.
[98]胡大立,谌飞龙,吴群.企业品牌与区域品牌的互动.经济管理,2006年5期
[99]黄雪梅.谈地方产业群通道的建立[J]广西经济管理干部学院学报,2004,(02).
[100]江振娜.我国区域(城市)品牌研究综述[J]福建行政学院福建经济管理干部学院学报,2005,(04).
[101]蒋建业.优化产业集群创建区域品牌[J]广东经济,2005,(07).
[102]蒋廉雄,朱辉煌,卢泰宏.区域竞争的新战略：基于协同的区域品牌资产构建.中国软科学,2005年11期
[103]蓝光喜.侯可.对我国区域品牌建设的探讨.江西行政学院学报,2006年4期
[104]李永刚.企业品牌、区域产业品牌与地方产业集群发展[J]财经论丛,2005,(01).
[105]梁志勇,刘勃言,郑国宏.产业集群“热”现象的“冷”思考[J].北方经济,2005,(02)
[106]刘恒江,陈继祥.西方国家产业集群统计的起源、发展与应用[J].外国经济与管理,2004,(12)
[107]刘芹,陈继祥.企业集群品牌风险的博弈分析[J]当代财经,2004,(09).
[108]马天山.我国物流业发展战略研究[D]长安大学,2005.
[109]梅述恩,聂鸣,黄永明.区域品牌的全球价值链中的企业集群升级——以广东东莞大朗毛织企业集群为例.经济管理,2006年13期
[110]潘慧明.我国纺织服装业集群研究[D]武汉理工大学,2006.
[111]冉庆国.我国欠发达地区产业集群发展研究[D]东北林业大学,2007.
[112]饶毅杰,邵正光.产业集群的经济效益分析[J]中国创业投资与高科技,2005,(07).
[113]任宝,李鹏飞,王缉慈.产品品牌数量对产业集群影响的实证研究——以中国服装产业集群为例[J]地域研究与开发,2007,(03).
[114]任焕霞, 王燕童.关注产业集群[J].中国高校科技与产业化,2006,(10)
[115]刘恒江, 陈继祥.国外产业集群统计及我国的发展对策[J].统计研究,2004,(10)
[116]戎承法,张正河.论县域经济核心竞争力[J]农业技术经济,2003,(06).
[117]邵建平,张艳兵,黄怡.基于区域品牌培育的甘肃工业强省对策分析.开发研究,2006年3期
[118]佘明龙.产业集群理论综述[J]兰州商学院学报,2005,(03).
[119]宋德军,刘阳.加强中国企业品牌管理的对策研究——基于中国与国际企业品牌管理比较[J]西北工业大学学报(社会科学版),2008,(01).
[120]宋德军,刘阳.我国企业品牌管理的国际比较分析与对策[J]北京市经济管理干部学院学报,2007,(04).
[121]孙鳌.企业集群的外部性：机制、影响及治理[D]暨南大学,2007.
[122]涂山峰,曹休宁.基于产业集群的区域品牌与区域经济增长.中国软科学,2005年12期
[123]王核成, 王臻.产业集群与区域品牌互动效应的机理研究[J].经济论坛,2008,(01)
[124]王喜权,李树德.论产业集群的作用和意义[J].哈尔滨市委党校学报,2005,(01)
[125]王秀海.区域品牌带动区域经济发展的机制研究[D]兰州大学,2007.
[126]魏后凯.产业集群的竞争优势[J].理论参考,2006,(09).
[127]翁良殊.产业集群效应影响因素分析及实证研究[D]北京交通大学,2007.
[128]吴德进.中国产业集群发展的现状特征[J].理论参考,2006,(09).
[129]吴晓波,耿帅.区域集群自稔性风险成因分析[J]经济地理,2003,(06).
[130]夏曾玉,谢健.区域品牌建设探讨——温州案例研究[J]中国工业经济,2003,(10).
[131]肖诗涛.合作营销——晋江陶瓷产业集群发展的出路[J]发展研究,2006,(07).
[132]熊浩,鄢慧丽.物流产业集群的发展初探[J]物流技术,2007,(02).
[133]杨之雷.《物流产业集群的竞争优势分析——浙江传化物流基地的实践与启示[J]北方经济,2007,(06).
[134]尤振来,刘应宗.西方产业集群理论综述[J].西北农林科技大学学报(社会科学版),2008,(02).
[135]张光宇, 吴程.浅论区域品牌[J].江苏商论,2005,(04)
[136]张辉.对产业集群的信贷风险分析与控制[J].金融论坛,2005,(02)
[137]章建新,李锦谨.从天津保税物流园区透视物流企业集群的功能升级[J]中国物流与采购,2005,(21).
[138]章建新.基于全球产业链的物流产业集群竞争力分析[J].经济问题,2006,(05).
[139]张玲,骆温平.产业聚群优势与物流园区建设[J]集装箱化,2004,(12).
[140]张平淡,韩伯棠,李振键.公共性品牌的建设[J]管理现代化,2006,(06).
[141]赵占恒.甘肃区域品牌形成模式的选择和实施[D]兰州大学,2007.
[142]赵子健.培育产业集群促进广西经济发展[J].甘肃农业,2005,(02)
[143]郑亚莉.准市场组织与集群经济[D]浙江大学,2005.
[144]支燕.物流产业集聚的竞争优势研究[J]经济与管理研究,2005,(03).
[145]周赵强.区域品牌的形成机制与培育研究[D]兰州大学,2007.
[146]朱瑞博.模块化抗产业集群内生性风险的机理分析[J]中国工业经济,2004,(05).
