基于大圣文化品牌战略的顺昌特色县域经济发展策略研究
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摘要
本课题研究通过对顺昌县大圣文化与顺昌特色县域经济发展研究,深入剖析文化与经济基础、经济活动等社会基本因素的密切关系,并延伸到顺昌县域经济发展的具体实践。将大圣文化及其民俗进行挖掘和系统的策划、整合、实施,使其与县域经济活动紧密联系,互为条件和动力,以求提升县域经济的价值和品位,从而拉动其全面发展。
发展县域经济已成为全面建设和谐小康社会的关键。当今,文化与经济相互交融,文化发展影响着经济发展,文化素质决定着经济素质。但在县域经济的大盘子里,文化生产力的进入远远不够,成为一个值得关注的问题。顺昌县自古流传的,以齐天大圣、通天大圣民间信仰及其民俗为核心内容的大圣文化具有其独特性,与县域经济基础、经济活动等社会基本因素有着密切的关系,并对县域经济产生深远的影响。但其融入县域经济的发展模式、发展战略尚处在探索阶段,有关研究较少,文化产业与文化旅游业基本空白。国内对县域经济的研究近几年才兴起,文化如何融入特色县域经济发展方面的研究也起步较晚,可供参考的资料有限。在此前提下,本课题的研究具有破题意义,也是本课题的特色与创新之处。
课题研究从阐释文化与县域经济的内涵及其发展入手,对顺昌大圣文化资源及其作为独具特色的文化生产力进行论证分析,指出顺昌县域经济发展现状与症结,进而分析阐述大圣文化与顺昌特色县域经济发展的关系,提出大圣文化融入顺昌特色县域经济发展的对策。第一次较全面系统地调整和明确顺昌特色县域经济发展的总体思路,包括规划体系、指导思想、基本原则、发展目标和县级政府的职能定位等多个方面。
研究提出,将大圣文化融入城市经营,融入大圣祖地的县域形象定位实现创新,树立大旅游观念,突出县域特色,联动旅游相关产业,实行差异化经营,重视品牌力量和文化支撑能力建设,在通过不断深化经济体制改革来发展物质生产的同时,不断地进行文化体制改革,进一步解放和发展文化生产力,以大圣文化品牌建设带动旅游发展,以旅游发展促进大圣文化产业发展。从宏观上确立全面建设海西绿色腹地特色文化经济县域的发展战略,提出以316国道沿线为主轴,以大圣文化生态旅游圈、双溪商贸圈、城郊工业圈、传统农林圈为“四轮”的“一轴四圈、四轮驱动”区域发展新格局,推动特色县域经济发展。
在研究方法上,将文化经济学、区域经济学、市场营销学理论与方法应用到特色县域经济发展研究上,主要采用了文献研究法和内容分析法相结合的综合研究方法来开展研究,具体涉及到归纳法、比较分析法等。文献研究方法主要应用于分析文化与县域经济的内涵及其发展、顺昌大圣文化资源与独具特色的文化生产力、顺昌县域经济发展现状与症结。而在大圣文化与顺昌特色县域经济发展的关系、大圣文化融入顺昌特色县域经济发展的对策,以及对国内特色县域经济发展方面的研究上,则采用了内容分析法、归纳法、比较分析法；在实证方面,体现在查阅顺昌文化、旅游、经贸等政府部门的资料,挖掘整理所需的研究素材与数据,并对相关研究成果、成功案例进行借鉴、筛选,应用到课题研究。
课题研究综合前人观点,结合国民经济发展实际,较客观总结提炼了关于县域经济的概念。即县域经济是宏观经济与微观经济的中介,以行政区划为地理空间,遵循科学发展观,以县级政权为主要推动,以发展本地经济为宗旨,以市场为导向,优化配置自然、经济、社会资源,具有地域特色和相对独立、功能完备、系统开放但又具有明显弱性特征的区域经济。定义了大圣文化,是指顺昌人民在以顺昌地域为主体环境,生存发展与社会历史实践中所形成的,以齐天大圣信仰为核心的一系列物质与精神财富的总和。大圣文化是宗教文化与民俗文化长期有机融合的特有文化,属于狭义的大众民俗文化范畴。其物质与非物质遗存,是反映人们生活经验、思想观念与信仰崇拜的文化遗产。论证辩析了大圣文化与顺昌特色县域经济发展的关系,提出大圣文化作为文化生产力的概念,并赋予了新的诠释。
This topic research passes great saint culture and agreeable Chang special feature the county area is to the agreeable Chang county economic development research, thorough analysis culture and economic foundation, and economic activities...etc. social basic factor of near concern, and extend agreeable Chang county area economy to develop of concrete practice.Carry on great saint culture and its people's custom the plan of scoop out and system, integration, implementation, make it and county area the economic activities is close to contact, with each other is condition and power, in order to promote the value and personal status of county area economy, thus pull it to develop completely.
