新疆天润乳业生物制品股份公司核心竞争力研究
摘要
随着经济全球化的推进和中国加入WTO，每一个企业今天所面临的商业环境都在不断的
改变，各行各业的竞争日益加剧。要想在风云变幻、大浪淘沙的市场经济海洋中，立于不败
之地，企业只有通过不断的增强自身的能力、特别是关键性核心能力，并通过这些能力的强
化组合来形成企业的核心竞争力，从而使企业获得持续的竞争优势。
本文以新疆天润乳业生物制品股份公司为研究对象，按照企业竞争战略、企业核心能力、
企业资源整合等理论，拟通过对新疆天润乳业股份公司的所面临的环境、行业市场态势、能
力现状及竞争状况进行研究，以便确定企业必要的竞争战略，不断培育和提升自身的核心竞
争力。
全文共分为四章，第一章介绍了企业竞争战略与核心竞争力理论，以及企业竞争战略理
论中的主要理论流派——结构学派和能力学派。通过对能力学派所强调的企业生产、经营行
为和过程中的能力为出发点，来制定和实施企业竞争战略的理论演绎，确定企业核心能力是
企业所有能力中最核心、最根本的部分；企业的核心竞争力是由若干关键能力的有机组合，
是排它的、其它企业无法购买、不能仿制的。第二章主要分析了新疆天润乳业生物制品股
份公司概况、公司的业务发展特征，公司所面临的机遇和挑战、所拥有的优势和劣势以及如
何进行价值定位，制定公司的发展战略和确立公司的总体目标，在此基础上，如何达到企业
利润最大化和对客户的服务价值的最大化。第三章重点对新疆天润乳业生物制品股份公司
的核心能力及核心竞争力的构成进行分析，主要包括公司的核心业务、核心产品、公司核心
竞争力的来源和构成模式、公司核心竞争力的整体框架，结合公司的实际，运用竞争战略理
论、核心竞争力理论对公司的资源、能力及核心竞争力的构成情况进行了全面、详细的剖析，
界定了新疆天润乳业生物制品股份公司的核心竞争力是：在市场经济条件下，以公司核心产
品的生产过程为核心，战略管理为载体，通过核心技术、核心人才培养、核心营销组合／界
面管理等过程的支撑和交互作用所具备的获取企业竞争优势的能力。第四章介绍了新疆天
润乳业生物制品股份公司核心力的培育，主要包括培育方式、培育手段、培育的基本步骤、
所要采取的主要措施和必须要克服、解决的主要问题。
Along with economic globalization carry WTO forward with China join , the commercial environment that each enterprise is faced with today in unceasing change, the competition of all trades and professions is aggravated increasingly. To be being changeable , big wave clean out the market economic sea of sand in, is in an impregnable position , enterprise only passes through the unceasing ability that strengthens self , comes , especially crucialness key ability and through the reinforced combination of these abilities to form the key competition ability of enterprise , so makes enterprise get continued competitive advantage.
This paper moistens milk trade biological product stock company with Xinjiang day to study object , competes strategic, enterprise key ability according to enterprise , enterprise resource whole join etc. theory, study through moistening competitive condition, profession market situation, ability present situation and the environment been faced with of milk trade stock company for Xinjiang day in order to determine the competitive strategy of enterprise necessity , cultivate and promote the key competition ability of self continuously.
Full text divide into 4 totally Zhang, first Zhang have introduced enterprise competitive strategic and key theory of competition ability, as well as the major
theoretical school in enterprise competitive strategic theory - structural
school and ability school. Through producing and managing the ability in behavior and course for the enterprise that ability school emphasizes to starting point , establish and implement the theoretical deduction of enterprise competitive strategy , determine that enterprise key ability is the most key, most basic part in all enterprise abilities; The key competition ability of enterprise is from some crucial ability have unit suit , queue up it' s, other enterprise can not purchase ,
can not copy. Second Zhang have analysed Xinjiang day mainly the business of moistening milk trade biological product stock company' s general situation and company develop feature, the good fortune been faced with by company and the advantage that challenged and possessed and inferior position as well as how to carry out value location, establish the overall goal of company that develops strategy and establishes company , is on this foundation , how to reach enterprise profit are biggest with the service value for customer biggest melt. 3th Zhang the key key ability and key competition ability of moistening the company of milk trade biological product stock for Xinjiang day form to carry out analysis, the reality that includes the source of company's key competition ability, key product and the key business of company and the overall frame that forms pattern and company' s key competition ability mainly and combines company is theoretical with competitive strategy , the key theoretical resource, ability and key competition ability of competition ability for company form condition have carried out overall, detailed anatomy, have limited Xinjiang day to moisten the key competition ability of company of milk trade biological product stock is: Under market economic condition, with the production course of company' s key product for key, strategic management make up the courses such as / interface management for carrier through key technical, key talent training and key sale sustain and interact the ability of geting enterprise competitive advantage that has. 4th Zhang have introduced Xinjiang day moist milk trade biological product stock company' s key force cultivate , include cultivating way mainly , cultivate means , the basic step that cultivated , the major measure that will be adopted and the major problem of must want to surmount and solve.
