高速公路经营企业核心竞争力构成要素及提升策略研究
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摘要
目前,我国高速公路经营企业,特别是高速公路类上市公司数量和规模都相对较小。面对外资进入高速公路领域所带来的挑战以及高速公路类经营企业的经营期限限制,中国高速公路经营企业如何能够不断提高自身的服务水平、增强自身的核心竞争力、实现企业价值的最大化,是需要深入研究的重要课题。本文对其核心竞争力影响因素和核心竞争力状况进行分析和评价,从而为完善高速公路经营企业核心竞争力这一领域的理论研究做出了一点有益的贡献。
本文深入分析了影响高速公路经营企业核心竞争力的诸多要素,并结合高速公路经营企业的行业特殊性,提出将区位因素和应急因素纳入核心竞争力分析框架的理论观点,从而在一定程度上补充和发展了一般核心竞争力要素理论对该领域的针对性和适用性。同时,本文建立起了高速公路经营企业核心竞争力的评价指标体系,并基于此运用价值链理论从内部价值链、产业价值链、虚拟价值链三方面对高速公路经营企业核心竞争力的战略环节进行了分析,形成了以提高企业核心竞争力为直接目标的企业内部价值活动的系统性结构,提供了系统的、动态的、实用的高速公路经营企业核心竞争力培育的价值链优化方法。在提高高速公路经营企业核心竞争力的实施策略方面,本文从依托区位优势、完善应急机制、实施服务价值链管理(包括实施业务流程优化、强化融资风险管理和优化公司治理结构)、培育创新能力等四个方面详细论述了高速公路经营企业提升自身核心竞争力的有效途径。最后,在案例分析中,对中原高速2003年至2007年的核心竞争力状况进行了实证评价,特别地,基于中原高速的实证分析表明路产购建环节的价值活动在最优总成本中所占的比例最大,其次分别是路产维修改造、收费环节、内部监督、基础设施和后勤服务、服务区、保通环节、多元化经营,而且,本文亦说明了提升中原高速核心竞争力和实现其可持续发展的关键在于利用区位优势、完善应急机制、优化服务价值链管理和提升创新能力。
At present, both the number and the scale of expressway companies, especially those listed ones in our country, are relatively small. At present, being confronted with the challenge posed by foreign capital and the time limit for expressway companies, how can Chinese expressway companies improve its service level? Enhance its core competency? Maximize company value? All the above questions deserve further study. This dissertation analyzes related factors that influence the core competence and the core competence condition. This work aims to make some contributions in the field of theoretical study.
This dissertation conducts a deep research in analyzing the factors that influence expressway companies' core competence, and considering the industrial particularity of expressway companies, this dissertation makes points that location factor and emergency factor should be involved in the logic framework of core competence which will complement and develop the traditional theory of core competency with reference to its pertinence and applicability. Meanwhile, based on the established index system for measuring the core compentence of expressway company, this dissertation analyzes the strategic links that influence the core competence of expressway company by applying value chain theory from internal value chain, industrial value chain as well as virtual value chain, and this dissertation forms a systematic structure of internal value activities aiming to improve companies' core competency and provides a systematic, dynamic and useful value chain optimization methodology that can help expressway companies create long-term profits. About the strategy of promoting the core compentence of expressway company, this dissertation illustrates the effective ways from four aspects including location advantage, emergency system, value chain management in service and innovation capacity. Finally, in the case study, it conducts an empirical study on the core compentence of Henan Zhongyuan Expressway Co. from Year 2003 to Year 2007, especially, the empirical study shows that the acquisition and construction activity of road property accounts for the largest proportion in optimal total cost, then they are respectively the road maintenance and reformation link, toll collection link, internal supervision, infrastructure and logistics service, service area, traffic-keeping, and diversified operation. Furthermore, this dissertation shows that the way to increase the core competence of Henan Zhongyuan Expressway Co. lies in exerting location advantage, improving emergency mechanism, optimizing value chain management in service as well as promoting innovation capacity. Only in this way, Henan Zhongyuan Expressway Co. can actualize its sustainable development.
本文深入分析了影响高速公路经营企业核心竞争力的诸多要素,并结合高速公路经营企业的行业特殊性,提出将区位因素和应急因素纳入核心竞争力分析框架的理论观点,从而在一定程度上补充和发展了一般核心竞争力要素理论对该领域的针对性和适用性。同时,本文建立起了高速公路经营企业核心竞争力的评价指标体系,并基于此运用价值链理论从内部价值链、产业价值链、虚拟价值链三方面对高速公路经营企业核心竞争力的战略环节进行了分析,形成了以提高企业核心竞争力为直接目标的企业内部价值活动的系统性结构,提供了系统的、动态的、实用的高速公路经营企业核心竞争力培育的价值链优化方法。在提高高速公路经营企业核心竞争力的实施策略方面,本文从依托区位优势、完善应急机制、实施服务价值链管理(包括实施业务流程优化、强化融资风险管理和优化公司治理结构)、培育创新能力等四个方面详细论述了高速公路经营企业提升自身核心竞争力的有效途径。最后,在案例分析中,对中原高速2003年至2007年的核心竞争力状况进行了实证评价,特别地,基于中原高速的实证分析表明路产购建环节的价值活动在最优总成本中所占的比例最大,其次分别是路产维修改造、收费环节、内部监督、基础设施和后勤服务、服务区、保通环节、多元化经营,而且,本文亦说明了提升中原高速核心竞争力和实现其可持续发展的关键在于利用区位优势、完善应急机制、优化服务价值链管理和提升创新能力。
At present, both the number and the scale of expressway companies, especially those listed ones in our country, are relatively small. At present, being confronted with the challenge posed by foreign capital and the time limit for expressway companies, how can Chinese expressway companies improve its service level? Enhance its core competency? Maximize company value? All the above questions deserve further study. This dissertation analyzes related factors that influence the core competence and the core competence condition. This work aims to make some contributions in the field of theoretical study.
This dissertation conducts a deep research in analyzing the factors that influence expressway companies' core competence, and considering the industrial particularity of expressway companies, this dissertation makes points that location factor and emergency factor should be involved in the logic framework of core competence which will complement and develop the traditional theory of core competency with reference to its pertinence and applicability. Meanwhile, based on the established index system for measuring the core compentence of expressway company, this dissertation analyzes the strategic links that influence the core competence of expressway company by applying value chain theory from internal value chain, industrial value chain as well as virtual value chain, and this dissertation forms a systematic structure of internal value activities aiming to improve companies' core competency and provides a systematic, dynamic and useful value chain optimization methodology that can help expressway companies create long-term profits. About the strategy of promoting the core compentence of expressway company, this dissertation illustrates the effective ways from four aspects including location advantage, emergency system, value chain management in service and innovation capacity. Finally, in the case study, it conducts an empirical study on the core compentence of Henan Zhongyuan Expressway Co. from Year 2003 to Year 2007, especially, the empirical study shows that the acquisition and construction activity of road property accounts for the largest proportion in optimal total cost, then they are respectively the road maintenance and reformation link, toll collection link, internal supervision, infrastructure and logistics service, service area, traffic-keeping, and diversified operation. Furthermore, this dissertation shows that the way to increase the core competence of Henan Zhongyuan Expressway Co. lies in exerting location advantage, improving emergency mechanism, optimizing value chain management in service as well as promoting innovation capacity. Only in this way, Henan Zhongyuan Expressway Co. can actualize its sustainable development.
引文
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