中移动手机报业务研究及手机新媒体发展
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摘要
随着现代通信的发展,手机已经成为人们生活中的重要部分,特别在大城市,没有手机就会严重影响人们的日常生活,手机无疑成为人类感官的延伸。
同时手机也从原始仅仅具有通话功能的终端发展到拥有智能操作系统、高分辨率彩色屏幕的掌上电脑,拥有如短信、彩信、上网及支持更多软件开发的功能。这些能力都为手机成为新媒体的载体打下了基础,手机报就是这样以手机为载体的新媒体传播形式,依赖于短信、彩信、手机上网、客户端等形式,向大众展现新闻时事等资讯内容的业务。由于自身拥有的贴身、便捷、传播快速、内容丰富及便于互动等特性,号称“带着体温的报纸”的手机报业务发展迅猛,目前最大的移动运营商中国移动已经拥有近5000万用户,其影响力已经大大超过其他传统媒体。
在手机报多种实现方式中以彩信形式最为普遍、重要,几乎95%以上的用户都是以彩信形式实现传播。本文将重点围绕中国移动彩信业务平台的设计与实现进行展开,详细剖析整个彩信平台的结构、设计思想及实现原理。同时针对手机报所具有的媒体传播性质,业务运营方配套开发了彩信内容编辑管理平台,主要负责报纸内容的编辑、审核、发布工作,同样也是手机报业务的核心支撑功能,本文中将就平台的功能设计,实现原理作出介绍。
技术还在发展,彩信的业务形式终究会被新技术所代替,本文结合工作中进行的结合“三网融合”理论,将对目前创新的移动多媒体广播手机电视业务进行介绍,展望手机新媒体的未来。
With the development of modern communications cell phone plays an important role in people's daily life, especially in urban areas, peoples' daily life would be seriously affected without cell phones, it has become the extension of human senses.
At the same time the cell phone has developed from a terminal with basic call function to pocket PC with smart operation system and high-resolution color screen, with more features such as SMS, MMS, Internet and more software applications sopported. These capabilities are the foundation of cell phone as the main carrier of new media. Mobile newspaper service take the cell phone as the main carrier new media service form, depending on SMS, MMS, mobile Internet, client and other forms, present the content of news and current affairs and other consulting services to the public. Because of its own personal, convenient, fast communication, rich in content and ease of interaction characteristics, known as "newspaper with a body temperature" mobile newspaper service is developing rapidly; currently the number of users has reached almost 50 million in China Mobile which is the largest mobile operator, its influence has been much higher than other traditional media.
MMS is the most common and important way in a variety of implementations to present mobile newspaper; and almost 95% of the users are using this way. The aim of this dissertation is to focus on the platform design and implementation of China Mobile's multimedia message service, a detailed analysis of the structure of the MMS platform, design idea and implementation principles. At the same time in regard of mobile newspaper has the nature of the media communications, the operator developed a MMS content management system, is responsible for editing the newspaper content, reviewing, and publishing. It is also the core support function of mobile newspaper service. The report will make an introduction of the functional design for platform, implementation principle.
Technology is still developing; the MMS service form will eventually be replaced by new technologies. Moreover, this report will make a brief introduction on the innovative mobile multimedia broadcasting mobile TV service, with reference to the work with tri-networks integration, and looking forward to the future of the new media.
