SaaS-II的软件服务运作及盈利模式研究
摘要
本文提出的SaaS-II的软件服务运作及盈利模式主要适用于中小企业,SaaS-II能够满足缺少大型IT部门、或者是没有足够的费用聘请IT技术专家的中小企业在企业信息化上的需求。SaaS-II是一种新的软件发布模式,它的核心理念是将软件作为一种服务的形式发布,用户通过服务商的网站在线试用,在确定符合自己的需求的基础上,在线租用并通过上网来使用服务。SaaS-II模式使得软件的最终用户不必再负担基础结构、应用程序管理、监控、维护和灾难恢复等问题的成本,从而获得中小企业的欢迎。
SaaS-II作为一个新兴起的事物,要被人们接受还需要一定的时间,但是,从它的特点来看,SaaS-II会有很好的发展前景。
本文提出的SaaS-II的软件服务运作及盈利模式在SaaS模式的基础上,对参与成员进行了优化,引入了SLA对服务运营商的服务质量进行保证;同时,对SaaS-II的软件服务模式价值链上各个参与方所承担的成本和收益进行分析,既保证了各参与方的利益,又实现了对用户高质量的服务。
SaaS-II的软件服务运作模式,分析了SaaS-II的软件服务运作模式所处的生态系统,找出了SaaS-II的软件服务运作模式产生的因素,并对SaaS-II的软件服务模式中的企业自身在价值链中的进行定位,明确企业在纵向产业价值链中与上下游企业的合作关系。
分析了SaaS-II的软件服务盈利模式,通过分析SaaS-II的软件服务模式价值链上各个参与方所承担的成本和收益,维护软件服务运营商所在的产业价值链的完整性,确保其他合作者的利益,以期实现企业长久、健康的发展。
提出了SaaS-II的软件服务模式评估,在服务科学SSME的理论框架下,分析了SaaS-II的软件服务的SLA服务特征和包含内容,定义与描述了SaaS-II的软件服务QoS参数。在此基础上描述了SaaS-II的软件服务的SLA提供流程与开展SLA服务的策略。
SaaS-II is a new pattern to release the software. The core of this pattern is hosting the software as services. Tenants could take an experience through the provider’s website,buy these services and use them online if they could meet the users’needs. This pattern make the users do not need focus on the system infrastructure,application management,monitoring,maintaining and disaster come back. Thereby it was welcomed.
Recently software as a service is still a new thing and has along time accepted by the users. But it still has a great potential as its characteristics.
This thesis proposes operation and profit mode of SaaS-II software service, optimizes participating members of the, introduces SLA to assurance the service operator's service quality. At the same time, analyses all participants undertaked the costs and benefits of software service model of SaaS-II value chain, not only permits the interests of various participants, but also achieves high-quality services to users.
This thesis proposes operation mode of SaaS-II software service, analyses the ecological system in operation mode of SaaS-II software service, identifies the produced factors of operation mode of SaaS-II software service, locates company in operation mode of SaaS-II software service, clears the enterprise and the co-operation between upstream and downstream businesses.
This thesis analyses profit model of SaaS-II software services, analyses all participants undertaked the costs and benefits of software service model of SaaS-II value chain, ensures the maintenance of business where the integrity of the industry value chain, and ensures that the interests of other partners in order to achieve corporate long-term, healthy development.
This thesis proposes assessment model of SaaS-II software service, in the service of science SSME theoretical framework, analyses features and content of SaaS-II SLA services, delimits and describes QoS parameters of SaaS-II software service.
SaaS-II作为一个新兴起的事物,要被人们接受还需要一定的时间,但是,从它的特点来看,SaaS-II会有很好的发展前景。
本文提出的SaaS-II的软件服务运作及盈利模式在SaaS模式的基础上,对参与成员进行了优化,引入了SLA对服务运营商的服务质量进行保证;同时,对SaaS-II的软件服务模式价值链上各个参与方所承担的成本和收益进行分析,既保证了各参与方的利益,又实现了对用户高质量的服务。
SaaS-II的软件服务运作模式,分析了SaaS-II的软件服务运作模式所处的生态系统,找出了SaaS-II的软件服务运作模式产生的因素,并对SaaS-II的软件服务模式中的企业自身在价值链中的进行定位,明确企业在纵向产业价值链中与上下游企业的合作关系。
分析了SaaS-II的软件服务盈利模式,通过分析SaaS-II的软件服务模式价值链上各个参与方所承担的成本和收益,维护软件服务运营商所在的产业价值链的完整性,确保其他合作者的利益,以期实现企业长久、健康的发展。
提出了SaaS-II的软件服务模式评估,在服务科学SSME的理论框架下,分析了SaaS-II的软件服务的SLA服务特征和包含内容,定义与描述了SaaS-II的软件服务QoS参数。在此基础上描述了SaaS-II的软件服务的SLA提供流程与开展SLA服务的策略。
SaaS-II is a new pattern to release the software. The core of this pattern is hosting the software as services. Tenants could take an experience through the provider’s website,buy these services and use them online if they could meet the users’needs. This pattern make the users do not need focus on the system infrastructure,application management,monitoring,maintaining and disaster come back. Thereby it was welcomed.
