南昌望城新区汽车城建设方案研究
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摘要
中国经济的增长速度令世界瞩目,近十几年一直保持持续高增长的势头。在这样的大趋势中,现代化商业集群在衡量地方经济发展水平上占据越来越重要的作用,已成为现代国民经济的一个重要支柱。依托汽车贸易的现代化汽车城,作为这样的现代化商业集群,在全国各地纷纷崛起,全国汽车园区、汽车市场有520余个,分布在全国各大中城市,全国有700余家汽配、汽配用品市场。究其原因,其内在原因在于中国汽车市场是当今世界最具发展潜力的市场,汽车城的形式能够给消费者提供便捷和高档的服务;其外在原因在于汽车城对当地经济的巨大拉动效用,得到了政府的推崇。不仅发达地区,依托各具特色的汽车市场,使其现代服务业获得一次次飞跃,许多欠发达地区也靠汽车市场实现了现代服务业的跨越式发展。
本文研究了南昌望城新区汽车城建设的背景,分析了国外汽车行业发达国家的整个汽车销售的模式;考察了国内汽车城的潜力、现状及发展,重点分析了南昌望城新区汽车城能够辐射到的江西省乃至中部地区的汽车市场;通过实地考察和实时的数据分析,辨析出望城新区汽车城的核心竞争优势,总结出现行发展中存在的优势、劣势、机会及威胁等各方面因素;在以实际为依托的基础上,进行价值链理论的突破与创新,科学合理的在汽车销售环节进行价值链延伸,让汽车城在汽车行业价值链上发挥更重要的作用;以价值链为依据,定位三种不同的建设方案,采用多种分析法对内外部因素进行综合分析,并从中选出最适合望城新区汽车城、最能抓住未来汽车城发展趋势的建设方案。相信通过本文的研究会对南昌望城新区汽车城建设提供有益的帮助。
China's economic attracted all attention worldwide, as it has maintained sustained high growth momentum recently ten years. So modern commercial clusters which is used to measure the level of local economic development has become an increasingly important weight, and has become an important symbol of the modern economy. Now, in the regional economic development, Motor City relying on the automobile trade cluster has become increasingly more. The number of car park and auto market distributed in a medium cities is more than 520, and more there are more than 700 parts and the auto parts supplies market. The internal reason is that the Chinese has the biggest potential automotive market in the world. The external reason is Motor City’s enormous pull on the effectiveness of the local economy, respected by the government. Developed areas and less developed regions both rely on distinctive automobile city to develop.
This paper will study Nanchang Wangcity Motor City-building background and analysis the foreign automotive sales model in developed countries; study of the potential, current situation and development of domestic auto market, priorities of which is the market which the Nanchang Wangcity Motor City being in, it is may be the Jiangxi and even the central region of the automotive market; through field visits and data analysis in real-time, we summarized that Wangcity Motor City's core competitive advantages, strengths, weaknesses, opportunities and threats and other factors. On this basis, crate the innovation according to the theory of value chain, reasonably and boldly enlarge the extent of the automotive value chain to make wangcity in the automotive industry value chain to play a more important role; on the basis of the value chain, design three different building program, give a comprehensive analysis of internal and external factors, and to choose the most suitable for wangcity car-building programs. I believe that this research will provide a useful model for Nanchang Wangcity Motor City Construction.
