地域文化主题的染织设计研究
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摘要
近几年我国的旅游业发展迅速,已经逐步成为世界上很多国家旅游者心目中最为理想的旅游目的地之一。旅游业成为一个朝阳产业,在国内得到蓬勃发展,其在国民经济中的地位也越来越重要。旅游纪念品作为旅游业重要的一部分也得到了快速发展,但是我国大部分旅游景区的旅游纪念品设计水平滞后,已经不能满足旅游者的需求。本课题针对旅游纪念品中的一类——染织旅游纪念品的设计和开发进行理论及实践研究,对染织旅游纪念品的地域文化主题进行深入分析,同时对影响染织旅游纪念品发展的各种因素进行了深入探讨和研究,并将其应用于大唐西市染织旅游纪念品的开发与设计中来。着重从地域性、纪念性、便携性等方面探讨了染织旅游纪念品与大唐西市地域文化之间的共融性问题；从主题、图案、色彩、造型、材质等方面具体探讨了大唐西市染织旅游纪念品开发设计上所面临的问题,以达到对现有问题的探讨与解决。
首先,本文通过对地域文化、大唐西市地域文化、染织旅游纪念品等方面理论知识的研究,明确了地域文化和染织旅游纪念品的相关概念,以及两者之间的根本关系,并依据实地调查、网络调查和资料调查获取信息情况,分析了大唐西市地域文化的详细情况。其次,依据前面调查与分析的结论和对染织旅游纪念品自身特点的分析,总结出大唐西市染织旅游纪念品的开发策略、原则与方法,并探讨了适合大唐西市染织旅游纪念品设计的开发策略。最后,在进行了市场调研与定位的前提下,运用本文研究的染织旅游纪念品的设计方法展开针对大唐西市染织旅游纪念品的设计开发及实践。
Tourism in our country had developed rapidly for the recent years, and China had already become one of the most favorable destinations for tourist. As a sunrise industry, tourism had explosive development, and become more and more important in national economy. Being a great part, souvenir had also developed rapidly, however, the design level of souvenir of most tourist attraction was far behind, and could not meet the command of the tourists. In this research, dyeing tourist souvenirs was researched on its design and development, the regional culture of souvenirs was deeply analyzed, factors that influenced the development of souvenirs were discussed, and were used for the souvenirs design and development. Azeotropie melting between the souvenirs and the regional culture of the West Market was discussed on regional, commemorative and portability; problem during design was discussed on theme, pattern, color, model and material.
Firstly, by research on regional culture, regional culture of the West Market and the dyeing souvenirs, the concept of regional culture and dyeing souvenirs and the relationship between them were clarified. By field survey, internet survey and materials, details of regional culture of the West Market was analyzed. Secondly, by the result of survey and analysis of the souvenirs, the design strategy, principle and methods of souvenirs of the West Market were determined. And at last, after market investigation and study, dyeing souvenirs for the West Market were designed and put into practice with the methods determined above.
首先,本文通过对地域文化、大唐西市地域文化、染织旅游纪念品等方面理论知识的研究,明确了地域文化和染织旅游纪念品的相关概念,以及两者之间的根本关系,并依据实地调查、网络调查和资料调查获取信息情况,分析了大唐西市地域文化的详细情况。其次,依据前面调查与分析的结论和对染织旅游纪念品自身特点的分析,总结出大唐西市染织旅游纪念品的开发策略、原则与方法,并探讨了适合大唐西市染织旅游纪念品设计的开发策略。最后,在进行了市场调研与定位的前提下,运用本文研究的染织旅游纪念品的设计方法展开针对大唐西市染织旅游纪念品的设计开发及实践。
Tourism in our country had developed rapidly for the recent years, and China had already become one of the most favorable destinations for tourist. As a sunrise industry, tourism had explosive development, and become more and more important in national economy. Being a great part, souvenir had also developed rapidly, however, the design level of souvenir of most tourist attraction was far behind, and could not meet the command of the tourists. In this research, dyeing tourist souvenirs was researched on its design and development, the regional culture of souvenirs was deeply analyzed, factors that influenced the development of souvenirs were discussed, and were used for the souvenirs design and development. Azeotropie melting between the souvenirs and the regional culture of the West Market was discussed on regional, commemorative and portability; problem during design was discussed on theme, pattern, color, model and material.
Firstly, by research on regional culture, regional culture of the West Market and the dyeing souvenirs, the concept of regional culture and dyeing souvenirs and the relationship between them were clarified. By field survey, internet survey and materials, details of regional culture of the West Market was analyzed. Secondly, by the result of survey and analysis of the souvenirs, the design strategy, principle and methods of souvenirs of the West Market were determined. And at last, after market investigation and study, dyeing souvenirs for the West Market were designed and put into practice with the methods determined above.
