企业新产品开发过程中的用户参与研究
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摘要
用户参与是企业创新理论中一个非常重要的研究领域,在新产品开发过程中,用户作为价值创造者的作用已经受到学者和企业家的重视。为了在新产品开发过程中整合用户资源,获取用户价值,加深企业与用户之间的交互程度,企业必须联合用户,让用户参与到新产品的开发流程中。
本文通过对用户参与的内涵,用户在新产品开发过程中的角色以及相关理论基础的分析,构建了一个基本的理论分析框架。在此理论框架的基础上,分析了企业吸纳用户参与新产品开发的动因和时机,并且依据用户参与程度由弱到强的演进过程,阐述了用户参与新产品开发的实现方式。本文重点研究了系统管理用户参与新产品开发的过程,认为企业需要进行相应的组织安排和制度设计,需要构建用户参与新产品开发的支持系统,需要对于用户参与的新产品开发过程进行控制。最后,文章结合我国企业吸纳用户参与新产品开发中存在的问题,提出了合理的对策,为我国企业有效吸收用户资源提供了方法论上的指导。
本文对于用户参与新产品开发的研究,为如何实现企业与用户之间创新资源的优化配制提供了一种新思路和新方法,企业以更为科学的方式把存在于用户处难以传递却有利于创新的信息,纳入到新产品开发的过程中,使传统的产品创新过程的理论分析更符合实际。因此,用户参与新产品开发研究的开展,是对技术创新过程模型的有益探索,有利于丰富和发展技术创新理论。
User involvement is one of the most important research fields in enterprises' innovation theory. Scholars and entrepreneurs have gradually realized the important function of users in new products development. In order to integrate the recourse of users, and gain the user's value and deepen the intercommunion between the enterprises and users, the enterprises have to unite users and make them participate in the development process.
The dissertation points out the meaning of user involvement, the users' role in new product development,and relative analysis of theory foundation. a. Based on the foundational analysis frame above, the dissertation studies the impetus and right time of enterprise adoption of user involvement, and according to the evolvement course of user involvement from weak to strong, expatiate the realization path that users participating in the new product development. The dissertation studies how to implement systematical management to user involvement in the new product development. The enterprise needs to make organization arrangement and institution design.Furthermore, the enterprise needs to construct support system of user involvement. In addition, the firm should control the whole process of user involvement. Finally, the dissertation puts forth reasonable measures according to the problems of enterprises' adopting user involvement in new product development in our country, which provides instructions in methodology for effective adoption towards resource of user.
The dissertation studies user involvement in new product development, which provides a new thinking and method for realizing optimizing collocation between enterprises and users. The enterprise may adopt information of innovation from users into the process of new product development scientifically. So it makes traditional process of product innovation further accord with practice. Therefore, the development of research on user involvement in new product development is a beneficial exploration for model of technological innovation, which is favorable for enriching and developing the theory of technological innovation.
本文通过对用户参与的内涵,用户在新产品开发过程中的角色以及相关理论基础的分析,构建了一个基本的理论分析框架。在此理论框架的基础上,分析了企业吸纳用户参与新产品开发的动因和时机,并且依据用户参与程度由弱到强的演进过程,阐述了用户参与新产品开发的实现方式。本文重点研究了系统管理用户参与新产品开发的过程,认为企业需要进行相应的组织安排和制度设计,需要构建用户参与新产品开发的支持系统,需要对于用户参与的新产品开发过程进行控制。最后,文章结合我国企业吸纳用户参与新产品开发中存在的问题,提出了合理的对策,为我国企业有效吸收用户资源提供了方法论上的指导。
本文对于用户参与新产品开发的研究,为如何实现企业与用户之间创新资源的优化配制提供了一种新思路和新方法,企业以更为科学的方式把存在于用户处难以传递却有利于创新的信息,纳入到新产品开发的过程中,使传统的产品创新过程的理论分析更符合实际。因此,用户参与新产品开发研究的开展,是对技术创新过程模型的有益探索,有利于丰富和发展技术创新理论。
User involvement is one of the most important research fields in enterprises' innovation theory. Scholars and entrepreneurs have gradually realized the important function of users in new products development. In order to integrate the recourse of users, and gain the user's value and deepen the intercommunion between the enterprises and users, the enterprises have to unite users and make them participate in the development process.
The dissertation points out the meaning of user involvement, the users' role in new product development,and relative analysis of theory foundation. a. Based on the foundational analysis frame above, the dissertation studies the impetus and right time of enterprise adoption of user involvement, and according to the evolvement course of user involvement from weak to strong, expatiate the realization path that users participating in the new product development. The dissertation studies how to implement systematical management to user involvement in the new product development. The enterprise needs to make organization arrangement and institution design.Furthermore, the enterprise needs to construct support system of user involvement. In addition, the firm should control the whole process of user involvement. Finally, the dissertation puts forth reasonable measures according to the problems of enterprises' adopting user involvement in new product development in our country, which provides instructions in methodology for effective adoption towards resource of user.
The dissertation studies user involvement in new product development, which provides a new thinking and method for realizing optimizing collocation between enterprises and users. The enterprise may adopt information of innovation from users into the process of new product development scientifically. So it makes traditional process of product innovation further accord with practice. Therefore, the development of research on user involvement in new product development is a beneficial exploration for model of technological innovation, which is favorable for enriching and developing the theory of technological innovation.
引文
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