扎鲁特旗招商引资工作析论
摘要
全球经济一体化进程中，任何地区经济要快速发展必然走外向型经济
的道路，因而扩大开放、招商引资是扎鲁特旗经济发展战略目标实现的重
要途径。本文从三个方面展开论述通过创新开展招商引资工作促进扎鲁特
旗经济持续、快速、协调发展。
第一部分对扎鲁特旗招商吸引力进行实证分析，首先从扎鲁特旗经济
发展现状进行分析，分两个方面：一是经济发展状况，包括经济总量、产
业结构、投资需求、消费、出口创汇、经济效益；二是经济运行中突出矛
盾，提出四个方面的主要矛盾，一是城乡二元结构发展仍没有得到根本改
变，“三农”问题仍然是制约县域经济发展关键因素。二是生态环境恶化
日益加剧，造成经济发展持续性差。三是产业结构不合理。四是思想不够
解放，经济外向度低。其次是对扎鲁特旗招商吸引力客观评价进行分析，
包括招商形象、投资环境、特色招商项目。
第二部分从历史上封闭性的思维惯性；计划经济向市场经济转型期，
政府经济管理方式的困惑；投资环境建设严重滞后；重行政推动，轻市场
运作；重招商形式，轻项目质量；重招商企业的引进，轻招商企业管理、
培植和整合六个方面剖析扎鲁特旗招商引资工作滞后的深层次原因。
第三部分就如何创新开展扎鲁特旗招商引资工作进行初步探析，包括
五个方面的创新：一是转变政府职能，打造“黄金”环境，推进招商形象
创新；二是拓展招商领域，优化调整产业结构，实现结构创新；三是加强
招商管理工作，实现招商管理方式创新；四是加大招商项目工作力度，实
现招商项目质量创新；五是推进招商工作市场化运作，实现招商推介方式
35
创新。
扎鲁特旗作为一个少数民族边疆地区，经济社会发展落后，在地区招
商形象、投资环境、特色项目等招商吸引力上与先进地区相比很难形成比
较优势。面对全球经济一体化，任何国家与地区必须实施开放型经济发展
战略，扎鲁特旗也必须实施开放带动战略，借助外力发展壮大自己，在开
放与招商引资工作机制大胆创新，实现投资环境建设、形象建设、招商项
目建设新突破，初步形成以生态建设、矿产资源开发、农畜产品加工转化、
旅游开发四大支柱产业，从而达到经济总量的大幅度增长，产业结构的优
化升级，人与自然和社会全面、持续、协调发展。
In the process of integration of global economy, any regional
economy wants the fast development to take the road to
export-oriented economy, therefore it is the important way that the
economic development strategic objective in the economic zone
realizes to extend and open, invite outside investment. This text is
it expound the fact through is it is it promote Zhalute county
economy lasting, fast, coordinated development to launch the work
of inviting outside investment to innovate to launch from three
respect.
First part Promote trade and investment to Zhalute County
appeal carry on real example analyses economic current situation
of the development analysis from Zhalute County at first, divide
two respects: First, the economic state of development, including
total supply and demand, industrial structure, investment demand,
consumption, foreign exchange earning, economic benefits; Second,
stress the contradiction in economical operation, put forward the
principal contradictions of four respects, first, in urban and rural
areas two structure development change at all still, " three
37
agricultural " question to restrict county land key factor of
economic development still. Second, the ecological deterioration of
the environment is aggravated day after day; cause the constant
difference of economic development. Third, the industrial structure
is unreasonable. Fourth, the enough liberation of the thought, the
export- oriented degree of economy is low. Secondly it is that the
objective appraisal of appeal is analysesed to promoting trade and
investment in Zhalute County, project that the image, investment
environment, characteristic promote trade and investment that
including promote trade and investment.
Second part Sealing thinking inertia from history; Planned
economy is to the transformation period of market economy, the
puzzlement of government's economic management style; Invest in
environmental construction and lag behind seriously; The heavy
administration promotes, light market operation; Promote trade and
investment in the form, light project quality again; Promote trade
and investment introduction of enterprise again, light to promote
trade and investment business administration, cultivate and
combine six respect not to analyze Zhalute County invite outside
investment profound reason lagged behind to work.
The third part Carry on preliminary analysis on how to
38
innovate and launch the work of inviting outside investment in
Zhalute County, including the innovation of five respects: First,
change government function, make " gold " environment, is it
promote trade and investment the image innovate to advance;
Second, expand the field of promoting trade and investment,
optimize and adjust the industrial structure, realize that the
structure innovates; Third, strengthen the management of
promoting trade and investment, the management style innovates to
realize promoting trade and investment; Fourth, is it promote trade
and investment project working dynamics to strengthen, is it
promote trade and investment project quality innovates to realize;
Fifth, is it is it work market-based operation to promote trade and
investment to advance, is it is it popularize and introduce way
innovate to promote trade and investment to realize.
Zhalute County, as the border area of an ethnic minority,
socio-economic development backwardness, promote trade and
investment image, investment environment, characteristic project,
etc. promote trade and investment appeal compared with advanced
area very much difficult to form the comparative advantage in area.
