广州市的房地产经纪管理研究
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摘要
房地产业作为我国新兴的产业,已经成为国民经济的支柱性产业。房地产是一种特殊商品,其特殊性决定了房地产交易市场的特殊性和复杂性。复杂的房地产交易需要中间人的介入,房地产经纪人员应运而生。房地产经纪的存在活跃了房地产市场,有利地推动了房地产业的发展,但同时在其管理方面也暴露出许多不足。经纪人员违规行为屡有发生,已严重影响了广州经纪业的健康发展。因此,提升对广州房地产经纪的管理水平,使其向专业化、规范化发展迫在眉睫。本论文通过文献资料、实际案例、相关法规等资料的研究,综合管理学的有关知识点,如市场失灵等,对广州市房地产经纪业的发展现状和管理过程中出现的问题进行分析,同时结合国外成熟的经纪管理经验,从完善管理、发展品牌、改善服务环境三个方面提出相关建议。
本论文的创新点包括两方面:一是从科学管理角度出发,探讨如何借鉴发达国家的房地产经纪管理制度和经验来完善我国的相关管理制度。二是针对目前广州房地产经纪机构的经营特征,提出适应本地经纪业发展管理的补充建议。
With the development of real estate industry in Guangzhou, real estate brokerage produced and quickly developed into a popular vocation. But meantime, numerous problems are also exposed. Immature government administration system and industrial structure system impede the development of real estate brokerage industry. Therefore, the regularization of real estate brokerage in Guangzhou is urgent. This thesis, based on the investigation of the literature, the actual case, the relevant laws and regulations, and other information on the research, integrated management of the relevant knowledge, such as market out of control, analyzes the present problems. And learning from the well-established management and operation system of international brokerage industry, it describes three efficient industrialized administration recommendations about upgraded management, brand development and improving the service environment.
本论文的创新点包括两方面:一是从科学管理角度出发,探讨如何借鉴发达国家的房地产经纪管理制度和经验来完善我国的相关管理制度。二是针对目前广州房地产经纪机构的经营特征,提出适应本地经纪业发展管理的补充建议。
With the development of real estate industry in Guangzhou, real estate brokerage produced and quickly developed into a popular vocation. But meantime, numerous problems are also exposed. Immature government administration system and industrial structure system impede the development of real estate brokerage industry. Therefore, the regularization of real estate brokerage in Guangzhou is urgent. This thesis, based on the investigation of the literature, the actual case, the relevant laws and regulations, and other information on the research, integrated management of the relevant knowledge, such as market out of control, analyzes the present problems. And learning from the well-established management and operation system of international brokerage industry, it describes three efficient industrialized administration recommendations about upgraded management, brand development and improving the service environment.
