多元化战略背景下湖南新华书店集团企业文化建设研究
摘要
据有关统计,我国大多数上市公司和民营企业都采用了多元化经营方式,这说明了多元化战略仍然是当今世界大多数企业所采纳的战略思想与行为。而文化竞争作为后竞争时代的重要趋势已经逐渐被企业和学术界所广泛重视。当前企业文化理论研究也日渐厚实,但从战略背景角度来看,现今大多数研究也只还停留在对企业战略背景大一统的层面下进行研究,其所研究出来的理论和结果具有一定的普遍性,并没有从不同战略背景角度来进行差异化研究,而在大多数企业采用多元化战略的今天,在此战略背景下的企业文化建设研究应当值得密切关注。
本文运用文献比较研究法、逻辑演绎推理法、调查研究法以及统计分析多种方法相结合,对多元化战略背景下的企业文化建设进行分析,最后得出结论:主导产品型多元化战略和相关型多元化战略背景下母子公司的企业文化建设更趋向大一统的建设。
本文一方面希望证明出多元化战略背景下企业文化建设的相关结论,寻求出多元化战略与文化的结合,形成具有多元化背景下的特色企业文化理论,以此指导多元化战略下的企业文化发展,为今后企业竞争与长远发展夯实根基。另一方面借此结论为指导,结合国内外目前企业文化建设的一些工具与方法,提出湖南新华书店不同层面上企业文化大一统建设的具体对策和实施方法,指导于企业发展,同时为全国新华书店系统的企业寻求和开创出一条长远的、适合行业特性的文化建设道路。
According to relevant statistics, most of private enterprises in China have adopted diversified modes of business operation as well as the majority of the top of 500 enterprises in the world which illustrates that the diversification strategy is still the strategic thought and behavior which is adopted by the majority of enterprises in the current world. However, as the post-competition trend, cultural competition is attracted extensive attention by the business and academia. Nowadays, Theoretical study on the current corporate culture has become more and enrich, but in the context of strategic perspective, most studies at present only remained under a unified level at the background of corporate strategy, which get a certain universal theory and results. And the earlier research is not from a different perspective of the strategic background. But most of today's enterprises adopt diversified strategies, so we should pay close attention to the building of enterprise culture studies in this context.
Based on the methods of comparative study of the literature, the logic deductive reasoning method, investigation method and statistical analysis and so on, this paper analyzes the building of enterprise culture in the context of diversified strategy, and finally gets the concludes: the building of enterprise culture of the mother and child company at the background of leading product type and related type diversified strategy against culture has become more unified building.
On the one hand, this paper hopes to show the related conclusions of the building of enterprise culture at the background of a diversification strategy, and seek a diversification strategy and culture combine to form a special enterprise culture theory at the pluralistic context, so as to guide the corporate culture development with a diversification strategy, and lay a solid foundation for the future competitiveness of enterprises and for long-term development. On the other hand, using this conclusion as a guide and combining with the current tools and methods of the building of enterprise culture at home and abroad , this paper points out the specific measures and implementations of the different levels of unified building of corporate culture of Hunan Xinhua Bookstore, so as to guide the development of business, and to seek and to create a long-term, sector-specific road for the National Xinhua Bookstore system
本文运用文献比较研究法、逻辑演绎推理法、调查研究法以及统计分析多种方法相结合,对多元化战略背景下的企业文化建设进行分析,最后得出结论:主导产品型多元化战略和相关型多元化战略背景下母子公司的企业文化建设更趋向大一统的建设。
本文一方面希望证明出多元化战略背景下企业文化建设的相关结论,寻求出多元化战略与文化的结合,形成具有多元化背景下的特色企业文化理论,以此指导多元化战略下的企业文化发展,为今后企业竞争与长远发展夯实根基。另一方面借此结论为指导,结合国内外目前企业文化建设的一些工具与方法,提出湖南新华书店不同层面上企业文化大一统建设的具体对策和实施方法,指导于企业发展,同时为全国新华书店系统的企业寻求和开创出一条长远的、适合行业特性的文化建设道路。
According to relevant statistics, most of private enterprises in China have adopted diversified modes of business operation as well as the majority of the top of 500 enterprises in the world which illustrates that the diversification strategy is still the strategic thought and behavior which is adopted by the majority of enterprises in the current world. However, as the post-competition trend, cultural competition is attracted extensive attention by the business and academia. Nowadays, Theoretical study on the current corporate culture has become more and enrich, but in the context of strategic perspective, most studies at present only remained under a unified level at the background of corporate strategy, which get a certain universal theory and results. And the earlier research is not from a different perspective of the strategic background. But most of today's enterprises adopt diversified strategies, so we should pay close attention to the building of enterprise culture studies in this context.
Based on the methods of comparative study of the literature, the logic deductive reasoning method, investigation method and statistical analysis and so on, this paper analyzes the building of enterprise culture in the context of diversified strategy, and finally gets the concludes: the building of enterprise culture of the mother and child company at the background of leading product type and related type diversified strategy against culture has become more unified building.