In the face of global economic integration, any country and area
must implement the development strategy of open economy,
39
Zhalute County must implement the open strategy of driving too,
develop oneself through the external force, is it bold in blazing new
trai
的道路，因而扩大开放、招商引资是扎鲁特旗经济发展战略目标实现的重
要途径。本文从三个方面展开论述通过创新开展招商引资工作促进扎鲁特
旗经济持续、快速、协调发展。
第一部分对扎鲁特旗招商吸引力进行实证分析，首先从扎鲁特旗经济
发展现状进行分析，分两个方面：一是经济发展状况，包括经济总量、产
业结构、投资需求、消费、出口创汇、经济效益；二是经济运行中突出矛
盾，提出四个方面的主要矛盾，一是城乡二元结构发展仍没有得到根本改
变，“三农”问题仍然是制约县域经济发展关键因素。二是生态环境恶化
日益加剧，造成经济发展持续性差。三是产业结构不合理。四是思想不够
解放，经济外向度低。其次是对扎鲁特旗招商吸引力客观评价进行分析，
包括招商形象、投资环境、特色招商项目。
第二部分从历史上封闭性的思维惯性；计划经济向市场经济转型期，
政府经济管理方式的困惑；投资环境建设严重滞后；重行政推动，轻市场
运作；重招商形式，轻项目质量；重招商企业的引进，轻招商企业管理、
培植和整合六个方面剖析扎鲁特旗招商引资工作滞后的深层次原因。
第三部分就如何创新开展扎鲁特旗招商引资工作进行初步探析，包括
五个方面的创新：一是转变政府职能，打造“黄金”环境，推进招商形象
创新；二是拓展招商领域，优化调整产业结构，实现结构创新；三是加强
招商管理工作，实现招商管理方式创新；四是加大招商项目工作力度，实
现招商项目质量创新；五是推进招商工作市场化运作，实现招商推介方式
35
创新。
扎鲁特旗作为一个少数民族边疆地区，经济社会发展落后，在地区招
商形象、投资环境、特色项目等招商吸引力上与先进地区相比很难形成比
较优势。面对全球经济一体化，任何国家与地区必须实施开放型经济发展
战略，扎鲁特旗也必须实施开放带动战略，借助外力发展壮大自己，在开
放与招商引资工作机制大胆创新，实现投资环境建设、形象建设、招商项
目建设新突破，初步形成以生态建设、矿产资源开发、农畜产品加工转化、
旅游开发四大支柱产业，从而达到经济总量的大幅度增长，产业结构的优
化升级，人与自然和社会全面、持续、协调发展。
In the process of integration of global economy, any regional
economy wants the fast development to take the road to
export-oriented economy, therefore it is the important way that the
economic development strategic objective in the economic zone
realizes to extend and open, invite outside investment. This text is
it expound the fact through is it is it promote Zhalute county
economy lasting, fast, coordinated development to launch the work
of inviting outside investment to innovate to launch from three
respect.
First part Promote trade and investment to Zhalute County
appeal carry on real example analyses economic current situation
of the development analysis from Zhalute County at first, divide
two respects: First, the economic state of development, including
total supply and demand, industrial structure, investment demand,
consumption, foreign exchange earning, economic benefits; Second,
stress the contradiction in economical operation, put forward the
principal contradictions of four respects, first, in urban and rural
areas two structure development change at all still, " three
37
agricultural " question to restrict county land key factor of
economic development still. Second, the ecological deterioration of
the environment is aggravated day after day; cause the constant
difference of economic development. Third, the industrial structure
is unreasonable. Fourth, the enough liberation of the thought, the
export- oriented degree of economy is low. Secondly it is that the
objective appraisal of appeal is analysesed to promoting trade and
investment in Zhalute County, project that the image, investment
environment, characteristic promote trade and investment that
including promote trade and investment.
Second part Sealing thinking inertia from history; Planned
economy is to the transformation period of market economy, the
puzzlement of government's economic management style; Invest in
environmental construction and lag behind seriously; The heavy
administration promotes, light market operation; Promote trade and
investment in the form, light project quality again; Promote trade
and investment introduction of enterprise again, light to promote
trade and investment business administration, cultivate and
combine six respect not to analyze Zhalute County invite outside
investment profound reason lagged behind to work.
The third part Carry on preliminary analysis on how to
38
innovate and launch the work of inviting outside investment in
Zhalute County, including the innovation of five respects: First,
change government function, make " gold " environment, is it
promote trade and investment the image innovate to advance;
Second, expand the field of promoting trade and investment,
optimize and adjust the industrial structure, realize that the
structure innovates; Third, strengthen the management of
promoting trade and investment, the management style innovates to
realize promoting trade and investment; Fourth, is it promote trade
and investment project working dynamics to strengthen, is it
promote trade and investment project quality innovates to realize;
Fifth, is it is it work market-based operation to promote trade and
investment to advance, is it is it popularize and introduce way
innovate to promote trade and investment to realize.