Recently software as a service is still a new thing and has along time accepted by the users. But it still has a great potential as its characteristics.
This thesis proposes operation and profit mode of SaaS-II software service, optimizes participating members of the, introduces SLA to assurance the service operator's service quality. At the same time, analyses all participants undertaked the costs and benefits of software service model of SaaS-II value chain, not only permits the interests of various participants, but also achieves high-quality services to users.
This thesis proposes operation mode of SaaS-II software service, analyses the ecological system in operation mode of SaaS-II software service, identifies the produced factors of operation mode of SaaS-II software service, locates company in operation mode of SaaS-II software service, clears the enterprise and the co-operation between upstream and downstream businesses.
This thesis analyses profit model of SaaS-II software services, analyses all participants undertaked the costs and benefits of software service model of SaaS-II value chain, ensures the maintenance of business where the integrity of the industry value chain, and ensures that the interests of other partners in order to achieve corporate long-term, healthy development.
This thesis proposes assessment model of SaaS-II software service, in the service of science SSME theoretical framework, analyses features and content of SaaS-II SLA services, delimits and describes QoS parameters of SaaS-II software service.
引文
[1]刘作仪,杜少甫.服务科学管理与工程:一个正在兴起的领域[J].管理学报, 2008, 5(4): 607-615.
[2] Jim. Spohrer, and Riecken, D. Services Science[J]. Communications of the ACM. 2006, 49(7): 31-32.
[3] Henry Chesbrough, Jim Spohrer. A Research Manifesto for Services Science[J]. Communications of the ACM: Services Science. 2006, 49(7): 35-40.
[4] Hui-Fen Li, Jian-Jun Wang, Hong-Lei Yu, De-Li Yang. Services science, management, and engineering: A literature review in the perspective of management science[J]. Industrial Engineering and Engineering Management, 2007, 56(8): 1438 -1441.
[5] Gallouj, F. Innovation in services and the reverse product cycle [J]. The result of SI4S topical paper, SI4S project, 1998.
[6]赵晓波,谢金星,张汉勤,华中生.展望服务科学[J].工业工程与管理, 2009, 14(1): 1-4.
[7]魏建良,朱庆华.服务科学理论研究及其面临的挑战[J].外国经济与管理, 2008, 30(6):15-21.
[8]郭亚军,曲道钢,赵礼强.基于电子市场的混合分销渠道定价策略研究[J].系统工程学报, 2008, 23(5): 570-576.
[9]曹俊浩,陈宏民,胥莉.基于网络外部性的电子商务企业纵向差异垄断定价策略[J].上海交通大学学报, 2008, 42(9): 1557-1560.
[10]邢伟,汪寿阳,冯耕中. B2B电子市场对零售商最优策略影响研究[J].管理科学学报, 2008, 11(5): 1-6.
[11]谢天帅,李军.双垄断条件下第三方物流服务定价机制研究[J].预测, 2007, 26(6): 48-52.
[12]张春芳,李红辉,汪齐贤,孙文辉.服务等级协议SLA及其实现模型研究[J].计算机应用研究, 2005, (9): 69-71.
[13]陈刚,周文安,宋俊德.基于SLA的业务建模和参数映射算法[J].北京邮电大学学报, 2007, 30(4): 28-32.
[14]吴国升,刘建.软件产业服务化——互联网环境下软件企业市场定位[J].商业研究, 2001, 10(6): 156-157.
[15]刘玉然.大力发展软件服务[J].价值工程, 2003, 3(8): 91-95.
