平台艺术
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摘要
艺术来源于大众,本应为大众服务,但是在相当长的历史时期内,艺术脱离了大众生活成为高高在上的摆设品,随着经济的发展和科学技术的进步,人民开始有条件,有精力追求艺术享受,艺术需要大众化。
平台艺术是近几年悄然兴起的一种艺术形式,它是由艺术家提供一个艺术载体,而让使用者(消费者)自由发挥创作,而形成最终的作品(消费品)。艺术家以往在艺术大众化上做出的努力主要是创作出大众喜闻乐见易于接受的作品,而平台艺术的革新是艺术家设计出一个“平台”,让使用者自己进行创作,最终形成完整的作品,大众从“欣赏者”变成了“创作者”。这种形式使得艺术的大众化有了质的飞跃,大众能够真正参与到艺术创作的过程中来,艺术对生活的渗透进一步加深。
本文通过文献资料的阅读整理及调查,首先对平台艺术的概念进行了概括,并详细论述了它的不同形态和形式,讨论了平台艺术兴起的原因。接着利用拉斯韦尔的直线传播模式分析了平台艺术传播的过程,对它的传播者、受传者、信息、媒介、传播效果进行了研究和探讨,得出平台艺术与艺术的大众化互为因果、相互促进的关系。同时根据这种关系,提出了正确引导平台艺术,使之为社会发展做出积极的的贡献。
最后,总结了本次研究的结论,并对关于进一步工作的方向进行了简要的讨论。
Art originates from the populace, and originally should serve for the populace, but in a quite long historical period, art had been separated from the ornaments which the populace live and become aloof. Along with the economical development and the progress of science and technology, the people have the condition and the energy to pursue entertainment of art. Art needs to be popular.
In recent years, platform art is one kind of artistic form which emerges quietly. It is provides an artistic carrier by the artists, but let the user the free display creation, but forms the final works. The platform art's innovation is that the artist designs one "platform", and let the user carry on the creation, then formed the complete work finally. The populace turned "the creator" from "the appreciation" . This form enabled artistic the popularity to have the qualitative leap. The populace has been able to participate in the artistic creation process completely. Art further deepened to the life seepage.
This article reorganizes through literature material's reading and investigates, first has carried on the summary to the platform art's concept, and elaborated its different shape and the form in detail. Secondly, this paper discussed the reason which platform art emerges. Then use Lasswell's straight line dissemination pattern to analysis platform art dissemination's process, from its disseminator, passing on, the information, the medium, to the dissemination effect. Then I obtained the relationships between platform art and the artistic popular. Simultaneously acts according to this kind of relations, I proposed correct guidance of platform art, to make the positive contribution for the social development.
Finally, summarized this research conclusion, and to about the direction which further worked has carried on the brief discussion.
平台艺术是近几年悄然兴起的一种艺术形式,它是由艺术家提供一个艺术载体,而让使用者(消费者)自由发挥创作,而形成最终的作品(消费品)。艺术家以往在艺术大众化上做出的努力主要是创作出大众喜闻乐见易于接受的作品,而平台艺术的革新是艺术家设计出一个“平台”,让使用者自己进行创作,最终形成完整的作品,大众从“欣赏者”变成了“创作者”。这种形式使得艺术的大众化有了质的飞跃,大众能够真正参与到艺术创作的过程中来,艺术对生活的渗透进一步加深。
本文通过文献资料的阅读整理及调查,首先对平台艺术的概念进行了概括,并详细论述了它的不同形态和形式,讨论了平台艺术兴起的原因。接着利用拉斯韦尔的直线传播模式分析了平台艺术传播的过程,对它的传播者、受传者、信息、媒介、传播效果进行了研究和探讨,得出平台艺术与艺术的大众化互为因果、相互促进的关系。同时根据这种关系,提出了正确引导平台艺术,使之为社会发展做出积极的的贡献。
最后,总结了本次研究的结论,并对关于进一步工作的方向进行了简要的讨论。
Art originates from the populace, and originally should serve for the populace, but in a quite long historical period, art had been separated from the ornaments which the populace live and become aloof. Along with the economical development and the progress of science and technology, the people have the condition and the energy to pursue entertainment of art. Art needs to be popular.