Develop a county area economy to have become to constuct a harmonious middle-class family social key completely.Nowadays, the culture and economy blends mutually, cultural development influences an economy development, and cultural character decides economic character.But in the platter of county area economy, cultural productivity gets into far far not enough, become a problem that is worth paying attention to.The agreeable Chang county stays to spread from thou of, with the Monkey King, all-powerful big saint folks believe in and its people's custom for great saint culture of the core contents has its special, with county area economic foundation, and economic activities...etc. the social basic factor has a close relation, and bring about profound influence on county area economy.But it integrates into the development mode of county area economy and develop the strategy is still being placed in to investigate a stage, the relevant research is very few, cultural industry and culture travel industry basic blank.The domestic just rises to the research of the county area economy the last few years, culture how integrate into the research of the special feature county area economy development to also start a little bit late, can be provided as the data of reference limited. While lifting before now, the research of this topic had to break a meaning, is also the special feature and innovation of this topic.
Topic research from explain culture and the content of the county area economy and its development to commence, to agreeable Chang great saint cultural resources and it Be only have a special feature of the cultural productivity carry on argument analysis and point out agreeable Chang county area economy development present condition and key sticking point and then analyze to elaborate great saint culture county area with agreeable Chang special feature the economy develop of relation, put forward great saint culture integrates into an agreeable Chang special feature county area economy development of counterplan.The first time systematically adjusts a little bit completely and definitely agreeable Chang special feature county area the economy develop of total way of thinking, include to program the thought, basic principle of the system, instruction and develop several aspects like working talent fixed position,etcs of target and county class government.
Put forward to integrate great saint culture into management in the city, integrate into the county area image fixed position of the ground of big saint Zu to carry out innovation, set up big tour idea, outstanding county area special feature, unite to travel related industry, practice difference to turn management, value brand strength and culture to prop up ability construction, while passing and continuously deepening an economic system to reform to develop material production, constantly carry on cultural system reform, further liberation and development cultural productivity, arouse a tour development by great saint cultural brand construction, help great saint cultural industry to develop by tour development.The development that constucts a sea western green interior region special feature cultural economic county area completely from the macroscopic top establishment is strategic, put forward with 316 National freeways follow line for principal axis, with great saint cultural ecosystem tour turn, company Mao turn in Shuang-hsi and city effect industrial turn, traditional agriculture and forestry turn for the "one stalk is four turns of, four-wheel drive" district of "four-wheeler" develop new structure and form and push the special feature county area economy development.
In studying a method, apply the cultural economics, district economics and market marketing academic theories theory and method special feature county area economic development research up, mainly adopted a cultural heritage research the method and content analysis method combine together of synthesize research method to develop a research, concretely involve inductive method, more analytical method etc..Cultural heritage's studying a method is mainly applied to content and its development of analyzing culture and county area economy and agreeable Chang great saint cultural resources with only have cultural productivity, agreeable Chang county area economy development present condition and key sticking point of special feature;But integrate into an agreeable Chang special feature with relation, great saint culture of the agreeable Chang special feature the county area economy development at great saint culture county area economy development of counterplan, and develop to the local special feature county area economy of research up, then adopted content analysis method, inductive method, more analytical method;In the substantial evidence, the embodiment is checking the data of agreeable government sections, such as Chang culture, tour and economic trade...etc., scoops out to tidy up need of research material and data, and to the related research achievement, success the case carry on drawing lessons from, sieving, apply to a topic research.
The topic research synthesizes people of the past's standpoint and combine a national economy development actual, more objective summary refined concept concerning county area economy.Then county area the economy is the agent of macroscopic economic and tiny view economy, with the administrative area row for geography space, follow science development view, with county class political power is main push, with develop local economy for aim, take market as to lead to, excellent turn allocation naturally, economy, social resource, have a region special feature and opposite independence, complete function, the system open but again have the district economy of obviously weak sex characteristic.Defined great saint culture.Mean the agreeable Chang people are taking agreeable Chang region as corpus environment, the existence develops to practice with social history in form of, with Monkey King believe in is a series of material of the core and the total of the spirit wealth.Great saint culture is religious culture and folk culture over a long period of time the organic fusion have culture especially, the folk cultural category of the public who belong to narrow sense.Its material looses with non- material to save, reflecting people's life experience and thoughting idea and believing in adoring cultural inheritance.The argument argued Xi great saint culture the county area the economy the development with agreeable Chang special feature of relation, put forward great saint culture as the concept of cultural productivity, and gave new annotation.
