湖南中远货运有限公司物流业务拓展研究
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摘要
随着第三方物流市场的持续稳定发展,湖南中远在市场上获得了相对较优的竞争优势。但是近年来,公司在省内外市场上拓展物流业务时却遇到了许多自身问题,如业务运作的低效率、对市场的反应非常迟钝等。
现代物流理论和敏捷理论为现代物流公司的业务拓展模式、加速业务发展提供了很高的研究价值。基于现代物流理论和敏捷理论,湖南中远的物流业务拓展有很大的发展空间。在本论文中,我指出了在物流业务拓展方面公司自身存在的一系列问题。考虑到第三方物流的特征和公司的实际情况,本论文旨在建立一种物流业务敏捷拓展的模式,在这种模式里,公司能够充分分享市场资源。因此,本论文研究的重要内容就是研究公司物流业务拓展方案。
首先最为重要的是,公司必须充分认识到敏捷物流的目标就是要实现市场资源的最优配置。公司业务拓展的主体就是要建设第三方物流服务的能力和核心竞争力,拓展各种新型物流业务。其次就是通过提升自身的服务能力来巩固和维护业务市场,这有助于形成自身服务能力的基础,从而使公司能够灵活地应对市场。与此同时,公司必须通过建设完善的信息服务系统以增加公司应对市场的灵活性。最后,公司必须建立一整套保障措施来确保方案的实施。
需要强调的是物流业务敏捷拓展研究的主要工作和特色。从研究工作上说,本论文在提到敏捷概念时,可以简单描述为“在合适的地点合适的时间做合适的事”。在湖南中远物流业务拓展中,如运输、仓储、流通加工等,应用敏捷理论来指导将获得事半功倍的效果,并有利于业务成果的巩固和扩大。本文主要完成了搜集国内外敏捷理论的研究和应用情况,并运用敏捷理论对湖南中远物流业务包括集装箱运输、江海直达运输、仓储、加工等方面进行相应的研究,旨在推动湖南中远对公司战略和营销策略进行调整,以赢得市场,形成了研究工作的特色。现在,现代物流理论和敏捷理论的研究已经非常成熟,且敏捷理论已成功应用于制造等很多领域。因此,运用敏捷理论来指导湖南中远物流业务的拓展是可行的,是必要的,也是相当合适的。
Along with the third-party logistics has been acquired a large degree of development, COSCO HUNAN ( the English name: COSCO HUNAN INTERNATIONAL FREIGHT CO.,LTD) meet relative competition chances in the logistics market. However, during the process of expanding market inside and outside the province in recent years, the company has encountered a lot of problems such as low efficiency and not sharp response and so on.
With the development of the modernization logistics theory and the agile theory, it has very good research value in changing the business expanding strategy mode and speeding up the development of logistics enterprise. Based on the modernization logistics theory and the agile theory, the way on business expanding strategy of COSCO HUNAN has a large margin. In my thesis, I points out some problems which affect the company development. Thinking of the characteristics of the third-party logistics and the reality of the company, this work wants to build up an agile expanding mode which is going to make the resource distribution marketization. So the reseath on business expanding strategy of COSCO HUNAN is the title of my article.
For the first and foremost, COSCO HUNAN must realize the goal that the the third-party logistics should adjust quickly to the resource distribution marketing. The company business expanding majors is the construction of the the third-party logistics service ability and the key competence and all kinds novel business. The second is as follows: through promoting the inside service ability, it wants to form a new market for the company, which will be the base of company’s service ability and make the company agile through marketization; At the same time, company should build its information system through forming the outside market, which will increase the company’s flexibility to the market. At last, there must be a suit of protection measures to carry out the program.
