企业位势理论及应用研究
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摘要
在经济全球化这一大趋势下,中国企业面临着国内市场国际化和国际市场国内化的市场变革。在多变、剧烈的市场环境中,企业面临着激烈的竞争。为在竞争中取得胜利,企业需要设计适合市场竞争的发展战略。本文综合当前各学派的现代企业战略理论、企业成长理论和企业资源理论,提出了一个新的理论框架——企业位势理论。基于该理论,本文从一个新的视角来研究企业的成长,研究企业成长过程中的企业战略和企业竞争力,论文的主要研究成果如下:
     (1)论文提出当前在研究企业竞争时,更多地是在研究企业竞争力。但企业竞争力是企业竞争后的结果,而不是原因。企业竞争的实质是企业位势的比较,是形成企业竞争力的各种因素的综合。企业位势的提出来源于物理位势,是积聚各种资源后经过合理组织和优化而形成的势能。企业位势的形成则来源于企业规模、企业素质、企业市场导向程度和“三位一体”的优化整合。
     (2)本文从企业位势的内涵出发,分析了企业规模、企业素质和企业市场导向程度对企业位势的影响,并以企业规模、企业素质和企业市场导向程度为维度形成的三维坐标,提出了等位势曲面模型,分析了在不同市场类型下的企业位势均衡,论述了产品市场边界和企业位势边界的关系。根据企业位势和企业成长的关系、企业成长的资源理论,本文认为企业位势成长经历了三个阶段,即位势积聚期、位势膨胀期、位势平稳期,分析了企业竞争力和企业位势的关系,阐述了企业位势的性质。
     (3)本文通过分析企业规模、企业素质、企业市场导向程度和企业外部环境与企业位势之间的关系,设计了企业位势指标体系,并根据企业位势成长理论,提出了提升企业位势的措施:加强企业的人力资源管理、MORP的实施、学习型组织的建立和企业的联盟和并购。
     (4)最后本文以企业FSDI(铁道第一勘察设计院)为背景,对企业位势理论进行实证研究,初步证明了企业位势对现实企业的指导意义。
In the trend of economy globalization,the Chinese enterprises are facing great market changes that the domestic market is being internationalized and the international market is being domesticated.Because of drastic changes of the market, enterprises are facing fierce competition.For the victory of competition,enterprises need to design appropriate development strategies.In this paper,author puts forward a new theory enterprise that is enterprise potential(EP) theory which synthesizes the modern enterprise strategy theory,enterprise growth theory and enterprise resource theory.Author gives a new view of research on enterprise growth,enterprise strategy and enterprise competitiveness in the process of enterprise growth.This topic is of theoretic value and enterprise practical significance.There are following featured research results in this paper:
     (1) There are lot researches on the enterprise competitiveness.In the opinion of author,the enterprise competitiveness is the result but not the cause of EP.The essential of enterprise competitiveness is EP which integrates the factors which constitute a enterprise.The concept of EP,coming form the physical concept,is a potential energy which is shaped by integrating,organizing,combining and optimizing enterprise resources.Formation of EP is from Three-in-One optimization and integration of enterprise quality,enterprise scale,the degree of the market-orientation of a enterprise.
     (2) Author analyzes influeces of enterprise quality,enterprise scale and the degree of the market-orientation of a enterprise on EP starting from the concept of EP,and puts forward Model of the equivalent EP by using the three dimensions that are enterprise quality,enterprise scales,the degree of the market-orientation.The author also analyzes the EP equilibrium in different kinds of market styles,describes the relation between product boundary and EP boundary.In light of the relation between EP and enterprise growth and resources theory of enterprise growth,this paper holds that the growth of EP experiences three stages that are periods of EP accumulation,of EP expansion and of EP stablization.,analyzes the relation between enterprise competitiveness and EP,describes the nature of EP.
     (3) From analysis of four aspects that are enterprise quality,enterprise scale,the degree of the market-orientation of a enterprise and the external environment,this paper designs the EP indicator system and presents the methods of how to construct, foster and enhance EP according to growth theory of EP and these index of EP. Author also gives some measures to improve EP such as strenthening human resource management,implementation of MORP,construction of learning organization, alliance and mergence of enterprises.
     (4) At the end of the paper,the author applies EP theory to an enterprise FSDI and proves that this theory is of guiding significance in practice of an entereprise.
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