发展县域经济已成为全面建设和谐小康社会的关键。当今,文化与经济相互交融,文化发展影响着经济发展,文化素质决定着经济素质。但在县域经济的大盘子里,文化生产力的进入远远不够,成为一个值得关注的问题。顺昌县自古流传的,以齐天大圣、通天大圣民间信仰及其民俗为核心内容的大圣文化具有其独特性,与县域经济基础、经济活动等社会基本因素有着密切的关系,并对县域经济产生深远的影响。但其融入县域经济的发展模式、发展战略尚处在探索阶段,有关研究较少,文化产业与文化旅游业基本空白。国内对县域经济的研究近几年才兴起,文化如何融入特色县域经济发展方面的研究也起步较晚,可供参考的资料有限。在此前提下,本课题的研究具有破题意义,也是本课题的特色与创新之处。
课题研究从阐释文化与县域经济的内涵及其发展入手,对顺昌大圣文化资源及其作为独具特色的文化生产力进行论证分析,指出顺昌县域经济发展现状与症结,进而分析阐述大圣文化与顺昌特色县域经济发展的关系,提出大圣文化融入顺昌特色县域经济发展的对策。第一次较全面系统地调整和明确顺昌特色县域经济发展的总体思路,包括规划体系、指导思想、基本原则、发展目标和县级政府的职能定位等多个方面。
研究提出,将大圣文化融入城市经营,融入大圣祖地的县域形象定位实现创新,树立大旅游观念,突出县域特色,联动旅游相关产业,实行差异化经营,重视品牌力量和文化支撑能力建设,在通过不断深化经济体制改革来发展物质生产的同时,不断地进行文化体制改革,进一步解放和发展文化生产力,以大圣文化品牌建设带动旅游发展,以旅游发展促进大圣文化产业发展。从宏观上确立全面建设海西绿色腹地特色文化经济县域的发展战略,提出以316国道沿线为主轴,以大圣文化生态旅游圈、双溪商贸圈、城郊工业圈、传统农林圈为“四轮”的“一轴四圈、四轮驱动”区域发展新格局,推动特色县域经济发展。
在研究方法上,将文化经济学、区域经济学、市场营销学理论与方法应用到特色县域经济发展研究上,主要采用了文献研究法和内容分析法相结合的综合研究方法来开展研究,具体涉及到归纳法、比较分析法等。文献研究方法主要应用于分析文化与县域经济的内涵及其发展、顺昌大圣文化资源与独具特色的文化生产力、顺昌县域经济发展现状与症结。而在大圣文化与顺昌特色县域经济发展的关系、大圣文化融入顺昌特色县域经济发展的对策,以及对国内特色县域经济发展方面的研究上,则采用了内容分析法、归纳法、比较分析法；在实证方面,体现在查阅顺昌文化、旅游、经贸等政府部门的资料,挖掘整理所需的研究素材与数据,并对相关研究成果、成功案例进行借鉴、筛选,应用到课题研究。
课题研究综合前人观点,结合国民经济发展实际,较客观总结提炼了关于县域经济的概念。即县域经济是宏观经济与微观经济的中介,以行政区划为地理空间,遵循科学发展观,以县级政权为主要推动,以发展本地经济为宗旨,以市场为导向,优化配置自然、经济、社会资源,具有地域特色和相对独立、功能完备、系统开放但又具有明显弱性特征的区域经济。定义了大圣文化,是指顺昌人民在以顺昌地域为主体环境,生存发展与社会历史实践中所形成的,以齐天大圣信仰为核心的一系列物质与精神财富的总和。大圣文化是宗教文化与民俗文化长期有机融合的特有文化,属于狭义的大众民俗文化范畴。其物质与非物质遗存,是反映人们生活经验、思想观念与信仰崇拜的文化遗产。论证辩析了大圣文化与顺昌特色县域经济发展的关系,提出大圣文化作为文化生产力的概念,并赋予了新的诠释。
This topic research passes great saint culture and agreeable Chang special feature the county area is to the agreeable Chang county economic development research, thorough analysis culture and economic foundation, and economic activities...etc. social basic factor of near concern, and extend agreeable Chang county area economy to develop of concrete practice.Carry on great saint culture and its people's custom the plan of scoop out and system, integration, implementation, make it and county area the economic activities is close to contact, with each other is condition and power, in order to promote the value and personal status of county area economy, thus pull it to develop completely.
