招贴设计多维形态的研究与探索
摘要
在激烈的市场竞争中,无论是国际还是国内的企业,都把提高设计水平作为提升竞争力的一种手段,设计创新显得越来越迫切。平面设计的创新主要表现在思维模式或表现手段突破了平面范畴,这种趋势促使平面设计的界限变得越来越模糊,招贴设计作为平面设计中重要的设计门类,冲击或突破维度的局限,从招贴设计的形态表现尝试新的创新,显得尤为重要。
本文试图从突破二维平面的角度来研究招贴设计的创新,通过分析招贴设计与空间、媒体、环境、受众之间的关系探讨突破二维空间的表现形式与方法。论文以招贴设计的形态表现为主要对象进行论述,提出“招贴设计多维形态”这一新的招贴表现形式,并分别对招贴设计多维形态的发展、创作途径与方法、应用范畴三个方面进行分析与总结。其中招贴设计多维形态的创作途径与方法,主要概括为“空间延伸”、“媒体拓展”和“环境利用”三个方面,并对其进行详细的理论阐述,同时总结出一系列具体的方法:平面、静止的空间向立体、运动的空间延伸;对媒体发布方式和发布范围的拓展;对环境属性和环境物质的利用等。最后,对招贴设计多维形态的应用范畴作出了总结,提出了招贴设计多维形态的精神性、艺术性、景观性的应用原则;并提出了“环境植入式招贴”和“互动体验式招贴”的应用表现及招贴多维形态的应用前景,为招贴设计的应用补充了新鲜的理论和实践内容。
论文从招贴设计形态表现的角度来探讨招贴设计的创新,通过对“多维形态”这一领域的研究,使招贴设计与空间、环境和受众有机地联系在一起,促进设计与相关学科的结合,对现有招贴设计理论进行了重要补充,同时拓宽了招贴设计的研究空间。对招贴形态设计与环境利用方面的研究,论文提出了“环境植入式招贴”这一新的招贴形式,为招贴设计实践提供了新的创作思路,拓宽了设计师的创作领域。文中总结出的实践性较强的创新途径和创意方法,为设计者提供了创作理念和创作依据,丰富了设计的表现手段。多维形态设计的相关理论研究及其实际应用是设计发展创新的需要,但目前尚处在较初级的阶段,还需要进一步系统化地探索和研究。
With the furious competition, corporations whether international or domestic all try to improve their competitive strengths by enhancing design level, the innovation of design is becoming more and more exigent. Graphic design's innovations in the mode of thinking or performance means a breakthrough of planal areas, this tendency causes the bound of graphic design become illegible. Poster design as a major category in the graphic design, its breakthroughing dimension limitations and innovative attempt from the forms performance of poster design becomes particularly important.
This paper attempts to discuss innovation of poster design from breakthroughing the two-dimensional perspective, To explore forms performance and methods of breakthroughing the two-dimensional space through analysis of the relationship between poster design and the space, the media, the environment, the audience. The thesis discusses mainly the performance of form of the poster design, proposing a new forms of expression—poster design multi-dimensional form, Analysis and summarize the three aspects, including the developing of the multi-dimensional of the poster design,the creative ways and means, applications category . About creative ways and means of poster design multi-dimensional forms, the paper mainly analysis from the extension of space, media development, environmental using three aspects, and conclude a series of specific methods: from plane and still space to tridimensional and motive space; the expansion of media format and the scope of media ; the use of attribute and substances on the environment and so on. Finally, to summarize the application areas of poster design multi-dimensional forms, to put forward the applied principle of spirituality, artistic quality, sight quality; and putting forward to the application performance and the application prospects of the environmental implanted poster and interactive experience poster. Adding fresh content of the theory and practice to the application of posters.
The main objects of this paper discussion is the multi-dimensional forms of poster design, including three aspects: the development, creative ways and means, applications areas of the poster design multi-dimensional forms. About creative ways and means of poster design multi-dimensional forms, the paper mainly analysis from the extension of space, media development, environmental using three aspects, and conclude a series of specific methods. The application areas of poster design multi-dimensional forms mainly include the application principles , application performance and application prospects, and put forward the new form of posters, such as environment implanted posters and interactive experience posters , adding fresh theory and content of practice for the application to poster design.
Paper probes the innovation of poster design from a new perspective, through discussion the area of multi-dimensional form, poster design organically linked to space, the environment and the audience, promoting the combination of design and related disciplines, the existing poster design theory obtains an important complement, at the same time broaden the space on research. Paper refines the innovative means and creative way practically, can inspire creativity of designer, enrich the performance of the design means, perfect content and significance of poster design, looking forward to the relevant research in the field of design and practice to provide reference value. Study on the multi-dimensional form design theory and its practical activities are the age demand, but they are still at a primary stage at present, and further research is needed.