[147]A Shocker, R Svivastava, R Ruekert, Challenges and Opportunities facing Brand Management:An introduction to the Special Issue, Journal of Marketing Research,1994,31 (5):149-158,
[148]A. Branthwaite, P. Cooper, Analgesic effects of Branding in Treatment of Headaches, British Medical Journal,1998,282 (16):1576-1578
[149]Martin Wildberger, Complex adaptive systems-concepts and power industry applications, IEEE Control System,1997,12:77～88
[150]Alchian A. and Demsetz H., Production, Information Costs, and Economic Organization American Economic Review,1972 Vol.62 Issue 5:777-795:
[151]Alchian A. and Demsetz H., Production, Information Costs, and Economic Organization American Economic Review,1972 Vol.62 Issue 5:777-795:
[152]Almeida P. Kogut B., Localization of Knowledge and the Mobility of Engineers in Regional Network, Management Science,1999 Vol.45 Issue 7;
[153]Almeida P., Kogut B., Localization of Knowledge and the Mobility of Engineers in Regional Network, Management Science,1999 Vol.45 Issue 7;
[154]Andersen ES, Evolutionary Economics:Post Schumpeterian Contributions, London:Pinter,1994;
[155]Andersen ES, Evolutionary Economics:Post Schumpeterian Contributions, London:Pinter,1994;
[156]Anson R., Trends in World Textile and Clothing Trade, Textile Outlook International,2003 January-February Issue 103;
[157]Anson R., Trends in World Textile and Clothing Trade, Textile Outlook International,2003 January-February Issue 103;
[158]Asheim BT, Isaksen A., Regional Innovation Systems:The Integration of Local "Sticky" and Global "Ubiquitous" Knowledge, Journal of Technology Transfer, 2002 Vol.27 Issue 1:
[159]Asheim BT, Isaksen A., Regional Innovation Systems:The Integration of Local "Sticky" and Global "Ubiquitous" Knowledge, Journal of Technology Transfer, 2002 Vol.27 Issue 1:
[160]Bamey JB, Firm Resources and Sustained Competitive Advantage, Journal of Management,1991 Vol.17 Issue 1
[161]Bamey JB, Firm Resources and Sustained Competitive Advantage, Journal of Management,1991Vo1.17 Issue 1
[162]Barney JB, Strategic Factor Markets:Expectations, Luck and Business Strategy, Management Science,1986 Vol.42 Issue 9
[163]Barney JB, Strategic Factor Markets:Expectations, Luck and Business Strategy, Management Science,1986 Vol.42 Issue 9
[164]Belussi Fiorenza, Arcangeli Fabio, A typology of networks: flexible and evolutionary, firms [J]. Research Policy Volume:27, Issue: 4, Alugust1998,:415-428
[165]Best, Michael H. Cluster Dynamics. Ch.3 in:The New Competitive Advantage: The Renewal of American Industry [M]. Oxford University Press,2001
[166]Burleigh B Gardner, Sidney J Levy, The Product and the Brand, Harvard Business Review,1995 (4):33-39
[167]Ciccone, A. Agglomeraion-Effect in Europe. European Economic Review,2000: 137.
[168]David A. Aaker, Are brand Equity and advertising, Hillsdale:Lawrence Erlbaum Associates,1993:333～341
[169]Dawkins, R., the Evolution of Evolvability Artificial life, London, D. G., Addison Wesley,1989
[170]Eaton, J., SKortum. Trade in Ideas:Productivity and Patenting in the DECD. Journal ofInternational Economic s,1996.40:251-278.
[171]Evans F C, Ecosystems as the Basic Unit of in Ecology, Science,1956 (123): 1127-1128
[172]Fergenbaum, M. J., Quantitative university for a class of non-lineartrabsformations, J. Statist, Phys.,1978 (19):256～52
[173]Freshefsky, M., The Units of Evolution, Cambrigde, MA:MIT Press,1992
[174]FujitaM. J. F. Thisse. Does Geographical Agglomeration Foster Economic Growth And Who Gains and Looses from It 2001.
[175]Gerard Prendergast, Pierre Berthon, Insights from Ecology:An Ecotone Perspective of Marketing, European Management Journal,2000,18(2):223～232
[176]Gould, S. J., Sociobiology and the Theory of Natural Selection, In Barlow and Silverberg,1980:257～269
[177]Grafen, A., Modelling in Behavioral Ecology, In Krebs and Davies,1991:9～ 31
[178]Hakansson H.&Snehota I., Relationships in business. In H. Hakansson,&I. Snehota (Eds.), Developing relationships in business networks. London: Routledge,1995:1-23
[179]Hankinson, G.. Location Branding:A Study of the Branding Practices of 12 English Cities [J]. Journal of Brand Management,2001,19 (2):127-142
[180]Hendrix. W. G, Fabos. J. Cx An ecological approach to landscape planning using Geographic Information System technology (J]. Landscape and Urban Planning, 1988,15:211—225.
[181]Hicks, J., Revolution in Ecolomics, In Method and Appraisal in Economics, ed. S. J. Latsis, New York:Cambridge University Press,1976:145～151
[182]HODRICK. R, PRESCOTT. EC. post-war Investigation[R]. Pittsburgh, US, Business Cycles:An P. A.:Carnegie — ellon university, Empirical 1980
[183]Hoffmann, A. A., Evolutionary Genetics and Environmental Stress, New York: Oxford University Press,1992
[184]Hoshii Iwao, The Dynamics of Japan's Business Evolution, Orient/West, Tokyo: Philandelphia,1966
[185]Hull, D. L., The Metaphysics of Evolution, Albany:State University of New York Press,1989
[186]Innis G S, System analysis of Ecosystems, Fairland, MD, Milwaukee:International Cooperative Publishing House,1979
[187]Jacobs. J. (1985). Cities and wealth of Nations. New York:Vintage Books.
[188]Jeger M, Haegler U, R Theiss. On the Attractiveness on Financial Centers(A]. Blattner N, Genberg H, A Swoboda. Competitiveness in Banking(C].Manchester University,1992.
[189]Jegeretal, M.; U. Haegler &R. Theiss(1992), "On the attractiveness on financial centers", in N. Blattner, H. Genberg&A. Swoboda(eds.), Competitiveness in Banking.
[190]Johnson H G.Panama as a Regional Financial Center (J]. Economic Development and Cultual Change,1976,24(2):261-286.
[191]Joseph Abe, Kandiah Gajen, The New Business Ecosystem, Strategy &Leadership, 1998,25 (5):28-33
[192]Kang, J. K.& R Stulz(1995), "Why is there a home An analysis of foreign portfolio equity ownership in Japan", Journal of Financial Economics.
[193]Kevin Lane Keller, Strategic Brand Management:Building, measuring & Managing Brand Equity, New Jersy:PrenticeHall, Inc,1998
[194]Khalid Nadvi, Gerhard Halder. Local Clusters in Global Value Chains:Exploring 1998.