Zhalute County, as the border area of an ethnic minority,
socio-economic development backwardness, promote trade and
investment image, investment environment, characteristic project,
etc. promote trade and investment appeal compared with advanced
area very much difficult to form the comparative advantage in area.
In the face of global economic integration, any country and area
must implement the development strategy of open economy,
39
Zhalute County must implement the open strategy of driving too,
develop oneself through the external force, is it bold in blazing new
trai
引文
i通辽市扎鲁特旗统计局、发展改革委员会提供数据。
ii
通辽市扎鲁特旗统计局、发展改革委员会提供数据。
iii
通辽市扎鲁特旗统计局、发展改革委员会提供数据。
iv通辽市扎鲁特旗统计局、发展改革委员会提供数据。
v通辽市统计局提供数据。
vi “双权一制”是指草牧场使用权、经营权、所有制。
vii 摘自《扎鲁特旗土地利用现状》２００１年版。
viii摘自扎鲁特旗２００３年对外开放和招商引资产大会上的讲话。
ix摘自《公主岭市招商引资材料汇编》２０００年版。
x摘自江泽民同志在“五四”期间视察北京高校时讲话。
○
11 通辽市扎鲁特旗财政局、发展改革委员会提供数据。
○
12 大青沟位于通辽市科左后旗，是国家级自然保护区。
○
13 摘自《公主岭市招商引资材料汇编》２０００年版。
33
参 考 文 献
１、 彭强：《引进外资的产业选择》，中山大学出版社，2002 年版。
２、 袁方：《社会研究方法教程》，北京大学出版社，1997 年版。
３、 朱会冲：《基础设施项目投融资理论与实务》，复旦大学出版社，2002
年版。
４、 费孝通：《论西部开发与区域经济》，群言出版社， 2000 年版。
５、 《北京大学学报》97 年第７期、98 年第 10 期、2000 年第８期。
６、 [美]查尔斯·沃尔夫：《市场或政策》，中国发展出版社，1994 版。
７、 那顺孟和：《西部大开发与结构调整》，中国计划出版社，2003 版。
８、 黄少军：《政府经济学》，中国经济出版社，1992 年版。
９、 道格拉斯·Ｃ·诺斯：《制度、制度变迁与经济绩效》，上海三联出
版社，1994 年中译本。
１０、［美］威廉·邓恩：《公共政策分析导论》，中国人民大学出版社，
2001 年版。
１１、魏娜：《公共管理中的方法与技术》，中国人民大学出版社，1999
年版。
１２、《扎鲁特旗志》，方志出版社，2001 年版。
１３、《扎鲁特旗土地利用总体规划》，内蒙古自治区土地勘察设计院编，
2001 年版。
１４、《扎鲁特旗国民经济与社会发展统计资料汇编 》， 2003 年版。
１５、《发展计划概论》，中国计划出版社，2000 年版。
ii
通辽市扎鲁特旗统计局、发展改革委员会提供数据。
iii
通辽市扎鲁特旗统计局、发展改革委员会提供数据。
iv通辽市扎鲁特旗统计局、发展改革委员会提供数据。
v通辽市统计局提供数据。
vi “双权一制”是指草牧场使用权、经营权、所有制。
vii 摘自《扎鲁特旗土地利用现状》２００１年版。
viii摘自扎鲁特旗２００３年对外开放和招商引资产大会上的讲话。
ix摘自《公主岭市招商引资材料汇编》２０００年版。
x摘自江泽民同志在“五四”期间视察北京高校时讲话。
○
11 通辽市扎鲁特旗财政局、发展改革委员会提供数据。
○
12 大青沟位于通辽市科左后旗，是国家级自然保护区。
○
13 摘自《公主岭市招商引资材料汇编》２０００年版。
33
参 考 文 献
１、 彭强：《引进外资的产业选择》，中山大学出版社，2002 年版。
２、 袁方：《社会研究方法教程》，北京大学出版社，1997 年版。
３、 朱会冲：《基础设施项目投融资理论与实务》，复旦大学出版社，2002
年版。
４、 费孝通：《论西部开发与区域经济》，群言出版社， 2000 年版。
５、 《北京大学学报》97 年第７期、98 年第 10 期、2000 年第８期。
６、 [美]查尔斯·沃尔夫：《市场或政策》，中国发展出版社，1994 版。
７、 那顺孟和：《西部大开发与结构调整》，中国计划出版社，2003 版。
８、 黄少军：《政府经济学》，中国经济出版社，1992 年版。
９、 道格拉斯·Ｃ·诺斯：《制度、制度变迁与经济绩效》，上海三联出
版社，1994 年中译本。
１０、［美］威廉·邓恩：《公共政策分析导论》，中国人民大学出版社，
2001 年版。
１１、魏娜：《公共管理中的方法与技术》，中国人民大学出版社，1999
年版。
１２、《扎鲁特旗志》，方志出版社，2001 年版。
１３、《扎鲁特旗土地利用总体规划》，内蒙古自治区土地勘察设计院编，
2001 年版。
１４、《扎鲁特旗国民经济与社会发展统计资料汇编 》， 2003 年版。
１５、《发展计划概论》，中国计划出版社，2000 年版。