台湾笔记本电脑产业核心竞争力研究
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摘要
笔记本电脑的生产打破了过去由一个国家完成特定产品全部生产过程的生产组织方式,是发达国家在工序层面根据比较优势对经济活动在全球范围内的重组。本论文基于全球生产网络理论的视角,对台湾笔记本电脑产业的生产网络进行价值分析,首先通过分析结点企业之间的网络关系和交易模式,探析台湾笔记本电脑厂商与其供应商以及国际品牌领导厂商之间的治理模式,分析其价值构成、价值分布和价值来源,解读台湾企业在网络中的定位和企业目前价值获取的现状、特点和价值来源的路径,以及企业在各个环节的进入壁垒,识别出台湾代工厂商在全球价值链中的战略环节,进而指出台湾代工厂商是处于一个混合型的全球价值链之中,要提升其在全球价值链中的地位,必须结合“购买者驱动型”与“生产者驱动型”两种全球价值链的战略,构建产业的核心竞争力。本论文进一步结合价值网络理论,揭示台湾笔记本电脑产业核心竞争力的构成要素为技术能力、流程能力和市场能力,并指出提升其核心竞争力的途径。
然后,本论文对台湾笔记本电脑企业作实证研究,对技术能力、流程能力和市场能力等三大核心能力是台湾笔记本电脑产业的核心竞争力这一观点进行验证,运用问卷调查和统计分析的实证研究方法,验证了本文提出的观点。在文献整理、理论推导、调查研究和统计分析的基础上,论述并检验了客户关系管理能力、制造流程管理能力、网络覆盖能力和声誉等因素影响台湾代工厂商核心竞争力的提升。实证结果还表明,制造流程管理能力是影响核心竞争力的最主要因素,也就是说,台湾笔记本电脑产业核心竞争力的一个主要来源是企业网络的组织能力和运作能力。
最后,根据产业升级阶段理论,对台湾笔记本电脑代工厂商能力的成长过程进行分析,提出台湾代工厂商提升核心竞争力可从以下四个方面着手:引进新技术或生产工艺、构建富有竞争力的供应网络、建设渠道和物流体系以及制定品牌发展策略。本论文还提出开放两岸“三通”是台湾企业实现全球运筹的关键之所在。
Global production networks have proliferated as a major organizational innovation in global operations. This transformation signals a new divide in industrial organization, that is geographic dispersion of tangible production. Grounded in the global production network based view, firstly, the dissertation analyzes governance model and mechanisms of global production networks of the Taiwanese notebook computer industry. It explores the value-creating networks and the source of competing advantages. Global network flagships integrate their dispersed supply, knowledge and customer bases into global (& regional) production networks. Industrial value-added activities of the notebook computer locate through the world, and agglomerate in relevant areas. These networks have acted as a catalyst for international knowledge diffusion, providing new opportunities for local capability formation in lower-cost locations. This research analyzes the configuration of intra- and inter-firm relationships and the forms of coordination in production network and knowledge system. After summarizing the formation of linkages between domestic firms and foreign companies 'higher up' in the value-creating networks, it recognizes the types of core competences of Taiwanese notebook computer industry and points out technology competence, process competence and marketing competence are core competencies of the Taiwanese notebook computer industry.
The dissertation addresses and verifies the competence types of the Taiwanese notebook computer industry are technology competence, process competence and marketing competence through literatures arrangements, academic deduction, investigation research, and statistic analysis. Then it addresses the issue of empirically measuring competence types by proposing and testing measures of the competence types of the Taiwanese notebook computer industry. Statistic results verify that Taiwanese companies should build technology competence to gain advantages. Statistic results also verify that competences of customers relationship management, manufacture process management, market networks and reputation are factors influencing on elevating of core competencies of the Taiwanese notebook computer industry.
The dissertation presents the upgrading path of core competencies of Taiwanese notebook computer industry. This research presents some potential resources and technology upgrading strategies and competing strategies for the Taiwanese notebook computer companies. It suggests that Taiwanese subcontracting enterprises elevate core competencies along four key dimensions, namely introducing new technology and production process, developing highly competitive supply networks, building marketing channels and establishing brand strategies. It also proposes that the opening of the "Three direct links" is the key for the Taiwanese companies to realize global operation.
然后,本论文对台湾笔记本电脑企业作实证研究,对技术能力、流程能力和市场能力等三大核心能力是台湾笔记本电脑产业的核心竞争力这一观点进行验证,运用问卷调查和统计分析的实证研究方法,验证了本文提出的观点。在文献整理、理论推导、调查研究和统计分析的基础上,论述并检验了客户关系管理能力、制造流程管理能力、网络覆盖能力和声誉等因素影响台湾代工厂商核心竞争力的提升。实证结果还表明,制造流程管理能力是影响核心竞争力的最主要因素,也就是说,台湾笔记本电脑产业核心竞争力的一个主要来源是企业网络的组织能力和运作能力。
最后,根据产业升级阶段理论,对台湾笔记本电脑代工厂商能力的成长过程进行分析,提出台湾代工厂商提升核心竞争力可从以下四个方面着手:引进新技术或生产工艺、构建富有竞争力的供应网络、建设渠道和物流体系以及制定品牌发展策略。本论文还提出开放两岸“三通”是台湾企业实现全球运筹的关键之所在。
Global production networks have proliferated as a major organizational innovation in global operations. This transformation signals a new divide in industrial organization, that is geographic dispersion of tangible production. Grounded in the global production network based view, firstly, the dissertation analyzes governance model and mechanisms of global production networks of the Taiwanese notebook computer industry. It explores the value-creating networks and the source of competing advantages. Global network flagships integrate their dispersed supply, knowledge and customer bases into global (& regional) production networks. Industrial value-added activities of the notebook computer locate through the world, and agglomerate in relevant areas. These networks have acted as a catalyst for international knowledge diffusion, providing new opportunities for local capability formation in lower-cost locations. This research analyzes the configuration of intra- and inter-firm relationships and the forms of coordination in production network and knowledge system. After summarizing the formation of linkages between domestic firms and foreign companies 'higher up' in the value-creating networks, it recognizes the types of core competences of Taiwanese notebook computer industry and points out technology competence, process competence and marketing competence are core competencies of the Taiwanese notebook computer industry.
The dissertation addresses and verifies the competence types of the Taiwanese notebook computer industry are technology competence, process competence and marketing competence through literatures arrangements, academic deduction, investigation research, and statistic analysis. Then it addresses the issue of empirically measuring competence types by proposing and testing measures of the competence types of the Taiwanese notebook computer industry. Statistic results verify that Taiwanese companies should build technology competence to gain advantages. Statistic results also verify that competences of customers relationship management, manufacture process management, market networks and reputation are factors influencing on elevating of core competencies of the Taiwanese notebook computer industry.
The dissertation presents the upgrading path of core competencies of Taiwanese notebook computer industry. This research presents some potential resources and technology upgrading strategies and competing strategies for the Taiwanese notebook computer companies. It suggests that Taiwanese subcontracting enterprises elevate core competencies along four key dimensions, namely introducing new technology and production process, developing highly competitive supply networks, building marketing channels and establishing brand strategies. It also proposes that the opening of the "Three direct links" is the key for the Taiwanese companies to realize global operation.
引文
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