[195]Khalid Nadvi. Collective Efficiency and Collective Failure:The Response of the Sialkot Surgical Instrument Cluster to Global Quality Pressures[J].World Development,1999.
[196]Krugman, P. Increasing Returns and Economic Geography. Journal of Political Economic 1999.
[197]Larry E Greiner, Evolution and Revolution as Organizations Grow, Harvard Business Review,1998 (3):55-66
[198]Lars-Erik Gadde, Lars Huemer, Hakan Hakansson, Strategizing in industrial networks [J]. Industrial Marketing management, Volume:32, Issue: 5,, luly,2003:357-364
[199]Lee Fleming, Olav Sorenson, Technology as a complex adaptive system:evidence from patent data, research Policy,2001,30:1019～1039
[200]Liang Jiahua, Li Changhong, Gong Lihua, The Nature of the Modern Business Enterprise Organization, Procceedings of ICMSE-04, Volume 1:1024～1031
[201]Lodge, C.. Success and Failure:the Brand Stories of Two Countries [J] Journal of Brand Management,2002,9(4-5):372-384
[202]Low Murray B., Abrahamson Eric, Movements, bandwagons, and clones:Industry evolution and the entrepreneurial process, journal of Business Venturing, Volume:12, Issue:6, November,1997, pp.435-457
[203]M. E. Porter. The Competitive Advantage of Nations [M].The Free Press,1998.
[204]Marco A. Janssen, brian H. Walker, Jennv Langridge, Nick Abel, An adaptive agent model for analyzing co-evolution of management and policies in acomplex rangeland system, Ecological Modelling,2000,131:249-268
[205]Martin, P. G. Ottaviano. Growth and Agglomeration. International Economic Review,2001,42:947-950.
[206]Nicolis G, Prigogine I, Self-Organization in Nonequilibrium Systems, New York:John Wiley & Sons,1977
[207]Paci. R, F. Pigliaru. "European Regional Growth:Do Sectors Matter?", in Economic Growth and Change. National and Regional Patterns of Convergence and Divergence,2001.
[208]Philips J. D., Self-organization and landscape evolution, Progress in Physical geography,1995,19 (3):309～321
[209]Polunin N, Ecosystem Theory and Application, New York:John Wiley &sons, 1986
[210]Porter, M. E. Clusters and the new economics of competition[J].Harvard Business Review,1998,76(6):77-90
[211]Samuel Bowles, Astrid Hopfensitz, The Co-evolution of Individual Behaviors and social Institutions, WoPEc:Working Papers in Economics:00-12-073
[212]Smeds Tutta Johanna, Management of Enterprise Evolution:Evolution Management Principles and Methods for Learning organizations (Innovation), Volume58/02 of Dissertaion Abstracts International, Finland:Teknillinen Korkeakoulu (Helsinki),1996
[213]Suan, Tan Sen, Enterprise Ecology, Singapore Management Review,1996,8(2): 51-63
[214]Susan McDoweall Mudambi, Peter Doyle, Veromica Wong, An Exploration of Branding in Industrial Markets, Industrial Marketing Management,1997,26:433～466,
[215]Veneable, A. Equilibrium Location with Vertically Linked Industries. Journal of International Economics,1996 27:341-350
[216]Warnaby, G.&Barry, F. D.. Commentary:Cities as Service Factories? Using the Servunction System for Marketing Cities as Shopping Destinations [J]. International Journal of Retail&Distribution Management,1997,25(6): 204-210
[217]Wiens J A, Ecosystem Structure and Function, Portland:Oregon State University Press,1972
①刘曙光《全球化与反全球化》,长沙：湖南人民出版社,2003年版,第3页
① Poter,M.Competitive Advantage:Creating and Sustaining Superior Performanee[M]. NewYork: The Free Press,1985.
① Hobday. K (2005).Small shoemakers and Fordist giant:tale of a super cluster[J]. World Development
①魏守华.集群竞争力的动力机制以及实证分析[J].中国工业经济,2002,(10)
②陈方方,丛凤侠.地域品牌与区域经济发展研究[J].山东社会科学,2005,(3)
①奇格蒙特·鲍曼.郭国良,徐建华译.全球化——人类的后果[M].商务印书馆,2001.
①彭惠梅.中小企业核心竞争力培育途径探索[J].消费导刊,2007,(8)
①注释：这是由多个产业部门构成的。一个“价值链集群”构成一个产业集群,而产业集群是“一个物资流和服务流连接的各产业子集,相互间的联系强于与国民经济中其他部门的联系”。(Giacomo Becattini 1991)
② Giacomo Becattini,Italian Industury Districts:Problems and Perspectives, International Studies of Management and Organization,1991,Vol.21,No.1,pp83-89)
①沈刚.我国产业集群正处于重要转型期[J].中国发展观察,2009(02)
①姚作为.企业集群与品牌聚合[J].生产力研究,2004,(9)
② Hankinson,G..Location Branding:A Study of the Branding Practices of 12 English Cities [J]. Journal of Brand Management,2001,19 (2):127-142
①孙祖荣,施萍.广东产业集群发展问题初探[J].经济师,2005(11)
②邓雪琴.论珠三角产业集群发展模式的转型[J].商业时代,2007(26)
①钱淑芳.珠三角地区的产业集群[J].现代经济(现代物业下半月刊),2007(09)
②钱淑芳.珠三角地区的产业集群[J].现代经济(现代物业下半月刊),2007(09)
①朱希伟,金祥荣.国际化进程中的浙江产业集群[J].浙江经济,2007(17)
②吕群智.论浙江产业集群区域品牌的构建[J].中国市场,2008(15)
③佘明龙,刘网荣.江苏与浙江产业集群比较研究[J].浙江统计,2006(09)
④吕群智.论浙江产业集群区域品牌的构建[J].中国市场,2008(15)
①吴元兴,曾国宁.福建产业链、群的成长与对策思路[J].发展研究,2004(03)
②林善炜.产业集群视野下的福建区域品牌建设[J].福州党校学报,2008(01)
①傅家俊.技术创新学[N].北京：清华大学出版社,998.96
①亨利·切萨布鲁夫.开放式创新—进行技术创新并从中赢利的新规则[M].北京：清华大学出版社,2005.