It must be emphasized that agile theory research has a lot of works to be done and features.During the course of development of logistics such as transportation and warehouse and extra work and so on, we will jield twice the result with half the effort and fruitful results will be consolidated and enlarged provided that we conduct our workings by using agile logistics theory.This thesis have accomplished such works as follows:one is the state of theory research and application in our country and worldwide;the other is that I use theory to guide business development of logistics which includes container transportation and river-to-sea direct transportation and warehouse and extra work and so on , and the aim is that COSCO HUNAN enter larger market through adjusting strategies and sell tactics.The modernization logistics theory and the agile theory and other theories in my thesis have been well devoleped,and the agile theory has been applied very well in manufacture and other fields. It is a pity that we can not find instances where agile theory has been bound up with business development of logistics,and therefore it is a character of my thesis.
现代物流理论和敏捷理论为现代物流公司的业务拓展模式、加速业务发展提供了很高的研究价值。基于现代物流理论和敏捷理论,湖南中远的物流业务拓展有很大的发展空间。在本论文中,我指出了在物流业务拓展方面公司自身存在的一系列问题。考虑到第三方物流的特征和公司的实际情况,本论文旨在建立一种物流业务敏捷拓展的模式,在这种模式里,公司能够充分分享市场资源。因此,本论文研究的重要内容就是研究公司物流业务拓展方案。
首先最为重要的是,公司必须充分认识到敏捷物流的目标就是要实现市场资源的最优配置。公司业务拓展的主体就是要建设第三方物流服务的能力和核心竞争力,拓展各种新型物流业务。其次就是通过提升自身的服务能力来巩固和维护业务市场,这有助于形成自身服务能力的基础,从而使公司能够灵活地应对市场。与此同时,公司必须通过建设完善的信息服务系统以增加公司应对市场的灵活性。最后,公司必须建立一整套保障措施来确保方案的实施。
需要强调的是物流业务敏捷拓展研究的主要工作和特色。从研究工作上说,本论文在提到敏捷概念时,可以简单描述为“在合适的地点合适的时间做合适的事”。在湖南中远物流业务拓展中,如运输、仓储、流通加工等,应用敏捷理论来指导将获得事半功倍的效果,并有利于业务成果的巩固和扩大。本文主要完成了搜集国内外敏捷理论的研究和应用情况,并运用敏捷理论对湖南中远物流业务包括集装箱运输、江海直达运输、仓储、加工等方面进行相应的研究,旨在推动湖南中远对公司战略和营销策略进行调整,以赢得市场,形成了研究工作的特色。现在,现代物流理论和敏捷理论的研究已经非常成熟,且敏捷理论已成功应用于制造等很多领域。因此,运用敏捷理论来指导湖南中远物流业务的拓展是可行的,是必要的,也是相当合适的。
Along with the third-party logistics has been acquired a large degree of development, COSCO HUNAN ( the English name: COSCO HUNAN INTERNATIONAL FREIGHT CO.,LTD) meet relative competition chances in the logistics market. However, during the process of expanding market inside and outside the province in recent years, the company has encountered a lot of problems such as low efficiency and not sharp response and so on.
With the development of the modernization logistics theory and the agile theory, it has very good research value in changing the business expanding strategy mode and speeding up the development of logistics enterprise. Based on the modernization logistics theory and the agile theory, the way on business expanding strategy of COSCO HUNAN has a large margin. In my thesis, I points out some problems which affect the company development. Thinking of the characteristics of the third-party logistics and the reality of the company, this work wants to build up an agile expanding mode which is going to make the resource distribution marketization. So the reseath on business expanding strategy of COSCO HUNAN is the title of my article.
For the first and foremost, COSCO HUNAN must realize the goal that the the third-party logistics should adjust quickly to the resource distribution marketing. The company business expanding majors is the construction of the the third-party logistics service ability and the key competence and all kinds novel business. The second is as follows: through promoting the inside service ability, it wants to form a new market for the company, which will be the base of company’s service ability and make the company agile through marketization; At the same time, company should build its information system through forming the outside market, which will increase the company’s flexibility to the market. At last, there must be a suit of protection measures to carry out the program.