本文试图从突破二维平面的角度来研究招贴设计的创新,通过分析招贴设计与空间、媒体、环境、受众之间的关系探讨突破二维空间的表现形式与方法。论文以招贴设计的形态表现为主要对象进行论述,提出“招贴设计多维形态”这一新的招贴表现形式,并分别对招贴设计多维形态的发展、创作途径与方法、应用范畴三个方面进行分析与总结。其中招贴设计多维形态的创作途径与方法,主要概括为“空间延伸”、“媒体拓展”和“环境利用”三个方面,并对其进行详细的理论阐述,同时总结出一系列具体的方法:平面、静止的空间向立体、运动的空间延伸;对媒体发布方式和发布范围的拓展;对环境属性和环境物质的利用等。最后,对招贴设计多维形态的应用范畴作出了总结,提出了招贴设计多维形态的精神性、艺术性、景观性的应用原则;并提出了“环境植入式招贴”和“互动体验式招贴”的应用表现及招贴多维形态的应用前景,为招贴设计的应用补充了新鲜的理论和实践内容。
论文从招贴设计形态表现的角度来探讨招贴设计的创新,通过对“多维形态”这一领域的研究,使招贴设计与空间、环境和受众有机地联系在一起,促进设计与相关学科的结合,对现有招贴设计理论进行了重要补充,同时拓宽了招贴设计的研究空间。对招贴形态设计与环境利用方面的研究,论文提出了“环境植入式招贴”这一新的招贴形式,为招贴设计实践提供了新的创作思路,拓宽了设计师的创作领域。文中总结出的实践性较强的创新途径和创意方法,为设计者提供了创作理念和创作依据,丰富了设计的表现手段。多维形态设计的相关理论研究及其实际应用是设计发展创新的需要,但目前尚处在较初级的阶段,还需要进一步系统化地探索和研究。
With the furious competition, corporations whether international or domestic all try to improve their competitive strengths by enhancing design level, the innovation of design is becoming more and more exigent. Graphic design's innovations in the mode of thinking or performance means a breakthrough of planal areas, this tendency causes the bound of graphic design become illegible. Poster design as a major category in the graphic design, its breakthroughing dimension limitations and innovative attempt from the forms performance of poster design becomes particularly important.
This paper attempts to discuss innovation of poster design from breakthroughing the two-dimensional perspective, To explore forms performance and methods of breakthroughing the two-dimensional space through analysis of the relationship between poster design and the space, the media, the environment, the audience. The thesis discusses mainly the performance of form of the poster design, proposing a new forms of expression—poster design multi-dimensional form, Analysis and summarize the three aspects, including the developing of the multi-dimensional of the poster design,the creative ways and means, applications category . About creative ways and means of poster design multi-dimensional forms, the paper mainly analysis from the extension of space, media development, environmental using three aspects, and conclude a series of specific methods: from plane and still space to tridimensional and motive space; the expansion of media format and the scope of media ; the use of attribute and substances on the environment and so on. Finally, to summarize the application areas of poster design multi-dimensional forms, to put forward the applied principle of spirituality, artistic quality, sight quality; and putting forward to the application performance and the application prospects of the environmental implanted poster and interactive experience poster. Adding fresh content of the theory and practice to the application of posters.
The main objects of this paper discussion is the multi-dimensional forms of poster design, including three aspects: the development, creative ways and means, applications areas of the poster design multi-dimensional forms. About creative ways and means of poster design multi-dimensional forms, the paper mainly analysis from the extension of space, media development, environmental using three aspects, and conclude a series of specific methods. The application areas of poster design multi-dimensional forms mainly include the application principles , application performance and application prospects, and put forward the new form of posters, such as environment implanted posters and interactive experience posters , adding fresh theory and content of practice for the application to poster design.
Paper probes the innovation of poster design from a new perspective, through discussion the area of multi-dimensional form, poster design organically linked to space, the environment and the audience, promoting the combination of design and related disciplines, the existing poster design theory obtains an important complement, at the same time broaden the space on research. Paper refines the innovative means and creative way practically, can inspire creativity of designer, enrich the performance of the design means, perfect content and significance of poster design, looking forward to the relevant research in the field of design and practice to provide reference value. Study on the multi-dimensional form design theory and its practical activities are the age demand, but they are still at a primary stage at present, and further research is needed.
