消费者对电动汽车购买意愿实证研究
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摘要
随着人们生活水平的日渐提高,汽车也成为了社会最主要的代步和出行交通工具。伴随着低碳经济在世界各国的发展以及全球“温室效应”的产生,必须要研发出能替代传统燃油汽车的新能源汽车。从2010年至2012年,国际汽柴油价上调次数达7,从2012年3月20日起,我国汽柴油价正式跨进“8元时代”。面临日益俱涨的汽柴油价格及受制于不可以再生资源条件的制约,电动汽车成为了缓解此压力的最佳替代品选择之一。由此,电动汽车不但成为我国政府研发支持的重点领域,也是世界各国致力投资的研发重点。2010年的“十二五”规划中,政府明确指出要加大电动汽车产业的研发投入以促使我国成为新能源汽车领域的领头羊；同年,电动汽车产业也成为了我国政府低碳经济发展的最重要的扶持行业。根据相关文献和资料查阅结果分析,从实证角度分析消费者对电动汽车购买意愿文献极少,甚至空白。鉴于此背景,本文结合我国现阶段电动汽车的发展实况,从政府、企业、消费者三个角度采用实证研究方法探讨了消费者对电动汽车的购买意愿。
论文以基本统计变量年龄、消费者月收入、消费者对电动汽车的推广态度、政府产业政策、生态效益、感知质量、感知价格作为研究自变量,消费者购买意愿的选择行为为因变量。通过二元Logistic回归模型分析,验证研究假设,梳理并确定自变量与因变量之间的关系,并根据回归方程式的计量结果,判断了在现阶段市场条件下,消费者对电动汽车是有强烈的购买意愿。此外,对各自变量及指标与因变量进行偏效应分析。最终数据显示：消费者对于电动汽车购买意愿选择上,自变量影响变化波动由强到弱依次为：月收入>推广态度>产业政策>感知价格>感知质量。自变量“产业政策”测度指标中,消费者购买意愿的影响敏感度由强到弱为：配套设施>税费优惠>财政补贴>宣传推广>技术支持；自变量“感知质量”的测度指标中,消费者购买意愿的影响敏感度由强到弱排列为：充电时长>电池寿命>质量>续航能力>性能；自变量“感知价格”的测度指标中,消费者购买意愿的影响敏感度由强到弱为：实际价格>心理预期价格>价格比差>性价比。希望通过最终数据验证结果,能使政府制定实施更合理的产业政策；消费者可以更理性地进行利益最优化选择；企业可以真正从市场和消费者需求角度进行合理调整。
As people living standard rise with each passing day, the car also has become the main walking and travel transport in social. With a low carbon economy development of all countries in the world and the global "greenhouse effect" generation, must be developed a new energy vehicles can substitute the traditional fuel automobile. In addition, from2010to2012, the price of gasoline and diesel raised seven times, From March20,2012, China formally entering the gasoline and diesel price$8times. thus the electric car research and development become a key and investment focus in the present stage not only our government also all countries. In government's Twelfth Five-Year Plan of2010years, explicitly pointed out to increase of R&D investment in the electric vehicle industry, order to impel china become the leader of new energy vehicle field. In the same year, the electric car industry has become the most key support industries at low carbon economy development field. To see the existing literature and material, it lack of the study of the empirical data research. At this background, paper according to the current development of the electric car live, from the government, enterprises, consumers three Angle using the empirical research method to analysis consumer of the electric car purchase intention.
Paper mainly use the Basic statistical variables age, consumer income, the promotion of attitude, government industrial policy, ecological benefit, perception quality, price as independent variables, and the consumers'choosing behavior of the dependent variables. Through the binary Logistic regression model analysis, validation research hypotheses, determine the independent variable and dependent variable's relationship. According to the measurement results, judge the consumer to the electric car is a strong willingness to buy in the present market condition. In addition, do a partial analyzed between respective variables and dependent variable. Final data show that consumers to purchase for electric cars on the choice, the independent variable affect change wave from strong to the weak is as follows: month income> industrial policy> attitude> promotion price> sense perception quality. The independent variable "industrial policy"'s index, consumers'willing from strong to the weak for: supporting facilities> tax concessions> financial subsidies> promotion> technical support; the independent variable "perceived quality"'s index, consumers ' willing from strong to the weak arrangement for.charging time> life battery life> quality ability> life ability> performance; The independent variable "perception price"'s measure index, consumers'willing from strong to the weak for: the actual price> prices expected price> Ratio difference price> cost effective. Hope the final data validation results, can make the government more reasonable implementation of the industrial policies; consumers can be more rational to benefit optimization choice; enterprise can really from the market and consumer demand make the reasonable adjustment.