本文研究了南昌望城新区汽车城建设的背景,分析了国外汽车行业发达国家的整个汽车销售的模式;考察了国内汽车城的潜力、现状及发展,重点分析了南昌望城新区汽车城能够辐射到的江西省乃至中部地区的汽车市场;通过实地考察和实时的数据分析,辨析出望城新区汽车城的核心竞争优势,总结出现行发展中存在的优势、劣势、机会及威胁等各方面因素;在以实际为依托的基础上,进行价值链理论的突破与创新,科学合理的在汽车销售环节进行价值链延伸,让汽车城在汽车行业价值链上发挥更重要的作用;以价值链为依据,定位三种不同的建设方案,采用多种分析法对内外部因素进行综合分析,并从中选出最适合望城新区汽车城、最能抓住未来汽车城发展趋势的建设方案。相信通过本文的研究会对南昌望城新区汽车城建设提供有益的帮助。
China's economic attracted all attention worldwide, as it has maintained sustained high growth momentum recently ten years. So modern commercial clusters which is used to measure the level of local economic development has become an increasingly important weight, and has become an important symbol of the modern economy. Now, in the regional economic development, Motor City relying on the automobile trade cluster has become increasingly more. The number of car park and auto market distributed in a medium cities is more than 520, and more there are more than 700 parts and the auto parts supplies market. The internal reason is that the Chinese has the biggest potential automotive market in the world. The external reason is Motor City’s enormous pull on the effectiveness of the local economy, respected by the government. Developed areas and less developed regions both rely on distinctive automobile city to develop.
This paper will study Nanchang Wangcity Motor City-building background and analysis the foreign automotive sales model in developed countries; study of the potential, current situation and development of domestic auto market, priorities of which is the market which the Nanchang Wangcity Motor City being in, it is may be the Jiangxi and even the central region of the automotive market; through field visits and data analysis in real-time, we summarized that Wangcity Motor City's core competitive advantages, strengths, weaknesses, opportunities and threats and other factors. On this basis, crate the innovation according to the theory of value chain, reasonably and boldly enlarge the extent of the automotive value chain to make wangcity in the automotive industry value chain to play a more important role; on the basis of the value chain, design three different building program, give a comprehensive analysis of internal and external factors, and to choose the most suitable for wangcity car-building programs. I believe that this research will provide a useful model for Nanchang Wangcity Motor City Construction.
引文
[1]中国汽车行业运行报告[R].中国行业经济运行报告, 2010:43-45.
[2]张涛.中国汽车市场研究[D]: [硕士学位论文].吉林:吉林大学管理学院, 2007.
[3]陈璐珊.产业集群理论研究综述[J].商场现代化, 2010(624): 127-129.
[4]汪涛,万健坚.西方战略管理理论的发展历程、演进规律及未来趋势[J].外国经济与管, 2002, Vol.24(3): 7-10.
[5]宋志涓.战略管理学的案例研究方法论[J]. Journal of Yunnan Finance & Economics University, 2007, Vol.22(6): 119-121.
[6]徐鸣雷.基于企业价值的财务战略管理研究[D]: [博士学位论文].大连:大连理工大学, 2004.
[7]李玉刚.企业战略管理行为研究[D]: [博士学位论文].北京:中国农业大学, 2000.
[8]严林,陈传明.国外企业战略管理理论演变矛盾论的视角[J].经济管理, 2005, (1): 14-16.
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[12]方琢.价值链理论发展及其应用[J].价值工程, 2001, Vol.1(6): 11-13.
[13]王普查.论传统价值链分析的创新[J].当代财经, 2003(7): 67-70.
[14] John Humphrey, Hubert Schmitz. How does insertion in global value chains affect upgrading in industrial clusters? [J]. Management Science and Engineering, 2008, Vol.3(2): 22-24.
[15] John Humphrey. The Global Automotive Industry Value Chain: What Prospects for Upgrading by Developing Countries[J]. Sectoral Studies Series, 2003(1): 42-45.
[16] Richard Normann, Rafael Ramírez. From Value Chain to Value Constellation [J]. Harvard Business Review, 2007, Vol. 71(4): 1-3.
[17]金宁运,刘朝明.汽车服务的价值增值链模式研究[J].改革与战略, 2007(11): 35-36.
[18] Timothy J. Sturgeon. How Do We Define Value Chains and Production Networks? [J]. Sectoral Studies Series, 2004(2): 52-55.
[19] Liu PingQing, Sui HuaJie, Gu Qiang. The Global Value Chain And China Automotive Industry Upgrading Strategy[J]. Management Science and Engineering, 2008, Vol.2(1): 12-14.