①陈至立.加强自主创新促进可持续发展[J].中国软科学,2005,9：3：该文章认为,自主创新主要包括三个方面的涵义：一是加强原始性创新,努力获得更多的科学发现和技术发明；二是加强集成创新,使各种相关技术有机融合,形成具有市场竞争力的产品和产业；三是在引进国外先进技术的基础上,积极促进消化吸收和再创新。由自主创新的涵义可知,企业自主创新体系不是封闭的创新体系,而是开放式的创新体系。
②周光召.周光召谈自主创新.发明与创新,2006(1)：34—36。
③李国杰.提高自主创新能力必须端正认识.科学时报,2005.1.11
①弗里曼认为,国家创新系统是“一个主权国家内的公共部门和私人部门中各种机构组成的网络,它们之间的活动和相互作用促进了新技术和组织模式的开发、引进和扩散”。
②刘春田,知识产权法,中国人民大学出版社,2002年版,第6页
③吴汉东,知识产权法,中国政法大学出版社,2002年版,第1页
①什么是自主知识产权,http://ww.datanx.org/nxinfo003/ShowArticle.asp?ArticleID=134,2006年6月20日
①吴翔阳：《产业自组织集群化及集群经济研究》,中共中央党校出版社2006年8月版
①李军“美国硅谷奇迹的启示”《学术交流》2003年第10期
[2]F约瑟夫·莱普勒(美)林恩M.帕克著.《品牌整合战略》西南财金大学出版社,2003(10).
[3]Werner J·Severin/James W-Tankand Jr(美)著.《传播理论——起源、方法与应用》中国传媒大学出版社,2006(1).
[4]阿尔·里斯·劳拉·里斯(美)著.《品牌之源》上海人民出版社,2005(1).
[5]阿尔·里斯·劳拉·里斯(美)著.《品牌22律》上海人民出版社,2004.
[6]艾尔·巴比(美)著邱泽奇译.《社会研究方法》华夏出版社,第十版.
[7]奥兹·夏伊(美). 《产业组织》清华大学出版社,2005年5月
[8]保罗·特罗特(英)Paul Trott著.吴东等译.《创新管理和新产品开发》中国人民大学出版社,第2版
[9]彼得·德鲁克(美).《管理的实践》机械工业出版社,2006
[10]大前研一(日).《新企业战略》中信出版社,2006.1
[11]大卫·A·艾克(美).《品牌领导》新华出版社,2001.
[12]道恩·亚科布奇.博比·卡尔德著(美).《凯洛格论整合营销》海南出版社.三环出版社
[13]杜纳·E·科纳(美)著.《品牌智慧》企业管理出版社,第二版.
[14]亨利·明茨伯(加拿大)著.《卓有成效的组织》中国人民大学出版社.
[15]凯文·莱恩·凯勒(美)著.《战略品牌管理》中国人民大学出版社,第2版.
[16]雷蒙德·E·迈尔斯查尔斯·C·斯诺(美)著《组织的战略结构和过程》东方出版社,2006.
[17]马丁·利克特(Martin Ricketts)(英).《企业经济学》人民出版社第三版
[18]马克·布莱尔(美).理查德·阿姆斯特斯.迈克·里菲.《360度品牌传播与管理》机械工业出版社
[19]迈克尔A·希特(Michael A Hitt)罗伯特E·雷斯基森(Robert E·Hoskisson).《战略管理——竞争与全球化》机械工业出版社,第六版.
[20]迈克尔·波特(美)Michael E·Porter著.《国家竞争优势》华夏出版社,2007-10 出版.
[21]迈克尔·波特(美).《竞争优势》华夏出版社,2007.
[22]迈克尔·波特著(美).《竞争优势》华夏出版社,2007.
[23]斯蒂芬P·罗宾斯(美)等.《管理学》中国人民大学出版社第四版
[24]汤姆·布莱克特.鲍勃·博德(英)著.《品牌联合》中国铁道出版社,2006.
[25]唐·舒尔茨(Don E Schultz)(美).《新整合营销》中国水利水电出版社,2004年1月.
[26]唐·舒尔茨. (美)海蒂·舒尔茨著.《唐舒尔茨论品牌》人民邮电出版社,2008年
[27]亚当.斯密.唐日松等.《国富论》华夏出版社,2005.01版
[28]伊丽莎白·哈斯·埃德沙姆著.(美)《麦肯锡传奇》机械工业出版社,2006年.
[29]约瑟夫·兰佩尔.布鲁斯·阿尔斯特兰德.亨利·明茨伯格.《战略历程》机械出版社,2002(6).
[30]白光.《品牌创意的故事》中国经济出版社,2005年.
[31]蔡宁,吴结兵著.《产业集群与区域经济发展》科学出版社,2007.
[32]陈春花.《超越竞争——微利时代的经营模式》机械工业出版社
[33]陈晓萍著.《跨文化管理》清华大学出版社2005.9
[34]陈云岗著.《品牌管理》中国人民大学出版社,2004.
[35]陈祝平.《品牌管理》中国发展出版社,2005年9月.
[36]东方赢.《跨越式战略》企业管理出版社,2007年1月.
[37]范宪.《企业“核”心竞争力》上海交通大学出版社
[38]范以舒著.《战略》南方日报出版社
[39]方福前著.《当代西方经济学主要流派》中国人民大学出版社,2004年版.
[40]干春晖编.《产业经济学教程与案例》机械工业出版社,2006.
[41]顾强.《中国产业集群》机械工业出版社2007年.
[42]国彦兵编著.《新制度经济学》立信会计出版社,2006.
[43]韩志光著.《创造附加值》北京大学出版社汉大学出版社,第一版.
[44]胡中梅等.《企业文化创新与企业竞争力》广东省出版集团
[45]黄江松.《品牌战略》中国金融出版社
[46]寇小萱著.《企业营销中的伦理问题研究》天津人民出版社,2001年6月.
[47]李光斗著.《扩张跨国公司凭什么》北京大学出版社,2004年.