引文
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[22]黄国松.染织图案设计[M].上海人民美术出版社,2005.12
[23]龚建培.现代家用纺织品的设计与开发[M].中国纺织出版社,2004.7
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[31]魏欣挺.提升旅游纪念品价值的设计研究[J].南昌大学学报,2004,3：49,52
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[35]龚建培.现代家用纺织品的设计与开发[M].北京：中国纺织出版社,2004.7
[36]肖海.法兰克福家用纺织品博览会趋势解读[M].北京：中国纺织出版社,2007
[37]张晓霞.谈唐代纺织品上的植物装饰纹样[J].丝绸,2006.9
[38]王菊萍,李加林.热贡唐卡色彩在染织艺术设计中的应用[J].浙江理工大学学报,2007,7：412,414
[39]雷圭元.中国图案美[M].湖南美术出版社,1997
[40]姜波.盛世风采漫画唐三彩[M].成都：四川教育出版社,1998
[41]徐巍.从唐三彩特点试探唐文化[J].陶瓷研究,2003.2
[2]Swanson k k. Tourists' and retailers' perceptions of souvenirs [J]. Journal of Vacation Marketing,2004,10(4):363-377.
[3]范爱萍.以文化内涵提升旅游纪念品品位[J].中国绿色时报,2010,1：17
[4]崔玲萍.浅议旅游纪念品的开发[J].经济问题,2006,6：75,76
[5]贾玉生.浅析甘肃地域文化与经济发展[J].陕西社会主义学院学报,2006,4：18
[6]魏小安.旅游热点问题实说[M].北京：中国旅游出版社,2007
[7]黄国松.染织图案设计教材[M].上海：上海人民美术出版社,2005
[8]许江.江南蓝印花布旅游纪念品设计开发研究[D].硕士论文,江南大学,2009
[9]朱凤贺.秦皇岛旅游纪念品开发研究[D].硕士论文,燕山大学,2008
[10]李宇宽.大唐西市的重建意义[N].西安,陕西经济报,2009,2
[11]王群,李延军.大唐西市的保护开发[N].西安,建筑时报,2007,7
[12]吕琳,吕仁义.中国古代历史上第一个具有特区性质的城区——大唐西市[J].丝绸之路,2009,3
[13]李健超.增订唐两京城坊考[M].三秦出版社,2006
[14]胡戟.西市宝典上[M].陕西师范大学出版社,2009
[15]马德志.唐代长安与洛阳[J].考古,1982.6
[16]陆庆夫.解密唐朝文化繁荣基因[J],人民论坛,2008
[17]张凤琦.“地域文化”概念及其研究路径探析[J].浙江社会科学,2008,5：28
[18]辛建民.挖掘和弘扬陕西地域文化建设文化产业大省的路径思考[J].陕西社会主义学院学报,2005,12：30
[19]文平.西安旅游纪念品的深度开发研究[J].区域经济,2009,2：245,247
[20]李红艳,行增奇,王峰.丝绸之路上的一颗明珠——大唐西市[M].西安：陕西人文出版社,2005
[21]袁国宏.论发展我国旅游纪念品的重要意义[J].商业研究,2003,10,159-161
[22]黄国松.染织图案设计[M].上海人民美术出版社,2005.12
[23]龚建培.现代家用纺织品的设计与开发[M].中国纺织出版社,2004.7
[24]汪芳.染织图案设计[M].东华大学出版社,2008
[25]帅立功.旅游纪念品设计北京[M].北京：高等教育出版社,2007
[26]胡戟.西市宝典下[M].西安：陕西师范大学出版社,2009
[27]马耀峰,宋保平,赵振斌.旅游资源开发[M].北京：科学出版社,2004
[28]喻学才.近七年旅游文化研究综述[N].企业导报,2006,9
[29]刘晓宏.福建省旅游纪念品设计的地域文化特色研究[D].硕士论文,江南大学,2008
[30]武复兴.唐长安的市场和商业[J].西北大学学报,1985,2：14
[31]魏欣挺.提升旅游纪念品价值的设计研究[J].南昌大学学报,2004,3：49,52
[32]寻胜兰.源于流——传统文化与现代设计[M].南昌：江西美术出版社,2007.4
[33]尚刚.唐代工艺美术史[M].杭州：浙江文艺出版社,1998.11
[34]曹琢砺.染织艺术设计实践的思考[J].现代艺术与设计,2005,6：146
[35]龚建培.现代家用纺织品的设计与开发[M].北京：中国纺织出版社,2004.7
[36]肖海.法兰克福家用纺织品博览会趋势解读[M].北京：中国纺织出版社,2007
[37]张晓霞.谈唐代纺织品上的植物装饰纹样[J].丝绸,2006.9
[38]王菊萍,李加林.热贡唐卡色彩在染织艺术设计中的应用[J].浙江理工大学学报,2007,7：412,414
[39]雷圭元.中国图案美[M].湖南美术出版社,1997
[40]姜波.盛世风采漫画唐三彩[M].成都：四川教育出版社,1998
[41]徐巍.从唐三彩特点试探唐文化[J].陶瓷研究,2003.2