It must be emphasized that agile theory research has a lot of works to be done and features.During the course of development of logistics such as transportation and warehouse and extra work and so on, we will jield twice the result with half the effort and fruitful results will be consolidated and enlarged provided that we conduct our workings by using agile logistics theory.This thesis have accomplished such works as follows:one is the state of theory research and application in our country and worldwide;the other is that I use theory to guide business development of logistics which includes container transportation and river-to-sea direct transportation and warehouse and extra work and so on , and the aim is that COSCO HUNAN enter larger market through adjusting strategies and sell tactics.The modernization logistics theory and the agile theory and other theories in my thesis have been well devoleped,and the agile theory has been applied very well in manufacture and other fields. It is a pity that we can not find instances where agile theory has been bound up with business development of logistics,and therefore it is a character of my thesis.
引文
[1] 论我国当前的物流产业. www.lunwenwang.com, 2006-08-24
[2] 今 年 我 国 物 流 总 费 用 预 计 将 超 过 4.23 万 亿 元 . www.ccwresearch.com.cn, 2007-03-19
[3] 庄光平. 我国物流业驶入发展快车道. www.jctrans.com,2007-03-13
[4] 湖南省交通厅统计年报[M].1996-2005
[5] 徐章一. 敏捷物流--供应链一体化的价值实现[M].中国物资出版社, 2004, 33-37, 132-136, 189-191, 226-227
[6] 黄福华. 现代企业物流运作管理[M].长沙: 湖南人民出版社, 2002, 147-148
[7] John coyle, Edward bardi, John Langley, jr.企业物流管理供应链视角[M]. 第七版. 北京: 人民交通出版社, 2006, 12-15
[8] S Leung, Yue Wu & K K Lai, “Two Stage Recourse Model for Production Planning with Stochastic Demend”, Lecture Notes in Computer Science (LNCS) Series, edited by I Jeong, Springer-Verlag, 2005
[9] S Leung & K K Lai, “ A Fuzzy programming Model for a Cross-Border Logistics Problems under an Uncertain Environment in Hong Kong”, Book Chapter, Operations Research/Management Science at Work: Applying Theory in the Asia Pacific Region, International Series in Operations Research and Management Science, edited by E. Kozan and A. Ohuchi, Kluwer Academic Publishers, 2001
[10] 日本海上集装箱协会 编. 刘鼎铭等译.集装箱运输业务手册 [M]. 北京: 人民交通出版社, 1994, 212-213
[11] 浦田楠雄. 刘鼎铭 译.集装箱化与标准化[M]. 北京: 人民交通出版社, 1997, 28-29
[12] 贾大山. 集装箱运输业界视点.集装箱化[J], 2005,(3): 11
[13] 吴清一. 物流系统工程[高级] [M] . 北京: 中国物资出版社, 2004, 203-204
[14] 霍红. 国际货运代理与海上运输[M]. 北京: 化学工业出版社, 1997, 128-129
