青秀山风景名胜区旅游解说的调查与解说的IPA分析
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摘要
旅游解说对旅游景区的作用越来越大,逐渐受到专家、学者以及景区管理者和经营者的重视。2003年6月25日建设部发布了《国家重点风景名胜区总体规划编制报批管理规定》(中发[2003]9号),第十七条规定:风景游赏规划应提出景区的景观特征和游赏主题,并提出游赏景点以及游赏路线、游程、解说等内容的组织安排。这标志着旅游解说在我国已得到了专业认可。
旅游解说对旅游者来说可以帮助旅游者顺利完成游览活动,提升旅游体验的质量。从众多的旅游解说服务类型来看,各有优劣,对旅游者的影响也各不相同。本文以青秀山风景名胜区为例,在调查游客对青秀山旅游解说的重要——感知实绩的基础上,分析了对旅游者有重要影响的解说因素,并运用知觉理论和游客满意理论研究了这些重要解说因素是如何影响旅游者的旅游活动的。在此基础上,对青秀山的旅游解说提出了改进的建议。本文从旅游者的角度来研究景区的旅游解说,所得出的影响旅游者旅游活动的重要解说因素,对其他风景名胜区旅游解说的规划和改进有一定的影响和借鉴作用。
本文研究得出的结论主要有以下几点:
1.影响青秀山旅游者旅游活动的重要旅游解说因素主要有标识牌、游客中心和公众信息资料。
2.景区的旅游解说可以帮助游客顺利完成游览活动,可以帮助景区对游客进行管理,可以提升景区的知名度,对景区的意义重大,景区要提高对旅游解说重要性的认识,将其作为一种管理景区的方式。
3.不同的旅游解说服务类型有不同的表现方式,对旅游者在游览过程中所起的作用程度是不同的。
Tourism interpretation is more and more important for scenic areas, and it is more and more accounted by experts, scholars, the managers and operators of scenic areas. < management regulations about how to submit the master plan of national key scenic and tourist resort to be approved > ([2003]9) was issued by the Ministry of Construction on June 25, 2003. Article 17 stipulates: The landscape tour planning should propose the features and the theme of the area and should propose the attractions, the tour line, the tour-length, interpretation and so on. It marks that the tourism interpretation has been professionally recognized in China.
Tourism interpretation can help tourists successfully complete the tour activities and improve the quality of the tour experience. Every interpretation has its own way, and it has advantage and disadvantage. So it has different effects to tourists. This paper takes Qingxiu Mountain Scenic and tourist resort for an example. It analyzed the important interpretation factors of Qingxiu Mountain which impact the tour activities on the basis of importance—performance survey. And it analyzed that how the important interpretation factors impact the tour activities. Based on the analysis, this paper puts forward the recommendations for improvement of tourism interpretation. This paper researches the tourism interpretation from the tourist angle, so the important interpretation factors of Qingxiu Mountain which impact the tour activities has certain impact and mirror for the planning and improvement of tourism interpretation in other scenic areas. We made the following conclusions:
1. The important interpretation factors of Qingxiu Mountain which impact the tour activities have interpretation sign, visitor center and public information.
2. The tourism interpretation in Scenic Areas can help tourists successfully complete the to(?) activities, it can help the manager of the Scenic Areas manage the tourists and it can enhance the popularity of the Scenic Areas. In one word, the tourism interpretation has great significance for the areas. So the Scenic Areas should enhance the understanding of the importance of it, and should make it as a manage way.
3. Different interpretation has different performances, and plays different roles in the course of tour activities.
旅游解说对旅游者来说可以帮助旅游者顺利完成游览活动,提升旅游体验的质量。从众多的旅游解说服务类型来看,各有优劣,对旅游者的影响也各不相同。本文以青秀山风景名胜区为例,在调查游客对青秀山旅游解说的重要——感知实绩的基础上,分析了对旅游者有重要影响的解说因素,并运用知觉理论和游客满意理论研究了这些重要解说因素是如何影响旅游者的旅游活动的。在此基础上,对青秀山的旅游解说提出了改进的建议。本文从旅游者的角度来研究景区的旅游解说,所得出的影响旅游者旅游活动的重要解说因素,对其他风景名胜区旅游解说的规划和改进有一定的影响和借鉴作用。
本文研究得出的结论主要有以下几点:
1.影响青秀山旅游者旅游活动的重要旅游解说因素主要有标识牌、游客中心和公众信息资料。
2.景区的旅游解说可以帮助游客顺利完成游览活动,可以帮助景区对游客进行管理,可以提升景区的知名度,对景区的意义重大,景区要提高对旅游解说重要性的认识,将其作为一种管理景区的方式。
3.不同的旅游解说服务类型有不同的表现方式,对旅游者在游览过程中所起的作用程度是不同的。
Tourism interpretation is more and more important for scenic areas, and it is more and more accounted by experts, scholars, the managers and operators of scenic areas. < management regulations about how to submit the master plan of national key scenic and tourist resort to be approved > ([2003]9) was issued by the Ministry of Construction on June 25, 2003. Article 17 stipulates: The landscape tour planning should propose the features and the theme of the area and should propose the attractions, the tour line, the tour-length, interpretation and so on. It marks that the tourism interpretation has been professionally recognized in China.