In recent years, platform art is one kind of artistic form which emerges quietly. It is provides an artistic carrier by the artists, but let the user the free display creation, but forms the final works. The platform art's innovation is that the artist designs one "platform", and let the user carry on the creation, then formed the complete work finally. The populace turned "the creator" from "the appreciation" . This form enabled artistic the popularity to have the qualitative leap. The populace has been able to participate in the artistic creation process completely. Art further deepened to the life seepage.
This article reorganizes through literature material's reading and investigates, first has carried on the summary to the platform art's concept, and elaborated its different shape and the form in detail. Secondly, this paper discussed the reason which platform art emerges. Then use Lasswell's straight line dissemination pattern to analysis platform art dissemination's process, from its disseminator, passing on, the information, the medium, to the dissemination effect. Then I obtained the relationships between platform art and the artistic popular. Simultaneously acts according to this kind of relations, I proposed correct guidance of platform art, to make the positive contribution for the social development.
Finally, summarized this research conclusion, and to about the direction which further worked has carried on the brief discussion.
引文
1 李静.名利场上不一样的选秀.艺术世界,10,2006,第22页
2 百度百科.http://baike.baidu.com/view/576.htm
3 陈逸飞.T恤.南京:江苏美术出版社,2005
4 百度百科.http://baike.baidu.com/view/731700.htm
5[日]名和太郎.经济与文化.北京:中国经济文化出版社,1987.第63页
6 http://www.baidu.com/baidu?word=%C0%AD%CB%B9%CE%A4%B6%FB%B5%C4%A1%B05W%A1%B1%C4%A3%CA%BD&tn=ylmf
7 文化创意产业网.http://cci.cuc.edu.cn/Html/Cyleader/D7/2006-11/21/2006112120352680_2.html
8[加拿大]亨利·明茨伯格.经理工作的性质.北京:团结出版社,2007.第122页
9 莫特.消费的政治.转载于霍尔,雅各.《新世界》,第160-173页
10 卞凤燕.解构青年时尚.青年探索.2004.3
11[美]弗·杰姆逊,后现代主义与文化理论.北京:北京大学出版社,2005.第201页
12 马永建.后现代主义艺术20讲.上海:上海社会科学出版社,2006,第25页
[1]何群.试论艺术传播及其方式.齐鲁艺苑.1997年第2期
[2]金振邦.从传统文化到网络文化.东北师范大学出版社,2001
[3]廖军.视觉艺术思维.北京:中国纺织出版社,2001
[4]许行明,杜桦,张警等.网络艺术.北京广播学院出版社,2002
[5]王杰,廖国伟等..艺术与审美的当代形态.北京:人民文学出版社,2002
[6]曹田泉,艺术设计概论.上海:上海人民美术出版社,2005
[7]郑筱莹,郑立君,西方现代艺术设计简史.上海:上海人民美术出版社,2005
[8]河清,艺术的阴谋.桂林:广西师范大学出版社,2005
[9]马永建.后现代主义艺术20讲.上海:上海社会科学院出版社,2006
[10]李静.名利场上不一样的选秀.艺术世界,10.2006
[11]陈逸飞.T恤.南京:江苏美术出版社,2005
[12]甄巍.体验现代精神..桂林:广西师范大学出版社,2002
[13]陆扬,王毅.大众文化与传媒.上海:上海三联书店,2000
[14]卞凤燕.解构青年时尚.青年探索,2004.3
[15]王岳川.全球化消费主义中的当代传媒问题.文化研究,2000年第1期
[16]苟志效,陈创生.从符号的观点看(一种关于社会文化现象的符号学阐释).广州:广东人民出版社,2003
[17]中秋.T恤秀T-SHIRT show——时尚物语.北京:中国宇航出版社,2005
[18]郭庆光,传播学教程.中国人民大学出版社,2002
[19]岛子.后现代主义艺术系谱[M].重庆:重庆出版社,2001
[20]王宁.超越后现代主义[M].北京:人民文学出版社,2002
[21]潘知常,林玮.大众传媒与大众文化[M].上海:上海人民出版社,2002
[22]段茂南,冯能保.艺术学基本原理.江苏文艺出版社,1992
[23]张承志.波普设计.南京:江苏美术出版社,2001
[24]柳鸣九.从现代主义到后现代主义.北京:中国社会科学出版社,1994年
[25]朱其.新艺术史与视觉叙事.长沙:湖南美术出版社,2003
[26]孙津.断层与绵延——波普艺术.长春:吉林美术出版社,1999
[27]王怡颖.创意市集.北京:生活·读书·新知三联书店,2005
[28]王怡颖.创意市集2.北京:生活·读书·新知三联书店,2007
[29][加拿大]亨利·明茨伯格.经理工作的性质.北京:团结出版社,2007.