[15] 中国国际货运代理协会,罗开富等.国际货运代理基础知识[M].中国商务出版社, 2005, 25-28, 55-67, 110-122, 256-259
[16] 中国国际货运代理协会.国际多式联运与现代物流理论与实物,全国国际货代待业从业人员资格培训考试用书[M]. 北京:中国商务出版社, 2005, 153-173, 189-192, 197-202, 240-281
[17] Dove. R..敏捷企业(下).张中生译.中国机械工程,1996(4): 23-262
[18] 陈立新.物流市场营销[M]. 北京:人民交通出版社, 2005, 1-12, 42-48, 62-78, 100-102, 141-163, 167-172, 181-182
[19] Nagel. R., Dove. R.. 21st Century Manufacturing Enterprises Strategy[R]. Bethlehem: Iacoca a Institute, Lehigh University, 1991,(8): 23-26
[20] 汪定伟. 敏捷制造的ERP及其决策优化.北京:机械工业出版社[M], 2003, 9
[21] 单汩源, 吕文林, 高阳.一种敏捷制造系统的体系结构[J]. 机械工业自动化,1999, 21(3): 4-8
[22] 李娜 胡吉全.制造业发展敏捷物流的探讨. www.logistics-smu.net,2006-05-11
[23] Amos J W, Gibson D V. An Exploratory Model of Agility: Key Facilitators and Performance Metrics. Pro. of the 4th Annual Agility Forum Comf. (Vol.2). Atlanta. USA,1995
[24] 价值链(value chain)分析. eachtong.net,2006-11-12
[25] 迈克尔·A·希特等.战略管理竞争与全球化[M]. 北京:机械工业出版社,2002, 43-46
[26] 龚小军.作为战略研究一般分析方法的SWOT分析.西安电子科技大学学报(社会科学版) [J],2003,13
[27] 孙光圻, 梁晓杰. 建设数字物流港 提升港城互动发展空间.集装箱化[J],2004, (2):23-25
[28] 中国港口协会长江分会.关于加快长江港口发展的调研报告.长江航运[J], 2004(3), 12-14
[29] 罗承廉等.信息化建设理论与应用[M]. 北京: 中国电力出版社, 2001,72-73
[30] 冯英键.网络运营管理基础与实践[M]. 北京:清华大学出版社, 2002,89-90
[31] 埃德·里格斯比.合作的艺术[M]. 北京: 中信出版社, 1999,76
[32] 宋理斌.代理商[M]. 北京: 中国时代经济出版社, 1998,52
[33] 迈克尔·波特(美)著,陈小悦译.竞争战略[M]. 北京:华夏出版社,1997,36-38
[34] 湖南省职业技术培训研究室.物流师职业资格培训与鉴定教程上册物流师基础知识[M];物流师职业资格培训与鉴定教程下册. 业务知识与实务[M].北京:中国劳动社会保障出版社,2005
[35] 湖南省综合交通通信网总体规划领导小组 湖南省计划委员会.湖南省综合交通通信网1996-2010总体规划[M].长沙:湖南科学技术出版社.57-66
[36] www.cosco-hunan.com
[37] 何跃明.关于建设武汉航运中心的几点思考.长江航运[J],2004(3): 16-18
[38] 赵宁.湖南省远洋运输公司2006年工作报告[M].
[39] 弗雷德里克.S.希利尔等著,任建标译.数据 ? 模型与决策[M].北京:中国财政经济出版社,2001, 16-20
[40] 王维寿.浅谈港口物流企业的营销策略.集装箱化[J],2004,(3):11-12
[41] http://www.hosco.com.cn
[42] Philip.Kotler. Marketing Management: An Asian Perspective. HongKong: Simon. Schuster(Asia)Pte.Ltd, 1996
[2] 今 年 我 国 物 流 总 费 用 预 计 将 超 过 4.23 万 亿 元 . www.ccwresearch.com.cn, 2007-03-19
[3] 庄光平. 我国物流业驶入发展快车道. www.jctrans.com,2007-03-13
[4] 湖南省交通厅统计年报[M].1996-2005
[5] 徐章一. 敏捷物流--供应链一体化的价值实现[M].中国物资出版社, 2004, 33-37, 132-136, 189-191, 226-227
[6] 黄福华. 现代企业物流运作管理[M].长沙: 湖南人民出版社, 2002, 147-148
[7] John coyle, Edward bardi, John Langley, jr.企业物流管理供应链视角[M]. 第七版. 北京: 人民交通出版社, 2006, 12-15
[8] S Leung, Yue Wu & K K Lai, “Two Stage Recourse Model for Production Planning with Stochastic Demend”, Lecture Notes in Computer Science (LNCS) Series, edited by I Jeong, Springer-Verlag, 2005
