基于RBV的MICK-4FI资源运营模式研究
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摘要
本文主要基于资源基础观RBV(Resource Based View)研究了MICK-4FI(Material, Information, Capital, and Knowledge 4 Flows Integration)资源运营模式的应用理论与方法。
     从时代发展角度入手研究资源分类问题,通过分类研究将企业资源要素概括为MICK四类,明确了各种资源之间的联系与区别。还以实证方式证明了资源MICK分类的科学性。分类研究为后续MICK-4FI资源运营模式研究奠定了坚实的理论基础。
     在资源分类研究基础上,提出了一种新的运作模式,即资源运营模式。利用投入产出理念构建了MICK-4FI模式的运作框架并阐述了资源运营的聚焦机制、聚合作用和杠杆作用的资源运营机理,还阐述了支持资源运营理念的组织结构设计的原理和方法。文章探讨了MICK资源生成企业能力的过程和框架,建构了衡量资源和能力的指标体系。
     本文指出企业可以利用杠杆作用快速集成MICK资源流,以应对市场需求变化;从资源杠杆角度分析了联盟的演化过程;利用供应链管理成熟度研究的成果解决资源运营理论的路径依赖问题,具体描述了MICK-4FI模式的发展路径;设计了自制-外购决策工具以保证企业对MICK资源来源决策的有效性。
     搭建资源运营信息平台有助于实施企业之间的资源整合,本文研究了信息平台应具备的的功能,分析了信息平台建构机制和应用技术,提出MICK-4FI资源运营信息平台建设的解决方案。
     最后笔者利用一个案例,比较了资本运营和资源运营两种不同的运营模式,分析了资源运营的优势所在。指出企业利用资源运营模式发展,不仅可以达到和实施资本运营同样的效果,而且还有助于企业防范失去控制权的风险。
This paper presents MICK-4FI (Material, Information, Capital, and Knowledge 4 Flows Integration) resource operation mode based on RBV (Resource Based View).
     Firstly, a new classification method is proposed based on new economy character, resources are classified to four kinds as MICK, which explain contacts and differences between various resources definitely. The scientificaalness of MICK classification is demonstrated by Empirical Analysis. These would construct a solid theoretical foundation for the following research of MICK-4FI mode.
     Then, MICK-4FI operation mode is proposed based on resources classification. We establish a framework based on I-O Mode and analyses the mechanism of MICK-4FI Mode. This paper discusses the principle and methods of organizational structure design supporting resources operation theory. The process and framework of the formation of competence is also discussed to construct a target system scaling resource and competence efficiency.
     The author indicates that enterprises could integrate MICK resources rapidly to reply the change of market demand based on leveraging. Therefore, the evolution mechanism of strategic alliances is analyzed from the angle of resource leverage in the paper. It solves the path dependence problem of resources operation theory using the results of supply chain management maturity research, and specifically describes the development path of MICK-4FI mode. It designs a Make or Buy Decision-Making tool for firms to guarantee the validity of outsourcing decision.
     Resources operation information platform is helpful for resources conformity. This paper studies the required function of information platform, analyses the constructing mechanism of information platform and its applied technology, and puts forward the solution of MICK-4FI information platform construction.
     Finally, the author introduces a case to compare capital operation and resource operation, and to analyze the advantage of resource operation. It is considered that resource operation could not only achieve the same effect as capital operation, but also keep firms away from losing control power.
引文
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