Tourism interpretation can help tourists successfully complete the tour activities and improve the quality of the tour experience. Every interpretation has its own way, and it has advantage and disadvantage. So it has different effects to tourists. This paper takes Qingxiu Mountain Scenic and tourist resort for an example. It analyzed the important interpretation factors of Qingxiu Mountain which impact the tour activities on the basis of importance—performance survey. And it analyzed that how the important interpretation factors impact the tour activities. Based on the analysis, this paper puts forward the recommendations for improvement of tourism interpretation. This paper researches the tourism interpretation from the tourist angle, so the important interpretation factors of Qingxiu Mountain which impact the tour activities has certain impact and mirror for the planning and improvement of tourism interpretation in other scenic areas. We made the following conclusions:
1. The important interpretation factors of Qingxiu Mountain which impact the tour activities have interpretation sign, visitor center and public information.
2. The tourism interpretation in Scenic Areas can help tourists successfully complete the to(?) activities, it can help the manager of the Scenic Areas manage the tourists and it can enhance the popularity of the Scenic Areas. In one word, the tourism interpretation has great significance for the areas. So the Scenic Areas should enhance the understanding of the importance of it, and should make it as a manage way.
3. Different interpretation has different performances, and plays different roles in the course of tour activities.
引文
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[4]Tilden,F.Interpreting our heritage[M].Chapel Hill,NC:University of North Carolina Press,1957
[5]罗芬·森林公园旅游解说规划技术研究[D]·湖南:中南林业科技大学,2005,12
[6]Ham,S.H.Environmental interpretation--A practical guide for people with big ideas and small budgets[M].North American press,1992
[7]陈晨,王民,蔚东英·环境解说历史及其理论基础的研究[J]·环境教育,2005(7):15-17
[8]Vevrka,J.A.Interpretative Master Planning[M].Falcon Press,Helena,MT,1995
[9]吴必虎等·国内外环境解说研究综述[J]·地理科学进展,2003,22(5):326-334
[10]Vevrka,J.A.The Language of Live Interpretation:Making Contact[J].The Language of Live Interpretation[M].JeanMarc Blais,ed.Ottawa:The Canadian Museum of Civilization,1997
[11]Ham S.H.& Betty Weiler.Toward a Theory of Quality in Cruise-based Interpretive Guiding[J].Journal of interpretation research,2002
[12]Ham,S.H.and Weiler,B.Interpretation as the center piece of sustainable tourism[C].2002 Taiwan,U.s.,and Australia International Symposium on Environmental Interpretation and Eco-tourism,2002
[15]Emma J Stewart,etc.The "place" of interpretation:a new approach to the evaluation of interpretation.Tourism Management,1998,19(3):257-261
[16]Cohen,E.(1985).The tourism guide:the origins,structure and dynamics of a role[J].Annals of Tourism Research,12(1):5-29
[17]Geva,A.& Goldman,A.(1991).Satisfaction measurement in guided tours[J].Annals of Tourism Research 18:177-185
[18]Weiler,B.& Davis,D.(1993).An exploratory investigation into the roles of the nature based tour leader[J].International Journal of Tourism Management,14(2):91-98
[19]吴必虎·区域旅游规划原理[M]·北京:中国旅游出版社,2001:443-448
[20]吴必虎等·旅游解说系统研究--以北京为例[J]·人文地理,1999,14(6):27-29
[21]唐鸣镝·景区旅游解说系统的构建·旅游学刊[J],2006,21(1):64-68
[22]张立明,赵黎明·国家森林公园旅游解说系统的构建[J]·西北农林科技大学学报(社会科学版),2006,6(2):88-92
[23]冯淑华·古村落旅游解说系统探讨[J]·商业研究,2005(8):164-166,179
[24]钟永德等·旅游景区管理[M]·长沙:湖南大学出版社,2005
[25]罗芬,钟永德,付红军·SMRM模式在环境解说中的应用初探[J]·桂林旅游高等专科学校学报,2005,16(5):38-465
[26]罗芬,钟永德·苏州依可绿乐园旅游解说系统规划[R],2006
[25]唐志蕴.森林公园解说系统的建设研究[D].广州:华南农业大学,2005,5
[26]洪艳·基于期望差异模型的解说服务设施满意度研究--以西汉南越王博物馆为例[D]·广州:中山大学,2005,6
[27]张立明,胡道华·旅游景区解说系统规划与设计[M]·北京:中国旅游出版社,2006,9:2
[28]纪丽萍·浅谈景区旅游解说系统的策划[J]·四川林勘设计,2005(2):17-20,36
[29]唐鸣镝·风景区旅游解说系统初探-建立完善的风景区旅游解说系统[J]·中国园林,2006(1):54-58
[30]陈建平·文化旅游地导游解说系统及其建设分析[J]·福建商业高等专科学校学报,2006(6):38-40,46
[31]PIZAMA NEUMANN Y,REICHEL A.Dimensions of tourist satisfaction with a destination area[J].Annals of Tourism Research,1978,5:314-322
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