[20]黄中军.拓展企业的生存空间——价值链理论的应用[J].企业改革与管理, 2000(4):32-33.
[21]雷林松.全球价值链下汽车产业集群发展研究[J].汽车工业研究, 2008(2):22-24.
[22]黄平.汽车后市场发展策略及汽车价值链延伸相关研究[J].中国流通经济, 2009(6): 39-41.
[23]周毓萍.企业成本优势战略——价值链分析[J].高科技与产业化, 2000(1): 43-44.
[24]李清均.产业集聚研究综述[J].学术交流, 2005(7): 102-103.
[25]赖磊,舒欣.产业集群研究综述[J].现代管理科学, 2005(3): 43-45.
[26]彭继增.商业集群:集聚动因及发展机理研究[D]: [硕士学位论文].成都:西南财经大学经济管理学院, 2005.
[27]彭继增.商业集群概念、类型及其运行规律[J].中国流通经济, 2010(7): 69-71.
[28]罗元军.商业集群的竞争优势分析[J]. Journal of Yunnan Finance & Economics University, 2006,Vol.21(5): 19-21.
[29]周桂芹.商业集群研究[J].南京理工大学,现代管理科学, 2004(2): 3-5.
[30]李峰.区域物流中心选址模型研究[J].科技广场, 2004(4):26-28.
[31]黄丽娟.江西现代物流业及物流园区的发展平台——基于神经网络的物流园选址规划的建模研究[J].科技广场, 2005(5):16-18.
[32]张怀阁.美日欧汽车销售模式分析及其借鉴[N].产业经济报道, 2009-03-23.
[33]刘小苗.论汽车销售模式[J].大众科技, 2005(12): 224-225.
[34]时艳强,韩丹,张益禄,王旭.二手车市场的经济学分析[N].郑州大学学报, 2010-03-01.
[35]彭浪,宁宣熙.中国未来汽车市场的研究[J].管理世界, 2009(1): 180-181.
[36]李博度.中国汽车销售模式分析[N]. China Auto & Motor Bike Parts, 2009-10-12.
[37]秦磊.中国汽车营销模式及其发展对策[D]: [硕士学位论文].广州:暨南大学国际贸易学院, 2004.
[38]中国统计年鉴, 1999-2009.
[39]江西统计年鉴, 2010.
[40]梅华,朱小军,冯永祥.经济评价中的敏感性分析[J].西北水力发电, 2006: 21-24
[41]王国华.项目评价敏感性分析模型.数量经济技术经济研究[J]. 1989, (03): 143-148
[2]张涛.中国汽车市场研究[D]: [硕士学位论文].吉林:吉林大学管理学院, 2007.
[3]陈璐珊.产业集群理论研究综述[J].商场现代化, 2010(624): 127-129.
[4]汪涛,万健坚.西方战略管理理论的发展历程、演进规律及未来趋势[J].外国经济与管, 2002, Vol.24(3): 7-10.
[5]宋志涓.战略管理学的案例研究方法论[J]. Journal of Yunnan Finance & Economics University, 2007, Vol.22(6): 119-121.
[6]徐鸣雷.基于企业价值的财务战略管理研究[D]: [博士学位论文].大连:大连理工大学, 2004.
[7]李玉刚.企业战略管理行为研究[D]: [博士学位论文].北京:中国农业大学, 2000.
[8]严林,陈传明.国外企业战略管理理论演变矛盾论的视角[J].经济管理, 2005, (1): 14-16.
[9]黄浩明.战略管理的设计、实施和评估[J].管理书架, 1997, (3): 27-30.
[10] Raphael Kaplinsky, Mike Morris. A Hand Book For Value Chain Research [M]. 2003.
