星级饭店企业识别系统研究
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摘要
国家技术监督局于1993年9月正式批复《旅游涉外饭店星级的划分与评定》为国家标准，这标志着中国旅游饭店业跨入了国际现代管理的新阶段。1998年国家再一次对星级评定标准进行了修改，进一步调整与规范了行业标准。
但是，标准一直没有形成一定的风格。随着旅游饭店业竞争的不断加剧，饭店的风格越来越成为企业经营者思考的问题。
本文从饭店企业的识别系统入手，结合经济学、管理学几方面的知识，采用分析、归纳、总结的方法，对现代饭店企业识别系统进行研究。
提出了饭店的形象工程与其市场定位是相互依存的，定位决定了风格，风格进一步体现了企业的市场定位；具有风格的饭店企业识别系统的形成与其经营者密切相关。
"Star-rating Standard for Tourist Hotels" was formally approved as the National Standard in Sept, 1993 by National Technology Supervision Administration. This indicates that tourist hotel industry in China has already stepped into a new stage of international modernization management. In 1998, the standard was revised again, with the trade standard further adjusted and standardized.
However, the standard has not form a particular style till now. Along with the intensification of the competition in tourist hotel industry, hotels' style has now become the problem that administrative personnel think more and more.
The dissertation, started with the CIS of hotels, combined the knowledge of economics and management, used by methods of analysis, induction and summary, makes a research for CIS of modern hotels.
The dissertation put forward the idea that the hotel's image engineering and marketing positioning are interdependent. Marketing positioning determines the style of a hotel, and the style reflects hotel's positioning in the market further more. Creating a hotel's CIS is closely related to the proprietor.
但是，标准一直没有形成一定的风格。随着旅游饭店业竞争的不断加剧，饭店的风格越来越成为企业经营者思考的问题。
本文从饭店企业的识别系统入手，结合经济学、管理学几方面的知识，采用分析、归纳、总结的方法，对现代饭店企业识别系统进行研究。
提出了饭店的形象工程与其市场定位是相互依存的，定位决定了风格，风格进一步体现了企业的市场定位；具有风格的饭店企业识别系统的形成与其经营者密切相关。
"Star-rating Standard for Tourist Hotels" was formally approved as the National Standard in Sept, 1993 by National Technology Supervision Administration. This indicates that tourist hotel industry in China has already stepped into a new stage of international modernization management. In 1998, the standard was revised again, with the trade standard further adjusted and standardized.
However, the standard has not form a particular style till now. Along with the intensification of the competition in tourist hotel industry, hotels' style has now become the problem that administrative personnel think more and more.
The dissertation, started with the CIS of hotels, combined the knowledge of economics and management, used by methods of analysis, induction and summary, makes a research for CIS of modern hotels.
The dissertation put forward the idea that the hotel's image engineering and marketing positioning are interdependent. Marketing positioning determines the style of a hotel, and the style reflects hotel's positioning in the market further more. Creating a hotel's CIS is closely related to the proprietor.