论文以基本统计变量年龄、消费者月收入、消费者对电动汽车的推广态度、政府产业政策、生态效益、感知质量、感知价格作为研究自变量,消费者购买意愿的选择行为为因变量。通过二元Logistic回归模型分析,验证研究假设,梳理并确定自变量与因变量之间的关系,并根据回归方程式的计量结果,判断了在现阶段市场条件下,消费者对电动汽车是有强烈的购买意愿。此外,对各自变量及指标与因变量进行偏效应分析。最终数据显示：消费者对于电动汽车购买意愿选择上,自变量影响变化波动由强到弱依次为：月收入>推广态度>产业政策>感知价格>感知质量。自变量“产业政策”测度指标中,消费者购买意愿的影响敏感度由强到弱为：配套设施>税费优惠>财政补贴>宣传推广>技术支持；自变量“感知质量”的测度指标中,消费者购买意愿的影响敏感度由强到弱排列为：充电时长>电池寿命>质量>续航能力>性能；自变量“感知价格”的测度指标中,消费者购买意愿的影响敏感度由强到弱为：实际价格>心理预期价格>价格比差>性价比。希望通过最终数据验证结果,能使政府制定实施更合理的产业政策；消费者可以更理性地进行利益最优化选择；企业可以真正从市场和消费者需求角度进行合理调整。
As people living standard rise with each passing day, the car also has become the main walking and travel transport in social. With a low carbon economy development of all countries in the world and the global "greenhouse effect" generation, must be developed a new energy vehicles can substitute the traditional fuel automobile. In addition, from2010to2012, the price of gasoline and diesel raised seven times, From March20,2012, China formally entering the gasoline and diesel price$8times. thus the electric car research and development become a key and investment focus in the present stage not only our government also all countries. In government's Twelfth Five-Year Plan of2010years, explicitly pointed out to increase of R&D investment in the electric vehicle industry, order to impel china become the leader of new energy vehicle field. In the same year, the electric car industry has become the most key support industries at low carbon economy development field. To see the existing literature and material, it lack of the study of the empirical data research. At this background, paper according to the current development of the electric car live, from the government, enterprises, consumers three Angle using the empirical research method to analysis consumer of the electric car purchase intention.
Paper mainly use the Basic statistical variables age, consumer income, the promotion of attitude, government industrial policy, ecological benefit, perception quality, price as independent variables, and the consumers'choosing behavior of the dependent variables. Through the binary Logistic regression model analysis, validation research hypotheses, determine the independent variable and dependent variable's relationship. According to the measurement results, judge the consumer to the electric car is a strong willingness to buy in the present market condition. In addition, do a partial analyzed between respective variables and dependent variable. Final data show that consumers to purchase for electric cars on the choice, the independent variable affect change wave from strong to the weak is as follows: month income> industrial policy> attitude> promotion price> sense perception quality. The independent variable "industrial policy"'s index, consumers'willing from strong to the weak for: supporting facilities> tax concessions> financial subsidies> promotion> technical support; the independent variable "perceived quality"'s index, consumers ' willing from strong to the weak arrangement for.charging time> life battery life> quality ability> life ability> performance; The independent variable "perception price"'s measure index, consumers'willing from strong to the weak for: the actual price> prices expected price> Ratio difference price> cost effective. Hope the final data validation results, can make the government more reasonable implementation of the industrial policies; consumers can be more rational to benefit optimization choice; enterprise can really from the market and consumer demand make the reasonable adjustment.