[11] Raphael Kaplinsky. Spreading The Gains From Globalization: What Can Be Learned From Value Chain Analysis? [C]. By Editor: Li Ling. 2010 International Conference on Global Economy. Kun Ming: ICSCT 2010 Organizing Committee, 2010: 179-181.
[12]方琢.价值链理论发展及其应用[J].价值工程, 2001, Vol.1(6): 11-13.
[13]王普查.论传统价值链分析的创新[J].当代财经, 2003(7): 67-70.
[14] John Humphrey, Hubert Schmitz. How does insertion in global value chains affect upgrading in industrial clusters? [J]. Management Science and Engineering, 2008, Vol.3(2): 22-24.
[15] John Humphrey. The Global Automotive Industry Value Chain: What Prospects for Upgrading by Developing Countries[J]. Sectoral Studies Series, 2003(1): 42-45.
[16] Richard Normann, Rafael Ramírez. From Value Chain to Value Constellation [J]. Harvard Business Review, 2007, Vol. 71(4): 1-3.
[17]金宁运,刘朝明.汽车服务的价值增值链模式研究[J].改革与战略, 2007(11): 35-36.
[18] Timothy J. Sturgeon. How Do We Define Value Chains and Production Networks? [J]. Sectoral Studies Series, 2004(2): 52-55.
[19] Liu PingQing, Sui HuaJie, Gu Qiang. The Global Value Chain And China Automotive Industry Upgrading Strategy[J]. Management Science and Engineering, 2008, Vol.2(1): 12-14.
[20]黄中军.拓展企业的生存空间——价值链理论的应用[J].企业改革与管理, 2000(4):32-33.
[21]雷林松.全球价值链下汽车产业集群发展研究[J].汽车工业研究, 2008(2):22-24.
[22]黄平.汽车后市场发展策略及汽车价值链延伸相关研究[J].中国流通经济, 2009(6): 39-41.
[23]周毓萍.企业成本优势战略——价值链分析[J].高科技与产业化, 2000(1): 43-44.
[24]李清均.产业集聚研究综述[J].学术交流, 2005(7): 102-103.
[25]赖磊,舒欣.产业集群研究综述[J].现代管理科学, 2005(3): 43-45.
[26]彭继增.商业集群:集聚动因及发展机理研究[D]: [硕士学位论文].成都:西南财经大学经济管理学院, 2005.
[27]彭继增.商业集群概念、类型及其运行规律[J].中国流通经济, 2010(7): 69-71.
[28]罗元军.商业集群的竞争优势分析[J]. Journal of Yunnan Finance & Economics University, 2006,Vol.21(5): 19-21.
[29]周桂芹.商业集群研究[J].南京理工大学,现代管理科学, 2004(2): 3-5.
[30]李峰.区域物流中心选址模型研究[J].科技广场, 2004(4):26-28.
[31]黄丽娟.江西现代物流业及物流园区的发展平台——基于神经网络的物流园选址规划的建模研究[J].科技广场, 2005(5):16-18.
[32]张怀阁.美日欧汽车销售模式分析及其借鉴[N].产业经济报道, 2009-03-23.
[33]刘小苗.论汽车销售模式[J].大众科技, 2005(12): 224-225.
[34]时艳强,韩丹,张益禄,王旭.二手车市场的经济学分析[N].郑州大学学报, 2010-03-01.
[35]彭浪,宁宣熙.中国未来汽车市场的研究[J].管理世界, 2009(1): 180-181.
[36]李博度.中国汽车销售模式分析[N]. China Auto & Motor Bike Parts, 2009-10-12.
[37]秦磊.中国汽车营销模式及其发展对策[D]: [硕士学位论文].广州:暨南大学国际贸易学院, 2004.
[38]中国统计年鉴, 1999-2009.
[39]江西统计年鉴, 2010.
[40]梅华,朱小军,冯永祥.经济评价中的敏感性分析[J].西北水力发电, 2006: 21-24
[41]王国华.项目评价敏感性分析模型.数量经济技术经济研究[J]. 1989, (03): 143-148