On the one hand, this paper hopes to show the related conclusions of the building of enterprise culture at the background of a diversification strategy, and seek a diversification strategy and culture combine to form a special enterprise culture theory at the pluralistic context, so as to guide the corporate culture development with a diversification strategy, and lay a solid foundation for the future competitiveness of enterprises and for long-term development. On the other hand, using this conclusion as a guide and combining with the current tools and methods of the building of enterprise culture at home and abroad , this paper points out the specific measures and implementations of the different levels of unified building of corporate culture of Hunan Xinhua Bookstore, so as to guide the development of business, and to seek and to create a long-term, sector-specific road for the National Xinhua Bookstore system
引文
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[3]温家宝总理.十六大政府工作报告[M].中央文献出版社,2006
[4]安扬.基于知识管理的企业多元化战略研究[D].济南:山东大学,2006.
[5] H.Ansoff. strategies for diversification[J]. Havard Business Review,1957, sep-oct
[6]李敬.多元化战略[M].上海:复旦大学出版社,2003.
[7]芮明杰:中国企业发展的战略选择[M].上海:复旦大学出版社,2000
[8]康荣平,柯银斌.企业多元化经营[M].北京:经济科学出版社,1999
[9] Lang.L.R.Stulz. Tobins: Corporate diversification and firm performance[J]. Journal of Political Economy, 1997,102: 89-95
[10] L.Wrigley. Division system and diversification[J]. Harvard Management School, 1970
[11] Rumelt, Richard P. Strategy, Structure, and Economic Performance[J]. Boston: Harvard University,1974:29-32
[12]杨丽.企业(上市公司)多元化与绩效相关性的实证分析[D].北京:北京化工大学,2005
[13] Judge T A, Cable D M. Applicant personality,organizational culture, and Organizaional attractiveness[J]. Personnel Psychology,1997,50:359-394
[14] Quinn R.E., Rohrbaugh J. A special model of effectiveness crtiteria: Towards a cometing values approach to organizational analysis [J]. Management Science,1983,29:363-377
[15] (美)威廉.大内.Z理论——美国企业界怎样迎接日本的挑战[M].北京:中国社会科学出版社,1984
[16]吕志霞.企业文化研究路径的新探讨——《Z理论》方法论的应用[J].经济研究参考,2007,23:2-6.
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[18] (美)托马斯.彼得斯,罗伯特.沃特曼著.北京天下风经济文化研究所译.追求卓越[M],北京:中央编译出版社,2000
[19]肯尼迪.企业文化[M].上海:上海科学技术文献出版社,1989
[20]约翰·P·科特,詹姆斯·L·赫斯克特,李晓涛译.企业文化与经营业绩[M].中国人民大学出版社,2002
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[22]朱凌.基于全面创新视角的企业子文化创新协调研究[D].杭州:浙江大学,2006
[23]埃德加·沙因.企业文化生存指南[M].北京:机械工业出版社,2004
[24] Schein E.H. Organizational culture and leadership[M].San Francisco: Jossey-Bass,1992
[25]资讯.21世纪企业文化发展的六大趋势[J],企业家信息,2004:100-101
[26]刘光明.企业文化[M].第4版.北京:经济管理出版社,2004
[27]钟祥斌.企业文化设计[M].济南:辽宁人民出版社出版,2001
[28]应焕红.公司文化管理[M].北京:中国经济出版社,2001
[29]齐善鸿等.道本管理:中国企业文化纲领[M].第1版.北京:中国经济出版社,2007
[30] [德]E.海能.企业文化──理论和实践的展望[M].北京:知识出版社,1990
[31]欧人.现代企业文化导论[M].合肥工业大学出版社,2006
[32] Finegan J.E.The impact of person and organizational values on organizational commitment[J].Journal of Occupational and Organizational Psychology, 2000, 73:149-169
[32] Bliss W Ge .Why is corporate culture important?[M].Costa Mesa:Workforce,1999
[33] Schein E.H. Organizational culture[J].American Psychology,1990,40:437-453
[34] Barney J.B. Is the resource-based view a useful perspective for strategic management research[J].Academy of Management Review,2001,26:41-56
[35]白万纲.集团掌控之文化掌控[M].第1版.北京:中国发展出版社,2008
[36]余明助.多国籍企业组织、策略与控制关系之研究—以台商海外子公司为例[D].台湾:成功大学企管所博士论文,2000
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[38]葛晨.母子公司管理与控制[D].杭州:浙江大学博士论文,2001
[39] Wilkins. Ouchi:Effcient Cultures: Exploring the Relationship between Culture and Organization Performance[J]. Administrative science Quarterly,1983,28:468-481
[40] Stijn Claessens, Simeon Djankov, Joseph P.H Fan. Diversifieation and efficiency ofinvestment by East Asian corprations [J].workingPaer,2005,62(l):33-34
[41] Bartlett, Ghoshal.马野青等译.跨边界管理—跨国公司经营决策[M].北京:人民邮电出版社,2002
[42] (美)哈默,詹姆斯.钱皮著,王珊珊等译.企业再造[M].上海:上海译文出版社,2007
[43] Van Dick R., Wagner U., Stellmacher J.et al. The utility of a broader conceptualizaion of organizational identification: which aspects really matter? [J]. Journal of Occupational and Organizational Psychology, 2004, 77:171-191
[44]资讯.全球50强[M].北京:工程机械,2008
[45]董明珠.行棋无悔[M].珠海:珠海出版社,2007
[46]荆继绵,黄朱向,姜显昆等.湖南省企业百强综合分析[M].长沙:湖南省工业经济联合会,湖南省企业管理家协会,湖南省企业家协会,2008
[47]手表定律[J].青年心理:中国青年出版总社,2004,5
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