引文
[1]朱国勤.现代招贴艺术史[M].上海:上海书店出版社,2000.1
[2]同上
[3]王诗群.浅析视觉形态设计基本心理构件[J].美与时代,2006(4).51
[1][美]鲁道夫·阿恩海姆.视觉思维--审美直觉心理学[M].滕守尧译.成都:四川人民出版社,1998.66
[2][英]保罗·戴维斯.关于时间--爱因斯坦未完成的革命[M].崔存明译.长春:吉林人民出版社,2002.20
[3]张坚.视觉形式的生命[M].杭州:中国美术学院出版社,2004.49
[4]王晓博,窦维静.试析凯文·林奇在城市意象中采用的方法[J].山西建筑,2006(3).16
[5][美]阿历克斯·伍·怀特.平面设计原理[M].黄文丽译.上海:上海人民美术出版社,2005.46
[1][同]黑川雅之.世纪设计提案一一设计的未来考古学[M].王超鹰译.上海:上海人民美术出版社,2003.56
[2][美]C·亚历山大.城市设计新理论[M].陈治业,童丽萍译.北京:知识产权出版社,2002.36
[3]俞孔坚.景观的含义[J].时代建筑,2002(2).13
[4][英]G·卡伦.城市景观艺术[M].刘杰,周湘津译.天津:天津大学出版社,1992.159
[5][英]G·卡伦.城市景观艺术[M].刘杰,周湘津译.天津:天津大学出版社,1992.78
[6]同上,103
[7][加]马歇尔·麦克卢汉.理解媒介--论人的延伸.何道宽译.北京:商务印书馆,2000.25
[8][美]约瑟夫·派恩.体验经济[M].夏业良译.北京:机械工业出版社,2002.36
[9]郑伯森.体验经济与产品设计[j].大艺术,2003(2).41
[10]转引自李坚.论城市文化和城市个性[J].湖南城市学院学报,2006(3).51
1.王受之.世界平面设计史[M].北京:中国青年出版社,2002
2.尹定邦.设计学概论[M].长沙:湖南科学技术出版社,2000
3.李巍.设计概论[M].重庆:西南师范大学出版社,2001
4.朱长超.创新思维[M].哈尔滨:黑龙江人民出版社,2000
5.袁静.姬长武.平面传达设计[M].济南:济南出版社,2004
6.郭庆光.传播学教程[M].北京:中国人民大学出版社,1999
7.林继尧.徐恒醇.艺术设计学[M].上海:上海人民出版社,2000
8.朱国勤.现代招贴艺术史[M].上海:上海书店出版社,2000
9.张坚.视觉形式的生命[M].杭州:中国美术学院出版社,2004
10.梁宁建.当代认知心理学[M].上海:上海教育出版社,2003
11.朱立元.美学[M].北京:高等教育出版社,2002
12.王绍强.亚太设计年鉴06[M].哈尔滨:黑龙江美术出版社,2005
13.赵江洪.设计艺术的含义[M].长沙:湖南大学出版社,1999
14.滕守尧.审美心理描述[M].成都:四川人民出版社,2001
15.李彬.符号透视:传播内容的本体诠释[M].上海:复旦大学出版社,2002
16.[英]G·卡伦著.城市景观艺术[M].刘杰,周湘津译.天津:天津大学出版社,1992
17.[美]鲁道夫·阿恩海姆.视觉思维--审美直觉心理学[M].滕守尧译.四川:四川人民出版社,1998
18.[英]保罗·戴维斯.关于时间-爱因斯坦未完成的革命[M].崔存明译.长春:吉林人民出版社,2002
19.[美]C·亚历山大.城市设计新理论[M].陈治业,章丽萍译.北京:知识产权出版社,2002
20.[法]卡特林·格鲁.艺术介入空间[M].姚孟吟译.南宁:广西师范大学出版衬,2005
21.[英]E.H.贡布里希.艺术与错觉[M].林夕等译.长沙:湖南科学技术出版社,2000
2
2.[德]Florian Pfeffer.国际设计新锐优秀作品集5[M].北京:中国青年出版社,2003
23.[同]杉普康平.造型的诞生[M].李建华等译.北京:中国青年出版社,2002
24.[美]朱蒂斯·怀尔德.视觉语汇解读[M].王群祥译.上海:上海画报出版社,2003
25.[美]奇普·基德.新设计的对话3·来自平面设计的新声音[M].王毅译.上海:上海人民美术出版社,2003
26.[德]阿道夫·希尔德勃兰特.造型艺术中的形式问题[M].潘耀昌等译.北京:中国人民大学出版社,2004
27.[同]黑川雅之.世纪设计提案--设计的未来考古学[M].王超鹰译.上海:上海人民美术出版社,2003
28.[美]阿历克斯·伍·怀特.平面设计原理[M].黄文丽译.上海:上海人民美术出版社,2005