[48]李光斗著.《品牌竞争力》中国人民出版社,2004
[49]李凯,李世杰著.《产业集群的组织分析》经济管理出版社,2007年05月
[50]李善民.《西方经济学原理》中山大学出版社,第二版.
[51]梁琦.《产业集群》商务印书馆出版社
[52]刘威著.《品牌战略管理实战手册》广东省出版社集团,2007.
[53]卢现祥著.《西方新制度经济学》中国发展出版社,2003年6月.
[54]马建会.《产业集群成长机理研究》,中国社会科学出版社2007年.
[55]曼昆.《经济学原理》上册.下册. 机械工业出版社,第三版.
[56]孟卫东,张卫国,龙勇编著.《战略管理——创建持续竞争优势》科学出版社,2004.
[57]莫少昆著.《企业战略决策——如何建立竞争优势》东方出版社,2008.
[58]年小山《品牌学》清华大学出版社,2003年版.
[59]屈云波主编.《英国品牌》企业管理出版社
[60]芮明杰主编.《管理学现代的观点》上海人民出版社
[61]盛洪.《现代制度经济学》朝华出版社,2004年.
[62]盛洪著.《现代制度经济学(上篇)》北京大学出版社,2003.
[63]施宇箭.《产业升级路径研究——黄岩专题研究》复旦大学出版社,2006年12月.
[64]石滋宣著.《竞争力》北京大学出版社,2005.
[65]司岩著.《中国企业征战海外》中国发展出版社,2006.
[66]苏东水主编.《产业经济学》高等教育出版社,2000版.
[67]孙久文.叶裕民编著.《区域经济学教程》中国人民大学出版社,2003年.
[68]唐华林著.《国际竞争力新论》中国经济出版社,2006(06)
[69]王辑慈等.《创新的空间——企业集群与区域发展》北京大学出版社.
[70]王咏梅.《品牌战略与企业成长——理论研究·案例分析》经济科学出版社,2007(03).
[71]卫军英著.《整合营销传播：观念与方法》浙江大学出版社,2005年5月.
[72]翁良殊.产业集群效应影响因素分析及实证研究[D]北京交通大学,2007.
[73]翁向东.《本土品牌战略》浙江大学出版社,2002.
[74]吴翔阳.《产业组织理论》中国人民大学出版社,2007年(12)
[75]亚当.斯密.唐日松等.《国富论》华夏出版社,2005.01版
[76]彦博编著.《执行力决定竞争力》中国商业出版社,2006年9月
[77]杨步国.张金海.张勤耘.姚曦.冉华.《整合集团化背景下报业广告经营》武
[78]姚向军著.《集群的力量——一场实战与理论的对话》中华工商联合出版社,2006.
[79]于立.《产业组织与政府规制》东北财经大学出版社,2006年05月.
[80]曾朝辉.《品牌金字塔》广东省出版集团 广东经济出版社,2004.
[81]曾朝辉著.《中国式品牌——管理篇》.《中国式品牌——攻略篇》.东方出版社,2005.
[82]安俐.产业集群：扎好你的堆[J].中国质量与品牌,2004,(10)
[83]蔡宁,杨闩柱,吴结兵.企业集群风险的研究：一个基于网络的视角[J]中国工业经济,2003,(04).
[84]陈丰锋.基于产业集群的区域品牌营销研究[D]兰州大学,2007.
[85]陈豪.产业集群下中小企业虚拟经营研究[D]南京理工大学,2006.
[86]陈和平.实施产业集群品牌战略增强区域经济竞争力[J].科技创业月刊,2006,(10).
[87]陈雪松.产业集群的形成及其可持续发展[D]暨南大学,2003.
[88]董雅丽,王秀海.基于资源优势的甘肃省区域品牌构建过程研究[J]科技管理研究,2007,(07).
[89]冯鑫明,夏曾玉.区域品牌建设的实证分析.江苏科技大学学报(社会科学版),2005年1期
[90]傅淞.我国物流产业集群形成机理研究[J]中国集体经济(下半月),2007,(02).
[91]甘峰明.基于产业集群的区域品牌研究[D]暨南大学,2005.
[92]广东省工商行政管理局.广东省实施名牌战略创建区域品牌.中国经贸导刊,2006年8期
[93]广东省经贸委.以科学发展观为统领促进广东产业集群升级和区域品牌建设.广东经济,2005年12期
[94]何宏伟,刘敏.产业集群的成因、特点与路径选择[J]大连民族学院学报,2005,(01).
[95]洪秀华.基于区域品牌建设的区域竞争力分析.江苏经贸职业技术学院学报,2006年2期
[96]洪燕云,李芸达.区域产业品牌建设的发展策略[J]工业技术经济,2006,(11).
[97]侯春峰.国际汽车产业集群的发展模式与广州汽车产业集群模式选择[D]暨南大学,2005.
[98]胡大立,谌飞龙,吴群.企业品牌与区域品牌的互动.经济管理,2006年5期
[99]黄雪梅.谈地方产业群通道的建立[J]广西经济管理干部学院学报,2004,(02).
[100]江振娜.我国区域(城市)品牌研究综述[J]福建行政学院福建经济管理干部学院学报,2005,(04).
[101]蒋建业.优化产业集群创建区域品牌[J]广东经济,2005,(07).
[102]蒋廉雄,朱辉煌,卢泰宏.区域竞争的新战略：基于协同的区域品牌资产构建.中国软科学,2005年11期
[103]蓝光喜.侯可.对我国区域品牌建设的探讨.江西行政学院学报,2006年4期
[104]李永刚.企业品牌、区域产业品牌与地方产业集群发展[J]财经论丛,2005,(01).
[105]梁志勇,刘勃言,郑国宏.产业集群“热”现象的“冷”思考[J].北方经济,2005,(02)
[106]刘恒江,陈继祥.西方国家产业集群统计的起源、发展与应用[J].外国经济与管理,2004,(12)
[107]刘芹,陈继祥.企业集群品牌风险的博弈分析[J]当代财经,2004,(09).
[108]马天山.我国物流业发展战略研究[D]长安大学,2005.
[109]梅述恩,聂鸣,黄永明.区域品牌的全球价值链中的企业集群升级——以广东东莞大朗毛织企业集群为例.经济管理,2006年13期
[110]潘慧明.我国纺织服装业集群研究[D]武汉理工大学,2006.