同时手机也从原始仅仅具有通话功能的终端发展到拥有智能操作系统、高分辨率彩色屏幕的掌上电脑,拥有如短信、彩信、上网及支持更多软件开发的功能。这些能力都为手机成为新媒体的载体打下了基础,手机报就是这样以手机为载体的新媒体传播形式,依赖于短信、彩信、手机上网、客户端等形式,向大众展现新闻时事等资讯内容的业务。由于自身拥有的贴身、便捷、传播快速、内容丰富及便于互动等特性,号称“带着体温的报纸”的手机报业务发展迅猛,目前最大的移动运营商中国移动已经拥有近5000万用户,其影响力已经大大超过其他传统媒体。
在手机报多种实现方式中以彩信形式最为普遍、重要,几乎95%以上的用户都是以彩信形式实现传播。本文将重点围绕中国移动彩信业务平台的设计与实现进行展开,详细剖析整个彩信平台的结构、设计思想及实现原理。同时针对手机报所具有的媒体传播性质,业务运营方配套开发了彩信内容编辑管理平台,主要负责报纸内容的编辑、审核、发布工作,同样也是手机报业务的核心支撑功能,本文中将就平台的功能设计,实现原理作出介绍。
技术还在发展,彩信的业务形式终究会被新技术所代替,本文结合工作中进行的结合“三网融合”理论,将对目前创新的移动多媒体广播手机电视业务进行介绍,展望手机新媒体的未来。
With the development of modern communications cell phone plays an important role in people's daily life, especially in urban areas, peoples' daily life would be seriously affected without cell phones, it has become the extension of human senses.
At the same time the cell phone has developed from a terminal with basic call function to pocket PC with smart operation system and high-resolution color screen, with more features such as SMS, MMS, Internet and more software applications sopported. These capabilities are the foundation of cell phone as the main carrier of new media. Mobile newspaper service take the cell phone as the main carrier new media service form, depending on SMS, MMS, mobile Internet, client and other forms, present the content of news and current affairs and other consulting services to the public. Because of its own personal, convenient, fast communication, rich in content and ease of interaction characteristics, known as "newspaper with a body temperature" mobile newspaper service is developing rapidly; currently the number of users has reached almost 50 million in China Mobile which is the largest mobile operator, its influence has been much higher than other traditional media.
MMS is the most common and important way in a variety of implementations to present mobile newspaper; and almost 95% of the users are using this way. The aim of this dissertation is to focus on the platform design and implementation of China Mobile's multimedia message service, a detailed analysis of the structure of the MMS platform, design idea and implementation principles. At the same time in regard of mobile newspaper has the nature of the media communications, the operator developed a MMS content management system, is responsible for editing the newspaper content, reviewing, and publishing. It is also the core support function of mobile newspaper service. The report will make an introduction of the functional design for platform, implementation principle.
Technology is still developing; the MMS service form will eventually be replaced by new technologies. Moreover, this report will make a brief introduction on the innovative mobile multimedia broadcasting mobile TV service, with reference to the work with tri-networks integration, and looking forward to the future of the new media.
引文
[1]中国移动通信集团公司中国移动多媒体消息系统(MMS)设备规范版本：V1.0.2
[2]卓望数码技术(深圳)有限公司MISC1.6 SP订购通知接口要求2005年01月.
[3]卓望数码技术(深圳)有限公司MISC SP业务反向接口2005年01月.
[4]中国移动集团公司网络部彩信系统消息发送状态码细化方案.版本：V1.7.22006年4月
[5]中国移动集团公司手机报业务规范v1.0.0
[6]中国移动集团公司移动多媒体广播手机电视业务业务规范v2.0
[7]中国移动集团公司移动多媒体广播手机电视业务技术总体要求规范v2.0
[8]童贞理、毛卫平 《手机报在中国的发展分析》 《通信世界》2007年第31期
[9]杨溟《中国手机报内容合作与监管模式研究报告》南京大学金陵学院新传媒系
[2]卓望数码技术(深圳)有限公司MISC1.6 SP订购通知接口要求2005年01月.
[3]卓望数码技术(深圳)有限公司MISC SP业务反向接口2005年01月.
[4]中国移动集团公司网络部彩信系统消息发送状态码细化方案.版本：V1.7.22006年4月
[5]中国移动集团公司手机报业务规范v1.0.0
[6]中国移动集团公司移动多媒体广播手机电视业务业务规范v2.0
[7]中国移动集团公司移动多媒体广播手机电视业务技术总体要求规范v2.0
[8]童贞理、毛卫平 《手机报在中国的发展分析》 《通信世界》2007年第31期
[9]杨溟《中国手机报内容合作与监管模式研究报告》南京大学金陵学院新传媒系