[16]孙超.软件服务:“最后的救命稻草”[J].电脑与电信, 2002, (1): 60-61.
[17]魏巍. SaaS模式——中国软件企业面临的机遇和挑战[J].工业技术经济, 2008, 27(7): 48-51.
[18]周冰. SaaS即将复兴[J].微型机与应用, 2007, 26(9): 23-24.
[19] Moore, J.E, Predator and Prey: a new ecology of competition[J]. Harvard business review, 1993: 21(8): 75-86.
[20]詹姆斯·弗·穆尔.竞争的衰亡[M].梁俊,杨飞雪,李丽娜译.北京:北京出版社, 1999.
[21] Boyle, R.D.. Doing Business With An Application Service Provider[J]. Strategic Finance, 2002, 83(9): 24-28.
[22] Iansiti, M. and R. Levien, Strategy as Eeology[J]. Harvard Business Review, 2004, 82(3): 68-78.
[23]杨忠直.企业生态学[M].北京:科学出版社, 2003.
[24] Focacci, L., et al. How to Choose an ASP Selection Guidelines[J]. Information Management & Computer Security, 2003, 11(3): 67-73.
[25] Kern, T., J. Keijer, and L. Willcocks. Exploring ASP as Sourcing Strategy: Theoretical Perspectives, Propositions for Practice[J]. Journal of strategic information systems, 2002, 11(3): 153-177.
[26] Dewire, D.T.. Application Service Providers[J]. Information systems management, 2000: 14-19.
[27] Kakabadse, N.K., P.K. Ahmed, and A. Kouzmin. The ASP Phenomenon: An Example of Solution Innovation That Liberates Organization form Technology or Captures It[J]. European Journal of Innovation Management, 2004, 7(2): 113-127.
[28]梁运文,谭力文.商业生态系统价值结构、企业角色与战略选择[J].南开管理评论, 2005, 8(1): 57-63.
[29] Ekanayaka, Y., W.L. Currie, and P. Seltsikas. Delivering Enterprise Resource Planning Systems through Application Service Provider[J]. Logistics Information Management, 2002, 15(3): 192-203.
[30] Tebboune, D.E.S.. Application service provision: origins and development[J]. Business process Management Journal, 2003, 9(6): 722-734.
[31] Preston, D. and K. Brohman. Outsourcing Opportunities for Data Warehousing Business Usage[J]. Logistics Information Management, 2002, 15(3): 204-211.
[32] Burstiner, K. and F DeCandido. The Application Service Provider Option[J]. The CPA Journal, 2003, 73(1): 64-65.
[33] Paraskevas, A. and D. Buhalis. Outsourcing IT for Small Hotels The Opportunities and Challenges of Using Application Service Providers[J]. Comell Hotel and Restaurant Administration Quarterly, 2002, 43(3): 27-39.
[34] Kern, T., L.P. WilleoekS, and M.C. Lacity. Application Service Providers: Risk Assessment and Mitigation[J]. MIS Quarterly Executive, 2002, l(2): 113-126.
[35]张修志,黄立平.基于消费者偏好的信息产品定价策略分析[J].商业研究, 2007, 8(5):174-175.
[36]唐中君,陈荣秋,纪雪洪.即时顾客化定制的运作策略和原则研究[J].工业工程与管理, 2005, (9): 37-42.
[37]朱俊,于美芹.顾客化定制的演进及发展[J].武汉理工大学学报, 2006, 28(10): 153-156.
[38]胡潜.我国建设创新型国家的行业信息服务转型发展[J].情报学报, 2009, 28(2): 315-320.
[39]孟庆国,陈剑.电信网络互联互通利益分配模型及激励机制[J].管理科学学报, 2003, 6(6): 40-46.
[40]吕志勇,陈宏民,廖刚.移动通信单向收费定价策略研究[J].管理工程学报, 2005, 19(1): 65-68.
[41]张帆,刘新梅.互联互通双向接入的利益分配机制[J].系统工程, 2007, 25(1): 60-65.
[42]张帆,刘新梅.电信网络单向接入的利益分配关系[J].系统工程理论与实践, 2008, (9): 131-137.
[43]李胜利,陈坚.具有实时特性的SLA设计[J].华中科技大学学报, 2005, 33(6): 14-16.
[44] Currie, W.L. and P. Seltsikas. Exploring The Supply-side of IT Outsourcing Evaluating The Emerging Role of Application Service Providers[J]. European Journal of Information Systems, 2001, (10): 123-134.