改变，各行各业的竞争日益加剧。要想在风云变幻、大浪淘沙的市场经济海洋中，立于不败
之地，企业只有通过不断的增强自身的能力、特别是关键性核心能力，并通过这些能力的强
化组合来形成企业的核心竞争力，从而使企业获得持续的竞争优势。
本文以新疆天润乳业生物制品股份公司为研究对象，按照企业竞争战略、企业核心能力、
企业资源整合等理论，拟通过对新疆天润乳业股份公司的所面临的环境、行业市场态势、能
力现状及竞争状况进行研究，以便确定企业必要的竞争战略，不断培育和提升自身的核心竞
争力。
全文共分为四章，第一章介绍了企业竞争战略与核心竞争力理论，以及企业竞争战略理
论中的主要理论流派——结构学派和能力学派。通过对能力学派所强调的企业生产、经营行
为和过程中的能力为出发点，来制定和实施企业竞争战略的理论演绎，确定企业核心能力是
企业所有能力中最核心、最根本的部分；企业的核心竞争力是由若干关键能力的有机组合，
是排它的、其它企业无法购买、不能仿制的。第二章主要分析了新疆天润乳业生物制品股
份公司概况、公司的业务发展特征，公司所面临的机遇和挑战、所拥有的优势和劣势以及如
何进行价值定位，制定公司的发展战略和确立公司的总体目标，在此基础上，如何达到企业
利润最大化和对客户的服务价值的最大化。第三章重点对新疆天润乳业生物制品股份公司
的核心能力及核心竞争力的构成进行分析，主要包括公司的核心业务、核心产品、公司核心
竞争力的来源和构成模式、公司核心竞争力的整体框架，结合公司的实际，运用竞争战略理
论、核心竞争力理论对公司的资源、能力及核心竞争力的构成情况进行了全面、详细的剖析，
界定了新疆天润乳业生物制品股份公司的核心竞争力是：在市场经济条件下，以公司核心产
品的生产过程为核心，战略管理为载体，通过核心技术、核心人才培养、核心营销组合／界
面管理等过程的支撑和交互作用所具备的获取企业竞争优势的能力。第四章介绍了新疆天
润乳业生物制品股份公司核心力的培育，主要包括培育方式、培育手段、培育的基本步骤、
所要采取的主要措施和必须要克服、解决的主要问题。
Along with economic globalization carry WTO forward with China join , the commercial environment that each enterprise is faced with today in unceasing change, the competition of all trades and professions is aggravated increasingly. To be being changeable , big wave clean out the market economic sea of sand in, is in an impregnable position , enterprise only passes through the unceasing ability that strengthens self , comes , especially crucialness key ability and through the reinforced combination of these abilities to form the key competition ability of enterprise , so makes enterprise get continued competitive advantage.
This paper moistens milk trade biological product stock company with Xinjiang day to study object , competes strategic, enterprise key ability according to enterprise , enterprise resource whole join etc. theory, study through moistening competitive condition, profession market situation, ability present situation and the environment been faced with of milk trade stock company for Xinjiang day in order to determine the competitive strategy of enterprise necessity , cultivate and promote the key competition ability of self continuously.
