饭店战略联盟绩效评价模型研究
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摘要
饭店战略联盟是饭店企业获取竞争优势、实现战略目标的重要手段,它在市场竞争全球化、消费需求多样化、技术变革快速化等背景下蓬勃发展。然而,当前关于饭店战略联盟的理论研究成果较少,对饭店战略联盟绩效评价这一基础而又重要的问题更是缺乏专门、系统的研究。理论研究已远远不能满足实践的需求。
本文以饭店战略联盟绩效评价为研究对象,在吸收国内外相关理论研究成果的基础上,结合合作竞争理论、博弈论、协同学理论和合作剩余理论,分析饭店战略联盟绩效评价的对象及内涵,在此基础上构建饭店战略联盟SRW绩效评价模型及其评价指标体系,并通过实例对模型进行检验与修正,最后提出促进联盟绩效评价有效性的建议对策。本文提出的饭店战略联盟SRW绩效评价模型,结合饭店战略联盟特点,以饭店战略联盟整体及联盟饭店个体为评价对象,综合财务指标和非财务指标,考虑联盟成员变化的动态性,通过定量分析联盟饭店合作剩余的获取程度来评价饭店战略联盟的绩效,具有较好的适用性与实用性。该评价模型可为饭店战略联盟进行绩效评价及联盟稳定性管理提供理论参考,指导饭店战略联盟实践,从而提升饭店企业竞争力,促进饭店行业的健康发展。
本论文研究的创新点主要在于:通过构建数学模型及逻辑模型,并经过实例的检验,提出具有实践意义及理论意义的饭店战略联盟SRW绩效评价模型;结合合作竞争理论、博弈论、协同学理论及合作剩余理论,指出饭店进行联盟合作的根本目的是通过协同合作获取合作剩余,最终实现“共赢”;提出“联盟合作剩余”、“联盟回报率”及“联盟绩效不对称”等概念,并分析合作剩余与联盟回报率的关系及联盟绩效不对称与联盟稳定性的关系。
Hotel strategic alliance (HSA) is not only an important way for hotels to gain competition advantage and to fulfill their strategic objectives, but also develops quit well under the background of global market competition, diversified consumer demand and rapid technological innovation. Whereas, theoretical study about HSA is lacking, as well as the theoretical study about performance evaluation of HSA, which is a basic and important issue for HSA practice. Consequently, there is a growing gap between the HSA practice and theoretical study.
To make contribution to solve the problem above, the paper focuses on the issue about performance evaluation of HSA. The new SRW performance evaluation model developed in this paper combines concepts from co-opetition theory, game theory, synergy theory and residual interest of cooperation theory. The paper then tests SRW model by applying it to analyze two HSAs, and make some corrections to the model. Suggestions to make effective performance evaluation for HSA are also given in the paper. The SRW model is applicable and practicable. The main concept of this model is to evaluate the performance of HSA by analyzing the residual interest of cooperation quantificationally. The indicator system of this model includes both financial and non-financial indicators. Besides, this model takes consideration about the dynamic change of alliance members. The study on this model can make contribution to performance evaluation and stability management of HSA, which can help in improving the competition capability of the hotel enterprise and promote the continuable development of the hotel industry.
Creativity of this paper is described below. Firstly, the paper develops a new performance evaluation model by constructing mathematical model and logical model, which is proved to have practical and academic significance by real cases' application. Secondly, the paper points out that the essential purpose for hotel to join strategic alliance is to fulfill win-win strategy, which means all alliance members gain residual interest of cooperation by synergetic cooperation. Finally, the paper develops several new concepts, include "residual interest of cooperation", "alliance return rate" and "asymmetry of HAS's performance", and analyzes the relationship among them.
本文以饭店战略联盟绩效评价为研究对象,在吸收国内外相关理论研究成果的基础上,结合合作竞争理论、博弈论、协同学理论和合作剩余理论,分析饭店战略联盟绩效评价的对象及内涵,在此基础上构建饭店战略联盟SRW绩效评价模型及其评价指标体系,并通过实例对模型进行检验与修正,最后提出促进联盟绩效评价有效性的建议对策。本文提出的饭店战略联盟SRW绩效评价模型,结合饭店战略联盟特点,以饭店战略联盟整体及联盟饭店个体为评价对象,综合财务指标和非财务指标,考虑联盟成员变化的动态性,通过定量分析联盟饭店合作剩余的获取程度来评价饭店战略联盟的绩效,具有较好的适用性与实用性。该评价模型可为饭店战略联盟进行绩效评价及联盟稳定性管理提供理论参考,指导饭店战略联盟实践,从而提升饭店企业竞争力,促进饭店行业的健康发展。
本论文研究的创新点主要在于:通过构建数学模型及逻辑模型,并经过实例的检验,提出具有实践意义及理论意义的饭店战略联盟SRW绩效评价模型;结合合作竞争理论、博弈论、协同学理论及合作剩余理论,指出饭店进行联盟合作的根本目的是通过协同合作获取合作剩余,最终实现“共赢”;提出“联盟合作剩余”、“联盟回报率”及“联盟绩效不对称”等概念,并分析合作剩余与联盟回报率的关系及联盟绩效不对称与联盟稳定性的关系。
Hotel strategic alliance (HSA) is not only an important way for hotels to gain competition advantage and to fulfill their strategic objectives, but also develops quit well under the background of global market competition, diversified consumer demand and rapid technological innovation. Whereas, theoretical study about HSA is lacking, as well as the theoretical study about performance evaluation of HSA, which is a basic and important issue for HSA practice. Consequently, there is a growing gap between the HSA practice and theoretical study.
To make contribution to solve the problem above, the paper focuses on the issue about performance evaluation of HSA. The new SRW performance evaluation model developed in this paper combines concepts from co-opetition theory, game theory, synergy theory and residual interest of cooperation theory. The paper then tests SRW model by applying it to analyze two HSAs, and make some corrections to the model. Suggestions to make effective performance evaluation for HSA are also given in the paper. The SRW model is applicable and practicable. The main concept of this model is to evaluate the performance of HSA by analyzing the residual interest of cooperation quantificationally. The indicator system of this model includes both financial and non-financial indicators. Besides, this model takes consideration about the dynamic change of alliance members. The study on this model can make contribution to performance evaluation and stability management of HSA, which can help in improving the competition capability of the hotel enterprise and promote the continuable development of the hotel industry.
Creativity of this paper is described below. Firstly, the paper develops a new performance evaluation model by constructing mathematical model and logical model, which is proved to have practical and academic significance by real cases' application. Secondly, the paper points out that the essential purpose for hotel to join strategic alliance is to fulfill win-win strategy, which means all alliance members gain residual interest of cooperation by synergetic cooperation. Finally, the paper develops several new concepts, include "residual interest of cooperation", "alliance return rate" and "asymmetry of HAS's performance", and analyzes the relationship among them.
引文
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[18]王兴琼.基于归核化经营的饭店动态联盟构建[J].商业研究,2005,(16):35-38.
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[22]吴绪永,李岫.战略联盟与酒店企业竞争优势[J].饭店现代化,2003,1:34-37.
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[26]Prakash K.Chathotha,Michael D.Olsen.Strategic alliances:a hospitality industry perspective[J].Hospitality Management,2003,22:419-434.
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