[111]冉庆国.我国欠发达地区产业集群发展研究[D]东北林业大学,2007.
[112]饶毅杰,邵正光.产业集群的经济效益分析[J]中国创业投资与高科技,2005,(07).
[113]任宝,李鹏飞,王缉慈.产品品牌数量对产业集群影响的实证研究——以中国服装产业集群为例[J]地域研究与开发,2007,(03).
[114]任焕霞, 王燕童.关注产业集群[J].中国高校科技与产业化,2006,(10)
[115]刘恒江, 陈继祥.国外产业集群统计及我国的发展对策[J].统计研究,2004,(10)
[116]戎承法,张正河.论县域经济核心竞争力[J]农业技术经济,2003,(06).
[117]邵建平,张艳兵,黄怡.基于区域品牌培育的甘肃工业强省对策分析.开发研究,2006年3期
[118]佘明龙.产业集群理论综述[J]兰州商学院学报,2005,(03).
[119]宋德军,刘阳.加强中国企业品牌管理的对策研究——基于中国与国际企业品牌管理比较[J]西北工业大学学报(社会科学版),2008,(01).
[120]宋德军,刘阳.我国企业品牌管理的国际比较分析与对策[J]北京市经济管理干部学院学报,2007,(04).
[121]孙鳌.企业集群的外部性：机制、影响及治理[D]暨南大学,2007.
[122]涂山峰,曹休宁.基于产业集群的区域品牌与区域经济增长.中国软科学,2005年12期
[123]王核成, 王臻.产业集群与区域品牌互动效应的机理研究[J].经济论坛,2008,(01)
[124]王喜权,李树德.论产业集群的作用和意义[J].哈尔滨市委党校学报,2005,(01)
[125]王秀海.区域品牌带动区域经济发展的机制研究[D]兰州大学,2007.
[126]魏后凯.产业集群的竞争优势[J].理论参考,2006,(09).
[127]翁良殊.产业集群效应影响因素分析及实证研究[D]北京交通大学,2007.
[128]吴德进.中国产业集群发展的现状特征[J].理论参考,2006,(09).
[129]吴晓波,耿帅.区域集群自稔性风险成因分析[J]经济地理,2003,(06).
[130]夏曾玉,谢健.区域品牌建设探讨——温州案例研究[J]中国工业经济,2003,(10).
[131]肖诗涛.合作营销——晋江陶瓷产业集群发展的出路[J]发展研究,2006,(07).
[132]熊浩,鄢慧丽.物流产业集群的发展初探[J]物流技术,2007,(02).
[133]杨之雷.《物流产业集群的竞争优势分析——浙江传化物流基地的实践与启示[J]北方经济,2007,(06).
[134]尤振来,刘应宗.西方产业集群理论综述[J].西北农林科技大学学报(社会科学版),2008,(02).
[135]张光宇, 吴程.浅论区域品牌[J].江苏商论,2005,(04)
[136]张辉.对产业集群的信贷风险分析与控制[J].金融论坛,2005,(02)
[137]章建新,李锦谨.从天津保税物流园区透视物流企业集群的功能升级[J]中国物流与采购,2005,(21).
[138]章建新.基于全球产业链的物流产业集群竞争力分析[J].经济问题,2006,(05).
[139]张玲,骆温平.产业聚群优势与物流园区建设[J]集装箱化,2004,(12).
[140]张平淡,韩伯棠,李振键.公共性品牌的建设[J]管理现代化,2006,(06).
[141]赵占恒.甘肃区域品牌形成模式的选择和实施[D]兰州大学,2007.
[142]赵子健.培育产业集群促进广西经济发展[J].甘肃农业,2005,(02)
[143]郑亚莉.准市场组织与集群经济[D]浙江大学,2005.
[144]支燕.物流产业集聚的竞争优势研究[J]经济与管理研究,2005,(03).
[145]周赵强.区域品牌的形成机制与培育研究[D]兰州大学,2007.
[146]朱瑞博.模块化抗产业集群内生性风险的机理分析[J]中国工业经济,2004,(05).
[147]A Shocker, R Svivastava, R Ruekert, Challenges and Opportunities facing Brand Management:An introduction to the Special Issue, Journal of Marketing Research,1994,31 (5):149-158,
[148]A. Branthwaite, P. Cooper, Analgesic effects of Branding in Treatment of Headaches, British Medical Journal,1998,282 (16):1576-1578
[149]Martin Wildberger, Complex adaptive systems-concepts and power industry applications, IEEE Control System,1997,12:77～88
[150]Alchian A. and Demsetz H., Production, Information Costs, and Economic Organization American Economic Review,1972 Vol.62 Issue 5:777-795:
[151]Alchian A. and Demsetz H., Production, Information Costs, and Economic Organization American Economic Review,1972 Vol.62 Issue 5:777-795:
[152]Almeida P. Kogut B., Localization of Knowledge and the Mobility of Engineers in Regional Network, Management Science,1999 Vol.45 Issue 7;
[153]Almeida P., Kogut B., Localization of Knowledge and the Mobility of Engineers in Regional Network, Management Science,1999 Vol.45 Issue 7;
[154]Andersen ES, Evolutionary Economics:Post Schumpeterian Contributions, London:Pinter,1994;
[155]Andersen ES, Evolutionary Economics:Post Schumpeterian Contributions, London:Pinter,1994;
[156]Anson R., Trends in World Textile and Clothing Trade, Textile Outlook International,2003 January-February Issue 103;
[157]Anson R., Trends in World Textile and Clothing Trade, Textile Outlook International,2003 January-February Issue 103;
[158]Asheim BT, Isaksen A., Regional Innovation Systems:The Integration of Local "Sticky" and Global "Ubiquitous" Knowledge, Journal of Technology Transfer, 2002 Vol.27 Issue 1:
[159]Asheim BT, Isaksen A., Regional Innovation Systems:The Integration of Local "Sticky" and Global "Ubiquitous" Knowledge, Journal of Technology Transfer, 2002 Vol.27 Issue 1:
[160]Bamey JB, Firm Resources and Sustained Competitive Advantage, Journal of Management,1991 Vol.17 Issue 1
[161]Bamey JB, Firm Resources and Sustained Competitive Advantage, Journal of Management,1991Vo1.17 Issue 1
[162]Barney JB, Strategic Factor Markets:Expectations, Luck and Business Strategy, Management Science,1986 Vol.42 Issue 9
[163]Barney JB, Strategic Factor Markets:Expectations, Luck and Business Strategy, Management Science,1986 Vol.42 Issue 9
[164]Belussi Fiorenza, Arcangeli Fabio, A typology of networks: flexible and evolutionary, firms [J]. Research Policy Volume:27, Issue: 4, Alugust1998,:415-428
[165]Best, Michael H. Cluster Dynamics. Ch.3 in:The New Competitive Advantage: The Renewal of American Industry [M]. Oxford University Press,2001
[166]Burleigh B Gardner, Sidney J Levy, The Product and the Brand, Harvard Business Review,1995 (4):33-39
[167]Ciccone, A. Agglomeraion-Effect in Europe. European Economic Review,2000: 137.