引文
①陈宗璋,吴振军.电动汽车现状与发展趋势.[J]大众用电.2008,(2)：36
①黄雄健,陆宝嘉.我国新能源汽车的发展研究[J].Internal Combustion Engines. 2004, (6):9~11
②李兴虎.电动汽车[M].湘潭大学出版社,2010年：8
③孙冰.电动汽车市场发展对电力营销的影响[J].大众用电,2011,c(3)：c23-25
④门保全.电动汽车概论[M].北京理工大学出版社,2010年：5
⑤杨帆.关于新能源汽车发展的技术经济考量.技术经济[J].2009,(9)：21-25
①数据来源：汽车资讯网http://auto.gasgoo.com/News/2010/09/121145274527240312921.shtml
②数据来源：http://www.evtimes.cn/
③冯建英,穆维松,傅泽田.消费者的购买意愿研究综述[J].现代管理科学,2006(11)：7-9
① Sondergaard Helle Alsted,Grunert Kl aus G,Schol derer Joachim.Consumer attitudes to enzymes in food production Trends in Food Science&Technology.2005,(16):466-474
②陈新跃,杨德礼.基于顾客价值的消费者购买决策模型.管理科学,2003,(2)：59-62
①韩小威.经济全球化背景下中国产业政策有效性问题研究[M].中国经济出版社,2008年版
②杨沐.产业政策研究,上海三联书店,1989年版
①查默斯·约翰逊：产业政策争论,美国当代研究所,1984年版
②李非.企业集团理论日本的集团[M].天津人民出版社,1994(9)：301-303
①张燕,路文杰.中国产业升级路径中的资源环境约束—基于产业地位划分法的研究[J].河北科技大学学报(社会科学版),2010,(3)：11-15
②王思远,徐中民.生态效益理论与方法概述.[M]开发研究2008年1,78-82
③ De Simone, L.D., E Poffand World Business Council for Sustainable Development. Ecoefficiency: The Business Link to Sustainable Development. 2000.MA: MIT Press
④ World Business Council for Sustainable Development WBCSD. Eco efficiency: Creating More Value With Less Impact (www. besd. org).2000.
①孙黎明,赵旭.关于生态效益的理论探讨[M]商业研究.2004(23)：106-108
②王瑞玲,连煜,黄锦辉,王新功,宋世霞,张绍峰,MarcelMarchand,叶亚平.黄河三角洲湿地补水生态效益评价[M]人民黄河.2011(2)：78-83
③陶宇红,谢忠秋.汽车行业绿色营销环境保护评估体系的构建[J].无锡商业职业技术学院学报,2008(3)：17
④ Richardson P.S., Jain A.K.and Dick.A Household store brand proneness: aframework, Journal of Retailing,1996.72: 159-185
⑤胡瑞静.顾客感知价值理论文献综述.[J]现代商贸工业2011(7)：127128
① Sinha I. Batra R., The Effect of Consumer Price Consciousness on Private Label Purchase, International Journal of Research in Marketing, 1999.16(3):237-252
①金世源,安世英.产业政策论,博英社,1996年版
① Steenkamp JBE MandDekimpe MG(1997), The inereasing power of storebrands: Building loyalty and marketshare.LongRangePlanning30:917-930
① Zeithaml V.A, BerryL.L and Parasuraman A.(1988), Communication and entrol Proeessesin the Delivery of Service quality Journal of Marketing(52): 35-48
②郭丹.旅行社自驾游产品及其游客感知质量评价研究—以乌鲁木齐市旅行社为例.2008年4月
③ ManolisC, KeepW, JoyeeML and LambertDR(1994), Testing the Underlying Structure of A Store Image Scale.Edueational and Psyeholog ieal Measurement(54):628-645.
