辽宁体育产业现状与对策研究
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摘要
本文以辽宁体育产业为研究对象,采用了文献资料法、问卷调查法、访谈法、数理统计法、逻辑分析等多种研究方法进行了研究。研究结果表明,辽宁体育产业的发展大体可分为三个阶段。第一阶段：萌芽阶段,从1989～1993年；第二阶段：起步阶段,1994-2000年；第三阶段：发展阶段,从2001年至今。目前辽宁体育产业初具规模,且高于全国平均水平,本体产业成效突出体育产业投资主体多元化格局初步形成。随着体育竞赛市场开发日益活跃,体育消费市场的日益壮大,体育彩票市场也正在健康快速地发展起来,尤其是在2007年,辽宁省体育彩票全年销量突破了20亿元大关,跻身全国第五位。体育产业正在逐渐成为辽宁省经济增长的一个新亮点。但是,体育产业的发展不平衡,地区间差距较悬殊。无论是与辽宁经济在全国的地位和作用相比,还是与竞技体育、群众体育的迅猛发展相比,都处于一种相对落后的水平,而且与全国发达地区相比还较大的差距。本文从科学发展观的角度,对辽宁省体育产业的现状、优势和存在的问题进行研究,结合辽宁省省情提出合理的适用于辽宁体育产业发展的对策。旨在为辽宁体育产业和谐快速的发展提供理论依据,为辽宁行政部门的决策提供参考。
The study object of this article is Liaoning province's sports industry, the article adopted literature method, questionnaire survey method, interview method, mathematical statistics method, and logical analysis. From these researches, we can divide Liaoning province's sports industry into three stages. The first stage:the embryo stage, from 1989 to 1993; the second stage:infancy stage, from 1994 to 2000; the third stage:development stage, from 2001 until now. Liaoning province's sports industry begins to be of some size at the moment, it ranks above the nationwide average level, the main body industry has a prominent effect, and the investment subject of the sports industry has preliminarily framed a diversity framework. With the development of the sport competition markets, the sport consumer market is growing stronger day by day, the sports lotteries market develops healthy and quickly as well, especially in 2007, sales of Liaoning province's sports lotteries up to two billion, ranking the Nationwide fifth puller. Sports industry is becoming one of the Liaoning province's economic growth new highlights. However, sports industry development has a serious imbalance, there exist a great regional disparity, no matter compared to the Status and Function of Liaoning's economic to the entire country, or compared to the rapid development of competitive sports and mass Sports, it is relatively fell behind, moreover, compared to the entire country's developed areas, it has a great disparity. This article is based on the scientific thought of development, according to Liaoning province's sports industry's current situation, advantages, and problems to complete the research. According to the current situation, this article puts forward something applicable to the development of the Liaoning sports industry. Its aim is to provide rationale for Liaoning sports industry to develop fast and harmoniously, it can also provide reference for Liaoning administrative division's strategic decisions.
The study object of this article is Liaoning province's sports industry, the article adopted literature method, questionnaire survey method, interview method, mathematical statistics method, and logical analysis. From these researches, we can divide Liaoning province's sports industry into three stages. The first stage:the embryo stage, from 1989 to 1993; the second stage:infancy stage, from 1994 to 2000; the third stage:development stage, from 2001 until now. Liaoning province's sports industry begins to be of some size at the moment, it ranks above the nationwide average level, the main body industry has a prominent effect, and the investment subject of the sports industry has preliminarily framed a diversity framework. With the development of the sport competition markets, the sport consumer market is growing stronger day by day, the sports lotteries market develops healthy and quickly as well, especially in 2007, sales of Liaoning province's sports lotteries up to two billion, ranking the Nationwide fifth puller. Sports industry is becoming one of the Liaoning province's economic growth new highlights. However, sports industry development has a serious imbalance, there exist a great regional disparity, no matter compared to the Status and Function of Liaoning's economic to the entire country, or compared to the rapid development of competitive sports and mass Sports, it is relatively fell behind, moreover, compared to the entire country's developed areas, it has a great disparity. This article is based on the scientific thought of development, according to Liaoning province's sports industry's current situation, advantages, and problems to complete the research. According to the current situation, this article puts forward something applicable to the development of the Liaoning sports industry. Its aim is to provide rationale for Liaoning sports industry to develop fast and harmoniously, it can also provide reference for Liaoning administrative division's strategic decisions.