Full text divide into 4 totally Zhang, first Zhang have introduced enterprise competitive strategic and key theory of competition ability, as well as the major
theoretical school in enterprise competitive strategic theory - structural
school and ability school. Through producing and managing the ability in behavior and course for the enterprise that ability school emphasizes to starting point , establish and implement the theoretical deduction of enterprise competitive strategy , determine that enterprise key ability is the most key, most basic part in all enterprise abilities; The key competition ability of enterprise is from some crucial ability have unit suit , queue up it' s, other enterprise can not purchase ,
can not copy. Second Zhang have analysed Xinjiang day mainly the business of moistening milk trade biological product stock company' s general situation and company develop feature, the good fortune been faced with by company and the advantage that challenged and possessed and inferior position as well as how to carry out value location, establish the overall goal of company that develops strategy and establishes company , is on this foundation , how to reach enterprise profit are biggest with the service value for customer biggest melt. 3th Zhang the key key ability and key competition ability of moistening the company of milk trade biological product stock for Xinjiang day form to carry out analysis, the reality that includes the source of company's key competition ability, key product and the key business of company and the overall frame that forms pattern and company' s key competition ability mainly and combines company is theoretical with competitive strategy , the key theoretical resource, ability and key competition ability of competition ability for company form condition have carried out overall, detailed anatomy, have limited Xinjiang day to moisten the key competition ability of company of milk trade biological product stock is: Under market economic condition, with the production course of company' s key product for key, strategic management make up the courses such as / interface management for carrier through key technical, key talent training and key sale sustain and interact the ability of geting enterprise competitive advantage that has. 4th Zhang have introduced Xinjiang day moist milk trade biological product stock company' s key force cultivate , include cultivating way mainly , cultivate means , the basic step that cultivated , the major measure that will be adopted and the major problem of must want to surmount and solve.
引文
1、王革非著，《战略管理方法》。经济管理出版社，2002年2月版。
2、胡泳著，海尔中国造之《竞争战略核心能力》。海南出版社，2002年9月版。
3、赵光忠著，《核心竞争力与资源整合策划》。中国经济出版社，2003年1月版。
4、《核心课程解读》编译组编译，《竞争战略》。中国档案出版社出版，2003年1月版。
5、徐二明著，《企业战略管理》。中国经济出版社，1998年5月版。
6、《中国企业报》，2002年4月19日。
7、首届《新疆企业发展高峰论坛》，新疆经济社会发展咨询中心编印，2003年4月25日。
8、陈晓红主编，《工商管理案例集》。湖南人民出版社出版，2001年2月版。
9、(美)劳伦斯s．克雷曼(LawrenceS.Kleiman)著，孙非等译，《人力资源管理》。机械工业出版社，1999年9月版。
10、李建明著，《企业核心能力》。法律出版社，1998年9月版。
11、管益忻著，《论企业核心竞争力》。中国经济出版社，2000年1月版。
12、(美)普拉哈拉德和哈默尔著，王振西译《竞争大未来》。昆仑出版社，1998年4月版。
13、(英)唐纳德．．索尔等著，包刚升译《任何提升公司核心竞争力》。企业管理出版社，2000年3月版。
14、邱邵良著，《学习型组织：即将到来的组织革命》，《决策借鉴》。1998年3月版。
15、(美)迈克尔．波特著，陈小悦译《竞争战略》。华夏出版社，1997年1月版。
16、(英)保罗．斯图伯特主编：《品牌的力量》，尹英等译。中信出版社，2000年6月版。。
17、王迎军编著，《战略杠杆》。天津人民出版社，1996年11月版。
18、李志军著，《兴国利器》。中国发展出版社，1999年10版
2、胡泳著，海尔中国造之《竞争战略核心能力》。海南出版社，2002年9月版。
3、赵光忠著，《核心竞争力与资源整合策划》。中国经济出版社，2003年1月版。
4、《核心课程解读》编译组编译，《竞争战略》。中国档案出版社出版，2003年1月版。
5、徐二明著，《企业战略管理》。中国经济出版社，1998年5月版。
6、《中国企业报》，2002年4月19日。
7、首届《新疆企业发展高峰论坛》，新疆经济社会发展咨询中心编印，2003年4月25日。
8、陈晓红主编，《工商管理案例集》。湖南人民出版社出版，2001年2月版。
9、(美)劳伦斯s．克雷曼(LawrenceS.Kleiman)著，孙非等译，《人力资源管理》。机械工业出版社，1999年9月版。
10、李建明著，《企业核心能力》。法律出版社，1998年9月版。
11、管益忻著，《论企业核心竞争力》。中国经济出版社，2000年1月版。
12、(美)普拉哈拉德和哈默尔著，王振西译《竞争大未来》。昆仑出版社，1998年4月版。
13、(英)唐纳德．．索尔等著，包刚升译《任何提升公司核心竞争力》。企业管理出版社，2000年3月版。
14、邱邵良著，《学习型组织：即将到来的组织革命》，《决策借鉴》。1998年3月版。
15、(美)迈克尔．波特著，陈小悦译《竞争战略》。华夏出版社，1997年1月版。
16、(英)保罗．斯图伯特主编：《品牌的力量》，尹英等译。中信出版社，2000年6月版。。
17、王迎军编著，《战略杠杆》。天津人民出版社，1996年11月版。
18、李志军著，《兴国利器》。中国发展出版社，1999年10版