滨海湿地旅游产品开发的适宜性评价研究
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摘要
随着旅游业的迅猛发展,特别是近年来,生态旅游方兴未艾。人们开始逐渐认识到滨海湿地的重要生态旅游价值。现阶段,许多地方正在大力兴建滨海湿地公园、开展滨海湿地观鸟、摄影等活动,但是对滨海湿地旅游产品是否适宜开发及适宜性开发程度如何等方面仍然缺乏相关理论与实践的指导。因此,本文以滨海湿地旅游产品是否适宜性开发为研究目标,在对国内外相关研究资料进行分析的基础上,以旅游产品开发的相关理论为指导,构建了一套适合于滨海湿地旅游产品的综合评价模型,并对福建省八个地点的滨海湿地旅游产品开发的适宜性进行了评价。本文首先对滨海湿地旅游产品、滨海湿地旅游产品适宜性及评价进行界定；其次分析滨海湿地旅游产品的构成,并对其进行分类,指出滨海湿地旅游产品的特征；第三从滨海湿地各旅游产品需满足的条件、旅游产品开发条件、旅游产品开发效益、客源市场潜力、外部关联性五个方面着手,构建了滨海湿地旅游产品开发的适宜性评价模型；第四,选取福建省一部分滨海湿地旅游产品并邀请专家打分,对其进行分类评价与综合评价,依据所构建的评价模型,将滨海湿地旅游产品适宜性开发的类型划分为四类：适宜性开发程度极高的旅游产品、适宜性开发程度较高的旅游产品、适宜性开发程度一般的旅游产品、适宜性开发程度低的旅游产品；第五,指出滨海湿地旅游产品开发应遵循的原则及值得思考的问题；最后,指出本论文的不足,为今后的滨海湿地旅游产品开发提供借鉴。
With the rapid development of the tourism industry, especially in recent years, eco-tourism was on the rise. People began to realize the importance of seacoast wetland eco-tourism value. At this stage, many coastal areas are being popular to construct the seaside wetland parks, to carry out coastal wetland bird watching, photography and other activities, but whether seacoastal wetland tourism product is suitable for development and how the suitability degree is still lack of relevant theories and practical instruction. Therefore, based on the analysis of the domestic and foreign research related, the thesis puts whether takes the suitability development on tourism products of seaside wetland as the research objective, takes the correlation theories of the tourism product development as the instruction, constructs a set of seacoastal wetlands for comprehensive evaluation of tourism product model, and has carried on the appraisal to eight seacoast wetland places of the suitability evaluation of Fujian Province tourism products. Firstly, the connotation of the seaside wetland tourism product, the seaside wetland tourism product suitability and evaluation were defined. Secondly, the composition and its classification of the seacoast wetland tourism product were analyzed, pointing out that the characteristics of the seaside wetland tourism products. Thirdly, from five aspects which include various tourism products of coastal wetland conditions to be met, tourism product development conditions, tourism product development effectiveness, market potential source and external relevance to proceed, the suitability evaluation model on the development of the seaside wetland tourism product was constructed. Fourthly, selecting some tourism products of the seaside wetlands in Fujian Province to invite experts to score, and carrying on the classified evaluation and the comprehensive evaluation, and resting on the evaluation model which constructs, the seaside wetland tourism products suitable for the type of exploitation is divided into four categories:the extremely high level suitability development of tourism products, the suitability of a high degree suitability development of tourism products, the general degree suitability development of tourism products, the less suitability development of tourism products. Fifthly, the paper points out what principles and consideration were that the development of the seaside wetland tourism products should follow. Finally, it points out that the weakness of this paper and provides a reference for the future development of tourism products.
With the rapid development of the tourism industry, especially in recent years, eco-tourism was on the rise. People began to realize the importance of seacoast wetland eco-tourism value. At this stage, many coastal areas are being popular to construct the seaside wetland parks, to carry out coastal wetland bird watching, photography and other activities, but whether seacoastal wetland tourism product is suitable for development and how the suitability degree is still lack of relevant theories and practical instruction. Therefore, based on the analysis of the domestic and foreign research related, the thesis puts whether takes the suitability development on tourism products of seaside wetland as the research objective, takes the correlation theories of the tourism product development as the instruction, constructs a set of seacoastal wetlands for comprehensive evaluation of tourism product model, and has carried on the appraisal to eight seacoast wetland places of the suitability evaluation of Fujian Province tourism products. Firstly, the connotation of the seaside wetland tourism product, the seaside wetland tourism product suitability and evaluation were defined. Secondly, the composition and its classification of the seacoast wetland tourism product were analyzed, pointing out that the characteristics of the seaside wetland tourism products. Thirdly, from five aspects which include various tourism products of coastal wetland conditions to be met, tourism product development conditions, tourism product development effectiveness, market potential source and external relevance to proceed, the suitability evaluation model on the development of the seaside wetland tourism product was constructed. Fourthly, selecting some tourism products of the seaside wetlands in Fujian Province to invite experts to score, and carrying on the classified evaluation and the comprehensive evaluation, and resting on the evaluation model which constructs, the seaside wetland tourism products suitable for the type of exploitation is divided into four categories:the extremely high level suitability development of tourism products, the suitability of a high degree suitability development of tourism products, the general degree suitability development of tourism products, the less suitability development of tourism products. Fifthly, the paper points out what principles and consideration were that the development of the seaside wetland tourism products should follow. Finally, it points out that the weakness of this paper and provides a reference for the future development of tourism products.
引文
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