河南网通转型业务发展策略分析
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摘要
在市场竞争和技术进步两大力量的共同作用下,电信业正在经历百年未遇的深刻变化,以固话业务为收入主要来源的河南网通面临着传统业务萎缩的危机,企业的持续发展能力受到异常严峻的挑战,迫切需要寻求新的业务增长点。本论文以河南网通的发展历程和现状为出发点,从理论上阐述了业务的发展特点,并从宏观环境、信息产业发展阶段、产业链演变规律、电信市场发展趋势、电信业务发展趋势以及电信技术进步规律等多方面探讨了河南网通业务下滑的原因、业务转型的必要性和可行性,提出了河南网通业务转型的发展目标,即应在继续发挥固网业务优势的基础上,积极拓展移动通信、信息通信和内容应用等新业务领域,为客户提供便捷、丰富、个性化、高性能价格比的综合信息服务,成为全电信业务的提供者、内容应用的聚合者、信息通信服务专项领域的领先者。本文详细分析了河南网通业务收入结构的特点,并通过SWOT模型,系统分析了河南网通业务发展的优劣势,对河南网通“新农村电话”转型产品进行了深度剖析,提出了河南网通的转型业务的实施重点。
A profound change, caused by the co-effect of market competition and technical development, occurs throughout in telecommunication industries all over the world once in a blue moon.. Under this condition, China Net Communication encountered a rough situation that its telephone services revenues are shrinking gradually, which are mainly fetched from fixed-line telephone services. As its continuous development is sternly challenged, CNC (Henan) has to struggle to find new growth point. This project is based on the CNC (Henan)'s footprint and current condition and expounds the key points during the service development in theory; besides, in this project, we discusses the reasons which caused the business decline of CNC (Henan) the necessity and feasibility of service transformation from several aspects, such as macroscopic environment, stage of information industry development, evolution rules of evolution rules of industrial chain, trend in telecom market development, trend in telecom service development and rules in telecom technology development. Then, it presents the goal of CNC (Henan) service transformation, consisting of actively developing new services, such as information communication and content application, based on the preponderance of fixed-line services; providing swift, versatile, customized, high cost-effective integrated information services for the customers; becoming total services provider, content application integrator and information communications vanguard; achieve the transformation from fixed-line telephone services to four types of dozens-of-billions-valued services including value-added services most of Internet application, system integration, mobile communications and international communications. We discuss the advantages and disadvantages of CNC (Henan) by using SWOT analysis method. Analyse thoroughly New Country Telephone, the transitional product of Henan Netcom, and draw up the implementing points in the transitional service of CNC (Henan) .
A profound change, caused by the co-effect of market competition and technical development, occurs throughout in telecommunication industries all over the world once in a blue moon.. Under this condition, China Net Communication encountered a rough situation that its telephone services revenues are shrinking gradually, which are mainly fetched from fixed-line telephone services. As its continuous development is sternly challenged, CNC (Henan) has to struggle to find new growth point. This project is based on the CNC (Henan)'s footprint and current condition and expounds the key points during the service development in theory; besides, in this project, we discusses the reasons which caused the business decline of CNC (Henan) the necessity and feasibility of service transformation from several aspects, such as macroscopic environment, stage of information industry development, evolution rules of evolution rules of industrial chain, trend in telecom market development, trend in telecom service development and rules in telecom technology development. Then, it presents the goal of CNC (Henan) service transformation, consisting of actively developing new services, such as information communication and content application, based on the preponderance of fixed-line services; providing swift, versatile, customized, high cost-effective integrated information services for the customers; becoming total services provider, content application integrator and information communications vanguard; achieve the transformation from fixed-line telephone services to four types of dozens-of-billions-valued services including value-added services most of Internet application, system integration, mobile communications and international communications. We discuss the advantages and disadvantages of CNC (Henan) by using SWOT analysis method. Analyse thoroughly New Country Telephone, the transitional product of Henan Netcom, and draw up the implementing points in the transitional service of CNC (Henan) .
引文
[1]张杰著,《生产与运营管理》,对外经济贸易大学出版社,2004年,第75页
[2]余凯成著,《组织行为学》,大连理工出版社,2004年,第23页
[3]戴维.莫谢拉著,《权力的浪潮》,社会科学文献出版社,2002年,第6页
[4]迈克儿.波特著,《竞争的优势》,华夏出版社,2000年,第36页
[5]叶华等著,《IP电话/传真技术》,人民邮电出版社,2000年,第2页
[6]《河南网通加快业务转型指导意见》,2006年
[2]余凯成著,《组织行为学》,大连理工出版社,2004年,第23页
[3]戴维.莫谢拉著,《权力的浪潮》,社会科学文献出版社,2002年,第6页
[4]迈克儿.波特著,《竞争的优势》,华夏出版社,2000年,第36页
[5]叶华等著,《IP电话/传真技术》,人民邮电出版社,2000年,第2页
[6]《河南网通加快业务转型指导意见》,2006年