新视觉媒介传播下的公益海报设计
摘要
数字技术的发展使得视觉媒介向即时、互动的、超文本衔接的传播形态发展,信息从发布到接收,再到反馈,都呈现出新的面貌,表现出交互式、全球化的新传播特征。公益海报设计在新视觉媒介传播下呈现出新的特点,从传统媒介向受众传递一致的信息方式转变到分众化的传播模式,从传播形态上的平面化、静态化,开始逐渐向动态化转变,从二维平面向三维立体和空间延伸。数字技术的发展必然会导致设计师对未来的思考,促进了设计师主体思想的变革,趋向于更深入地思考人与自然、人与环境、人与社会的生态关系。以设计关怀为己任的今天,形式化的图形符号惟有通过人性化的传达和理解才有意义,公益海报设计呈现出生态性的未来发展方向。
Digital technology enables the visual media to real-time, interactive, hyper-link transmission pattern development, information from the published to receive, and then to feedback, emerged as a new look, showing interactive, globalization, new communication. Public poster design in the new visual medium of communication under the present new characteristics of audiences from traditional media to change the mode of transmission consistent message to the audience-oriented mode of transmission, from the spread of the plane of morphological, static and began gradually to the dynamic shift from two-dimensional to three-dimensional and spatial extension. The development of digital technology will inevitably lead to designer thoughts on the future, promoting the designer of the main idea of change, tend to think more deeply of man and nature, man and the environment, the ecological relationship between people and society. Responsibility to design care for today's formal graphical symbols only through the humanity of the communication and understanding makes sense, public service poster showing the ecological nature of a future development direction .
Digital technology enables the visual media to real-time, interactive, hyper-link transmission pattern development, information from the published to receive, and then to feedback, emerged as a new look, showing interactive, globalization, new communication. Public poster design in the new visual medium of communication under the present new characteristics of audiences from traditional media to change the mode of transmission consistent message to the audience-oriented mode of transmission, from the spread of the plane of morphological, static and began gradually to the dynamic shift from two-dimensional to three-dimensional and spatial extension. The development of digital technology will inevitably lead to designer thoughts on the future, promoting the designer of the main idea of change, tend to think more deeply of man and nature, man and the environment, the ecological relationship between people and society. Responsibility to design care for today's formal graphical symbols only through the humanity of the communication and understanding makes sense, public service poster showing the ecological nature of a future development direction .
引文
[1]杭间,《设计道》,第155页,重庆大学出版社,2009年1月
[1]王受之,《世界平面设计史》,第314页,中国青年出版社,2002年9月
张浩,《试论当代视觉媒介的传播特征》,2004年
阎如山,《论新媒介传播下的平面设计视觉语言》,《装饰》,2007年第九期,
章莉莉,《视觉符号完全手册》,上海书店出版社,2008年8月
李垒垒,《媒介融合-概念、形式、研究趋势》,传播学论坛,2009年1月
视觉中国网站
中国广告网
中国环境与健康周网官方网站
[1]王受之,《世界平面设计史》,第314页,中国青年出版社,2002年9月
张浩,《试论当代视觉媒介的传播特征》,2004年
阎如山,《论新媒介传播下的平面设计视觉语言》,《装饰》,2007年第九期,
章莉莉,《视觉符号完全手册》,上海书店出版社,2008年8月
李垒垒,《媒介融合-概念、形式、研究趋势》,传播学论坛,2009年1月
视觉中国网站
中国广告网
中国环境与健康周网官方网站