引文
1.成欣荣,《论房地产经纪市场伦理机制的建立》,《中国房地产》,1999年No.8
2.广州市统计局,《广州统计年鉴》(2001-2006),中国统计出版社
3.广州市国土资源和房屋管理局,《广州市房地产统计资料汇编》,广州房地产交易中心编印,2006
4.广州市国土资源和房屋管理局,《城市房地产经纪服务管理规定》,广州房地产交易中心编印,2000
5.广州市国土资源和房屋管理局,《国家计委建设部关于房地产经纪服务收费的通知》(971号),广州房地产交易中心编印,1996
6.广东省建设委员会,《广东省房地产经纪人员培训班资料》,广东省建设委员会房地产业处编印,2005
7.葛红玲,《房地产经纪人》,中国经济出版社,2003
8.蒋尊玉,《房地产经纪概论》,湖北科学技术出版社,1996
9.李东,《房地产市场营销》,复旦大学出版社,1999
10.李春涛等主编,《房地产经纪》,上海人民出版社,1994
11.廖俊平、方建国主编,《房地产经纪实务》,广东经济出版社,2001
12.吕凤太主编,《社会经纪组织研究》,学林出版社,1998
13.刘明刚、葛秀梅、袁国钰主编,《房地产经纪人员必读》,大连理工出版社,1997
14.马金林,《地产经纪行业的地位和作用》,《中国房地信息》,1998年No.3
15.苏继光,《美国的房地产经纪人员制度》,1998
16.严清华,《西方房地产》,武汉大学出版社,1994
17.叶剑平,《房地产市场营销》,人民大学出版社,2000
18.喻晓荣,《借鉴美国房地产市场运作》,《上海房地》,1999年No.3
19.张跃庆著,《中国房地产市场经纪组织研究》,企业管理出版社,1997
20.张永跃主编,《房地产经纪人员》,上海三联书店,2000
21.周叔莲等主编,《经纪人员业务和经纪人员知识大全》,经济管理出版社,1994
22.周云,《房地产经纪人员概论》,东南大学出版社,1999
23.朱曙东,《房地产全程营销实战手册》,广州出版社,1999
24.左令,《房地产的“经纪”或“经纪服务”》,《中外房地产导报》,1999年No.15
25.Bruce Lindeman,Real Estate Brokerage Management,Fourth Edition,Prentice Hall,1998
26.Margaret C.Jasoer,Real Estate Law For Homeowner & Broker,Oceana Publications,Inc,1995
27.Susan Logan Nelson & Theron R.Nelson,RESERY:An Instrument For Measuring Real Estate Brokerage Service Quality,The Journal of Real Estate Research,1995
2.广州市统计局,《广州统计年鉴》(2001-2006),中国统计出版社
3.广州市国土资源和房屋管理局,《广州市房地产统计资料汇编》,广州房地产交易中心编印,2006
4.广州市国土资源和房屋管理局,《城市房地产经纪服务管理规定》,广州房地产交易中心编印,2000
5.广州市国土资源和房屋管理局,《国家计委建设部关于房地产经纪服务收费的通知》(971号),广州房地产交易中心编印,1996
6.广东省建设委员会,《广东省房地产经纪人员培训班资料》,广东省建设委员会房地产业处编印,2005
7.葛红玲,《房地产经纪人》,中国经济出版社,2003
8.蒋尊玉,《房地产经纪概论》,湖北科学技术出版社,1996
9.李东,《房地产市场营销》,复旦大学出版社,1999
10.李春涛等主编,《房地产经纪》,上海人民出版社,1994
11.廖俊平、方建国主编,《房地产经纪实务》,广东经济出版社,2001
12.吕凤太主编,《社会经纪组织研究》,学林出版社,1998
13.刘明刚、葛秀梅、袁国钰主编,《房地产经纪人员必读》,大连理工出版社,1997
14.马金林,《地产经纪行业的地位和作用》,《中国房地信息》,1998年No.3
15.苏继光,《美国的房地产经纪人员制度》,1998
16.严清华,《西方房地产》,武汉大学出版社,1994
17.叶剑平,《房地产市场营销》,人民大学出版社,2000
18.喻晓荣,《借鉴美国房地产市场运作》,《上海房地》,1999年No.3
19.张跃庆著,《中国房地产市场经纪组织研究》,企业管理出版社,1997
20.张永跃主编,《房地产经纪人员》,上海三联书店,2000
21.周叔莲等主编,《经纪人员业务和经纪人员知识大全》,经济管理出版社,1994
22.周云,《房地产经纪人员概论》,东南大学出版社,1999
23.朱曙东,《房地产全程营销实战手册》,广州出版社,1999
24.左令,《房地产的“经纪”或“经纪服务”》,《中外房地产导报》,1999年No.15
25.Bruce Lindeman,Real Estate Brokerage Management,Fourth Edition,Prentice Hall,1998
26.Margaret C.Jasoer,Real Estate Law For Homeowner & Broker,Oceana Publications,Inc,1995
27.Susan Logan Nelson & Theron R.Nelson,RESERY:An Instrument For Measuring Real Estate Brokerage Service Quality,The Journal of Real Estate Research,1995