Develop a county area economy to have become to constuct a harmonious middle-class family social key completely.Nowadays, the culture and economy blends mutually, cultural development influences an economy development, and cultural character decides economic character.But in the platter of county area economy, cultural productivity gets into far far not enough, become a problem that is worth paying attention to.The agreeable Chang county stays to spread from thou of, with the Monkey King, all-powerful big saint folks believe in and its people's custom for great saint culture of the core contents has its special, with county area economic foundation, and economic activities...etc. the social basic factor has a close relation, and bring about profound influence on county area economy.But it integrates into the development mode of county area economy and develop the strategy is still being placed in to investigate a stage, the relevant research is very few, cultural industry and culture travel industry basic blank.The domestic just rises to the research of the county area economy the last few years, culture how integrate into the research of the special feature county area economy development to also start a little bit late, can be provided as the data of reference limited. While lifting before now, the research of this topic had to break a meaning, is also the special feature and innovation of this topic.
Topic research from explain culture and the content of the county area economy and its development to commence, to agreeable Chang great saint cultural resources and it Be only have a special feature of the cultural productivity carry on argument analysis and point out agreeable Chang county area economy development present condition and key sticking point and then analyze to elaborate great saint culture county area with agreeable Chang special feature the economy develop of relation, put forward great saint culture integrates into an agreeable Chang special feature county area economy development of counterplan.The first time systematically adjusts a little bit completely and definitely agreeable Chang special feature county area the economy develop of total way of thinking, include to program the thought, basic principle of the system, instruction and develop several aspects like working talent fixed position,etcs of target and county class government.
Put forward to integrate great saint culture into management in the city, integrate into the county area image fixed position of the ground of big saint Zu to carry out innovation, set up big tour idea, outstanding county area special feature, unite to travel related industry, practice difference to turn management, value brand strength and culture to prop up ability construction, while passing and continuously deepening an economic system to reform to develop material production, constantly carry on cultural system reform, further liberation and development cultural productivity, arouse a tour development by great saint cultural brand construction, help great saint cultural industry to develop by tour development.The development that constucts a sea western green interior region special feature cultural economic county area completely from the macroscopic top establishment is strategic, put forward with 316 National freeways follow line for principal axis, with great saint cultural ecosystem tour turn, company Mao turn in Shuang-hsi and city effect industrial turn, traditional agriculture and forestry turn for the "one stalk is four turns of, four-wheel drive" district of "four-wheeler" develop new structure and form and push the special feature county area economy development.
In studying a method, apply the cultural economics, district economics and market marketing academic theories theory and method special feature county area economic development research up, mainly adopted a cultural heritage research the method and content analysis method combine together of synthesize research method to develop a research, concretely involve inductive method, more analytical method etc..Cultural heritage's studying a method is mainly applied to content and its development of analyzing culture and county area economy and agreeable Chang great saint cultural resources with only have cultural productivity, agreeable Chang county area economy development present condition and key sticking point of special feature;But integrate into an agreeable Chang special feature with relation, great saint culture of the agreeable Chang special feature the county area economy development at great saint culture county area economy development of counterplan, and develop to the local special feature county area economy of research up, then adopted content analysis method, inductive method, more analytical method;In the substantial evidence, the embodiment is checking the data of agreeable government sections, such as Chang culture, tour and economic trade...etc., scoops out to tidy up need of research material and data, and to the related research achievement, success the case carry on drawing lessons from, sieving, apply to a topic research.
The topic research synthesizes people of the past's standpoint and combine a national economy development actual, more objective summary refined concept concerning county area economy.Then county area the economy is the agent of macroscopic economic and tiny view economy, with the administrative area row for geography space, follow science development view, with county class political power is main push, with develop local economy for aim, take market as to lead to, excellent turn allocation naturally, economy, social resource, have a region special feature and opposite independence, complete function, the system open but again have the district economy of obviously weak sex characteristic.Defined great saint culture.Mean the agreeable Chang people are taking agreeable Chang region as corpus environment, the existence develops to practice with social history in form of, with Monkey King believe in is a series of material of the core and the total of the spirit wealth.Great saint culture is religious culture and folk culture over a long period of time the organic fusion have culture especially, the folk cultural category of the public who belong to narrow sense.Its material looses with non- material to save, reflecting people's life experience and thoughting idea and believing in adoring cultural inheritance.The argument argued Xi great saint culture the county area the economy the development with agreeable Chang special feature of relation, put forward great saint culture as the concept of cultural productivity, and gave new annotation.
引文
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