[30][法]尼古拉埃尔潘.消费社会学.北京:社会科学文献出版社,2005
[31][美]安迪·沃霍尔等.当代美国艺术家论艺术.上海:上海人民美术出版社,1992
[32][英]安吉拉·默克罗比.后现代主义与大众文化.北京:中央编译出版社,2001
[33][美]Arthur Asa Berger.媒介分析技巧.北京:中国人民大学出版社,2005
[34][美]弗·杰姆逊.后现代主义与文化理论.北京:北京大学出版社,2005.20
[35][英]约翰·伯杰.视觉艺术鉴赏.北京:商务印书馆,1994
[36][美]托马斯·克劳.视觉艺术中的现代主义与大众文化.ⅲ美术译丛,1988(2)
[37][日]名和太郎.经济与文化.北京:中国经济文化出版社,1987
[38][美]理查德·E,凯夫斯.创意产业经济学——艺术的商业之道.北京:新华出版社,2004
[39]Anon."New standards for modems may spur sales".Wall Street Journal,Feb.6 1998
[40]Broad,William J."Study finds public science is pillar of industry".New York Times,May 13:B1,1997
[51]Chris Barker.Cultural Studies:Theory and Practice[M].Sage Publication,p28
[52]Klaus B.Jensen& Nicholas W.Jankowski.大众传播研究方法——质化取向[M].台湾五南图书出版公司,1996
[53]Alasuutafi,P.Introduction:Three Phases of Reception Studies.In Alasuutari,P.(ed.)Rethinking
[54]Andemon J.A.Communication theory:Epictemological foundations[M].New York:The Guiford
[55]PearceW.B.& Cronen V.E.Communication,Action,and Meaning:The Creation of Social Realities[M].New York:Praeger,1980
[56]Philipsen G..Speaking Culturally:Explorations in Social Communication[M].State Univemi of New York Press,1992
[57]Silverman D.Interpreting Qualitative Data:Methods for Analyzing Talk,Text and Interaction Thousand Oaks,CA:Sage,1993
[58]百度百科http://baike.baidu.com/
[59]YOHO.CNhttp://www.fengguo.com.cn/
[60]疯果网http://www.fengguo.com.cn/
[61]iMART创意市集官方网站http://imart.creativecn.cn/index.php?action-goods
[62]创意中国http://www.xianidea.com/index.php?action-news
2 百度百科.http://baike.baidu.com/view/576.htm
3 陈逸飞.T恤.南京:江苏美术出版社,2005
4 百度百科.http://baike.baidu.com/view/731700.htm
5[日]名和太郎.经济与文化.北京:中国经济文化出版社,1987.第63页
6 http://www.baidu.com/baidu?word=%C0%AD%CB%B9%CE%A4%B6%FB%B5%C4%A1%B05W%A1%B1%C4%A3%CA%BD&tn=ylmf
7 文化创意产业网.http://cci.cuc.edu.cn/Html/Cyleader/D7/2006-11/21/2006112120352680_2.html
8[加拿大]亨利·明茨伯格.经理工作的性质.北京:团结出版社,2007.第122页
9 莫特.消费的政治.转载于霍尔,雅各.《新世界》,第160-173页
10 卞凤燕.解构青年时尚.青年探索.2004.3
11[美]弗·杰姆逊,后现代主义与文化理论.北京:北京大学出版社,2005.第201页
12 马永建.后现代主义艺术20讲.上海:上海社会科学出版社,2006,第25页
[1]何群.试论艺术传播及其方式.齐鲁艺苑.1997年第2期
[2]金振邦.从传统文化到网络文化.东北师范大学出版社,2001
[3]廖军.视觉艺术思维.北京:中国纺织出版社,2001
[4]许行明,杜桦,张警等.网络艺术.北京广播学院出版社,2002
[5]王杰,廖国伟等..艺术与审美的当代形态.北京:人民文学出版社,2002
[6]曹田泉,艺术设计概论.上海:上海人民美术出版社,2005
[7]郑筱莹,郑立君,西方现代艺术设计简史.上海:上海人民美术出版社,2005