[168]David A. Aaker, Are brand Equity and advertising, Hillsdale:Lawrence Erlbaum Associates,1993:333～341
[169]Dawkins, R., the Evolution of Evolvability Artificial life, London, D. G., Addison Wesley,1989
[170]Eaton, J., SKortum. Trade in Ideas:Productivity and Patenting in the DECD. Journal ofInternational Economic s,1996.40:251-278.
[171]Evans F C, Ecosystems as the Basic Unit of in Ecology, Science,1956 (123): 1127-1128
[172]Fergenbaum, M. J., Quantitative university for a class of non-lineartrabsformations, J. Statist, Phys.,1978 (19):256～52
[173]Freshefsky, M., The Units of Evolution, Cambrigde, MA:MIT Press,1992
[174]FujitaM. J. F. Thisse. Does Geographical Agglomeration Foster Economic Growth And Who Gains and Looses from It 2001.
[175]Gerard Prendergast, Pierre Berthon, Insights from Ecology:An Ecotone Perspective of Marketing, European Management Journal,2000,18(2):223～232
[176]Gould, S. J., Sociobiology and the Theory of Natural Selection, In Barlow and Silverberg,1980:257～269
[177]Grafen, A., Modelling in Behavioral Ecology, In Krebs and Davies,1991:9～ 31
[178]Hakansson H.&Snehota I., Relationships in business. In H. Hakansson,&I. Snehota (Eds.), Developing relationships in business networks. London: Routledge,1995:1-23
[179]Hankinson, G.. Location Branding:A Study of the Branding Practices of 12 English Cities [J]. Journal of Brand Management,2001,19 (2):127-142
[180]Hendrix. W. G, Fabos. J. Cx An ecological approach to landscape planning using Geographic Information System technology (J]. Landscape and Urban Planning, 1988,15:211—225.
[181]Hicks, J., Revolution in Ecolomics, In Method and Appraisal in Economics, ed. S. J. Latsis, New York:Cambridge University Press,1976:145～151
[182]HODRICK. R, PRESCOTT. EC. post-war Investigation[R]. Pittsburgh, US, Business Cycles:An P. A.:Carnegie — ellon university, Empirical 1980
[183]Hoffmann, A. A., Evolutionary Genetics and Environmental Stress, New York: Oxford University Press,1992
[184]Hoshii Iwao, The Dynamics of Japan's Business Evolution, Orient/West, Tokyo: Philandelphia,1966
[185]Hull, D. L., The Metaphysics of Evolution, Albany:State University of New York Press,1989
[186]Innis G S, System analysis of Ecosystems, Fairland, MD, Milwaukee:International Cooperative Publishing House,1979
[187]Jacobs. J. (1985). Cities and wealth of Nations. New York:Vintage Books.
[188]Jeger M, Haegler U, R Theiss. On the Attractiveness on Financial Centers(A]. Blattner N, Genberg H, A Swoboda. Competitiveness in Banking(C].Manchester University,1992.
[189]Jegeretal, M.; U. Haegler &R. Theiss(1992), "On the attractiveness on financial centers", in N. Blattner, H. Genberg&A. Swoboda(eds.), Competitiveness in Banking.
[190]Johnson H G.Panama as a Regional Financial Center (J]. Economic Development and Cultual Change,1976,24(2):261-286.
[191]Joseph Abe, Kandiah Gajen, The New Business Ecosystem, Strategy &Leadership, 1998,25 (5):28-33
[192]Kang, J. K.& R Stulz(1995), "Why is there a home An analysis of foreign portfolio equity ownership in Japan", Journal of Financial Economics.
[193]Kevin Lane Keller, Strategic Brand Management:Building, measuring & Managing Brand Equity, New Jersy:PrenticeHall, Inc,1998
[194]Khalid Nadvi, Gerhard Halder. Local Clusters in Global Value Chains:Exploring 1998.
[195]Khalid Nadvi. Collective Efficiency and Collective Failure:The Response of the Sialkot Surgical Instrument Cluster to Global Quality Pressures[J].World Development,1999.
[196]Krugman, P. Increasing Returns and Economic Geography. Journal of Political Economic 1999.
[197]Larry E Greiner, Evolution and Revolution as Organizations Grow, Harvard Business Review,1998 (3):55-66
[198]Lars-Erik Gadde, Lars Huemer, Hakan Hakansson, Strategizing in industrial networks [J]. Industrial Marketing management, Volume:32, Issue: 5,, luly,2003:357-364
[199]Lee Fleming, Olav Sorenson, Technology as a complex adaptive system:evidence from patent data, research Policy,2001,30:1019～1039
[200]Liang Jiahua, Li Changhong, Gong Lihua, The Nature of the Modern Business Enterprise Organization, Procceedings of ICMSE-04, Volume 1:1024～1031
[201]Lodge, C.. Success and Failure:the Brand Stories of Two Countries [J] Journal of Brand Management,2002,9(4-5):372-384
[202]Low Murray B., Abrahamson Eric, Movements, bandwagons, and clones:Industry evolution and the entrepreneurial process, journal of Business Venturing, Volume:12, Issue:6, November,1997, pp.435-457
[203]M. E. Porter. The Competitive Advantage of Nations [M].The Free Press,1998.