①田玲.薛万欣,王晓红.网上消费者感知风险及其影响因素研究.商业时代.2010(28)：26-28
①李非.企业集团理论·日本的集团[M].天津：天津人民出版,1994：301-303
②陈柳钦.新能源汽车产业发展的政策支持.Environmental Economy2010.11.34-41
①王琳琳,申金升.清洁汽车的境益分析.中国环境管理2002年8月102-103
②数据来源.汽车资讯网http://auto.hexun.com/2010-09-16/124910355.html
① Davies,A. A.J.Titterington and C.Cochrane. Who buys organic food A profile of the purchasers of organic in Northern Ireland[M].British Food Journal.1995,(97):17-23
②张根林,消费者对绿色食品的态度及其影响因素研究—基于重庆地区消费者的实证分析[M]2009年4月
③吴菁馨,消费者对绿色服装感知价值维度的研究.[M]2010年12月
④ Bellizzi J.A., Kruckeberg H.F., Hamilton J.R. and Martin W.S. Consumer Perceptions of National Private, And Generic Brands, Journal of Retailing,1981.57:56-70
⑤江明华,郭磊.商店形象与自有品牌感知质量的实证研究[M]经济科学·2003(4)：119-122
⑥何炼.基于消费者感知的价格促销策略研究[M]2008年12月
①陶鹏德,王国才,赵彦辉.零售商自有品牌感知价值购买意愿影响的实证研究[M]南京礼会科学.2009(9)：40-44
①吴明隆.问卷统计分析实务—SPSS操作与应用.重庆大学出版社,2010：237
[1]李兴虎.电动汽车[M].湘潭大学出版社,2010：8
[2]门保全.电动汽车概论[M].北京理工大学出版社,2010：5
[3]韩小威.经济全球化背景下中国产业政策有效性问题研究[M].中国经济出版社,2008：18-26
[4]杨沐.产业政策研究[M].上海三联书店,1989：36-48
[5]查默斯·约翰逊.产业政策争论[J].美国当代研究所,1984：67-72
[6]李非.企业集团理论·日本的集团[M].天津人民出版社,1999：301-303
[7]张燕,路文杰.中国产业升级路径中的资源环境约束—基于产业地位划分法的研究[J].河北科技大学学报(社会科学版),2010,(3)：11-15
[8]王思远,徐中民.生态效益理论与方法概述[J].开发研究.2008(1)：78-82
[9]孙黎明,赵旭.关于生态效益的理论探讨[J].商业研究.2004(23)：106-108.
[10]金世源,安世英.产业政策论[M].博英社,1996年版.
[11]吴明隆.问卷统计分析实务—SPSS操作与应用[M].重庆大学出版社2010：237
[12]陈宗璋,吴振军.电动汽车现状与发展趋势[J].大众用电.2008(2)：36
[13]黄雄健,陆宝嘉.我国新能源汽车的发展研究[J]. Internal Combustion Engines. 2004(6):9-11
[14]孙冰.电动汽车市场发展对电力营销的影响[J].大众用电.2011(3)：23-25
[15]杨帆.关于新能源汽车发展的技术经济考量[J].技术经济.2009(9)：21-25
[16]冯建英,穆维松,傅泽田.消费者的购买意愿研究综述[J].现代管理科学.2006(11)：7-9
[17]Sondergaard Helle Alsted, Grunert Klaus G. , Scholderer Joachim. Consumer attitudes to enzymes in food productionTrends in Food Science&Technology.2005(16):466-474
[18]陈新跃,杨德礼.基于顾客价值的消费者购买决策模型[J].管理科学.2003(2)：59-62
[19]De Simone, L.D., World Business Council for Sustainable Development. Eco-efficiency:The Business Link to Sustainable Development.2000
[20]World Business Council for Sustainable Development WBCSD. Eco-efficiency: Creating More Value With Less Impact (www. wbcsd. org).2000.