[8]河清,艺术的阴谋.桂林:广西师范大学出版社,2005
[9]马永建.后现代主义艺术20讲.上海:上海社会科学院出版社,2006
[10]李静.名利场上不一样的选秀.艺术世界,10.2006
[11]陈逸飞.T恤.南京:江苏美术出版社,2005
[12]甄巍.体验现代精神..桂林:广西师范大学出版社,2002
[13]陆扬,王毅.大众文化与传媒.上海:上海三联书店,2000
[14]卞凤燕.解构青年时尚.青年探索,2004.3
[15]王岳川.全球化消费主义中的当代传媒问题.文化研究,2000年第1期
[16]苟志效,陈创生.从符号的观点看(一种关于社会文化现象的符号学阐释).广州:广东人民出版社,2003
[17]中秋.T恤秀T-SHIRT show——时尚物语.北京:中国宇航出版社,2005
[18]郭庆光,传播学教程.中国人民大学出版社,2002
[19]岛子.后现代主义艺术系谱[M].重庆:重庆出版社,2001
[20]王宁.超越后现代主义[M].北京:人民文学出版社,2002
[21]潘知常,林玮.大众传媒与大众文化[M].上海:上海人民出版社,2002
[22]段茂南,冯能保.艺术学基本原理.江苏文艺出版社,1992
[23]张承志.波普设计.南京:江苏美术出版社,2001
[24]柳鸣九.从现代主义到后现代主义.北京:中国社会科学出版社,1994年
[25]朱其.新艺术史与视觉叙事.长沙:湖南美术出版社,2003
[26]孙津.断层与绵延——波普艺术.长春:吉林美术出版社,1999
[27]王怡颖.创意市集.北京:生活·读书·新知三联书店,2005
[28]王怡颖.创意市集2.北京:生活·读书·新知三联书店,2007
[29][加拿大]亨利·明茨伯格.经理工作的性质.北京:团结出版社,2007.
[30][法]尼古拉埃尔潘.消费社会学.北京:社会科学文献出版社,2005
[31][美]安迪·沃霍尔等.当代美国艺术家论艺术.上海:上海人民美术出版社,1992
[32][英]安吉拉·默克罗比.后现代主义与大众文化.北京:中央编译出版社,2001
[33][美]Arthur Asa Berger.媒介分析技巧.北京:中国人民大学出版社,2005
[34][美]弗·杰姆逊.后现代主义与文化理论.北京:北京大学出版社,2005.20
[35][英]约翰·伯杰.视觉艺术鉴赏.北京:商务印书馆,1994
[36][美]托马斯·克劳.视觉艺术中的现代主义与大众文化.ⅲ美术译丛,1988(2)
[37][日]名和太郎.经济与文化.北京:中国经济文化出版社,1987
[38][美]理查德·E,凯夫斯.创意产业经济学——艺术的商业之道.北京:新华出版社,2004
[39]Anon."New standards for modems may spur sales".Wall Street Journal,Feb.6 1998
[40]Broad,William J."Study finds public science is pillar of industry".New York Times,May 13:B1,1997
[51]Chris Barker.Cultural Studies:Theory and Practice[M].Sage Publication,p28
[52]Klaus B.Jensen& Nicholas W.Jankowski.大众传播研究方法——质化取向[M].台湾五南图书出版公司,1996
[53]Alasuutafi,P.Introduction:Three Phases of Reception Studies.In Alasuutari,P.(ed.)Rethinking
[54]Andemon J.A.Communication theory:Epictemological foundations[M].New York:The Guiford
[55]PearceW.B.& Cronen V.E.Communication,Action,and Meaning:The Creation of Social Realities[M].New York:Praeger,1980
[56]Philipsen G..Speaking Culturally:Explorations in Social Communication[M].State Univemi of New York Press,1992
[57]Silverman D.Interpreting Qualitative Data:Methods for Analyzing Talk,Text and Interaction Thousand Oaks,CA:Sage,1993
[58]百度百科http://baike.baidu.com/
[59]YOHO.CNhttp://www.fengguo.com.cn/
[60]疯果网http://www.fengguo.com.cn/
[61]iMART创意市集官方网站http://imart.creativecn.cn/index.php?action-goods
[62]创意中国http://www.xianidea.com/index.php?action-news