[204]Marco A. Janssen, brian H. Walker, Jennv Langridge, Nick Abel, An adaptive agent model for analyzing co-evolution of management and policies in acomplex rangeland system, Ecological Modelling,2000,131:249-268
[205]Martin, P. G. Ottaviano. Growth and Agglomeration. International Economic Review,2001,42:947-950.
[206]Nicolis G, Prigogine I, Self-Organization in Nonequilibrium Systems, New York:John Wiley & Sons,1977
[207]Paci. R, F. Pigliaru. "European Regional Growth:Do Sectors Matter?", in Economic Growth and Change. National and Regional Patterns of Convergence and Divergence,2001.
[208]Philips J. D., Self-organization and landscape evolution, Progress in Physical geography,1995,19 (3):309～321
[209]Polunin N, Ecosystem Theory and Application, New York:John Wiley &sons, 1986
[210]Porter, M. E. Clusters and the new economics of competition[J].Harvard Business Review,1998,76(6):77-90
[211]Samuel Bowles, Astrid Hopfensitz, The Co-evolution of Individual Behaviors and social Institutions, WoPEc:Working Papers in Economics:00-12-073
[212]Smeds Tutta Johanna, Management of Enterprise Evolution:Evolution Management Principles and Methods for Learning organizations (Innovation), Volume58/02 of Dissertaion Abstracts International, Finland:Teknillinen Korkeakoulu (Helsinki),1996
[213]Suan, Tan Sen, Enterprise Ecology, Singapore Management Review,1996,8(2): 51-63
[214]Susan McDoweall Mudambi, Peter Doyle, Veromica Wong, An Exploration of Branding in Industrial Markets, Industrial Marketing Management,1997,26:433～466,
[215]Veneable, A. Equilibrium Location with Vertically Linked Industries. Journal of International Economics,1996 27:341-350
[216]Warnaby, G.&Barry, F. D.. Commentary:Cities as Service Factories? Using the Servunction System for Marketing Cities as Shopping Destinations [J]. International Journal of Retail&Distribution Management,1997,25(6): 204-210
[217]Wiens J A, Ecosystem Structure and Function, Portland:Oregon State University Press,1972
①刘曙光《全球化与反全球化》,长沙：湖南人民出版社,2003年版,第3页
① Poter,M.Competitive Advantage:Creating and Sustaining Superior Performanee[M]. NewYork: The Free Press,1985.
① Hobday. K (2005).Small shoemakers and Fordist giant:tale of a super cluster[J]. World Development
①魏守华.集群竞争力的动力机制以及实证分析[J].中国工业经济,2002,(10)
②陈方方,丛凤侠.地域品牌与区域经济发展研究[J].山东社会科学,2005,(3)
①奇格蒙特·鲍曼.郭国良,徐建华译.全球化——人类的后果[M].商务印书馆,2001.
①彭惠梅.中小企业核心竞争力培育途径探索[J].消费导刊,2007,(8)
①注释：这是由多个产业部门构成的。一个“价值链集群”构成一个产业集群,而产业集群是“一个物资流和服务流连接的各产业子集,相互间的联系强于与国民经济中其他部门的联系”。(Giacomo Becattini 1991)
② Giacomo Becattini,Italian Industury Districts:Problems and Perspectives, International Studies of Management and Organization,1991,Vol.21,No.1,pp83-89)
①沈刚.我国产业集群正处于重要转型期[J].中国发展观察,2009(02)
①姚作为.企业集群与品牌聚合[J].生产力研究,2004,(9)
② Hankinson,G..Location Branding:A Study of the Branding Practices of 12 English Cities [J]. Journal of Brand Management,2001,19 (2):127-142
①孙祖荣,施萍.广东产业集群发展问题初探[J].经济师,2005(11)
②邓雪琴.论珠三角产业集群发展模式的转型[J].商业时代,2007(26)
①钱淑芳.珠三角地区的产业集群[J].现代经济(现代物业下半月刊),2007(09)
②钱淑芳.珠三角地区的产业集群[J].现代经济(现代物业下半月刊),2007(09)
①朱希伟,金祥荣.国际化进程中的浙江产业集群[J].浙江经济,2007(17)
②吕群智.论浙江产业集群区域品牌的构建[J].中国市场,2008(15)
③佘明龙,刘网荣.江苏与浙江产业集群比较研究[J].浙江统计,2006(09)
④吕群智.论浙江产业集群区域品牌的构建[J].中国市场,2008(15)
①吴元兴,曾国宁.福建产业链、群的成长与对策思路[J].发展研究,2004(03)
②林善炜.产业集群视野下的福建区域品牌建设[J].福州党校学报,2008(01)
①傅家俊.技术创新学[N].北京：清华大学出版社,998.96
①亨利·切萨布鲁夫.开放式创新—进行技术创新并从中赢利的新规则[M].北京：清华大学出版社,2005.
①陈至立.加强自主创新促进可持续发展[J].中国软科学,2005,9：3：该文章认为,自主创新主要包括三个方面的涵义：一是加强原始性创新,努力获得更多的科学发现和技术发明；二是加强集成创新,使各种相关技术有机融合,形成具有市场竞争力的产品和产业；三是在引进国外先进技术的基础上,积极促进消化吸收和再创新。由自主创新的涵义可知,企业自主创新体系不是封闭的创新体系,而是开放式的创新体系。
②周光召.周光召谈自主创新.发明与创新,2006(1)：34—36。
③李国杰.提高自主创新能力必须端正认识.科学时报,2005.1.11
①弗里曼认为,国家创新系统是“一个主权国家内的公共部门和私人部门中各种机构组成的网络,它们之间的活动和相互作用促进了新技术和组织模式的开发、引进和扩散”。
②刘春田,知识产权法,中国人民大学出版社,2002年版,第6页
③吴汉东,知识产权法,中国政法大学出版社,2002年版,第1页
①什么是自主知识产权,http://ww.datanx.org/nxinfo003/ShowArticle.asp?ArticleID=134,2006年6月20日
①吴翔阳：《产业自组织集群化及集群经济研究》,中共中央党校出版社2006年8月版
①李军“美国硅谷奇迹的启示”《学术交流》2003年第10期