[21]王瑞玲,连煜,黄锦辉,王新功,宋世霞,张绍峰,Marcel Marchand,叶亚平.黄河三角洲湿地补水生态效益评价[J].人民黄河.2011(2)：78-83
[22]陶宇红,谢忠秋.汽车行业绿色营销环境保护评估体系的构建[J].无锡商业职业技术学院学报.2008(3)：17
[23]Richardson P. S., Jain A.K. and Dick A, Household store brand proneness. Journal of Retailing.72 (2): 159-185
[24]胡瑞静.顾客感知价值理论文献综述[J].现代商贸工业.2011(7)：127-128
[25]Sinha I, Batra R The Effect of Consumer Price Consciousness on Private Label Purchase, International Journal of Research in Marketing.1999(3):237-252
[26]Steenkamp JBE Mand D. ekimpe MG. The increasing power of store brands:Building loyalty and market share. Long Range Planning.1997(30):917-930
[27]Zeithaml V.A, Berry L.L and Parasuraman A., Communication and control Processes in the Delivery of Service quality Journal of Marketing 1988(52):35-48
[28]郭丹.旅行社自驾游产品及其游客感知质量评价研究—以乌鲁木齐市旅行社为例[D].2008年4月
[29]Chris M., WilliamW.K., MaryL.J.&DavidR.L. Testing the Underlying Structure of A Store Image Scale. Edueational and Psychological Measurement[J].1994 (54): 628-645
[30]田玲,薛万欣,王晓红.网上消费者感知风险及其影响因素研究[J].商业时代.2010(28)：26-28
[31]陈柳钦.新能源汽车产业发展的政策支持[J].Environmental Economy.2010(11): 34-41
[32]王琳琳,申金升.清洁汽车的境益分析[J].中国环境管理.2002(8)：102-103
[33]数据来源.汽车资讯网http://auto.hexun.com/2010-09-16/124910355.html
[34]Davies,A., A.J.Titterington, and C.Cochrane. Who buys organic food A profile of the purchasers of organic in Northern Ireland[M].British Food Journal,1995(97):17-23
[35]张根林,消费者对绿色食品的态度及其影响因素研究—基于重庆地区消费者的实证分析[D].2009年4月
[36]吴菁馨,消费者对绿色服装感知价值维度的研究[D].2010年12月
[37]Bellizzi J.A., Kruckeberg H.F., Hamilton J.R. and Martin W.S. Consumer Perceptions of National Private, And Generic Brands, Journal of Retailing.1981(57):56-70
[38]Bellizzi J.A., Kruckeberg H.F., Hamilton J.R.&Martin W.S.. Consumer Perceptions of National Private, And Generic Brands, Journal of Retailing.1981(57):56-70
[39]江明华,郭磊.商店形象与自有品牌感知质量的实证研究[J].经济科学.2003(4)：119-122
[40]何炼.基于消费者感知的价格促销策略研究[D].2008年12月
[41]陶鹏德,王国才,赵彦辉.零售商自有品牌感知价值购买意愿影响的实证研究[J].南京社会科学.2009(9)：40-44
[42]数据来源：http://auto.gasgoo.com/2010/09/12114527240312921.shtml
[43]数据来源：http://www.hobby-elec.org/ckt30.htm
[44]数据来源：IEA/World Energy Outlook, 2010
[45]程连红.深圳迎来电动汽车时代[N].深圳商报.2009年
[46]数据来源.搜狐财经网http://business.sohu.com/20110111/n278788296.shtml
[47]数据来源：http://www.evtimes.cn/电动车时代网
①黄雄健,陆宝嘉.我国新能源汽车的发展研究[J].Internal Combustion Engines. 2004, (6):9~11
②李兴虎.电动汽车[M].湘潭大学出版社,2010年：8
③孙冰.电动汽车市场发展对电力营销的影响[J].大众用电,2011,c(3)：c23-25
④门保全.电动汽车概论[M].北京理工大学出版社,2010年：5
⑤杨帆.关于新能源汽车发展的技术经济考量.技术经济[J].2009,(9)：21-25
①数据来源：汽车资讯网http://auto.gasgoo.com/News/2010/09/121145274527240312921.shtml
②数据来源：http://www.evtimes.cn/
③冯建英,穆维松,傅泽田.消费者的购买意愿研究综述[J].现代管理科学,2006(11)：7-9
① Sondergaard Helle Alsted,Grunert Kl aus G,Schol derer Joachim.Consumer attitudes to enzymes in food production Trends in Food Science&Technology.2005,(16):466-474
②陈新跃,杨德礼.基于顾客价值的消费者购买决策模型.管理科学,2003,(2)：59-62
①韩小威.经济全球化背景下中国产业政策有效性问题研究[M].中国经济出版社,2008年版
②杨沐.产业政策研究,上海三联书店,1989年版
①查默斯·约翰逊：产业政策争论,美国当代研究所,1984年版
②李非.企业集团理论日本的集团[M].天津人民出版社,1994(9)：301-303
①张燕,路文杰.中国产业升级路径中的资源环境约束—基于产业地位划分法的研究[J].河北科技大学学报(社会科学版),2010,(3)：11-15
②王思远,徐中民.生态效益理论与方法概述.[M]开发研究2008年1,78-82
③ De Simone, L.D., E Poffand World Business Council for Sustainable Development. Ecoefficiency: The Business Link to Sustainable Development. 2000.MA: MIT Press
④ World Business Council for Sustainable Development WBCSD. Eco efficiency: Creating More Value With Less Impact (www. besd. org).2000.