[9] S Leung & K K Lai, “ A Fuzzy programming Model for a Cross-Border Logistics Problems under an Uncertain Environment in Hong Kong”, Book Chapter, Operations Research/Management Science at Work: Applying Theory in the Asia Pacific Region, International Series in Operations Research and Management Science, edited by E. Kozan and A. Ohuchi, Kluwer Academic Publishers, 2001
[10] 日本海上集装箱协会 编. 刘鼎铭等译.集装箱运输业务手册 [M]. 北京: 人民交通出版社, 1994, 212-213
[11] 浦田楠雄. 刘鼎铭 译.集装箱化与标准化[M]. 北京: 人民交通出版社, 1997, 28-29
[12] 贾大山. 集装箱运输业界视点.集装箱化[J], 2005,(3): 11
[13] 吴清一. 物流系统工程[高级] [M] . 北京: 中国物资出版社, 2004, 203-204
[14] 霍红. 国际货运代理与海上运输[M]. 北京: 化学工业出版社, 1997, 128-129
[15] 中国国际货运代理协会,罗开富等.国际货运代理基础知识[M].中国商务出版社, 2005, 25-28, 55-67, 110-122, 256-259
[16] 中国国际货运代理协会.国际多式联运与现代物流理论与实物,全国国际货代待业从业人员资格培训考试用书[M]. 北京:中国商务出版社, 2005, 153-173, 189-192, 197-202, 240-281
[17] Dove. R..敏捷企业(下).张中生译.中国机械工程,1996(4): 23-262
[18] 陈立新.物流市场营销[M]. 北京:人民交通出版社, 2005, 1-12, 42-48, 62-78, 100-102, 141-163, 167-172, 181-182
[19] Nagel. R., Dove. R.. 21st Century Manufacturing Enterprises Strategy[R]. Bethlehem: Iacoca a Institute, Lehigh University, 1991,(8): 23-26
[20] 汪定伟. 敏捷制造的ERP及其决策优化.北京:机械工业出版社[M], 2003, 9
[21] 单汩源, 吕文林, 高阳.一种敏捷制造系统的体系结构[J]. 机械工业自动化,1999, 21(3): 4-8
[22] 李娜 胡吉全.制造业发展敏捷物流的探讨. www.logistics-smu.net,2006-05-11
[23] Amos J W, Gibson D V. An Exploratory Model of Agility: Key Facilitators and Performance Metrics. Pro. of the 4th Annual Agility Forum Comf. (Vol.2). Atlanta. USA,1995
[24] 价值链(value chain)分析. eachtong.net,2006-11-12
[25] 迈克尔·A·希特等.战略管理竞争与全球化[M]. 北京:机械工业出版社,2002, 43-46
[26] 龚小军.作为战略研究一般分析方法的SWOT分析.西安电子科技大学学报(社会科学版) [J],2003,13
[27] 孙光圻, 梁晓杰. 建设数字物流港 提升港城互动发展空间.集装箱化[J],2004, (2):23-25
[28] 中国港口协会长江分会.关于加快长江港口发展的调研报告.长江航运[J], 2004(3), 12-14
[29] 罗承廉等.信息化建设理论与应用[M]. 北京: 中国电力出版社, 2001,72-73
[30] 冯英键.网络运营管理基础与实践[M]. 北京:清华大学出版社, 2002,89-90
[31] 埃德·里格斯比.合作的艺术[M]. 北京: 中信出版社, 1999,76
[32] 宋理斌.代理商[M]. 北京: 中国时代经济出版社, 1998,52
[33] 迈克尔·波特(美)著,陈小悦译.竞争战略[M]. 北京:华夏出版社,1997,36-38
[34] 湖南省职业技术培训研究室.物流师职业资格培训与鉴定教程上册物流师基础知识[M];物流师职业资格培训与鉴定教程下册. 业务知识与实务[M].北京:中国劳动社会保障出版社,2005
[35] 湖南省综合交通通信网总体规划领导小组 湖南省计划委员会.湖南省综合交通通信网1996-2010总体规划[M].长沙:湖南科学技术出版社.57-66
[36] www.cosco-hunan.com
[37] 何跃明.关于建设武汉航运中心的几点思考.长江航运[J],2004(3): 16-18
[38] 赵宁.湖南省远洋运输公司2006年工作报告[M].
[39] 弗雷德里克.S.希利尔等著,任建标译.数据 ? 模型与决策[M].北京:中国财政经济出版社,2001, 16-20
[40] 王维寿.浅谈港口物流企业的营销策略.集装箱化[J],2004,(3):11-12
[41] http://www.hosco.com.cn
[42] Philip.Kotler. Marketing Management: An Asian Perspective. HongKong: Simon. Schuster(Asia)Pte.Ltd, 1996