[45]张楠,邱雪松,孟洛明.一种基于SLA的SOA业务管理流程[J].北京邮电大学学报, 2006, 29(5): 177-202.
[46]朱少民. SaaS-II模式中的质量管理.软件世界, 2007, (20): 55-58.
[47] Jim Spohrer, paul P. Maglio, John Bailey Daniel Gruhl. Steps Toward a Science of Service Systems. IEEE2007(1): 71-78.
[48]吴英华,王文东,阙喜戎. IP QoS管理系统中基于SLA的计费方案[J].北京邮电大学学报, 2006, 29(1): 77-81.
[49]张奕奎,邱雪松,孟洛明.基于SLA的业务质量评价[J].电信科学, 2007, (3): 78-83.
[50]何川,顾雷,杜彬,武剑峰.基于SLA的网格监控体系GSLMA及其实验床[J].北京航空航天大学学报, 2004, 30(11): 1076-1079.
[51]李阳春.电信公司的新型服务模式——SLA服务[J].广东通信技术, 2002, 22(5): 22-26.
[52]张奕奎,邱雪松,孟洛明.基于SLA的业务质量评价[J].电信科学, 2007, (3): 78-83.
[2] Jim. Spohrer, and Riecken, D. Services Science[J]. Communications of the ACM. 2006, 49(7): 31-32.
[3] Henry Chesbrough, Jim Spohrer. A Research Manifesto for Services Science[J]. Communications of the ACM: Services Science. 2006, 49(7): 35-40.
[4] Hui-Fen Li, Jian-Jun Wang, Hong-Lei Yu, De-Li Yang. Services science, management, and engineering: A literature review in the perspective of management science[J]. Industrial Engineering and Engineering Management, 2007, 56(8): 1438 -1441.
[5] Gallouj, F. Innovation in services and the reverse product cycle [J]. The result of SI4S topical paper, SI4S project, 1998.
[6]赵晓波,谢金星,张汉勤,华中生.展望服务科学[J].工业工程与管理, 2009, 14(1): 1-4.
[7]魏建良,朱庆华.服务科学理论研究及其面临的挑战[J].外国经济与管理, 2008, 30(6):15-21.
[8]郭亚军,曲道钢,赵礼强.基于电子市场的混合分销渠道定价策略研究[J].系统工程学报, 2008, 23(5): 570-576.
[9]曹俊浩,陈宏民,胥莉.基于网络外部性的电子商务企业纵向差异垄断定价策略[J].上海交通大学学报, 2008, 42(9): 1557-1560.
[10]邢伟,汪寿阳,冯耕中. B2B电子市场对零售商最优策略影响研究[J].管理科学学报, 2008, 11(5): 1-6.
[11]谢天帅,李军.双垄断条件下第三方物流服务定价机制研究[J].预测, 2007, 26(6): 48-52.
[12]张春芳,李红辉,汪齐贤,孙文辉.服务等级协议SLA及其实现模型研究[J].计算机应用研究, 2005, (9): 69-71.
[13]陈刚,周文安,宋俊德.基于SLA的业务建模和参数映射算法[J].北京邮电大学学报, 2007, 30(4): 28-32.
[14]吴国升,刘建.软件产业服务化——互联网环境下软件企业市场定位[J].商业研究, 2001, 10(6): 156-157.
[15]刘玉然.大力发展软件服务[J].价值工程, 2003, 3(8): 91-95.
[16]孙超.软件服务:“最后的救命稻草”[J].电脑与电信, 2002, (1): 60-61.
[17]魏巍. SaaS模式——中国软件企业面临的机遇和挑战[J].工业技术经济, 2008, 27(7): 48-51.
[18]周冰. SaaS即将复兴[J].微型机与应用, 2007, 26(9): 23-24.
[19] Moore, J.E, Predator and Prey: a new ecology of competition[J]. Harvard business review, 1993: 21(8): 75-86.
[20]詹姆斯·弗·穆尔.竞争的衰亡[M].梁俊,杨飞雪,李丽娜译.北京:北京出版社, 1999.
[21] Boyle, R.D.. Doing Business With An Application Service Provider[J]. Strategic Finance, 2002, 83(9): 24-28.
[22] Iansiti, M. and R. Levien, Strategy as Eeology[J]. Harvard Business Review, 2004, 82(3): 68-78.