①孙黎明,赵旭.关于生态效益的理论探讨[M]商业研究.2004(23)：106-108
②王瑞玲,连煜,黄锦辉,王新功,宋世霞,张绍峰,MarcelMarchand,叶亚平.黄河三角洲湿地补水生态效益评价[M]人民黄河.2011(2)：78-83
③陶宇红,谢忠秋.汽车行业绿色营销环境保护评估体系的构建[J].无锡商业职业技术学院学报,2008(3)：17
④ Richardson P.S., Jain A.K.and Dick.A Household store brand proneness: aframework, Journal of Retailing,1996.72: 159-185
⑤胡瑞静.顾客感知价值理论文献综述.[J]现代商贸工业2011(7)：127128
① Sinha I. Batra R., The Effect of Consumer Price Consciousness on Private Label Purchase, International Journal of Research in Marketing, 1999.16(3):237-252
①金世源,安世英.产业政策论,博英社,1996年版
① Steenkamp JBE MandDekimpe MG(1997), The inereasing power of storebrands: Building loyalty and marketshare.LongRangePlanning30:917-930
① Zeithaml V.A, BerryL.L and Parasuraman A.(1988), Communication and entrol Proeessesin the Delivery of Service quality Journal of Marketing(52): 35-48
②郭丹.旅行社自驾游产品及其游客感知质量评价研究—以乌鲁木齐市旅行社为例.2008年4月
③ ManolisC, KeepW, JoyeeML and LambertDR(1994), Testing the Underlying Structure of A Store Image Scale.Edueational and Psyeholog ieal Measurement(54):628-645.
①田玲.薛万欣,王晓红.网上消费者感知风险及其影响因素研究.商业时代.2010(28)：26-28
①李非.企业集团理论·日本的集团[M].天津：天津人民出版,1994：301-303
②陈柳钦.新能源汽车产业发展的政策支持.Environmental Economy2010.11.34-41
①王琳琳,申金升.清洁汽车的境益分析.中国环境管理2002年8月102-103
②数据来源.汽车资讯网http://auto.hexun.com/2010-09-16/124910355.html
① Davies,A. A.J.Titterington and C.Cochrane. Who buys organic food A profile of the purchasers of organic in Northern Ireland[M].British Food Journal.1995,(97):17-23
②张根林,消费者对绿色食品的态度及其影响因素研究—基于重庆地区消费者的实证分析[M]2009年4月
③吴菁馨,消费者对绿色服装感知价值维度的研究.[M]2010年12月
④ Bellizzi J.A., Kruckeberg H.F., Hamilton J.R. and Martin W.S. Consumer Perceptions of National Private, And Generic Brands, Journal of Retailing,1981.57:56-70
⑤江明华,郭磊.商店形象与自有品牌感知质量的实证研究[M]经济科学·2003(4)：119-122
⑥何炼.基于消费者感知的价格促销策略研究[M]2008年12月
①陶鹏德,王国才,赵彦辉.零售商自有品牌感知价值购买意愿影响的实证研究[M]南京礼会科学.2009(9)：40-44
①吴明隆.问卷统计分析实务—SPSS操作与应用.重庆大学出版社,2010：237
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[3]韩小威.经济全球化背景下中国产业政策有效性问题研究[M].中国经济出版社,2008：18-26
[4]杨沐.产业政策研究[M].上海三联书店,1989：36-48
[5]查默斯·约翰逊.产业政策争论[J].美国当代研究所,1984：67-72
[6]李非.企业集团理论·日本的集团[M].天津人民出版社,1999：301-303
[7]张燕,路文杰.中国产业升级路径中的资源环境约束—基于产业地位划分法的研究[J].河北科技大学学报(社会科学版),2010,(3)：11-15
[8]王思远,徐中民.生态效益理论与方法概述[J].开发研究.2008(1)：78-82
[9]孙黎明,赵旭.关于生态效益的理论探讨[J].商业研究.2004(23)：106-108.
[10]金世源,安世英.产业政策论[M].博英社,1996年版.
