零售业供应链风险的评估研究
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摘要
20世纪60年代之后,企业之间的竞争日趋激烈,从产品之间的竞争逐步发展成为供应链之间的竞争。由于零售商最接近消费者,可以迅速准确地掌握市场需求,在供应链中的核心地位日益凸显,供应链的管理也从过去以制造业为核心的推动式经营向为以零售业为主导的拉动式经营转变。供应链中的成员企业环环相扣,联系紧密,任何一个环节的风险都会自动传播并且被不断放大,形成多米诺效应,致使企业经营受损。供应链风险已经成为企业家和学者共同关注的重点问题。
     本文分析了我国零售业的发展现状和供应链管理的特点,阐述了供应链在零售业发展中的重要作用;借鉴供应链运作参考模型(SCOR模型)将零售业供应链系统划分为系统层、模块层和业务流程层,分别从系统外部环境和上述系统内部三个层次对零售业供应链风险进行了识别和归类;用定性和定量相结合的方法建立了零售业供应链风险的评价指标体系;结合层次分析法(AHP)和模糊综合评价法确定了指标权重并进一步判定了定性指标的评价区间,对定量指标的精确值进行模糊转换,最终将零售企业供应链的风险确定为4个等级;文章对K企业进行了实证研究,验证了模型的合理可行性,并针对K企业存在的供应链风险提出防范对策和建议。本文对以零售企业为主导的供应链风险的防范和管理有一定的参考价值。
From 60s of the 20~(th) century, , the competition of supply chain has become the main competition ways among enterprises with the increasingly fierce market competition. In recent years, the retail enterprises keep their position as the core status in the supply chain for the reason that they are directly to consumers, better dynamically to control and guide other enterprise's production and sales volume more easily. Supply Chain has been changed from manufacture-centered to retail-centered. Supply chain member companies linked together closely, so any risk happened in any link nod of supply chain will be continuously amplified, which resulting in serious consequences due to the bullwhip effect, thus entrepreneurs and scholars gradually pay more attention on the supply chain risk.
     In this paper, from domestic and foreign study in supply chain risk management and retail enterprises supply chain management, we analyze the level and structure of supply chain ,telling about the importance of supply chain management for retailers. We recognized and classified all the risk factors for retail enterprise supply chain from the system layer, module layer and business process by drawing on Supply Chain Operations Reference Model (SCOR model). We also construct the retail supply chain risk comprehensive evaluation index system with a combination of qualitative and quantitative methods, and do research on evaluating system for retail chain by using the analytic hierarchy process (AHP) and fuzzy comprehensive evaluation method. We further determine the qualitative indicators of the evaluation and transform the quantitative index to fuzzy index. Finally, we take K enterprise as an example to verify if the evaluation model is reasonable and feasible. The empirical study of K enterprise of supply chain risk was put forward countermeasures and suggestions.
     In this paper, the retail enterprises in supply chain risk and its evaluation method conducted preliminary exploration research. We established the retail chain risk assessment model, so it has certain reference value for risk prevention and management of retail-driven supply chain.
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