[23]杨忠直.企业生态学[M].北京:科学出版社, 2003.
[24] Focacci, L., et al. How to Choose an ASP Selection Guidelines[J]. Information Management & Computer Security, 2003, 11(3): 67-73.
[25] Kern, T., J. Keijer, and L. Willcocks. Exploring ASP as Sourcing Strategy: Theoretical Perspectives, Propositions for Practice[J]. Journal of strategic information systems, 2002, 11(3): 153-177.
[26] Dewire, D.T.. Application Service Providers[J]. Information systems management, 2000: 14-19.
[27] Kakabadse, N.K., P.K. Ahmed, and A. Kouzmin. The ASP Phenomenon: An Example of Solution Innovation That Liberates Organization form Technology or Captures It[J]. European Journal of Innovation Management, 2004, 7(2): 113-127.
[28]梁运文,谭力文.商业生态系统价值结构、企业角色与战略选择[J].南开管理评论, 2005, 8(1): 57-63.
[29] Ekanayaka, Y., W.L. Currie, and P. Seltsikas. Delivering Enterprise Resource Planning Systems through Application Service Provider[J]. Logistics Information Management, 2002, 15(3): 192-203.
[30] Tebboune, D.E.S.. Application service provision: origins and development[J]. Business process Management Journal, 2003, 9(6): 722-734.
[31] Preston, D. and K. Brohman. Outsourcing Opportunities for Data Warehousing Business Usage[J]. Logistics Information Management, 2002, 15(3): 204-211.
[32] Burstiner, K. and F DeCandido. The Application Service Provider Option[J]. The CPA Journal, 2003, 73(1): 64-65.
[33] Paraskevas, A. and D. Buhalis. Outsourcing IT for Small Hotels The Opportunities and Challenges of Using Application Service Providers[J]. Comell Hotel and Restaurant Administration Quarterly, 2002, 43(3): 27-39.
[34] Kern, T., L.P. WilleoekS, and M.C. Lacity. Application Service Providers: Risk Assessment and Mitigation[J]. MIS Quarterly Executive, 2002, l(2): 113-126.
[35]张修志,黄立平.基于消费者偏好的信息产品定价策略分析[J].商业研究, 2007, 8(5):174-175.
[36]唐中君,陈荣秋,纪雪洪.即时顾客化定制的运作策略和原则研究[J].工业工程与管理, 2005, (9): 37-42.
[37]朱俊,于美芹.顾客化定制的演进及发展[J].武汉理工大学学报, 2006, 28(10): 153-156.
[38]胡潜.我国建设创新型国家的行业信息服务转型发展[J].情报学报, 2009, 28(2): 315-320.
[39]孟庆国,陈剑.电信网络互联互通利益分配模型及激励机制[J].管理科学学报, 2003, 6(6): 40-46.
[40]吕志勇,陈宏民,廖刚.移动通信单向收费定价策略研究[J].管理工程学报, 2005, 19(1): 65-68.
[41]张帆,刘新梅.互联互通双向接入的利益分配机制[J].系统工程, 2007, 25(1): 60-65.
[42]张帆,刘新梅.电信网络单向接入的利益分配关系[J].系统工程理论与实践, 2008, (9): 131-137.
[43]李胜利,陈坚.具有实时特性的SLA设计[J].华中科技大学学报, 2005, 33(6): 14-16.
[44] Currie, W.L. and P. Seltsikas. Exploring The Supply-side of IT Outsourcing Evaluating The Emerging Role of Application Service Providers[J]. European Journal of Information Systems, 2001, (10): 123-134.
[45]张楠,邱雪松,孟洛明.一种基于SLA的SOA业务管理流程[J].北京邮电大学学报, 2006, 29(5): 177-202.
[46]朱少民. SaaS-II模式中的质量管理.软件世界, 2007, (20): 55-58.
[47] Jim Spohrer, paul P. Maglio, John Bailey Daniel Gruhl. Steps Toward a Science of Service Systems. IEEE2007(1): 71-78.
[48]吴英华,王文东,阙喜戎. IP QoS管理系统中基于SLA的计费方案[J].北京邮电大学学报, 2006, 29(1): 77-81.
[49]张奕奎,邱雪松,孟洛明.基于SLA的业务质量评价[J].电信科学, 2007, (3): 78-83.
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