引文
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[24]王时勤.打造七大精品沈阳借力奥运旅游收入再增50亿沈阳日报2008.1
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[37]国家统计局辽宁调查总队.2008.3.27
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[39]邹师.辽宁群众体育特色及发展模式.国家社科基金项目2004年课题.16～17
[40]奥运让世界认识沈阳.广州日报2008 07
[41]安雅岩,邹师,石林.辽宁竞技体育特色及可持续发展研究.沈阳体育学学报2004,23(1)73～74
[42]栾风岩.山东省“十一五”体育产业发展战略研究.山东大学硕士论文2006.9
[43]网上资料http://sports. sohu. com/1/1203/17/subject217231782. shtml
[44]辽宁省政府人口变动抽样调查数据。2009.2
[45]谢延民.辽宁省代表团——体育人才输出的受益者.中国体育报2002.11
[2]鲍明晓.体育产业——新的经济增长点.人们体育出版.2000,66
[3]鲍明晓.体育产业基本理论问题研究.体育科研.2005,26(4)：22
[4]赖小玉.贵州省体育产业发展对策研究.西南大学硕士论文2008.4：2
[5]杜利军.国外体育产业发展专题报告
[6]鲍明晓.体育产业——新的经济增长点.北京人民体育出版社2000,88
[7]李明.体育产业学导论.北京体育大学出版社.2001
[8]陈云开赛事经营与管理概论.北京体育大学出版社.2004,202-203
[9]陈云开.赛事经营与管理概论.北京体育大学出版社.2004,103-104
[10]耿力种.体育市场——策略与管理.北京人民体育出版社.2001,85
[11]侯晋龙.试析我国体育产业的发展前景.四川体育科学.2003,1：4
[12]陈云开.赛事经营与管理概论.北京体育大学出版社.2004,89
[13]黄海燕.张林,李南筑,上海大型单项体育赛事运营中政府作用之研究.体育科学2007,27(2)：17—19
[14]许俊柱,牛芳,尹军.对安徽省城市居民体育消费现状的调查及对策研究.四川体育科学.2003,(1)：9
[15]鲍晓明.阔步前进的中国体育产业.人民论坛.2000,(9)：13-15
[16]周登嵩著.体育科研概论.北京体育大学出版社,1992：130～131
[17]辽宁省人口变动抽样调查数据2008.
[18]丁林梅,张贵敏.辽宁体育产业成长性及其演进研究.沈阳体育学院学报.2008,27(4)：25-26
[19]辽宁省体育局工作总结2008.
[20]大连市体育局2007
[21]省体彩中心主任刘芳2008年的体彩工作总结
[22]邹师.辽宁群众体育特色及发展模式.国家社科基金项目2004年课题.16-17
[23]苏秀华.辽宁省田径赛事市场现状与影响因素研究.西安体育学学报.2006,23(4)：37～38
[24]王时勤.打造七大精品沈阳借力奥运旅游收入再增50亿沈阳日报2008.1
[25]辽宁省体育局2008.9
[26]体育经纪人领跑体育产业
[27]陈利.辽宁日报.2005.5.8
[28]单玲.解析体育经纪人.华商晨报2009.2
[29]中国体育报.2009.4.27
[30]沈阳市体育局2007.
[31]杜大勇.辽宁竞技体育后备人才的培养现状与发展趋势武汉体育学报2005.2
[32]张岩.关于促进辽宁旅游购物发展的思考.商业时代.2007,(24)：113-114
[33]高圆媛,曹连众,李莹.辽宁体育旅游发展现状与对策研究.沈阳体育学院学报2008,27(2)：46～48
[34]辽宁省人政府关于大力发展旅游业,建设旅游强省的意见(辽政发(2001)18号)
[35]辽宁省体育局2009
[36]曹亚东,张贵敏.辽宁省体育产业对经营管理人才的需求与对策研究.沈阳体育学院学报.2009.28(2)41～43
[37]国家统计局辽宁调查总队.2008.3.27
[38]邹师.辽宁群众体育长盛不衰透析.辽宁体育科技.2004,26(1)14～16
[39]邹师.辽宁群众体育特色及发展模式.国家社科基金项目2004年课题.16～17
[40]奥运让世界认识沈阳.广州日报2008 07
[41]安雅岩,邹师,石林.辽宁竞技体育特色及可持续发展研究.沈阳体育学学报2004,23(1)73～74
[42]栾风岩.山东省“十一五”体育产业发展战略研究.山东大学硕士论文2006.9
[43]网上资料http://sports. sohu. com/1/1203/17/subject217231782. shtml
[44]辽宁省政府人口变动抽样调查数据。2009.2
[45]谢延民.辽宁省代表团——体育人才输出的受益者.中国体育报2002.11