引文
[1]王捷二，彭学强.现代饭店规划与设计.广州：广东旅游出版社，2002.11
[2]吕宁兴，徐怡静.旅馆建筑.武汉：武汉工业大学出版社，2002.8
[3]唐玉恩，张皆正.旅馆建筑设计.北京：中国建筑工业出版社，1993
[4](英）奥托.李瓦尔特.酒店空间.周丽华译.辽宁：辽宁科学技术出版社，2002
[5]世界建筑与室内设计丛书编委会.世界宾馆饭店室内设计全集.海外卷.上海:上海科学技术文献出版社,2000
[6]张绮曼等.室内设计资料集.北京：中国建筑工业出版社，2000
[7]张士泽，张序.现代酒店经营管理学.广州：广东旅游出版社，2000
[8]唐德鹏，张文娟，黄宇海.现代饭店经营管理.上海：复旦大学出版社，2002
[9]查尔斯.H.温茨巴奇,迈克.E.迈尔斯,书珊娜.埃斯里奇.坎农.现代不动产(,任淮秀,庞兴华等).北京:中国人民大学出版社,2001
[10]菲利普.科特勒.营销管理(,梅汝和,梅清豪,周安柱).北京:中国人民大学出版社,2002
[11]中国国家旅游局.GB/T 14308-1997旅游涉外饭店星级评定报告.北京:国家技术监督局,1997
[12]American Hotel Register Company.BUYING GUIDE[M].International Edition,96/97
[13]刘冠名.企业文化.上海:上海科学技术出版社,1997
[14]刘菲.饭店业营销.北京:企业管理出版社,1999.1
[15]赖晓寒.浅论艺术风格.南昌:南昌职业技术师范学院学报,2002.4
[16]沈福煦.设计思路、风格与个性.感悟设计,2002.8
[17]李嘉华.建筑风格和形式的哲学思考.四川:四川建筑科学研究,2002.9
[18]Olympic Museum Lausanne.The Leading Hotel of the World[M].New York:Corporate Headquarters,2001
[19]国家旅游局.2001年中国星级饭店统计公报.2002.6
[20]Kotler,P. Marking Management.Millennium Edition,Tenth Edition
[21]Charles H. Wurtzebach,Mike E. Miles,Susanne Ethridge Cannon.Modern Real Estate.John Wiley & Sons,Inc,Fifth Edition
[22]王泽光.中国旅游饭店的机遇与发展.北京:中国旅游出版社,2002.5
[23]沈清基.城市生态与城市环境.上海:同济大学出版社,1998
[2]吕宁兴，徐怡静.旅馆建筑.武汉：武汉工业大学出版社，2002.8
[3]唐玉恩，张皆正.旅馆建筑设计.北京：中国建筑工业出版社，1993
[4](英）奥托.李瓦尔特.酒店空间.周丽华译.辽宁：辽宁科学技术出版社，2002
[5]世界建筑与室内设计丛书编委会.世界宾馆饭店室内设计全集.海外卷.上海:上海科学技术文献出版社,2000
[6]张绮曼等.室内设计资料集.北京：中国建筑工业出版社，2000
[7]张士泽，张序.现代酒店经营管理学.广州：广东旅游出版社，2000
[8]唐德鹏，张文娟，黄宇海.现代饭店经营管理.上海：复旦大学出版社，2002
[9]查尔斯.H.温茨巴奇,迈克.E.迈尔斯,书珊娜.埃斯里奇.坎农.现代不动产(,任淮秀,庞兴华等).北京:中国人民大学出版社,2001
[10]菲利普.科特勒.营销管理(,梅汝和,梅清豪,周安柱).北京:中国人民大学出版社,2002
[11]中国国家旅游局.GB/T 14308-1997旅游涉外饭店星级评定报告.北京:国家技术监督局,1997
[12]American Hotel Register Company.BUYING GUIDE[M].International Edition,96/97
[13]刘冠名.企业文化.上海:上海科学技术出版社,1997
[14]刘菲.饭店业营销.北京:企业管理出版社,1999.1
[15]赖晓寒.浅论艺术风格.南昌:南昌职业技术师范学院学报,2002.4
[16]沈福煦.设计思路、风格与个性.感悟设计,2002.8
[17]李嘉华.建筑风格和形式的哲学思考.四川:四川建筑科学研究,2002.9
[18]Olympic Museum Lausanne.The Leading Hotel of the World[M].New York:Corporate Headquarters,2001
[19]国家旅游局.2001年中国星级饭店统计公报.2002.6
[20]Kotler,P. Marking Management.Millennium Edition,Tenth Edition
[21]Charles H. Wurtzebach,Mike E. Miles,Susanne Ethridge Cannon.Modern Real Estate.John Wiley & Sons,Inc,Fifth Edition
[22]王泽光.中国旅游饭店的机遇与发展.北京:中国旅游出版社,2002.5
[23]沈清基.城市生态与城市环境.上海:同济大学出版社,1998