[11]吴明隆.问卷统计分析实务—SPSS操作与应用[M].重庆大学出版社2010：237
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[16]冯建英,穆维松,傅泽田.消费者的购买意愿研究综述[J].现代管理科学.2006(11)：7-9
[17]Sondergaard Helle Alsted, Grunert Klaus G. , Scholderer Joachim. Consumer attitudes to enzymes in food productionTrends in Food Science&Technology.2005(16):466-474
[18]陈新跃,杨德礼.基于顾客价值的消费者购买决策模型[J].管理科学.2003(2)：59-62
[19]De Simone, L.D., World Business Council for Sustainable Development. Eco-efficiency:The Business Link to Sustainable Development.2000
[20]World Business Council for Sustainable Development WBCSD. Eco-efficiency: Creating More Value With Less Impact (www. wbcsd. org).2000.
[21]王瑞玲,连煜,黄锦辉,王新功,宋世霞,张绍峰,Marcel Marchand,叶亚平.黄河三角洲湿地补水生态效益评价[J].人民黄河.2011(2)：78-83
[22]陶宇红,谢忠秋.汽车行业绿色营销环境保护评估体系的构建[J].无锡商业职业技术学院学报.2008(3)：17
[23]Richardson P. S., Jain A.K. and Dick A, Household store brand proneness. Journal of Retailing.72 (2): 159-185
[24]胡瑞静.顾客感知价值理论文献综述[J].现代商贸工业.2011(7)：127-128
[25]Sinha I, Batra R The Effect of Consumer Price Consciousness on Private Label Purchase, International Journal of Research in Marketing.1999(3):237-252
[26]Steenkamp JBE Mand D. ekimpe MG. The increasing power of store brands:Building loyalty and market share. Long Range Planning.1997(30):917-930
[27]Zeithaml V.A, Berry L.L and Parasuraman A., Communication and control Processes in the Delivery of Service quality Journal of Marketing 1988(52):35-48
[28]郭丹.旅行社自驾游产品及其游客感知质量评价研究—以乌鲁木齐市旅行社为例[D].2008年4月
[29]Chris M., WilliamW.K., MaryL.J.&DavidR.L. Testing the Underlying Structure of A Store Image Scale. Edueational and Psychological Measurement[J].1994 (54): 628-645
[30]田玲,薛万欣,王晓红.网上消费者感知风险及其影响因素研究[J].商业时代.2010(28)：26-28
[31]陈柳钦.新能源汽车产业发展的政策支持[J].Environmental Economy.2010(11): 34-41
[32]王琳琳,申金升.清洁汽车的境益分析[J].中国环境管理.2002(8)：102-103
[33]数据来源.汽车资讯网http://auto.hexun.com/2010-09-16/124910355.html
[34]Davies,A., A.J.Titterington, and C.Cochrane. Who buys organic food A profile of the purchasers of organic in Northern Ireland[M].British Food Journal,1995(97):17-23
[35]张根林,消费者对绿色食品的态度及其影响因素研究—基于重庆地区消费者的实证分析[D].2009年4月
[36]吴菁馨,消费者对绿色服装感知价值维度的研究[D].2010年12月
[37]Bellizzi J.A., Kruckeberg H.F., Hamilton J.R. and Martin W.S. Consumer Perceptions of National Private, And Generic Brands, Journal of Retailing.1981(57):56-70
[38]Bellizzi J.A., Kruckeberg H.F., Hamilton J.R.&Martin W.S.. Consumer Perceptions of National Private, And Generic Brands, Journal of Retailing.1981(57):56-70
[39]江明华,郭磊.商店形象与自有品牌感知质量的实证研究[J].经济科学.2003(4)：119-122
[40]何炼.基于消费者感知的价格促销策略研究[D].2008年12月
[41]陶鹏德,王国才,赵彦辉.零售商自有品牌感知价值购买意愿影响的实证研究[J].南京社会科学.2009(9)：40-44
[42]数据来源：http://auto.gasgoo.com/2010/09/12114527240312921.shtml
[43]数据来源：http://www.hobby-elec.org/ckt30.htm
[44]数据来源：IEA/World Energy Outlook, 2010
[45]程连红.深圳迎来电动汽车时代[N].深圳商报.2009年
[46]数据来源.搜狐财经网http://business.sohu.com/20110111/n278788296.shtml
[47]数据来源：http://www.evtimes.cn/电动车时代网