29.[加]马歇尔·麦克卢汉.理解媒介--论人的延伸.何道宽译.北京:商务印书馆,2000
30.[美]约瑟夫·派恩.体验经济[M].夏业良译.北京:机械工业出版社,2002.36
31.王颖.景观意识下的户外广告设计研究[D].[硕士学位论文].南京:南京艺术学院,2005
32.冯硕.在行进中阅读[D].[硕士学位论文].北京:中央美术学院,2006
33.谭利.户外广告与城市协调发展研究[D].[硕士学位论文].武汉:武汉理工大学,2006
[2]同上
[3]王诗群.浅析视觉形态设计基本心理构件[J].美与时代,2006(4).51
[1][美]鲁道夫·阿恩海姆.视觉思维--审美直觉心理学[M].滕守尧译.成都:四川人民出版社,1998.66
[2][英]保罗·戴维斯.关于时间--爱因斯坦未完成的革命[M].崔存明译.长春:吉林人民出版社,2002.20
[3]张坚.视觉形式的生命[M].杭州:中国美术学院出版社,2004.49
[4]王晓博,窦维静.试析凯文·林奇在城市意象中采用的方法[J].山西建筑,2006(3).16
[5][美]阿历克斯·伍·怀特.平面设计原理[M].黄文丽译.上海:上海人民美术出版社,2005.46
[1][同]黑川雅之.世纪设计提案一一设计的未来考古学[M].王超鹰译.上海:上海人民美术出版社,2003.56
[2][美]C·亚历山大.城市设计新理论[M].陈治业,童丽萍译.北京:知识产权出版社,2002.36
[3]俞孔坚.景观的含义[J].时代建筑,2002(2).13
[4][英]G·卡伦.城市景观艺术[M].刘杰,周湘津译.天津:天津大学出版社,1992.159
[5][英]G·卡伦.城市景观艺术[M].刘杰,周湘津译.天津:天津大学出版社,1992.78
[6]同上,103
[7][加]马歇尔·麦克卢汉.理解媒介--论人的延伸.何道宽译.北京:商务印书馆,2000.25
[8][美]约瑟夫·派恩.体验经济[M].夏业良译.北京:机械工业出版社,2002.36
[9]郑伯森.体验经济与产品设计[j].大艺术,2003(2).41
[10]转引自李坚.论城市文化和城市个性[J].湖南城市学院学报,2006(3).51
1.王受之.世界平面设计史[M].北京:中国青年出版社,2002
2.尹定邦.设计学概论[M].长沙:湖南科学技术出版社,2000
3.李巍.设计概论[M].重庆:西南师范大学出版社,2001
4.朱长超.创新思维[M].哈尔滨:黑龙江人民出版社,2000
5.袁静.姬长武.平面传达设计[M].济南:济南出版社,2004
6.郭庆光.传播学教程[M].北京:中国人民大学出版社,1999
7.林继尧.徐恒醇.艺术设计学[M].上海:上海人民出版社,2000
8.朱国勤.现代招贴艺术史[M].上海:上海书店出版社,2000
9.张坚.视觉形式的生命[M].杭州:中国美术学院出版社,2004
10.梁宁建.当代认知心理学[M].上海:上海教育出版社,2003
11.朱立元.美学[M].北京:高等教育出版社,2002
12.王绍强.亚太设计年鉴06[M].哈尔滨:黑龙江美术出版社,2005
13.赵江洪.设计艺术的含义[M].长沙:湖南大学出版社,1999
14.滕守尧.审美心理描述[M].成都:四川人民出版社,2001
15.李彬.符号透视:传播内容的本体诠释[M].上海:复旦大学出版社,2002
16.[英]G·卡伦著.城市景观艺术[M].刘杰,周湘津译.天津:天津大学出版社,1992
17.[美]鲁道夫·阿恩海姆.视觉思维--审美直觉心理学[M].滕守尧译.四川:四川人民出版社,1998
18.[英]保罗·戴维斯.关于时间-爱因斯坦未完成的革命[M].崔存明译.长春:吉林人民出版社,2002
19.[美]C·亚历山大.城市设计新理论[M].陈治业,章丽萍译.北京:知识产权出版社,2002
20.[法]卡特林·格鲁.艺术介入空间[M].姚孟吟译.南宁:广西师范大学出版衬,2005
21.[英]E.H.贡布里希.艺术与错觉[M].林夕等译.长沙:湖南科学技术出版社,2000
2
2.[德]Florian Pfeffer.国际设计新锐优秀作品集5[M].北京:中国青年出版社,2003
23.[同]杉普康平.造型的诞生[M].李建华等译.北京:中国青年出版社,2002
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